SALVADOR, Brazil - After three days of seminars, teacher exhibitions and judging by an internationally renowned panel of education experts, today Microsoft Partners in Learning announced the winners of the 2009 Worldwide Innovative Teacher Awards at the Worldwide Innovative Education Forum. Partners in Learning recognizes and rewards teachers who demonstrate exemplary use of technology in the classroom to improve student learning. The 14 winning teachers — awarded first, second and third place in four categories — were chosen from among the 250 at the Forum representing more than 60 countries.

The Best Practice winners in the four main competition categories are Mandeep Atwal of England, Innovation in Community; Mark Sparvell of Australia, Innovation in Collaboration; Autumne Streeval and Harriet Armstrong of the United States, Innovation in Content; and Moliehi Sekese of Lesotho, Educators Choice. The 2009 Worldwide IEF award ceremony, held tonight in Salvador, Brazil, was attended by 400 educators, school leaders, government officials and others from more than 60 countries.

'The Innovative Teacher Awards exemplify the dedication and imagination of the world's most forward-thinking educators,' said Michael Golden, corporate vice president of Education at Microsoft. 'The energy and entrepreneurism of the winning teachers demonstrate the infinite possibilities that technology can create to improve learning opportunities and inspire future generations toward greater academic achievement. Microsoft remains committed to supporting the community in this quest. I'd like to extend warm congratulations to everyone who participated in this and the regional events that led up to today's celebration.'

The following are the top three finalists in each category, in finishing order:

Innovation in Community
• Best Practice: Mandeep Atwal (England), 'Young Voices'
• First Runner-Up: Ollie Bray (Scotland), 'Thinking outside the XBOX'
• Second Runner-Up: Lucrecio Filho de Oliveira (Brazil), Projeto 'Barreiro'

Innovation in Collaboration
• Best Practice: Mark Sparvell (Australia), 'Connecting Hearts Heads and Hands'
• First Runner-Up: Karina Batat (Israel), 'The Traveling Mascot'
• Second Runner-Up (Tie): Myreia Gussinye (Mexico), 'Tolerant'
• Second Runner-Up (Tie): Xiaoyong Tang (China), 'Exploration of Ant Behavior'

Innovation in Content
• Best Practice: Autumne Streeval and Harriet Armstrong (United States), 'US Industrial Revolution Tic Tac Toe'
• First Runner-Up: Damien Lebegue (France), 'Differentiated/adapted Teaching in PE'
• Second Runner-Up: Alex Vieira dos Santos (Brazil), 'Fontes De Energia'

Educators Choice
• Best Practice: Moliehi Sekese (Lesotho), 'Indigenous Plants'
• First Runner-Up: Janjira Phongchoo (Thailand), 'MS Excel Game Building Techniques'
• Second Runner-Up: Isabel Schapdryver (Belgium), 'Secondhandshop'

'Winning the Educators Choice award is certainly a great honor,' said Moliehi Sekese of Lesotho who won for her project Indigenous Plants. 'Just being here and seeing how teachers from all over the world are enriching the lives of students is ultimately even more rewarding.'

Since 2003, the Partners in Learning award competition has been recognizing individuals with the Worldwide Innovative Education Awards for excellence in teaching. Teachers participate in country-level and regional events. Winners move up to the Worldwide competition.

The judging community includes education experts from all over the world. At the event 36 judges representing 23 countries spend nearly 20 hours talking to the teachers and learning about their projects; then in a private room they discuss, debate and share with one another until the winners are finally selected.

'Every year the submissions seem to get better and better, and this year is no exception,' said Judge Eduardo O.C. Chaves of Brazil. 'The level of sophistication of these entries shows that teachers are continuing to innovate and expand the ways they use technology to help students all over the world realize their potential.'

Next year's Innovative Teacher Awards results will be announced at the 2010 Worldwide IEF, which will take place in Cape Town, South Africa. Country- and regional-level competitions will take place beginning in November 2009. Interested teachers should contact their local Microsoft office for more information or look online at http://www.microsoft.com/education/pil/partnersInLearning.aspx.

At the event, school leaders from 12 Mentor and 30 Pathfinder Schools also participated in a three-day workshop and were recognized for their leadership in driving system-level educational reform.

About the Innovative Education Forum

The Innovative Education Forum is an annual worldwide event. Regional forums are held around the world to create communities of teachers who can share ideas and best practices with their peers and facilitate the creation of collective knowledge. Subsets of regional forum participants are selected to represent their country at the Worldwide Innovative Education Forum.

About Microsoft Education

We believe that technology can expand the power of education and unlock the potential of students, educators and schools. Microsoft partners with education communities around the world to deliver relevant solutions, services and programs that focus on improved personalized learning outcomes.

About Unlimited Potential

Microsoft, through its Unlimited Potential vision, is committed to making technology more affordable, relevant and accessible for the 5 billion people around the world who do not yet enjoy its benefits. The company aims to do so by helping to transform education and foster a culture of innovation, and through these means enable better jobs and opportunities. By working with governments, intergovernmental organizations, nongovernmental organizations and industry partners, Microsoft hopes to reach its first major milestone — to reach the next 1 billion people who are not yet realizing the benefits of technology — by 2015.

About Microsoft

Founded in 1975, Microsoft (Nasdaq 'MSFT') is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft's corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

— WebWireID107227 —

'The Cool Beans' are the company's flagship property. They are a group of hip, contemporary, musicians with an old school flare. In 'The Cool Beans: We Need a Hit', The Cool Beans, the hippest band in the garden, have spent all their money producing their first song in hopes of landing a recording contract with the Kernel, the president of Marigold Records. The Bean's recording is stolen by rival band The Bad Seedz who are hoping to eliminate the competition and land a contract of their own.

Apart from being featured in this upcoming film, The Beans are poised to make a big mark on the music scene. Their first single 'Bean Somethin'' was released earlier this month on Daddy Bean Records.

Walsh Family Media is an independent intellectual property developer and animation studio based in NYC. The company was started in 2002 by Hollywood stuntman and entrepreneur Patrick Walsh Jr. The company's mission has been consistent since it's inception: 'To strengthen the connection between parents and their children by producing healthy, hip and fun family branded content where the only rule is to keep it cool!'

Walsh Family Media is continuing to 'keep it cool' by bringing an independent edge to an industry run by huge corporations. For instance, on November 11 Patrick Walsh will be riding a children's tricycle from Downtown Brooklyn to Midtown Manhattan to raise money for charity and to bring attention to independent film in NYC.

More information about 'The Cool Beans' can be found online at www.thecoolbeansmovie.com

About Patrick M. Walsh, Jr.

Patrick M. Walsh, Jr. is the President and Chief Executive Officer of Walsh Family Media, LLC and is the creator, writer, Producer and Director of The Cool Beans; We Need a Hit. Walsh's business career began on Wall Street in the Government Bond department of Fundamental Brokers. At Fundamental, a lifelong curiosity and experience with computers enabled him to lead the implementation of a multi-million dollar, state-of-the-art trading system. After teaming up with Grammy Award nominated musician Danny Lavery to record songs for children, Walsh started on the road to developing his own unique kid-friendly property, Walsh left his career in business behind him for a life in the film industry.

In 1998, while continuing to develop music and ideas for a children's property Walsh began appearing as a stunt man and as an actor in both TV and film—most notably in The Patriot, The Day After Tomorrow and I Heart Huckabees. In 2002 Walsh started Walsh Family Media, LLC and began developing the property that would become 'The Cool Beans' full-time out of his Upper West-Side New York apartment. Today Walsh Family Media continues to operate out of a studio in Mid-Town.

www.walshfamilymedia.com

— WebWireID107211 —

NASCAR driver David Ragan and the UPS (NYSE:UPS) team will have an extra 4.5 million fans cheering them this weekend at Texas Motor Speedway when Ragan gets behind the wheel of his No. 6 Ford Fusion, which will sport a new paint scheme that reflects UPS and Boys & Girls Clubs of America's (BGCA) UPS Road Code safe driving program.

The UPS Foundation, the charitable arm of UPS, introduced a national program this year in collaboration with BGCA to teach the company's industry-leading safe driving techniques to teens. Motor vehicle accidents are the leading cause of death for U.S. teens, but UPS and its world-renowned drivers are making an effort to change that with the help of BGCA and Ragan.

"UPS drivers are among the safest on the road. The Road Code program gives us the opportunity to use our nationally recognized safe driving training to directly impact a need in our communities and prevent teenage deaths," said Ken Sternad, president of The UPS Foundation. "This special paint scheme captures our commitment to driving safety, starting with teens at local Boys & Girls Clubs, and sharing it with UPS NASCAR fans."

The new car design for the Texas race incorporates BGCA's logo, along with handprints from members of Boys & Girls Clubs of Greater Dallas who are participating in the UPS Road Code program. The paint scheme was unveiled in a special trackside event featuring Ragan and these Club teens.

"Our entire race team is excited about the special Boys & Girls Clubs of America design we're running this weekend," said Ragan. "This is definitely a change from the normal look of our UPS car, and it's always fun to give the fans something new to get excited about. This car is certainly going to stand out on track and hopefully help bring some awareness to Boys & Girls Clubs of America and the UPS Road Code program."

Ragan became a spokesperson for the UPS Road Code program this season, supporting the program through a series of video and audio public service announcements that are available online and have been broadcast on radio stations nationwide. He's also been visiting some Boys & Girls Clubs near racing cities, speaking to the UPS Road Code teens about the importance of safe driving.

"Safety is a priority for me on and off the track, and being on the road is something that needs to be taken seriously," continued David. "It's easy to get distracted when you're in the car, but you need to be really focused when you're behind the wheel of a vehicle."

"We are extremely grateful to The UPS Foundation for bringing UPS Road Code to our teens, providing access to important safety training utilizing state-of-the-art simulators," said Roxanne Spillett, president and CEO of Boys & Girls Clubs of America. "The paint scheme for David's car is outstanding. It truly captures the essence of our Clubs, our kids, and our dedication to their safety."

Teens, parents, and others interested in learning more about safe driving and UPS Road Code should visit www.ups.com/roadcode. And for regular updates on UPS Road Code, safe driving tips and other UPS news, sign up for the UPS Twitter channel at twitter.com/ups_news.

— WebWireID107181 —

On October 4th a synthetic ice rink was constructed in downtown Boston, MA on the Rose Kennedy Greenway, the city's newest park, as a focal attraction of their 'Try Something New' Fall Festival.

According to Mike Gallant, President of Artificial Ice Events, 'An Artificial Ice Events rink was an anchor activity at the Rose F. Kennedy Greenway Conservancy's fall festival…families enjoyed teaching young ones to skate in the comfort of short sleeves.'

Gallant explained, 'The application speaks to the organization's mission of maintaining and programming the Greenway with sustainable (green) practices.' The synthetic rink also allowed the Conservancy to test the public attraction of a rink without the high costs involved with a traditional ice arena.

This autumn has been an active time for the company, with a wide variety of events produced and locations visited. In September the company provided the ice arena for the Classic Chill Fest at the Seminole Casino in Hollywood, Florida featuring performances by Vanilla Ice.

A professional ice show with a cruise ship theme was recently produced for the W.B. Mason sales conference at the Mohegan Sun Casino in Connecticut. Six Olympic level performers skated to a live band with a 30 minute choreographed performance.

This fall the company created a student skating party at Rutgers University in Camden, New Jersey. Hundreds of skaters took to the ice with a live DJ on hand and a fireworks display to close the evening.

Artificial Ice provided the synthetic ice rink for the Bauer National Sales Conference in Boca Raton, Florida last month. The ice surface allowed the sales force to experience the new line of Bauer hockey skates in a realistic skating environment.

About the Company

Artificial Ice Events specializes in the construction of synthetic ice rinks and provides professional event planning for clients across the nation. For more information about the green benefits and cost savings of synthetic ice, visit www.artificialiceevents.com, call 1-800-275-0185, or email info@artificialiceevents.com.

— WebWireID107085 —

Through Bounty's partnership with Rush Philanthropic, children from New York, Chicago, San Francisco, Washington D.C., New Orleans, and Cincinnati have collaborated in creating a large-scale painting depicting a bridge in their city and representing the 'space between us.' Youth groups in each city were able to showcase their creativity by being inspired by the city they live in and learn by doing the project with other children. This is in perfect sync with Bounty's mission to provide children with fun, hands-on activities that nurture their creativity and curiosity outside the classroom.

To bring this program to life, Rush Philanthropic Director of Education at Rush, Meridith McNeal, and featured artist, Amanda Williams, collaborated with a different youth arts organization in each city to promote artistic expression and help bring communities across the country together. 'Bounty is proud to be a part of Building Bounty-ful Bridges in recognizing art education as a priority for America's youth. Seeing the final mural truly depicts the creativity and different interpretations of each city,' said Eric Higgs, brand manager, Bounty. "Given the creative work and hands on approach Rush Philanthropic has already taken with kids around the country, they have made a great partner in bringing this program to life."

"As art has been such a pivotal aspect in my life, I want the youth of today to realize that art can transform lives and bring people together by unleashing the imagination," said Russell Simmons, chairman and co-founder of Rush Philanthropic Arts Foundation and entertainment mogul. 'This partnership with Rush Philanthropic and Bounty reinforces that idea.'

After the program, each partnering organization will take turns exhibiting the completed mural allowing for this project to travel through the country. For more information on Bounty's partnership with Rush Philanthropic and fun, at-home art activities, visit www.bountymakeamessterpiece.com.

— WebWireID106883 —

Sneeze into your sleeve, wash your hands and 'keep you fingers outta your eyes, mouth and nose, cuz that the places H1N1 goes,' DocRock sings in the 30-second H1N1 Rap video. And while the lyrics and tune are catchy and fun, the message is very serious.

'According to the Centers for Disease Control, H1N1 is going to sicken millions this flu season, and kids need to know how to protect themselves,' said Dr. Jeffrey Kang, chief medical officer for CIGNA. 'Several studies have shown that music helps children learn better than many other forms of teaching, so DocRock's H1N1 Rap is a powerful tool to get the message to stick with kids. This video gives the H1N1 Rap even more power.'

Dr. Seibel is a board-certified physician who teaches at the University of Massachusetts Medical School. As DocRock, he is an award-winning composer and performer of songs that help teach kids healthy behaviors through his HealthRock program.

'If you can sing about a health issue, you can talk about it, and talking about it helps change behavior. Getting kids to sing about steps to avoid H1N1 helps them follow those steps,' Dr. Seibel said. 'I'm happy to team with CIGNA to get this video made so we can help kids avoid getting H1N1 and the regular seasonal flu too.'

Along with DocRock's H1N1 Rap, people will find more health information on www.youtube.com/cignatv including 'Healthful Tips,' lessons on how health care works, how to get the most from a person's health care benefits, and more.

— WebWireID106872 —

BENTONVILLE, Ark. - From licensed toys to active-play items, Walmart announced today 100 additional toy Rollbacks in its intent to help families save more this holiday season. This week in all stores and online at Walmart.com, the prices of more than 100 toys will be rolled back, many at an additional 20% and 30% savings, and will last through the Christmas shopping period. This new savings effort is in addition to Walmart's 100 toys for $10 pricing previously announced, and brings to shoppers additional savings on many more of this season's hottest toys.

Moms typically begin making their purchases earlier in preparations for Christmas. According to Walmart customer research, more than 50 percent of moms aspire to have all their holiday shopping completed by Thanksgiving. In addition, half of these moms say they will purchase toys as part of their gifting plans.1

'We'll offer aggressive pricing on toys this season to ensure moms can afford the gifts that help create a holiday their kids will remember,' said Laura Phillips, vice president of Toys, Walmart. 'We believe moms are looking for toys that not only fulfill their children's holiday wishes, but also create opportunities for role play, pretend and family togetherness.'

Walmart's latest toy rollbacks* include popular licensed toys, interactive toys, favorite games, active role play items and more. A few samples of these additional savings include:

* Bakugan starter pack – $8 (33% savings)
* Rocky the Robot** – $49 (17% savings)
* Buzz Lightyear Talking Action Figure** – $29 (17% savings)
* Star Wars Light Saber – $15 (25% savings)
* Barbie 'I Can Be' Playsets with Doll – $15 (25% savings)
* Playskool Step Start Walk 'N Ride or Ball Popper – $17 (32% savings)
* FurReal Friends Lulu My Cuddlin' Kitty – $38 (24% savings)
* Air Hogs Laser Zero Gravity** - $29 (28% savings)
* Fisher-Price Power Wheels Kawasaki KFX Ride-On – $178 (10% savings)
* Jakks Sweet Oven Makeover** -- $24 (20% savings)
* More games like Candyland, Yahtzee and Chutes & Ladders - $5 (37% savings)

Many more toy savings will also be featured in Walmart's Christmas Toy Guide which will mail to homes next week. In addition, Walmart.com is offering free shipping with Site to Store on thousands of online toys, including all bikes, scooters and ride-ons. More information on Walmart's holiday savings are available online at www.walmart.com/christmasshop.

These toy savings are not limited time offers, but will be offered through the Christmas holiday. In addition, Walmart's price guarantee will match any local competitor's advertised offer on the same toy product.***

1 Data taken from Walmart customer insights October 2009.
* Prices may vary in AL, HI, OK, WI and at Walmart.com and are while supplies last. (no rain checks)
** A 2009 Walmart Top 12 Toy, which lists the retailer's selection of top toys of the season.
*** Price Guarantee is available only in Walmart stores

About Walmart
Every week, millions of customers visit Walmart stores, Neighborhood Markets, and Sam's Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Walmart is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States.

— WebWireID106857 —

GENEVA - NEW YORK - A comprehensive action plan that can save up to 5.3 million children from dying of pneumonia by 2015 is being launched today by the WHO and United Nations Children's Fund (UNICEF).

Pneumonia is the biggest cause of child deaths in the world, killing 1.8 million children under five years of age every year, more than 98% of which occur in 68 developing countries. In spite of its huge toll, relatively few resources are dedicated to tackling this child killer.

The Global action plan for the prevention and control of pneumonia (GAPP) includes recommendations on what needs to be done, specific goals and targets, and estimates of what it will cost and how many lives will be saved. Its aim is to increase awareness of pneumonia as a major cause of child deaths, and it calls on global and national policy-makers, donor agencies and civil society to take immediate action to implement the plan.

"This action plan provides the strategy to prevent and control pneumonia, which today kills more children than any other illness," said Dr Margaret Chan, Director-General of WHO. "We know the strategy will work, and if it is applied in every high burden country, we will be able to prevent millions of deaths."

"Pneumonia is the leading cause of under age five mortality, killing over 4 000 children every day," said UNICEF Executive Director, Ann M. Veneman. "Effective interventions to reduce deaths caused by pneumonia must be used more widely and made more readily available for children at risk."

The release of the GAPP strategy coincides with the first Global Pneumonia Summit being held in New York City on 2 November.

The GAPP has a three-pronged vision:

* Protecting every child by providing an environment where they are at low risk of pneumonia (with exclusive breastfeeding for six months, adequate nutrition, preventing low-birth-weight, reducing indoor air pollution, and increasing hand washing);
* Preventing children from becoming ill with pneumonia (with vaccination against its causes: measles, pertussis, Streptococcus pneumoniae and Haemophilus influenzae b, as well as preventing and treating HIV in children, and providing zinc for children with diarrhoea);
* Treating children who become ill with pneumonia with the right care and antibiotics (in communities, health centres and hospitals).

The cost of implementing the GAPP by scaling up the recommended measures in the 68 high burden countries is estimated at US$ 39 billion for 2010-2015. The costs are expected to double over the six-year period, rising from an annual need of US$ 3.8 billion in 2010 to US$ 8.0 billion by 2015.

Specific targets and goals to be reached by 2015 under the GAPP strategy are to expand coverage of all relevant vaccines and exclusive breastfeeding rates to 90%, and raise the level of access to appropriate pneumonia case management to 90%. This will lead to a reduction in child pneumonia deaths by 65% and cutting the number of severe pneumonia cases in children by 25%, compared to 2000 levels.

— WebWireID106847 —

'The key to having fun on Halloween is having sufficient home insurance and preventing any possible dangers from occurring that may turn a festive night into a horror story you'll be cringing at for years to come,' the article states.

Homeowners face liability on a regular basis as it is, but hardly as much as on Halloween night. Decorations and lit candles for a spooky Halloween party can harm or burn guests, and cluttered pathways to the front door can trip up and hurt trick-or-treaters. Any injuries or property damage is the financial responsibility of the homeowner who, without sufficient homeowners liability insurance, will have to pay for the repairs or medical and legal expenses out-of-pocket.

However, there are a few tips each homeowner can practice to keep liability risk and financial loss down to a bare minimum.

First, a homeowner can seek additional homeowners insurance, even if it's just for the night of Halloween. A higher liability risk calls for an increase in insurance.

Homeowners can also keep the path to their home lit and clear, and keep their general property well-lit. This will help others navigate the property more easily so they don't trip or get hurt. A well-lit property will also help thwart vandals and burglars.

Additionally, homeowners can be extra careful about lighting candles and Jack O'Lanterns. Home fires are the among the top causes of insurance claims on Halloween.

It's also a good idea to keep pets away from the festivities, as well as far from the front door, where they can get at little trick-or-treaters. A family pet may be well-tempered most of the time, but the chaos of Halloween—with all those strangers around the property—can cause them to get aggressive and possibly bite a guest.

Following these safety tips will not only help a homeowner reduce their liability risk, but it will also help them find additional homeowners insurance at a more affordable rate.

Halloween is a time for partygoers to have fun and let loose. So it's important not to let something like insufficient insurance get the party down. For more information, visit InsuranceAgents.com.

— WebWireID106817 —

People around the world are being invited to submit their designs for the medals to be awarded at the inaugural Youth Olympic Games (YOG) which will be held in Singapore next year, from 14 to 26 August 2010.

Sergey Bubka, Chairman of the Coordination Commission for Singapore 2010 said 'The concept for the first ever Youth Olympic Games has always been not only to reach out to the 3,600 athletes who will participate in Singapore next summer, but also engage young people in the Olympic values wherever they may be. By launching the first ever medal design competition online we hope to tap into the creativity and imagination of young people across the world'.

Visit the dedicated medal design website at: www.medaldesigncompetition.com

The public will also be invited to vote on the 10 best medal designs. These 10 best medals will be submitted to an IOC jury who will then elect the best design.

The winning designer will win a trip to the Singapore 2010 Youth Olympic Games next summer and be able see first hand their design be awarded to the athletes. They will also win a Gold medal replica of their design.

Procedure:
- Design submissions from 7th November to 4th December 2009
- Public voting from 7th December 2009 to 22nd January 2010
- The winner will be announced by the 31st January 2010

— WebWireID106698 —

Boston, Mass. -- Millions of children in the United States between the ages of 1 and 11 may suffer from suboptimal levels of vitamin D, according to a large nationally representative study published in the November issue of Pediatrics, accompanied by an editorial.

The study, led by Jonathan Mansbach, MD, at Children's Hospital Boston, is the most up-to-date analysis of vitamin D levels in U.S. children. It builds on the growing evidence that levels have fallen below what's considered healthy, and that black and Hispanic children are at particularly high risk.

Both the optimal amount of vitamin D supplementation and the healthy blood level of vitamin D are under heated debate in the medical community. Currently, the American Academy of Pediatrics recommends children should have vitamin D levels of at least 50 nmol/L (20 ng/ml). However, other studies in adults suggest that vitamin D levels should be at least 75 nmol/L (30 ng/ml), and possibly 100 nmol/L (40 ng/ml), to lower the risk of heart disease and specific cancers.

Mansbach and collaborators from the University of Colorado Denver and Massachusetts General Hospital used data from the National Health and Nutrition Examination Survey (NHANES) to look at vitamin D levels in a nationally representative sample of roughly 5,000 children from 2001-2006. Extrapolating to the entire U.S. population, their analysis suggests that roughly 20 percent of all children fell below the recommended 50 nmol/L. Moreover, more than two-thirds of all children had levels below 75 nmol/L, including 80 percent of Hispanic children and 92 percent of non-Hispanic black children.

"If 75 nmol/L or higher is eventually demonstrated to be the healthy normal level of vitamin D, then there is much more vitamin D deficiency in the U.S. than people realize," Mansbach says.
Mansbach and his co-authors suggest that all children take vitamin D supplements, because of the generally low levels that they found and the potential health benefits of boosting vitamin D to normal levels. Vitamin D improves bone health and prevents rickets in children, and recent studies suggest that it also may prevent a host of common childhood illnesses, including respiratory infections, childhood wheezing, and winter-related eczema.

Although sun exposure generates healthy doses of vitamin D, it can also cause skin cancer. Dermatologists and the AAP recommend wearing sunblock, but this actually blocks our skin's ability to make vitamin D. Furthermore, children with more highly pigmented skin require much more sun exposure than fair-skinned children to obtain healthy levels of vitamin D. Vitamin D can also be obtained from certain foods, like liver and fatty fish, but almost all children in the U.S. don't consume these foods in high enough quantities to match the vitamin D that could be provided by summer sunshine or vitamin D supplements.

In the study, children taking multi-vitamins that included vitamin D had higher levels overall, but this accounted for less than half of all children. Mansbach recommends that all children take vitamin D supplements, especially those living in high latitudes, where the sun is scarce in the wintertime.

"We need to perform randomized controlled trials to understand if vitamin D actually improves these wide-ranging health outcomes," Mansbach says. "At present, however, there are a lot of studies demonstrating associations between low levels of vitamin D and poor health. Therefore, we believe many U.S. children would likely benefit from more vitamin D."

This research was funded by the National Institutes of Health.

Written by Cassandra Brooks

Children's Hospital Boston is home to the world's largest research enterprise based at a pediatric medical center, where its discoveries have benefited both children and adults since 1869. More than 500 scientists, including eight members of the National Academy of Sciences, 12 members of the Institute of Medicine and 12 members of the Howard Hughes Medical Institute comprise Children's research community. Founded as a 20-bed hospital for children, Children's Hospital Boston today is a 396-bed comprehensive center for pediatric and adolescent health care grounded in the values of excellence in patient care and sensitivity to the complex needs and diversity of children and families. Children's also is the primary pediatric teaching affiliate of Harvard Medical School. For more information about the hospital and its research visit: www.childrenshospital.org/newsroom.

— WebWireID106463 —

Researchers studied the nutrient composition and comprehensive marketing efforts of 115 cereal brands and 277 individual cereal varieties. Nineteen brands (comprised of 47 varieties) were identified as 'child brands' because their cereals are marketed directly to children on television, the Internet, or through licensed characters, such as Dora the Explorer.

Cereal companies spend nearly $156 million annually marketing to children just on television. They also market extensively using the Internet, social media, packaging, and in-store promotions.

'This research demonstrates just how far cereal companies have gone to target children in almost everything they do. The total amount of breakfast cereal marketing to children on television and computer screens, and at their eye-level in stores, combined with the appalling nutrient profile of the cereals most frequently marketed, is staggering,' said lead researcher Jennifer L. Harris, Ph.D, MBA, director of marketing initiatives at the Rudd Center.

Key marketing exposure findings include:

* The average preschooler sees 642 cereal ads per year on television alone, almost all for cereals with the worst nutrition rankings.
* Companies make heavy use of online marketing in the form of company-sponsored cereal websites and 'advergames.' General Mills' websites Millsberry.com, averages 767,000 unique young visitors a month who stay an average of nearly 24 minutes per visit while Postopia.com averages nearly 265,000 young visitors monthly.
* Kellogg—the most frequent in-store advertiser—averaged 33.3 promotions per store and 9.5 special displays for its child and family brands over the four-week period examined.
* General Mills markets to children more than any other cereal company. Six of the ten least healthy cereals advertised to children are made by General Mills, including the advertised cereal with the worst nutrition score—Reese's Puffs, which is 41% sugar.

Key nutrition findings include:

* Cereals marketed directly to children have 85% more sugar, 65% less fiber, and 60% more sodium than cereals marketed to adults for adult consumption.
* Forty-two percent of child-targeted cereals contain artificial food dyes, compared with 26% of family cereals and 5% of adult cereals.
* Of the cereals targeted directly to children, only 8% meet sugar limits to qualify for inclusion in the USDA's Women, Infants and Children (WIC) program, and not one meets the nutrition standards required to advertise to children in the United Kingdom.
* All cereals marketed directly to children — including Cocoa Puffs (44% sugar), Cap'n Crunch (44% sugar), Froot Loops (41% sugar), Lucky Charms (41% sugar) and Cinnamon Toast Crunch (32% sugar) — meet industry's own nutrition standards for 'better-for-you' foods.

Through the Children's Food and Beverage Advertising Initiative (CFBAI) sponsored by the Council of Better Business Bureaus, most of the largest food marketers have pledged to reduce marketing of unhealthy products to children. This research shows that the CFBAI has not significantly reduced the amount of cereal advertising to children on television.

'Ceding authority to the food companies to regulate themselves is a mistake,' according to Kelly Brownell, Ph.D, director of the Rudd Center for Food Policy and Obesity. 'The companies want to be seen as public health allies making good faith efforts to change, but their actions indicate otherwise.'

Added Jim Marks, MD, MPH, senior vice president and director of the Health Group, Robert Wood Johnson Foundation: 'While cereal can be a healthy and convenient breakfast for children, this study shows that cereal companies are targeting children with their least healthy products. Clearly there's a lot of room for improvement.'

The full report and tools for consumers and researchers are available at www.cerealfacts.org.

— WebWireID106439 —

The NPR show highlighted new data, based on national surveys, which found campus therapists indicate an unprecedented number of college students are requesting psychiatric help. NAMI agrees with the show's findings that while many students are flourishing, some do need significant support to manage their illnesses on campus. Michael J. Fitzpatrick, NAMI Executive Director comments, 'Higher education is the foundation that allows young adults to ultimately lead independent and productive lives, especially important for those with mental illnesses.'

NAMI has worked to develop resources and programs that address the needs of college students, such as NAMI on Campus clubs, a student-run and led organization that focuses on improving the lives of students directly and indirectly affected by mental illness. For more information visit: http://www.nami.org/template.cfm?section=NAMI_on_Campus1
About NAMI:
The National Alliance on Mental Illness is a non-partisan organization with 1100 state and local affiliates, dedicated to improving the lives of individuals and families affected by mental illness. Dedication, steadfast commitment and unceasing belief in NAMI's mission by grassroots advocates have produced profound changes.
Additional Web Resources:
The National Alliance on Mental Illness: http://www.nami.org/
NAMI Child and Adolescent Action Center: http://www.nami.org/template.cfm?section=child_and_teen_support
NAMI on Campus: http://www.nami.org/Content/NavigationMenu/Find_Support/NAMI_on_Campus1/NAMI_on_Campus.htm

— WebWireID106380 —

Los Angeles, CA – October 23, 2009 Jean Welles has a dream. She has dedicated her energy to helping Christians around the world draw closer to our God through helping to train up new worship leaders. Just in time for Christmas, She has released a new course which helps guitar players of all levels with their finger picking skills.

Welles, who graduated with a Masters Degree in Guitar Performance from USC, has been teaching guitar for over 30 years. In 2001, she made her technique available to a wider group and released the first Jean Welles Worship Guitar Class™ video.

'Our courses are now in around 1500 stores and 56 countries that I know of,' says Welles. Her series of DVDs and videos are designed to help individuals and families quickly learn how to play the guitar in the comfort of their own homes.

At the heart of all of her work, Welles says, is her commitment to Christ. In addition to teaching and coaching guitar players all over the world, she is a worship leader in the Los Angeles area, and her video series has been used by hundreds of churches to train new worship leaders. By combining popular Worship, excellent technique and step-by-step instruction, Welles has helped tens of thousands of people explore new ways of incorporating music into their worship.

The newest addition to the Jean Welles Worship Guitar Class™ series is a new book and DVD entitled 'Mastering Finger Picking.' This course includes all-new material and is designed to help worship guitar students of all levels improve their finger picking skills.

Welles explains, 'The new course is easy enough for a newer player to learn from, and will also be beneficial for people who have been playing the guitar for many years.'
The course centers around honing one's finger picking technique through exercises, and then progresses into song accompaniments and solos. Included are Christmas songs, classical pieces, Christian hymns and even a flamenco solo.

The book and DVD are available now.

A worship leader and guitar coach in the greater Los Angeles area, Jean Welles has been responsible for helping over 100,000 people learn to play the guitar for worship. In addition to the Jean Welles Worship Guitar Class™ series, Ms. Welles sponsors yearly worship songwriting contests for both children and adults. This year's contest will be held in November. More information is available at http://worshipguitarclass.com.

Contact:
Jean Welles
Jean Welles Worship Guitar
11664 National Blvd. #275
Los Angeles, CA 90064
1-800-391-5412
jean@worshipguitarclass.com
###

— WebWireID106374 —

* The News: A recent Intel Corporation survey found that parents feel more equipped to talk about drug abuse than math and science with their children.
* The Context: Despite a perceived importance of math and science for success, and an overwhelming willingness to be involved, the survey results reveal that parents, particularly those of teenagers, often find themselves with little more understanding of these subjects than their children and without the necessary resources to bridge this gap.
* Why It Matters: A strong background in math and science is increasingly critical for American prosperity, security, health, environment and quality of life. And yet, according to the National Assessment of Educational Progress report released last week, less than 40 percent of fourth- and eighth-graders are proficient in math. Intel believes that to better engage America's future innovators, we need to understand and appreciate the role that parents play in education and help them inspire their children to take an interest in math and science.

SANTA CLARA, Calif. – When it comes to talking with their kids, parents say the topics of math and science are harder to discuss than drug abuse, according to a survey released by Intel Corporation today.

The survey found that although more than 50 percent of parents rank math or science as the subjects most critical to their children's future success, they report discomfort talking to their children about these subjects. In fact, nearly a quarter of parents who admit to being less involved in their child's math and science education than they would like say that a key barrier is their own lack of understanding of these subjects.

Last week, the National Assessment of Educational Progress (NAEP), commonly called the "nation's report card," revealed that fewer than 40 percent of fourth- and eighth-graders in the United States are proficient in math. The NAEP report also found that fourth-graders have not improved since the last test was given in 2007, even though fourth-graders had improved on every NAEP math test since 1990.

"The link between math and science education and American innovation and competitiveness is more apparent than ever," said Shelly Esque, vice president of Intel's Corporate Affairs Group. "Our survey points to a difficult reality for our nation's parents: While they may recognize the importance of math and science, they are unable to engage with their children around these subjects due to limited understanding of the topics and scarcity of resources to help. We need to help parents help their kids make the best choices, including taking math and science courses so they are prepared to succeed."

Key Survey Findings
The survey also found that American schools are falling far short of parents' expectations, with nearly 9 in 10 parents saying they believe the U.S. lags behind other countries in math and science, even though 98 percent of parents say these subjects are critical to America's future.

Parents clearly want to be part of the solution. Ninety-one (91) percent of parents believe parental involvement is crucial to their children's academic success, with nearly 9 in 10 (89 percent) saying that talking to their children about the importance of math and science in the real world would help improve their children's performance and interest. Among the findings:

* Despite recognizing the importance of math and science, parents say they are uncomfortable addressing these subjects with their children. More than 50 percent (53 percent) of parents of teenagers admit that they have trouble helping their children with math and science homework. Parents of high school students are also more likely than parents of younger kids to express disappointment in their own ability to help their child with these subjects.
* Nearly a quarter of parents (23 percent) who admit to being less involved in their child's math and science education than they would like say their own lack of knowledge in these subjects is a key barrier.
* Another 26 percent of parents who are less involved than they would like wish there was a one-stop shop with materials to refresh their existing, but unused math and science knowledge so they can better help their kids.

Intel believes that young people are the key to solving global challenges, and a solid math and science foundation coupled with skills such as critical thinking, collaboration and digital literacy are crucial for their success. Over the past decade alone, the company has invested more than $1 billion, and its employees have donated more than 2.5 million hours toward improving education in 50 countries. The results of this survey help Intel, and others, better understand the role parents play in inspiring today's youth to take an interest in math and science. To learn more about the Intel Education Initiative, visit www.intel.com/education. To join Intel's community of people sharing their stories with the hope of becoming a catalyst for action and a voice for change in global education, visit www.inspiredbyeducation.com.

This survey of parents in the United States was conducted online between Sept. 23 and 28, 2009 by Penn, Schoen and Berland Associates on behalf of Intel. Participants included 561 adults with children ages 5 to 18. The margin of error is +/- 4.14 percent.

About Intel
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

Intel is a trademark of Intel Corporation in the United States and other countries.

* Other names and brands may be claimed as the property of others.

— WebWireID106274 —

DEARBORN, Mich. – Kate Voegele, recording artist of new hit song "99 Times", is asking teens to write their own special songs that send a message about the importance of safe driving behavior. Vehicle crashes remain the No. 1 killer of teens in America, with teens accounting for three times as many fatal accidents as other drivers.

The nationwide "Belt it Out" promotion begins Oct. 23rd at www.DrivingSkillsforLife.com where soloists or small bands can send songs that incorporate Ford Driving Skills for Life (FDSFL) – the company's nationwide, award-winning teen safe-driving program.

In spring 2010, the public and Voegele will select the teen with the most creative and effective song submission for a top prize of savings bonds up to $5,000.

"Music is such a great outlet and this gives teens a chance to create their own music about something important in their lives," Voegele said. "I am doing this to encourage people my age to stay focused on their future and to understand the importance of their own driving behaviors. They need to learn to avoid driving distractions such as hand-held texting. Maybe music can help them remember that."

Reducing driving distractions
The kickoff for the new promotion comes during National Teen Safe Driving Week Oct. 18-24. It also launches in a time of heightened awareness of the danger of driver distractions such as hand held texting and manual cell phone dialing. Research shows teens are much more willing to take risks while driving, such as manually dialing on a mobile phone in situations that demand greater attention to the road.

"Teens listen to their friends and music more than anything else, which is why we are combining the two so our youngsters can help stop their friends from hand-held texting while driving," said Jim Graham, community relations manager of Ford Motor Company Fund.

The promotion is part of the Ford Motor Company Fund's Ford Driving Skills for Life (FDSFL) program developed in 2003 in partnership with the Governors Highway Safety Association. The FDSFL program has long encouraged high school students to create safe driving promotions targeting peers, primarily through public service announcements and school campaigns. A complimentary online educational website at www.DrivingSkillsForLife.com draws hundreds of thousands of additional teens, parents and educators annually.

FDSFL also conducts a series of nationwide events focused on advanced, hands-on training by some of the nation's top professional instructors.

The program is centered on Ford research that identified the lack of key skills – speed management, space management, vehicle handling and hazard recognition – that lead to 60 percent of vehicle crashes for newly licensed drivers, ages 16 to 19 years old. Auto accidents are the leading cause of death for teens in America, claiming nearly 5,000 lives each year.

"Every week is teen safety week at Ford – our nationwide Ford Driving Skills for Life program teaches kids of the dangers of driving distractions, and new technologies such as MyKey and SYNC can help parents encourage their teens to drive safer," said Graham.

Research on driving solutions
Ford recently became the first automaker to announce support for national legislation banning hand held texting while driving. According to a NHTSA-sponsored 100-car study conducted by Virginia Tech Transportation Institute, driver inattention that involves looking away from the road for more than a few seconds may be a factor in nearly 80 percent of accidents.

"A growing number of drivers are using handheld wireless communications and music-playing devices while driving," said Dr. Louis Tijerina, Ford senior technical specialist. "Research clearly shows that manual operation of those devices that takes the driver's eyes from the road for an extended period of time creates the kind of distraction that causes accidents."

Ford developed the Virtual Test Track Experiment (VIRTTEX), a state-of-the-art simulator that monitors and analyzes a variety of driving behaviors. Since VIRTTEX opened in 2001, Ford has completed a number of driver distraction studies that have contributed to the development of Ford's Driving Skills for Life teen driving education program, the MyKey™ programmable teen-safety feature and SYNC® hands-free communication technology.

For More Information:
Ford's Statement on Driver Distraction Legislation
Reducing Driving Distraction Fact Sheet

About Ford Motor Company Fund Driving Skills for Life
The Ford Motor Company Fund's Driving Skills for Life (DSFL) program teaches newly licensed teens the necessary skills for safe driving beyond what they learn in standard driver education programs. Visit the website at www.drivingskillsforlife.com.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

— WebWireID106271 —

Just before embarking on her long journey, Louise Hewlett commented on her trip, "This is my first time in Africa, it's taken a long time to organise, but it's great that we will soon be in Uganda. The plight of these African children is incredible and shocking at times; it'll be good to see where exactly the money we have raised is invested and to be able to further research the new volunteer initiative we have launched. I'm looking forward to an exciting and rewarding trip."

Louise has worked at Tracesmart for nearly 4 years where she has helped raise the company's profile via numerous media activities. Tracesmart's primary activity in the consumer market is to provide an intuitive online facility to find relatives and friends, offering in addition, a powerful name and address search service utilising the electoral roll at the principal data source. Since its launch www.tracesmart.co.uk has grown to become one of the UK's leading web based people tracing portals.

SAFE, an acronym for Support, Aid, Fun and Education, was founded in 2005 to assist in the provision of grants and materials that could contribute to poverty relief in developing third world countries and more specifically support remote or smaller projects, often, unable to access mainstream relief funding. Louise, in her spare time, has been actively involved with the aid organisation for over four years and introduced SAFE to Mike Trezise, the people search company's Managing Director. The charity has since become one of Tracesmart's charity of choice, as part of its corporate social responsibility program.

Tracesmart's Communications Manager, Owen Roberts remarked, "It's of no surprise that Louise devotes so much of her spare time with SAFE and is very vocal and passionate about the charity. It's a great, noteworthy cause that we at Tracesmart are happy and proud to support. We wish Louise well on her travels and every success for the project."

For those who wish to find out more about The SAFE Foundation and its projects, or perhaps make a donation, you can visit The Safe Foundation (http://www.thesafefoundation.co.uk/)

About Tracesmart:

Louise Hewlett is the driving force behind Tracesmart's Success Story campaign and has been working in the field of tracing and communications for nearly 4 years. Louise has previously appeared on BBC's Missing Live programme to discuss tracing and successful reunions.

Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises the public awareness of the company through various media driven PR campaigns.

Tracesmart Ltd - Since the launch of its website in 2004 Tracesmart Limited has established itself as one of the UK's leading providers of online people tracing tools. www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.

— WebWireID106259 —

The writing skills program (http://www.writemorestuff.com) has been studied closely - probably more so than any other program and repeatedly proven to be effective for School Administrators to adopt.

According to the owner of Write More Stuff (http://www.writemorestuff.com), Alma Hoffman, "Write More Stuff strives for measurable results and our program offers innovative ways to improve creative writing skills. The favorable conclusions of the Townston University study proves the effectiveness of our program and reflects the feedback we receive from many School Administrators."

The Write More Stuff programs are specifically helpful in the elementary and upper elementary classes because they can help a child stay interested in learning to write. With fun games and activities to encourage participation, our Rangers, Explorers, and Quest programs are easy-to-use and teachers share our goals of developing independent writers by using fun and creative activities.

Students learn to think, create, develop, and organize their ideas while becoming an inspired and passionate writer. School Administrators love the proven curriculum that is results-oriented, which is especially important when it comes to budgeting requests and meeting state writing test guidelines. Teachers can add certain components of the Write More Stuff programs to existing curriculum or implement the entire program quite easily.

Staff development workshops teach the teachers how to be effective when it comes to teaching refreshing ideas to motivate students and inspire them to be independent writers. They can implement other subjects into the learning experiences, such as science or math essay subjects. Write More Stuff offers Writing camps and workshops that offer specific writing techniques. For more information, visit us at http://www.writemorestuff.com.

— WebWireID106248 —

"With one in three children in this country being overweight or obese, we must take steps to ensure that all kids have access to nutritious meals, nutrition education and physical education so that they can lead healthy, productive lives," said First Lady Michelle Obama. "By expanding the HealthierUS Schools program more children will have access to a brighter future."

In addition to expanding the HealthierUS School Challenge, USDA is also creating an 'Adopt-a-School' program, so that schools that have obtained the designation to assist neighboring schools with their health and nutrition programs. A tool kit on how to become a Healthier U.S. School can be found at www.fns.usda.gov.

"Improving the nutrition, health, and well being of our children is a priority for the Obama Administration and I am proud to support the First Lady on this important initiative," said Vilsack. "The Obama Administration is making a historic investment in improving our child nutrition programs and we look forward to our continued work with Congress to continue strengthening USDA programs that impact the health and nutrition of our children."

Congress is currently considering the Childhood Nutrition Reauthorization legislation, which impacts the National School Lunch and Breakfast programs. Vilsack cited the importance of proposals to eliminate barriers that keep children from participating in school nutrition programs, improve the quality of school meals and the health of the school environment, and enhance program performance.

This week, the Institute of Medicine released a study which noted that children are eating far less dark green and dark orange vegetables and fruits than they need, far more refined grains and far too few whole grains, and too few low fat or non-fat dairy products. This trend unfortunately puts children at increased risk for a variety of obesity-related conditions like diabetes, heart disease, cancer and high blood pressure.

The HealthierUS School Challenge was established in 2004, and 632 have been able to achieve one of four levels of superior performance: Bronze, Silver, Gold, and Gold of Distinction. To qualify for the awards, a school must submit a formal application and meet basic criteria set forth by the USDA's Food and Nutrition Service (FNS). Schools can now complete the application online at www.fns.usda.gov.

— WebWireID106220 —

The Play Label of EA got the party started today and announced the release of LITTLEST PET SHOP Friends for the Wii and Nintendo DS, the latest lineup of games for girls based on Hasbro's globally popular LITTLEST PET SHOP toy brand. Made for girls 6-10, LITTLEST PET SHOP Friends gameplay centers around party preparations as girls and their pets get ready to throw the biggest LITTLEST PET SHOP celebration of the year.

"EA has a dedicated team focused on creating quality games for girls and these new LITTLEST PET SHOP experiences are designed to appeal to that group by keeping their likes and playing habits top-of-mind," said Chip Lange, General Manager of EA's Hasbro Division. "LITTLEST PET SHOP Friends is about celebrating what's important to little girls, like their best friend and fun parties, and because of this, we think these games will be at the top of every girls' holiday wish list."

LITTLEST PET SHOP Friends for the Wii features co-op play so girls can share the fun alongside their real-life best friends. Girls begin their adventure by choosing from 16 new and adorable pets packed with personality such as a Great Dane, Peacock, Beaver, and the Messy Cat. Girls then put their distinctive mark on pets through extensive customization options, such as a multitude of combinations for customizable accessories, or by creating their own exclusive designs. With pets styled and ready to go, exciting adventures, activities around party preparations and gameplay unfold in a variety of environments including the Beach, Country, and City where players guide their pets through an array of LITTLEST PET SHOP-style fun. Framed by a rich storyline and high-quality in-game cinematics, girls embark on a journey filled with activities such as delivering party invitations and serving up cake and ice cream, to completing more than a dozen special tasks on their way to arriving at the big celebration.

For the Nintendo DS player, EA has released three new versions -- LITTLEST PET SHOP City Friends, LITTLEST PET SHOP Beach Friends, and LITTLEST PET SHOP Country Friends. Each game includes a unique storyline and six exclusive pets such as a Collie, Ladybug and Tiger, as well as a pet best friend who helps players complete a variety of activities and games on their way to the gala event where a special mystery guest awaits their arrival. The pets also have their own house where girls can send party items such as gifts, baked goods, and decorations. Additionally, customization options include a vast assortment of accessories, including the ability to design your own.. Plus, enhanced Wi-Fi multiplayer gameplay allows girls to expand the LITTLEST PET SHOP Friends experience to include their best friends.

"EA has delivered yet another strong slate of video games for girls based on Hasbro's powerhouse LITTLEST PET SHOP brand," said Mark Blecher, Senior Vice President and General Manager of Digital Media and Gaming at Hasbro. "LITTLEST PET SHOP Friends enables girls to further expand their growing pet collections into new environments filled with exciting adventure and gameplay."

LITTLEST PET SHOP Friends for the Wii is priced at a MSRP of $39.99. LITTLEST PET SHOP Friends for the Nintendo DS each carry a MSRP of $29.99. All games are rated "E" for Everyone and available at major retailers. For more information on the games, visit the Official Website: http://www.littlestpetshop.ea.com/

— WebWireID106214 —