Dallas, Texas, Good little boys and girls across the country can text their holiday wish-list to Santa and track Santa's sleigh journey faster than ever this year, thanks to the bearded man in red and some of his helpers, including AT&T.* According to the North Pole, Santa has decided to use the latest digital tools to spread holiday cheer through a holiday texting campaign and a special app on AT&T U-verseSM TV.

AT&T customers who text SANTA to 1224 between now and Dec. 24 will receive an invitation from jolly old St. Nick himself to text back their wish-lists for this holiday season. Thanks to a special agreement between Santa and AT&T, text messages sent to this short code – and the reply text messages from Santa – will be offered at no charge.

Families can also keep up with Santa and enjoy holiday fun for the whole family with a new interactive Santa Tracker app and on-demand holiday entertainment on AT&T U-verse TV. This year, U-verse TV families will be able to visit the North Pole and follow Santa's every move on Christmas Eve with Santa Tracker. The app is now available to all U-verse TV and High Speed Internet customers at no extra charge on channel 98 for the holiday season.

'If you think Santa and the elves are fast at making toys, you should see them texting! It was clearly the season to go digital,' said Susan Bean, North Pole representative for Santa Claus. 'We wanted to give children out there more ways than ever to send Santa their wish-lists and watch what's going on at the North Pole. So when AT&T offered to make it easy for their customers to text the North Pole and keep dibs on the crew on U-verse TV, we knew we had to jump on it.'

With Santa Tracker, families will be able to read bios for Santa's reindeer; get holiday arts and crafts project ideas; play sing-a-longs for popular holiday music; read facts about the North Pole; play 'Gingerbread Man' and 'Repeat' holiday games; and view a countdown to Christmas Eve. You will also be able to vote on whether your family deserves a visit from Santa in the 'Naughty and Nice' poll, and you can see instant polling results from other U-verse TV families. And on Christmas Eve, you can watch live reports from the Santa News Network to see if Santa has left the North Pole and track his sleigh as he travels around the globe.

AT&T U-verse TV also has a new 'Happy Holiday Movies' section in the On Demand library featuring classic holiday movies. The movies range from $2 to $7 per rental, and are available in Standard Definition (SD), High Definition (HD) or both. From Dec. 14 through Dec. 20, U-verse TV customers can get $1 off their rental of 'Nothing Like the Holidays' by entering coupon code '15001' for SD and '115001' for HD in the Offers On Demand app on channel 199.

For details on how to keep up with Santa this holiday, tips and hot deals on gifts that don't come from the North Pole, and ways to personalize your wireless experience, AT&T invites you to visit www.att.com/holidaygifts — especially if you have made Santa's 'Nice' list.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.facebook.com/ATTSmallBiz to discover more about our small business services.

© 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Cautionary Language Concerning Forward-Looking Statements
Information set forth in this news release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results may differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update or revise statements contained in this news release based on new information or otherwise.

— WebWireID108236 —

Will Be Central Themes of Campaign

TOKYO, JAPAN, Panasonic Corporation, the Official Worldwide Olympic Partner in the Audio and Visual Equipment category for the Vancouver 2010 Olympic Winter Games, announced plans for a multi-faceted marketing campaign that will focus on the launch of its new FULL HD 3D Home Theater technology as well as an online social networking contest and sponsorship of a variety of environmental initiatives with VANOC.

Full HD 3D Home Theater Pavilion

Panasonic plans to bring to market its ground-breaking Full HD 3D Home Theater products in 2010. In Vancouver, Panasonic will feature the Panasonic FULL HD 3D Theater Pavilion at David Lam Park. The 700 m2 corporate pavilion will be open throughout the Olympic Games (February 12 to 28) in cooperation with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the City of Vancouver and Canada's Olympic Broadcast Media Consortium -- the official Canadian broadcaster of the 2010 Winter Games.

The highlight of the pavilion will be Panasonic's world-first FULL HD 3D Plasma Home Theater System which will allow visitors to experience the immersive world of 3D entertainment through a variety of sports and entertainment videos shown in FULL HD 3D movie-theater quality.

Panasonic has been contributing to the Olympic Games with its state-of-the-art digital AV technologies since the Calgary 1988 Olympic Winter Games. The company, who recently extended its commitment to global sponsorship through 2016, will demonstrate in Vancouver the future of at-home Olympic Games viewing by displaying its Full HD 3D technology to the the public in Vancouver.

Following the initial announcement in January 2009 of plans to create a FULL HD 3D Plasma Home Theater System* using a 103-inch Plasma and 3D Blu-ray Disc player, Panasonic recently announced a 50-inch FULL HD 3D Plasma Home Theater System in September 2009. It also has been developing professional 3D production systems to improve the production environment and make it easier for content creators to create more 3D programming for consumers.

"One Winter, Five Dreams" Online Contest

On November 2, Panasonic launched a blog entitled "One Winter, Five Dreams" within its global Olympic Games web site featuring five athletes who are striving to win a place at the Vancouver 2010 Olympic Games. Using videos and photos, the five athletes will blog about their highly unique experiences including their daily training, pre-Olympic events and their passion as they pursue their dreams of becoming an Olympian. Readers can post messages on the blog to help encourage and support each of the athletes with one fan blogger winning a trip to the Vancouver Olympic Games as the 'Gold Blogger' to cheer on them at the venues.

The five athletes include Robel Teklemariam (men's cross-country skiing, Ethiopia), Clyde Getty (men's freestyle skiing, Argentina), Tugba Karademir (ladies figure skating, Turkey), Katharine Eustace (women's skeleton, New Zealand) and Kazuhiro Koshi (men's skeleton, Japan). Their blogs appear at http://5dreams.panasonic.net

VANOC Sustainability Video Contest

VANOC has made sustainability one of the main themes of the 2010 Winter Games, taking measures to reduce the environmental impacts of the Games. Panasonic supports the goals of VANOC's sustainability-focused operations and will implement various environmental programs during the Olympic Games.

A centerpiece of Panasonic's support for VANOC's environmental initiatives is a co-sponsorship of the Do Your Part – VANOC Sustainability Video Contest aimed at Canadian youth aged 13-24. The contest, promoted jointly by VANOC, the United Nations Environment Program (UNEP) and the Government of Canada, will make use of Panasonic's long-term Kid Witness News (KWN) program – a hands-on video educational program started in 1989 -- in order to encourage interaction and environmental activities by children in Canada and around the world through the making of videos.

Panasonic will also cooperate with VANOC and the Official Carbon Offset Supplier, Offsetters, to contribute to VANOC's goal of having a "Carbon-Neutral Olympic Games" by offsetting 416 tons of CO2 emissions, the estimated total amount of CO2 released from various activities Panasonic will carry out during the period of the Games.

* World's first system to create true-to-life 3D Full HD images by providing full HD images to left-eye and right-eye, as of November 2, 2009.

— WebWireID108233 —

Rippol Helps Users Discover, Watch and Share Online Video Using Real-Time Social Network Interaction, Social Impact and Intelligent Learning Technology

San Francisco, Calif., Nov. 20, 2009 — Rippol™ today announced its company launch with an Intelligent Video Discovery Engine,™ leveraging the power of social impact and intelligent machine learning to enhance video discovery. Rippol was designed to help people discover, watch and share online video content in real-time, so that it's always easy to quickly find something good to watch.

Rippol enables users to stream video from sources all over the web including Revision3, Hulu, CNN, Fox, Amazon, MSNBC, Netflix, Joost, YouTube, Justin.TV, Last.Fm, MTV and other content providers. Users can filter, search or have tailored content suggestions selected for them by Rippol's Intelligent Discovery Engine.

Integration with other social networks including Facebook and Twitter enable users to chat, share links and suggest content to their extended social networks in real-time. A detachable HD video player enables users to pop the video window out of Rippol's site and position anywhere on their computer screen, with the ability to create video playlists, push content recommendations out to social networks and educate the system based on likes and dislikes.

The Problem – An Ocean of Content, What Should I watch?
Between the explosion of user-generated clips on YouTube, the major studios and networks making their content available online and the huge amount of professional content being developed specifically for the web, there is an endless amount of video to be consumed online. The problem is sifting through it all to find videos that you actually want to watch.
Currently, most online video content lies behind the walled gardens of each specific media company or content provider's site, requiring the web video viewer to visit several different web properties to find a certain show or genre of programming.
Google and Bing Video serve as good key word search tools if you know what you're looking for, but you won't find clever links to all content you personally want to watch. There are content providers out there like Netflix and Hulu that aggregate a massive amount of content. However it can be a major time sink for a person to find videos to watch if they don't know exactly what they'd like to see.
The current techniques used for sorting video based on parameters like 'most viewed' or 'recently added' provides a lack of consideration for individual tastes and preferences.

The Butterfly Effect Network™ – Social Discovery through Intelligent Learning
To address this problem, we've engineered Rippol as a tool that provides the crucial missing piece in the current online video landscape: an intelligent engine capable of providing a unique discovery experience for each individual viewer, rather than a homogeneous experience for all visitors to the site.
We observed that when people do watch a new TV show, movie or video clip, it's usually because a friend, family member or colleague either spoke about it, emailed it, tweeted about or posted a link or update on Facebook. We recognized that this power of social influence was one of the primary factors in driving people to step outside of the comfort zone of what they're familiar with and discover new content to watch.
'Rippol shifts the discovery experience so that instead of people seeking out content, now content finds the right people,' said Aaron Crayford, founder and CEO of Rippol. 'The Internet has enabled a new medium of interactive viewing, The Intervision, where it's all about the individual and what they personally want to watch. Rippol's Intelligent Discovery Engine analyzes the end user's social depth, the 3rd dimension that is found in The Intervision, to push content out to people based on what they like or would most likely want to be aware of.'
Rippol is unique in the content discovery space in that it uses advanced machine learning technology to process a huge amount of information about each specific end user in real-time. This system of proprietary real-time ranking algorithms is called The Butterfly Effect Network™.
Every video a user watches, rates and reviews affects The Butterfly Effect Network, which changes the order they and others connected to them see content in real-time. The Butterfly Effect Network cross references videos similar to what the user likes and has watched with the habits and opinions of their friends and demographics. Given that information, the network thinks about what the user might like best in that exact moment and then presents them with content ranked relative to their anticipated interests.
The Butterfly Effect Network helps users discover new content they might not otherwise know about and become more aware of the content that is being watched or discussed within their social circles. As users interact and educate the algorithm based on likes and dislikes, the system is able to continually improve the quality and relevance of suggested content.
About Rippol
Rippol is an intelligent video discovery engine to help people discovery video they'd like to watch among the ocean of video online. Rippol is a private company, founded in April, 2009 which can be found online at www.rippol.com

— WebWireID108217 —

Secaucus, NJ Popular Science Magazine has named two Panasonic products, the TC-P54Z1 Ultra-thin VIERA Plasma and the LUMIX GF1 digital camera, the magazine's 2009 'The Best of What's New' winners in the Home Entertainment and Gadgets categories, respectfully. Both Panasonic products will be featured in the December 2009 issue of Popular Science Magazine.

'For 22 years, Popular Science has honored the innovations that surprise and amaze us − those that make a positive impact on our world today and challenge our views of what's possible in the future.' said Mark Jannot, Editor-in-Chief of Popular Science. 'The Best of What's New Award is the magazine's top honor, and the 100 winners − chosen from among thousands of entrants − represent the highest level of achievement in their fields.'

The Panasonic TC-P54Z1 VIERA Plasma uses innovative wireless technology and features an ultra-thin 1' profile, making this HDTV Plasma a truly unique High Definition display. The wireless technology allows for flexible installations and the thin profile makes it easy to fit in any setting. The Panasonic TC-P54Z1 Plasma uses millimeter wave wireless technology established by the Wireless HD Consortium and has a maximum transmission rate of approximately 4Gbs, which enables full-HD uncompressed video and audio signals to be transmitted up to 30 feet from the TV.

Furthermore, the remote is RF, so the external box that houses all the electronics and connections can be placed out of sight. The TC-P54Z1 also features Panasonic's proprietary VIERA CAST™ technology that provides targeted internet content, including Amazon VOD and You Tube™. The TC-P54Z1 also includes 600Hz Sub-field drive that produces full 1080 lines of motion resolution - in prior years, Plasmas produced approximately 900 lines of motion resolution. The TC-P54Z1 is also one of a select few high definition displays to achieve THX® certification, an audio and video standard set by THX Ltd., a company founded by George Lucas to recreate the audio and video ambiance that filmmakers intended.

The Panasonic LUMIX GF1 is the world's smallest and lightest system digital camera with built-in flash* and packs powerful DSLR-like features and High Definition video capabilities into a sleek and easy-to-use compact body. The LUMIX GF1 builds on Panasonic's success with the revolutionary LUMIX G Series of digital interchangeable lens system cameras based on the Micro Four Thirds system standard. The Micro Four Thirds system boldly removes the very same mirror box that traditionally defined a 'Single Lens Reflex' camera, thus resulting in a much smaller camera body and lenses; while not compromising photo quality or performance. The LUMIX GF1 is Panasonic's most compact LUMIX G Series digital camera and offers features appropriate for both new and more advanced photographers.

For instance, the LUMIX DMC-GF1 includes the new My Color mode, which includes seven preset effects – Expressive, Retro, Pure, Elegant, Monochrome, Dynamic Art, Silhouette and Custom – all of which let users manually set the color, brightness and saturation levels. With the Live View function, users can see how these settings will affect the photo before they shoot, making it easier to capture the exact mood or atmosphere desired. For even more elaborate effects, users can choose from a total of nine Film modes, and set the contrast, sharpness and saturation levels for each. A custom function lets users store their favorite settings in memory. Furthermore, the exposure meter can be displayed in other shooting modes and the correlation between shutter speed and aperture is shown, with a color-coded warning that alerts users when the settings are not in the proper range.

'Panasonic has a longstanding history of being an innovative company that provides cutting-edge products and because of that, has been a consistent industry leader, so the Popular Science 'Best of What's New Honor' provides great validation that we are indeed leaders in two important categories for our company: High Definition Plasmas and digital cameras,' said Robert Perry, Executive Vice President, Panasonic Consumer Electronics Company. 'We are honored by the recognition and will continue to manufacture products that are not only innovative, but also benefit the consumer who will be using them.'

For more information on the TC-P54Z1 and the LUMIX GF1 visit www.panasonic.com.

— WebWireID108215 —

With Post-Newsweek Stations including KPRC (Houston); WDIV (Detroit); WPLG (Miami-Fort Lauderdale); WKMG (Orlando); KSAT (San Antonio); and WJXT (Jacksonville) working in a centralized graphics hub environment, the addition of AXIS maps was a good selection, providing news producers with the ability to create localized graphics utilizing templates at their desktop.

Design Hub Director Felicia Steiger said, 'The online aspect of AXIS is very appealing because there is no additional equipment to purchase or install. AXIS maps allows for map customization; banner design; and road and land colors, all of which can be stylized to match clients' on-air graphic package.

'The core benefit is placing control directly into the hands of the person telling the story. It's the producer who controls the parameters of map creation based on the specifics of their story. From an artist's perspective, AXIS maps removes the 'producer mind reading quotient'; that is, a producer gets what a producer wants and determines the elevation and reference points necessary to tell the story, rather than relying on an artist's interpretation of the information provided. For example, in a multi-city hub environment, AXIS maps provides the tools for producers familiar with local roads to produce maps that are more finely tuned to their story. We are very pleased with the product.'

Chyron CEO Michael Wellesley-Wesley added, 'We are delighted that the Post-Newsweek Stations have adopted AXIS maps for their broadcasts. Because of the online nature of AXIS, users are finding that cycle time from creation to air is drastically reduced and productivity is greatly enhanced. It is clear that AXIS online services will continue to play an increasingly vital role in the future of graphics production for television broadcasters, both on-air and on-line.'

About Chyron
As the pioneer of Graphics as a Service for all digital video media Chyron continues to define and dominate the world of digital and broadcast graphics with Web, Mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmys, Chyron has proven itself as the undisputed leader in the industry with sophisticated graphics offerings that include Online, Chyron's AXIS Graphics online content creation software, HD/SD switchable on-air graphics systems, clip servers, channel branding and telestration systems, graphics asset management and XMP integration solutions, the award-winning WAPSTR mobile phone newsgathering application as well as digital signage. For more information about Chyron products and services, please visit the company websites at www.chyron.com, www.chytv.com and www.axisgraphics.tv (NASDAQ: CHYR).

About Post-Newsweek Stations
Post-Newsweek Stations, Inc. is based in Detroit, Michigan, and operates as a subsidiary of The Washington Post Company.

— WebWireID108195 —

SAN FRANCISCO, Calif. – November 20, 2009 – Leading enhanced video solutions provider, PLYmedia (www.plymedia.com), is launching today its live video captioning product as a new offering within PLYmedia's suite of SubPLY services, utilizing Ustream's platform to provide live captions for TechCrunch's RealTime CrunchUp event in San Francisco.

To view the live webcast of the event, go to: http://www.ustream.tv/channel/crunchup.

PLYmedia also announced that they have partnered with leading Internet broadcast and online video platforms, including Ustream, Livestream (who are also launching the service today), Ooyala, Brightcove, Kaltura, KIT digital and Kyte to offer live captioning services for their customers' videos.

In addition to live captioning the event, PLYmedia will also be demoing several services that complement their new product, including:

• Automatic translation into multiple languages
• Transcript generation – to increase natural search rankings for when the video content is archived
• Social media integration with Twitter or any other social network for fast content distribution and real time search
• Automatic real time keyword tag generation to facilitate video browsing

Live streaming has seen a huge uptake over the past year with verticals such as news, sports, education, enterprises and government adding captions and subtitles to:

• Increase the number of users who watch video at work, but are unable to utilize audio;
• Reach the 36 million Americans that suffer from some form of hearing loss;
• Help the 30+ million Americans for whom English is a second language.

'We're thrilled to now be offering live video captioning service in multiple languages to our customers. Not only will it make their live stream events more accessible and searchable – but the real innovation is to allow Twitter and Facebook users to follow the conversation through the text updates and dip in and out of the stream based on their interests in the current conversation,' said Max Haot, CEO of Livestream.

'We're very excited to be partnering with each of these companies, especially insofar as we are able to help them reach new audiences and increase the video viewing times of those audiences,' said Yoni Silberberg, Co-founder and Head of Business Development at PLYmedia. 'Our goal is always to benefit both viewers and our partners by increasing accessibility and engagement in online video and I believe we are continuing to accomplish these ends in all of our recent partnerships.'

To learn more about TechCrunch's RealTime CrunchUp, please visit: http://www.techcrunch.com/2009/11/05/the-realtime-agenda-for-the-realtime-crunchup/.

For more information about these services, visit www.subply.com.

About PLYmedia

Through its suite of SubPLY services, PLYmedia is the leading provider of subtitling and captioning solutions for online video.
Its Web services cater to live and archived online video, providing turnkey solutions that include subtitle creation, delivery and reporting. Subtitles and captions increase accessibility, viewer interest and the overall size of a viewing audience, while also ensuring a longer time of engagement.

PLYmedia provides solutions and services to anyone with online video content including major Fortune 500 companies.

The company, founded in 2006, is funded by Greylock partners, with offices in Palo Alto, CA and a R&D facility in Israel.

— WebWireID108152 —

'Over the years, constantly evolving technology has mandated that we stay on the cutting edge,' says VCS President George Helms. 'We've become early adopters in order to better serve our client's needs and goals. The best example of this is our extensive HD video capabilities.'

About VCS
Founded in October 1984, VCS began as a local provider of short-run videotape duplication. After growing and expanding its focus in 1997, VCS has been providing videotape, CD and DVD duplication services to the broadcast industry, film and music industries, religious groups, government agencies and corporate clients. In 1999, they further expanded their range of offerings from traditional duplication and transfers to include digital encoding and transcoding, plus a wide array of other high definition video services. Their latest addition, a new Final Cut Pro system, will add video editing capabilities to the VCS menu. After 25 years, VCS has grown into a true full-service audio and video duplication company, able to service their growing national client base out of two facilities in their hometown of Atlanta, Georgia.

VCS is a recipient of an A+ rating from the Better Business Bureau and is proud to have served as Turner Broadcasting's in-house provider of DVD duplication, DVD replication and video transfer services since 2001. Since 1998 VCS has had the privilege to partner with Dekalb Enterprises by employing moderately handicapped people to perform the majority of the company's video, CD and DVD packaging activities under the supervision of a specially trained supervisor.

For more information, please contact sales@video-copy.com, or:

VCS – Video Copy Services
4000 Dekalb Technology Parkway
Bldg. 500 Suite 500
Atlanta, GA 30340
Phone: 404-321-6933
Toll free: 800-553-3616
Fax: 404-321-4876
http://www.video-copy.com

— WebWireID108147 —

Baeble editor David Pitz said this about the concert: 'Bathed in cool puddles of spectacular light, Super Furry Animals douse their kingdom of fans in beaming rays of day-glo melodies, hazy streams of psychedelic leanings, and the kind of full bodied sing along choruses that get their audience bouncing in impressive waves of over exuberated reveling. Yes, it does seem SFA dial their sometimes beastly behavioral tendencies down a bit for this performance. But it's all in the name of performing the hell out of this "Best Of" kind of set. Clocking in damn near an hour and half, this is an absolute monster of show. Don't worry though. If you get lost, leading man Gruff Rhys has got you covered with his big and bold instructional cue cards.'

About Baeble Music

Baeble Music is an online destination for free live music. Founded in 2006, Baeble lays claim to an ever growing library of full-length concerts from today's hottest artists, enabling those from outside the largest markets to share in a unique live music experience of their favorite emerging bands. We bring to our loyal audience artists that we think are hot and emerging and then stream their full-length concerts for free. We offer free single song downloads from each concert on our Baeble Podcast on every concert page. As well, we offer users the option to purchase full concert DVDs and high quality downloads directly from our site, or through our retail partners, Amazon and The Orchard.

Want to go to the front row of your favorite shows? Watch as many free live concerts as you want and then view pictures from the show in our professionally shot photo albums. Deepen your experience through our expert insight into the Indie music scene including blog posts, feature articles, interviews and album and concert reviews.

— WebWireID108017 —

Over 50 of Warner Home Video's Most Sought-After Titles Available to Upgrade Including 10,000 B.C. Wedding Crashers and A Christmas Story

Warner Bros. Home Entertainment Group today launched DVD2Blu.com, a site that allows consumers to upgrade the movies they already own on DVD to Blu-Ray Disc, the absolute best way to watch movies at home. Consumers can select from over 50 of Warner Home Video's most sought-after titles to upgrade including Body of Lies, A Christmas Story and Michael Clayton.

"DVD2Blu is a great way for consumers to start or expand their Blu-ray Disc collection," said Dorinda Marticorena, senior vice president, Worldwide Marketing and High Definition, Warner Home Video. "We're launching the program with a wide range of titles that will appeal to a broad audience. In the coming months, we're looking to expand the program and make additional titles available."

The DVD2Blu program debuts at a time when consumers are rapidly adopting Blu-ray Disc. According to figures compiled by the Digital Entertainment Group through the first three quarters of 2009, Blu-ray Disc set-top player sales grew 112 percent over the same period last year. This holiday season, consumers can expect to see Blu-ray player prices starting around $100, making it much easier for home audiences to see films the way they were meant to be seen on their HDTV.

Through DVD2Blu, consumers can now experience their favorite movies again for the very first time in stunning 1080p picture quality and crisp, superior sound that only comes from a Blu-ray Disc. Titles such as Training Day, Deliverance and National Lampoon's Christmas Vacation can be upgraded for as little as $7.95 plus shipping. Consumers who place orders over $25 will receive free shipping.

The process to upgrade is simple. Consumers select the titles they want to upgrade on DVD2Blu.com, mail in their standard DVDs with pre-paid postage and a short time later receive copies of the same film on Blu-ray Disc. For a complete list of titles visit DVD2Blu.com.

Warner Bros. Home Entertainment Group is proud to be a leader in environmental stewardship and is committed to recycling the DVDs that consumers send in as part of the DVD2Blu program. The intellectual property is fully destroyed and all of the physical components are reused or recycled. For more information on Warner Bros. environmental initiatives, please visit http://wbenvironmental.warnerbros.com/.

About Warner Bros. Home Entertainment Group
Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and transactional VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.

— WebWireID107997 —

@North will reach out to new and established digital producers and agencies across the whole of the north in a link up with BBC Children's – one of the departments moving to Salford in 2011.

@North will encourage and support the development and delivery of interactive content for children, with up to four projects with a total budget of £500,000 available for commissions by CBBC and CBeebies.

The project, which represents a new model of engagement with independent companies and digital agencies across the North, will rely on close collaboration with the regional screen agencies – North West Vision and Media, Northern Film and Media and Screen Yorkshire.

This pilot project will be led by BBC Children's and will involve multi-disciplinary teams from many other areas of the BBC such as Future, Media and Technology (FM&T) in new collaborative ways of working.

The key objectives for the project are:

For CBBC andCBeebies to tap into new opportunities for innovation and creativity.

To stimulate and inspire the digital sector across the North of England, initially focusing on creating new children's content.

To understand and help develop the supply chain across the North for the BBC and build on existing creativity and skills.

To make the BBC North process for commissioning multiplatform content open and collaborative.

To share knowledge about the BBC's infrastructure, processes and audiences.

It is intended that @North will provide a blueprint of how BBC North can work more openly in MediaCityUK and will involve more BBC division partners as it develops.

Commenting on @North, Peter Salmon said: "This is an exciting new concept and there is real business up for grabs, with CBBC and CBeebies commissions to be won by creative organisations working on interactive media across the North of England. There is some great creative work going on in the digital sector across the North and we want to work in partnership to develop new and exciting multiplatform content for our young audiences."

Independent companies and digital agencies in the North are invited to send expressions of interest in the @North project to Mario Dubois, Project Lead – mario.dubois@bbc.co.uk.

— WebWireID107994 —

Dallas, Texas, AT&T* today announced the launch of two new TV apps for AT&T U-verseSM customers: Offers On Demand, an app that lets you redeem a coupon code on-screen for discounts on movie rentals; and Caller ID on TV, an app that lets you view your U-verse Voice Caller ID and voicemail notifications on your U-verse TV screen.

With the addition of these apps, U-verse TV has made 20 TV apps available Offers on demandto customers at no extra charge since its initial launch, with 12 of those apps added this year alone.

'These apps make U-verse services even more useful and interactive for our customers, and that's exactly what every app should do,' said Jeff Weber, vice president of video services for AT&T Mobility and Consumer Markets. 'This has been a big year for U-verse TV applications. We're delivering apps that not only enhance what you can do on your TV screen, but add value across your entire U-verse experience.'

Offers On Demand lets U-verse TV customers easily redeem coupons from their TV for discounted movie rentals. After entering the coupon code on channel 199, you can instantly redeem the coupon to select and watch a movie. The app will also save a list of your available coupons and their expiration dates if you want to return and watch the movie later.

U-verse TV customers can find Offers On Demand coupon codes on channel 200, at http://uconnect.att.com and in the monthly U-guide magazine. U-verse TV and AT&T wireless customers can also opt in for Offers On Demand coupon codes via U-verse Mobile Alerts by texting 'On Demand' to 9696. Offers On Demand is now available to all U-verse TV customers at no extra charge and the first coupon code will be available on Nov. 23.

Caller ID on TV lets Offers on demandcustomers view their U-verse Voice Caller ID and voicemail notifications on their U-verse TV screen. Without interrupting your program, a small message will appear on your TV screen for six seconds when a new call comes in or when you receive a voicemail message.

The app is now available to all U-verse TV and Voice customers in Austin at no extra charge, and will be rolling out on a market-by-market basis to all U-verse markets. Customers already enjoy apps that integrate their U-verse TV and U-verse Voice services, including the ability to view a log of recent incoming calls on your TV screen with Call History and the ability to initiate a call from your TV with Click to Call. ESPN FULL COURT Multiview is now available for all U-verse TV ESPN FULL COURT package subscribers. The app lets basketball fans view four channels of ESPN college basketball coverage at one time on channels 4500 and 621. U-verse TV customers can order the ESPN FULL COURT package for an Early Bird Special of $105 online at http://uverse.att.com through Nov. 28.

These upgrades are just the latest examples of AT&T U-verse apps that are included in every package and bring more value to customers. In 2009 alone, AT&T has launched 12 TV apps, including:

* U-verse TV Multiview, an app that lets you watch up to four channels at once on your TV screen.
* Mobile Remote Access app for iPhone, an app that allows you to schedule and manage DVR recordings and easily search U-verse TV program listings from your iPhone.
* Media Share, an app that lets you stream your personal photos and music files located on your home computers to any connected TV in the home.
* TV Awards and New Shows, an app that helps you follow this fall season's award shows and series premieres.
* Weather On Demand, an app that gives you instant access to check the current weather conditions and detailed forecasts in any U.S. city.
* Yahoo! Sports Fantasy Football, an app to help you manage your fantasy teams from your U-verse TV screen through the AT&T U-bar. AT&T U-bar allows you to get easy access to personalized sports, weather, stock and traffic information on your TV screen, without interrupting your current program.
* College Basketball from Yahoo! Sports, which gives basketball fans the ability to view tournament brackets, their personalized completed bracket, game summaries and box scores, and more through the AT&T U-bar.
* Film Awards Interactive, which provides biographies, previews and full-length movies for award-nominated films and stars.
* 2009 Masters, which featured an up-to-date leaderboard, player scorecards, stats and bios, news updates, tournament photos, video archives and more from the 2009 Masters Tournament.
* On Demand Top Picks, an app that provides rental recommendations based on their past rentals and lists the top ten titles U-verse TV customers are renting. The app is available to customers in Los Angeles, Cleveland, Hartford, St. Louis, Atlanta, Sacramento, San Antonio and Austin, and AT&T plans to roll out this app to all U-verse TV markets next year.

U-verse TV customers also enjoy several additional TV benefits, including the ability to manage and watch your recorded programs from a single DVR on any U-verse connected TV in the house with Total Home DVR; an extensive High Definition (HD) channel lineup with access to more than 110 HD channels; the ability to program DVR recordings from your Web-connected mobile phone or PC; personalized, on-screen weather, sports, traffic and stock information via AT&T U-bar; the ability to stream your personal photos and music files from your PC to your U-verse TV with Media Share; and more.

AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. AT&T U-verse TV ranked 'Highest in Customer Satisfaction in the South and West Regions Two Years in a Row,' according to the J.D. Power and Associates 2008 and 2009 Residential Television Service Provider Satisfaction StudiesSM. For additional information on AT&T U-verse — or to find out if it's available in your area — visit www.att.com/u-verse.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services.

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Now any company can take advantage of that experience. Mike Efford Motion Design is pleased to introduce 3 important animation concepts for marketing consumer products through broadcast TV:

1. The Quick Visual Summary:

No other medium can match 3D animation to show a quick visual summary of even the most complex product idea. It is the visual equivalent of a "sound bite". Ideal for packing the most information into the shortest T.V. air time. Infomercials are a perfect example.

3D animation successfully marketed the H2O vacuum through infomercials across North America demonstrating how dirt, hair and even airborne bacteria are filtered and neutralized by this innovative appliance. The product's elaborate filtering process was visually demonstrated in under 15 seconds. Sales were robust, and it continues to sell almost 5 years later, as of this writing.

2. Showing a product's inner workings:

Showing a 3D animated presentation that takes the audience right inside the product, as if they were flying through it, can enhance the perceived value of a deceptively simple - looking product. With many products, the real magic is inside; a sleek but simple exterior hides the inner workings which produce most of the benefits for the customer.

There are no limits to what 3D animation can show nowadays: flying right through a steel casing. Zooming quickly down to a microscopic view of tiny molecules, all the while showing the exterior full size product in operation. Making part of the outer 'shell' of a product transparent so the audience can watch the magic happen inside.

3. Emphasizing style and glamour:

The cosmetics and auto industries are some of the most experienced practitioners of marketing with computer animation. They use it to create an aura of mystery and excitement (in the case of auto makers) or glamour and chic (cosmetics). In the TV advertising of auto makers, 3D computer models take the place of actual cars much more often than the public knows. Combined with slick video editing and photography, animation can be used to enhance the appearance of any product design.

When much of the appeal of a product is its sleek appearance, 3D animation adds major value to the manufacturer's broadcast marketing. Its movement and lighting can be totally controlled. Effects are possible with lighting, for example, that real – world lights could not possibly accomplish. Spotlights highlight design features, sweep across the length of it, glow and sparkle.

Jaguar used animation to showcase the inner workings of their V-12 engine, in a prominent television ad. The hood ornament morphed from a chrome cat into a floating engine, with all its cogs, gears and moving parts. The "fantasy" appeal of the ad made it impossible to ignore. The branding was spectacular. All done with 3D animation.

Those are just a few of the many compelling reasons to use computer animation in one's marketing to present a product in its best light. There's no other medium quite like it!

Companies looking to take their product marketing to the next level can call upon 15 years of 3D animation experience by contacting Mike Efford Motion Design.

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The offer is aimed at customers who do not require an Internet connection, but who nonetheless place great value on TV entertainment. "With 'Entertain Pur' we offer telephone and TV from a single source, reaching new user groups for our Entertain service," said Christian P. Illek, Member of the T-Home Board of Management responsible for Marketing and Marketing Director at T-Mobile Deutschland. "Customers who are not interested in Internet services don't have to miss out on the innovative possibilities of Entertain any longer."

In addition to a telephone line, the "Entertain Pur" complete package includes over 120 TV channels, access to an online video store and TV archive and allows the purchase of numerous add-on options such as Bundesliga service LIGA total!. Other features include the time-shift function and access to HD content. All media receivers necessary for the reception of Entertain are HD-ready.

Telephone calls to the German fixed network are billed on a minute-by-minute basis, costing 2.9 cents per minute. "Entertain Pur" with a telephone flat rate for calls to the entire German fixed network is available for EUR 39.95 per month.

Entertain – Deutsche Telekom's IPTV service
With more than 120 TV channels, 10,000 titles – 500 of which available in HD – in the online video store and TV archive, around 2,500 national and international radio stations, as well as interactive applications, Entertain is the undisputed leader of the German IPTV market. Around 20 million households have the option of subscribing to Entertain via a high-speed DSL line. Entertain is available from EUR 27.95 (including TV and telephone connection) or EUR 44.95 (including TV, telephone flat rate and high-speed DSL flat rate.)

About Deutsche Telekom AG
Deutsche Telekom is one of the world's leading integrated telecommunications companies with almost 150 million mobile customers, around 40 million fixed-network lines and over 17 million broadband lines (as of June 30, 2009). Its product brands are T-Home (fixed-network telephony, broadband Internet), T-Mobile (mobile communications), and T-Systems (ICT solutions). As an international Group with over 261,000 employees operating in around 50 countries worldwide (as of June 30, 2009), Deutsche Telekom generated more than half of its revenue – EUR 61.6 billion – outside of Germany in 2008.

Further information is available on the Internet at: www.telekom.com

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"The additions of Amber, Dan, Brooke and Lorrie to our team solidify the foundation of this new children's network," said Loesch. "Each of them is a leader in the industry and among the best and brightest in their fields. Their expertise and hard work will help build a world-class, family-friendly destination for children featuring compelling storytelling, strong characters and engaging brands."

Amber Fredman-Tarshis joins the Discovery Communications-Hasbro Joint Venture after serving as vice president of marketing for Victoria's Secret since 2006. As CMO, Fredman-Tarshis will work directly with Loesch and the Senior Joint Venture Team in developing all aspects of the network's brand identity including its name, logos and overall brand essence. Fredman-Tarshis also possesses a wealth of experience in the children's entertainment space from her time as vice president of global brand management for Warner Bros. Entertainment, Inc. While at Warner Bros., Fredman-Tarshis managed the "Harry Potter" brand worldwide, as well as Tim Burton's "Charlie and the Chocolate Factory" and "The Polar Express" starring Tom Hanks.

Dan Pimentel, CFO for the joint venture, will oversee management of its financial planning and analysis functions. Pimentel has extensive experience in both the children's entertainment and cable television arenas from his time at Walt Disney Company and most recently Discovery Communications. While at Walt Disney Company, Pimentel served as controller of the Disney Stores. Most recently, he was vice president of finance for Discovery's Commerce Division, where he led the initiative to reengineer Discovery's financial systems and reporting processes in preparation for Discovery Communications' transition to a fully public company.

As SVP of ad sales, Brooke Goldstein will lead the sales team for the joint venture. Goldstein will report to Loesch and receive functional support from Joe Abruzzese, Discovery Communications' president of ad sales, and Discovery's Senior Ad Sales Leadership Team. Prior to joining the joint venture, Goldstein was a managing partner at Mediacom Communications, where she also served as the director of client services. During her tenure at Mediacom, she worked extensively with a number of premier national clients, including Hasbro.

Lorrie Copeland comes to the Discovery Communications-Hasbro Joint Venture from Hasbro, where she served as senior vice president and head of consumer insights. In her new role, Copeland will provide the qualitative and quantitative context to support multiplatform, multimedia business efforts across the joint venture. As SVP of consumer insights and research, she will spearhead the network's customized studies, appearance at industry events and other initiatives designed to break new ground in the field of consumer understanding.

About Discovery Communications-Hasbro Joint Venture
Announced in April 2009, the Hasbro, Inc., and Discovery Communications multiplatform joint venture will both entertain and educate, featuring content drawn from Hasbro's rich portfolio of entertainment and educational properties built over the past 90 years, including original programming for animation, game shows and live-action series and specials. New programming will be based on brands such as ROMPER ROOM, TRIVIAL PURSUIT, SCRABBLE, CRANIUM, MY LITTLE PONY, G.I. JOE, GAME OF LIFE, TONKA and TRANSFORMERS, among many others. The TV network and online presence also will include content from Discovery's extensive library of award-winning children's educational programming, such as BINDI THE JUNGLE GIRL, ENDURANCE, TUTENSTEIN, HI-5, FLIGHT 29 DOWN and PEEP AND THE BIG WIDE WORLD, as well as programming from third-party producers. The yet-to-be-named network is expected to launch in fall 2010, reaching approximately 60 million U.S. households on what is currently Discovery Kids channel.

About Hasbro
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services, with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company, reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

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CNN announced performers and presenters who are slated to appear at the third annual 'CNN Heroes: An All-Star Tribute,' which honors everyday citizens who are making a difference in their communities and beyond. Hosted by CNN anchor Anderson Cooper from the Kodak Theater in Hollywood, the program will air globally on Thanksgiving, Thursday, November 26, at 9pm ET on CNN/U.S., CNN International and CNN en Español.

Celebrities scheduled to present include: Nicole Kidman, Kate Hudson, Neil Patrick Harris, Pierce Brosnan, Dwayne Johnson, Eva Mendes, Randy Jackson and Julia Louis-Dreyfus. Carrie Underwood and Leona Lewis will each perform at the gala. Additional appearances will be announced in days to come.

The Top 10 CNN Heroes, as selected by the Blue Ribbon Panel, were unveiled by Anderson Cooper on CNN last month. The public will select the 'CNN Hero of the Year' via voting at CNN.com/Heroes, which concludes on November 19, at 6am ET. During the November 26 broadcast, the Top Ten Heroes will each be awarded $25,000, and CNN will reveal the CNN Hero of the Year, who will receive an additional $100,000.

This Year's Blue Ribbon Panel judges included: Sir Elton John, Colin Powell, Mariane Pearl, Shakira, Wallis Annenberg, Tavis Smiley, Ted Turner, Tory Burch, Kirk Cameron, Whoopi Goldberg, Malaak Compton-Rock, Rossana Rosado, and Masi Oka. In its third year, the CNN HEROES initiative garnered a record number of nominations - over 9,000 - and a record number of online votes for CNN Hero of the Year, surpassing two million votes.

Joel Gallen, who has helmed ambitious telethon events supporting victims of both the Sept. 11 terrorist attacks and Hurricane Katrina, returns as executive producer for the event. Kelly Flynn is senior executive producer for the CNN Heroes initiative.

CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world's most extensively syndicated news service; and strategic international partnerships within both television and the digital media.

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REDMOND, Wash.

What:

Unlock a world of friends, entertainment and games from the comfort of your couch, displayed on the best screen in the house, using Xbox 360 and Xbox LIVE. Tomorrow, Xbox LIVE members around the world will have their Xbox 360 console transformed and plugged into the best value in home entertainment, with access to Facebook, Twitter, Last.fm and Zune video with instant-on HD, all right in their living rooms.
• Facebook.2 Update your status to share what movie, game or entertainment you're enjoying, connect with friends, and view their Facebook stream, status updates and photos on the big screen — all seamlessly integrated and custom-built for Xbox 360. You can even compare your Xbox LIVE and Facebook friends lists to see which of your friends are on Xbox LIVE.
• Zune. Zune video on Xbox LIVE offers a full-fidelity experience with instant-on HD in 1080p and 5.1 channel surround sound. No waiting for downloads or buffering, it's there at the press of a button. You can also share the experience with up to seven friends through voice chat and Avatar integration on the TV screen — it puts a whole new spin on movie night.
• Twitter.2 Stay in the know by discovering, posting and replying to tweets right on your Xbox 360. You can even view friend profiles, trends and conversations, or search to see who's tweeting about your favorite game.
• Last.fm. 2 Discover more music and explore endless personalized radio stations with Last.fm on Xbox 360. Skip, 'ban' or 'love' tracks to create your perfect mix. We've even built in 'Gamer Stations' with game-related types of music selected specifically for the gaming community. (Available in the U.S. and U.K.)

Don't have an Xbox 360 console? Now, more than ever, Xbox gives you great ways to stay connected and share fun and entertainment, starting at $199 (U.S.).

Why:

Microsoft is continuing to evolve Xbox LIVE to bring more games, more entertainment and more social experiences all from a single device. As a Gold member on Xbox LIVE, you get access to Facebook, Last.fm and Twitter, providing you with a pipeline of content that is always being updated and refreshed. For just over $4 per month, Xbox LIVE Gold Membership is hands-down the best value in home entertainment.

When:

Launching on Nov. 17

1 Xbox LIVE Gold Membership and Netflix unlimited subscription plan required for Netflix instant streaming. See Netflix Terms of Use for details about Netflix service.

2 Xbox LIVE Gold adult account required to access these features. Xbox LIVE Gold Memberships are just over $4 (U.S.) per month.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft's corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

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They'll travel from Aruba to Zimbabwe and just about everywhere in between, bringing Coca-Cola's 'Open Happiness' campaign to life as they visit people from different cultures, document their experiences and share stories of happiness with the world.

Following a worldwide online vote to determine the team of happiness ambassadors, the three winners – Tony Martin, a Washington, D.C., native now teaching kindergarten in Munich; Kelly Ferris, a university student from Brussels; and Antonio Santiago, a university student from Mexico City – were introduced today at the World of Coca-Cola in Atlanta.

The team will be armed with laptops, mobile phones and video cameras, and they'll be bringing people along for the ride by facebooking, youtubing and twittering throughout the year-long journey. Fans can follow along online at Expedition206.com and will serve as 'virtual travel agents' for the team – voting on where they should go, what they should do and who they visit at each destination.

'Our goal is to bring fans along for the ride, using social media platforms to make them an integral part of the adventure,' said Clyde Tuggle, senior vice president, Global Public Affairs and Communications, The Coca-Cola Company. 'The magic of Expedition 206 is in its potential to bring people together in a global conversation, highlighting the stories of happiness and optimism people everywhere are eager to share.'

Beginning in Madrid on Jan. 1, 2010, and concluding in Atlanta on Dec. 31, 2010, the expedition will make stops in cities big and small, visiting with people and attending marquee global events, such as the Vancouver 2010 Olympic Winter Games in Canada, the FIFA World Cup in South Africa, and the World Expo 2010 in Shanghai, China. Along the way, Coca-Cola will identify people to act as a 'Happiness Host' in each destination to welcome the team and help guide them on their exploration.

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INDIANAPOLIS, USA, November 16, 2009 - Cine-tal Systems, a developer of image monitoring and color management solutions, announces the expansion of its cineSpace film profiling services. Cine-tal's cineSpace customers can now receive overnight film profiling services in North America as well as in the company's operations in Australia.

'cineSpace is the most pervasive color management system in use today for VFX, DI and Animation,' said Rob Carroll, CEO of Cine-tal. 'cineSpace users have used our Australian offices for film profiling services for the past four years now they can get the same services overnight in our Indianapolis facility.'

Cine-tal's cineSpace film profiling services provides cineSpace color profiles of a film-out for use in the cineSpace product suite. Users use the film-out color profile to emulate the film colorspace while working on video monitors in VFX, DI and Animation. The use of the film-out color profiles in cineSpace helps the artist assure the color quality of the image data when it is run through the film-out process and maintains consistency across multiple film –out service providers.

Video to Film Workflow
cineSpace customers can use cineSpace's Inverse Transform feature and cineSpace film profiling services to take their video (Rec709) or DCI (P3) graded image data to a film-out with confidence.

About cineSpace
cineSpace is the most widely used color management technology for film and television production. It is employed by production and post production facilities in over 42 countries to ensure that all of their displays match and conform to a specified output medium, such as a particular film stock or video format. It ensures that the images artists see on their screens are identical to how they will look when projected in a movie theater or shown on television. cineSpace supports all major VFX and DI software packages including those from daVinci, Autodesk, Digital Vision, Assimilate, Iridas, Apple, Avid, The Foundry and eyon Software. cineSpace is also integrated into the Cine-tal Cinemage and DAVIO product lines.

About Cine-tal
Cine-tal Systems develops display, collaboration and image processing solutions for digital cinema and video production and post production. Cine-tal is a privately held company based in Indianapolis, Indiana. For more information, call (317) 576-0091 or visit www.cine-tal.com.

-END-

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SAN DIEGO - Consumers eager to watch their favorite television programs, sports and news while on-the-go can satisfy their mobile TV craving as the handheld FLO TV™ Personal Television hits shelves across the nation today. The much-anticipated device from FLO TV Incorporated, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), delivers live and time-shifted content via the award-winning FLO TV mobile TV service and will be available at Amazon.com and Best Buy. In addition, RadioShack will begin selling the device online and in stores this holiday season.

As part of the launch and for a limited time, FLO TV also announced that the first six months of subscription service will be bundled into the overall retail price of $249.99, after which point a monthly service subscription fee will be charged.*

'The FLO TV Personal Television is a dedicated device for consumers' on-the-go lifestyle that is perfect for sharing with friends and family, as well as for personal viewing time,' said Bill Stone, president of FLO TV. 'The FLO TV Personal Television is setting the standard for high-quality mobile TV thanks to our award-winning network and technology. It also adds another way for consumers to use the FLO TV service, in addition to a variety of handsets and our recently introduced FLO TV Auto Entertainment system.'

FLO TV Personal Television is the first portable digital television to offer all these features in one package:

Dedicated portable television. Measuring 3 inches by 4.4 inches by 0.5 inches and weighing just over 5 ounces, FLO TV Personal Television is small enough to fit in your pocket while sporting a screen large enough to enjoy a complete television experience.

Live mobile TV from America's best content providers. FLO TV offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including Adult Swim Mobile, CBS Mobile, CNBC, COMEDY CENTRAL, FOX News Channel, MSNBC, MTV, NBC 2Go and Nickelodeon. FLO TV also offers limited-time bonus channels for special events, premium programs and original content.

A dedicated, nationally available mobile television network. The FLO TV service is available through a dedicated multicast network so millions of consumers can simultaneously get amazingly high-quality video and audio in real time without streaming, buffering or downloads.

A capacitive touch-screen. Users control the device with intuitive swipe gestures. The oleophobic glass lens keeps the 3.5-inch QVGA display crisp and clear. Long battery life. With more than five hours of viewing time and 300 hours on standby, the FLO TV Personal Television can be used for extended viewing or on long trips.

An easy to share experience. With a large screen, built-in adjustable viewing stand and integrated stereo speakers, FLO TV Personal Television can entertain you whenever you want and wherever you are. FLO TV Personal Television is a dedicated device so it's easy to share with family and friends.

For a full list of retail locations, please visit www.flotv.com. TV enthusiasts can also follow FLO TV on Twitter and Facebook.

*Taxes not included. Additional fees and charges may apply. Pricing and service subject to change at any time. Service must be activated between 11/1/09 and 3/31/10 and requires subscription. After six months' service, the customer's credit card will automatically be charged the then-current monthly subscription rate. Special offer expires 3/31/10. Customers should review the FLO TV Customer Contract and Privacy Statement for additional terms and conditions that apply to this purchase. Six months' prepaid service subscription included with purchase of the FLO TV Personal Television is nonrefundable.

About FLO TV Incorporated
The FLO TV service combines the best content, an intuitive user interface and a superior multicast network to deliver a true quality TV viewing experience for consumers. FLO TV offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including Adult Swim Mobile, CBS Mobile, CNBC, COMEDY CENTRAL, FOX News Channel, MSNBC, MTV, NBC 2Go and Nickelodeon. Based in San Diego, Calif., FLO TV Incorporated is a wholly owned subsidiary of Qualcomm Incorporated. Further information is available at www.flotv.com .

The FLO TV service programming line-up may differ depending on distribution platform. Service not available everywhere. All programming subject to change and blackout restrictions.

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