On October 4th a synthetic ice rink was constructed in downtown Boston, MA on the Rose Kennedy Greenway, the city's newest park, as a focal attraction of their 'Try Something New' Fall Festival.

According to Mike Gallant, President of Artificial Ice Events, 'An Artificial Ice Events rink was an anchor activity at the Rose F. Kennedy Greenway Conservancy's fall festival…families enjoyed teaching young ones to skate in the comfort of short sleeves.'

Gallant explained, 'The application speaks to the organization's mission of maintaining and programming the Greenway with sustainable (green) practices.' The synthetic rink also allowed the Conservancy to test the public attraction of a rink without the high costs involved with a traditional ice arena.

This autumn has been an active time for the company, with a wide variety of events produced and locations visited. In September the company provided the ice arena for the Classic Chill Fest at the Seminole Casino in Hollywood, Florida featuring performances by Vanilla Ice.

A professional ice show with a cruise ship theme was recently produced for the W.B. Mason sales conference at the Mohegan Sun Casino in Connecticut. Six Olympic level performers skated to a live band with a 30 minute choreographed performance.

This fall the company created a student skating party at Rutgers University in Camden, New Jersey. Hundreds of skaters took to the ice with a live DJ on hand and a fireworks display to close the evening.

Artificial Ice provided the synthetic ice rink for the Bauer National Sales Conference in Boca Raton, Florida last month. The ice surface allowed the sales force to experience the new line of Bauer hockey skates in a realistic skating environment.

About the Company

Artificial Ice Events specializes in the construction of synthetic ice rinks and provides professional event planning for clients across the nation. For more information about the green benefits and cost savings of synthetic ice, visit www.artificialiceevents.com, call 1-800-275-0185, or email info@artificialiceevents.com.

— WebWireID107085 —

The team at Ski & Trek, the company at the forefront of North West skiing retail, have come up with not one, but two excellent ways to beat the recession and get your holiday plans back on piste this year.

Firstly, they suggest that rather than forking out for flights, you get in your car and drive to the Alps. You won't be alone. Last winter ferry company P&O reported a significant rise in winter car and passenger traffic, despite the fact that overall the number of Britons taking ski holidays fell by 13 per cent.

According to P&O's Brian Rees, "Many of those extra cars and passengers were heading for the Alps."

The Ski & Trek team are so confident that this is a cheaper alternative to flying, they actually did it themselves last year, "Last winter I drove to the Swiss Alps; it's a breeze compared to how it was 20 years ago."

"The autoroutes cost about £55 each way in tolls, depending on your destination, and it took me (without breaking speed limits and stopping only for diesel, coffee, sandwiches and the occasional leg stretch) just over seven hours from Calais to parking outside my accommodation in Villars, Switzerland."

On top of this cheap alternative to flying, Ski & Trek are offering to kit-out a family of four in ski-gear for just £340. The package is set to include both adult male and female outfits and two kids' Dare2b freeride outfits. What's more, customers who quote this article when they contact Ski & Trek will be eligible to receive a further 10% off.

Don't let the recession stop you from enjoying a great skiing holiday this year - simply follow Ski & Trek's advice and you're guaranteed to have great fun for a great price.

Ski & Trek were established in 2008 with the sole aim of offering quality all-weather clothing for the discerning, price-conscious customer. To find out more about Ski & Trek, or to take advantage of one of their great deals, visit the website at: http://www.ski-trek.co.uk/about-us/company-today.html.

— WebWireID107157 —

Dr. Bixby said being with the team for two days was a surreal experience. 'We fitted some of the finest athletes, one right after the other, so much talent in one room. These are true professionals who take their performance seriously. They were all so easy to work with.' Bixby himself fitted Guard Tim Duckworth, Safety Chip Vaughn, D.E. Will Smith, Connecticut's star T.E. Tyler Lorenzen and W.R. Tim Meachem, to name a few.

The Pure Power Mouth Guard technology is not reserved for professionals. 'We fit all kinds of athletes with the VERY SAME technology and guards the pros use. Some just want increased performance on the golf course or tennis courts; others are college athletes looking for every chance to improve. We've even found that singers and speakers benefit from wearing a PPM.'

Getting a Pure Power Mouth Guard is a simple two visit procedure. The first is a highly specialized but pain free fitting appointment that lasts about two hours. During the second appointment, the patient goes home with the mouth guard.

For more information on the PPM mouth guard, to see photos or blog with Dr. Bixby about his experiences with the pros, visit http://www.purepowermouthguard-ppm.com

About Dr Michael Bixby
Dr. Michael Bixby, DMD, FAGD is a General, Cosmetic and Neuromuscular/TNJ Dentist practicing at the Atlantic Center for Advanced Dentistry in Little Silver, NJ.

http://www.CosmeticDentists-NJ.com

— WebWireID107109 —

The Board of Directors of the Sports Car Club of America has ratified a Honda Performance Development, Inc. proposal to begin supplying Honda Formula F engines for competition in the SCCA's Formula F (FF) class in 2010.

Through its introduction to the category, HPD hopes to strengthen FF's position as the first step in American open-wheel racing.

"We look forward to launching our FF program at the outset of the 2010 club racing season," said Erik Berkman, president of Honda Performance Development. "We hope that this initial step in HPD's new grassroots motorsports initiative will help make the FF class more affordable and more competitive."

The Honda Formula F engine is based on the Fit L15A7, a 1.5-liter engine that can be installed into several existing FF chassis. Testing has shown that the Honda engine provides performance equal to the long-out-of-production "Kent" engine, while featuring a modern fuel-injected design with superior service life, improved availability and lower operating costs.

A prototype, utilizing a Swift DB-1 chassis and HPD-developed bolt-on conversion kit, made its public debut during the FF 40th Anniversary Celebration at Road America in late July. The Swift-Honda, along with a Honda FF engine mated to a Citation chassis, was also on display during last month's SCCA National Championship Runoffs at Road America.

The Honda FF engine has been developed by Honda Performance Development in cooperation with Sandy Shamlian of Quicksilver RacEngines. The engine was developed to equal the performance of the Kent powerplant through utilization of an HPD-developed intake restrictor plate and appropriately mapped Engine Control Unit (ECU). If additional performance adjustments are required, changes can be made to the restrictor plate and/or the ECU maps to achieve this goal.

"Many of us, myself included, have been involved in FF racing," said Marc Sours, HPD Production Division Manager and Large Project Leader for HPD's grassroots projects. "We believe that introduction of the modern, less-expensive Honda FF engine can restore interest in and raise the profile of FF to a point where it once again becomes the place for young drivers to begin their careers, and where current SCCA club racers will find economical, close competition."

Original equipment in the 2009 Honda Fit, the L15A7 is a fuel-injected, 1.5-liter, overhead cam engine, at the beginning of its current production generation. Per Honda corporate policy, a minimum of 10 years' parts support is mandated at the conclusion of production.

HPD will supply all parts from intake through exhaust, including multiple chassis conversion kits. The result will be a modern and reliable engine requiring minimal maintenance and tuning.

Specifically, HPD expects to offer FF competitors the opportunity to reduce their engine operating costs. Engine rebuilds will be reduced, while competitors should also experience a reduction in the need for top-end refreshing. In addition, crankshaft and valve-spring life should be extended dramatically; and most ignition and all carburetor maintenance will be eliminated.

The first conversion kit offered will be for the venerable Swift DB-1. This complete, race-ready package will sell for $11,750. It will include a base L15A7 engine, FF engine conversion kit (including intake, exhaust, dry sump, restrictor plate and ECU), and a bolt-in DB-1 chassis conversion kit, to permit installation of the engine without welding or other major modifications. Individual component parts will also be available for purchase separately.

Delivery of kits will begin in early February of 2010 and will follow in the order that requests are received. Deposits of $500, which will ensure a place on the delivery list, are being accepted. For more information, please contact:

Honda Performance Development, Inc.
661-702-7777
grmsadmin@hra.com

HPD is working on two additional conversion kits for the Swift DB-6 and Van Diemen (1999-current) chassis. Market release of these kits is also expected prior to the 2010 club racing season.

Beginning with its initial entry into Formula One in 1964, Honda has a lengthy record of involvement in open-wheel racing around the world. In addition to its well-known accomplishments in IndyCar, CART and Formula One competition, Honda Motor also has an extensive history as an engine supplier in lower open-wheel formulae, including Formula 3, Formula Master, Formula Nippon and Formula Dream.

Honda Performance Development (HPD) is Honda's racing company within North America. Founded in 1993, and located in Santa Clarita, Calif., HPD is the technical operations center for Honda and Acura's high-performance racing cars and engines. In addition to its new grassroots motorsports business, HPD is the single engine supplier to the IndyCar Series and spearheaded Acura's championship-winning efforts in the 2009 American Le Mans Series.

Quicksilver RacEngines (QSRE) is a private company in Frederick, MD owned and operated by Sandy Shamlian since 1973. QSRE engines have been a staple in open-wheel and sports-car racing, logging countless professional and amateur race wins and championships in the USA, England, Venezuela, Australia & Canada in classes such as Zetec F2000, Formula Continental, Sports 2000, Formula Atlantic, and FF1600.

— WebWireID107032 —

Greene King, which has more than a 1,000 pubs, hotels and restaurants across the UK, is one of three new high street retailers to join the scheme in the last month alone.

The Greene King Group has household brands that include Greene King pubs, Hardy's House Pubs and Old English Inns and the Hungry Horse pub and restaurant chain. They are also renowned brewers creating award-winning pints such as Abbot Ale and Old Speckled Hen.

Household names Austin Reed and Feather and Black have also signed up as retail partners giving members the chance to collect even more points in their everyday shopping.

'We're delighted to have partners of the calibre of Greene King, Austin Reed and Feather and Black joining in the last month alone. They complement our existing high street partners and give our members even more chance to earn points while they shop, have a pint or a meal,' said Commercial Director, Colin Whitehead.

Austin Reed has over 90 outlets in the UK selling classic womens' and menswear and Feather and Black is the bed and bedroom furniture specialists with more than 30 stores across the UK.

The latest additions to the UK's leading golfing loyalty scheme is yet further testament to the popularity of Rewards4golf.com, launched just over a year ago and now boasting over 80,000 members.

'As more and more household names join the scheme it is becoming even easier for our members to collect points and redeem them for the golf products they want,' added Whitehead.

And Rewards4golf.com has also announced it has just signed up 14 new online retail partners, including Interflora, Lloyds Pharmacy, Hallmark Cards, Cath Kidston and Tommy Hilfigger, giving members an even greater choice.

Launched just a year ago, the pioneering website enables golfers to earn points in their everyday shopping, is absolutely free and takes just one minute to sign up to.

Rewards4golf.com is the only specialist golf rewards scheme where members earn points for every pound they spend with some of the UK's most popular retailers including Tesco, John Lewis, Littlewoods, Currys, Marks & Spencer, Halfords, Superdrug and Amazon.

They can also earn points when spending with some of the UK's best known golf specialists including Direct Golf UK, Golfbreaks.com, Golf Care, GreenFree and The Golfers Club.

The scheme is the first of its kind anywhere in the world and its innovative technology means points are automatically collated whenever a registered credit or debit card is used with a participating retailer – meaning the system is both environmentally friendly and hassle-free as there is no need to carry a separate loyalty card.

It takes just one minute to register a card online and is completely free. Members can earn points by shopping with more than 200 online retailers and around 3000 high street outlets. In addition, they can register more than one card to contribute to their points' tally, so they can even be rewarded when their partner, friends or family shop.

Anyone can sign up to the scheme at www.rewards4golf.com, where they can also browse the huge variety of rewards on offer and see the extensive list of participating retailers.

Ends

For further information, please contact LIFE PR:

Emma Chadwick
0161 236 3363
07885 047 194
emma.chadwick@life-pr.co.uk

Joanna Simpson
0161 236 3362
0773 433 3392
joanna.simpson@lifepr.co.uk

— WebWireID106840 —

Paris/Vancouver/London - Atos Origin, the Worldwide Information Technology (IT) Partner for the Olympic Games, is beginning the 100- and 1000-day countdown to the Vancouver 2010 Olympic Winter Games and the London 2012 Olympic Games, respectively.

'As Worldwide IT Partner for the Olympic Games we are delighted to confirm that with 100 days to the Vancouver 2010 Olympic Winter Games and just less than 1000 to the London 2012 Games the implementation of the technology for the information systems is on track,' said Patrick Adiba, executive vice president for the Olympic Games at Atos Origin. 'As long-standing partner to the International Olympic Committee, we are committed to delivering a flawless performance to ensure the Games are successful in Vancouver in 2010 and in London in 2012.'

In 100 days Atos Origin will begin bringing real-time results from the Vancouver 2010 Olympic Winter Games to a global audience of 3 billion people. First it will lead the technology team to complete testing of all the IT infrastructure, systems and processes including simulating the three busiest days of competition during which about 500 operational scenarios will be executed (such as a flood and network disconnection). It will also deploy 5,800 computers, 800 servers and 5,000 PCs to 35 venues in just 10 weeks and in January will switch to operational mode to manage and monitor 24/7 the technology at all the competition and non-competition venues.

Meanwhile in London there is just under 1000 days to the 2012 Games. Like the athletes who are hoping to take part in the Games, Atos Origin must prepare extensively between now and the opening ceremony. As lead integrator, Atos Origin will work with its partners under the direction of LOCOG's Technology Department to design the extensive technology infrastructure and systems that will deliver the results and support the planning and operations of the Games.
This will include developing the volunteer portal that will help London 2012 recruit up to 70,000 volunteers for Games time; conducting more than 200,000 hours of testing to ensure that the technology provided for the Olympic Games delivers a gold winning performance and processing 200,000 accreditations that serve as a visa for athletes, workforce, volunteers, media, sponsors, officials and other members of the Olympic Family to enter the UK as well as accessing the Olympic venues.

Atos Origin designs, integrates, manages and secures the multiple Information Technology systems needed to manage the Olympic Games and the systems that communicate the results to the world. Atos Origin holds the largest sports-related IT contract in the world. The contract with the International Olympic Committee (IOC) encompasses Salt Lake City in 2002, Athens in 2004, Torino in 2006, Beijing in 2008, Vancouver in 2010, and London in 2012. It was renewed in 2009 for Sochi in 2014 and Rio de Janeiro in 2016.

About Atos Origin
Atos Origin is a leading international information technology (IT) services company, providing hi-tech transactional services, consulting, systems integration and managed operations to deliver business outcomes globally. The company's annual revenues are EUR 5.5 billion and it employs 50,000 people. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international companies across all sectors. Atos Origin is quoted on the Paris Eurolist Market and trades as Atos Origin, Atos Worldline and Atos Consulting.

— WebWireID106846 —

In 1986, Visa became one of the founding members of the Worldwide TOP Partner programme. The announcement means Visa will continue as the exclusive payment services sponsor for the Olympic Games and the only card accepted through to 2020.

IOC President Jacques Rogge said: 'Our partnership with Visa demonstrates a shared commitment – to the future of youth and sport, to the future of the Olympic Games and to the strengthening of the Olympic ideals and values we respect. On behalf of the IOC, the 205 National Olympic Committees around the world, and the athletes themselves, I would like to thank Visa, its clients and partners for their commitment through to the 2020 Olympic Games.'

Gerhard Heiberg, Chairman of the IOC Marketing Commission, said: "The staging of the Olympic Games, as well as the operations of the Olympic Movement as a whole, would not be possible without the support of our TOP Partners, and we are delighted that Visa will continue to be a key partner for the Olympic Movement. As an organisation, Visa is a leader not only in the world of global payment technology, but also in its support for sports events and athletes around the world.'

Joseph Saunders, CEO and President, Visa Inc., said: 'The Olympic Games transcend political and geographical boundaries to deliver incomparable international exposure and broad-based audience interest appealing to virtually every demographic. They stand as one of the premier sporting and cultural events in the world and we are delighted to extend our sponsorship through to 2020.'

— WebWireID106716 —

People around the world are being invited to submit their designs for the medals to be awarded at the inaugural Youth Olympic Games (YOG) which will be held in Singapore next year, from 14 to 26 August 2010.

Sergey Bubka, Chairman of the Coordination Commission for Singapore 2010 said 'The concept for the first ever Youth Olympic Games has always been not only to reach out to the 3,600 athletes who will participate in Singapore next summer, but also engage young people in the Olympic values wherever they may be. By launching the first ever medal design competition online we hope to tap into the creativity and imagination of young people across the world'.

Visit the dedicated medal design website at: www.medaldesigncompetition.com

The public will also be invited to vote on the 10 best medal designs. These 10 best medals will be submitted to an IOC jury who will then elect the best design.

The winning designer will win a trip to the Singapore 2010 Youth Olympic Games next summer and be able see first hand their design be awarded to the athletes. They will also win a Gold medal replica of their design.

Procedure:
- Design submissions from 7th November to 4th December 2009
- Public voting from 7th December 2009 to 22nd January 2010
- The winner will be announced by the 31st January 2010

— WebWireID106698 —

Doha, Qatar – Following Sony Ericsson's brand re-launch in September, the first refresh in three years, the company today brings its new identity to the Sony Ericsson Championships, Doha 2009 – the first outing for the refreshed brand at a major, global event. The prestigious, season-ending tennis tournament to the 2009 Sony Ericsson Women's Tennis Association Tour sees the top eight female, singles players and top four female, doubles teams fight it out to be crowned with the sought-after Championships title and a share of the record USD $4.55 million prize fund.

This is the second time the Championships have come to Doha, but the first time Sony Ericsson's new brand identity has been used at a global event. The Championships embody the dynamic, exciting and colourful new brand and is the perfect platform to demonstrate the newly adopted 'make.believe' brand message instigated and used by Sony and its group of companies. 'make.believe' represents a coming together of communication and entertainment, standing for creativity and the ability to make dreams possible. The 'make.believe' strap line is used in all consumer communication in order to reinforce Sony Ericsson's entertainment credentials and collaboration with the Sony Group.

'Our new brand and values of innovation, energy and openness demonstrate our continuing commitment to transformation and the ongoing move towards a more playful and open culture' said Lennard Hoornik, head of global marketing, Sony Ericsson. 'The 2009 Sony Ericsson Championships is a perfect platform to showcase our new brand values and philosophy to our consumers.'

Throughout 2009, Sony Ericsson has continued to 'make.believe' through a series of spectacular stunts to celebrate various tournaments such as Traffic Tennis for the Sony Ericsson Open in Miami, Underground Tennis at the Madrid Open and Street Tennis at the Rogers Cup in Toronto.

Legal
© Sony Ericsson Mobile Communications AB, 2009.
The liquid identity and liquid energy are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. 'SONY' and 'make.believe' are trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.

About Sony Ericsson
Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in all major markets. Our vision is to become the industry leader in Communication Entertainment; where new styles of communicating through the internet and social media, become entertainment. Sony Ericsson offers exciting consumer experiences through phones, accessories, content and applications.

— WebWireID106436 —

The flame was lit successfully by a Holy Priestess in front of the Temple of Hera, according to the traditional ritual, using the sun's rays and a parabolic mirror. The priestess entered the Ancient Olympic Stadium with the torch and handed it over to the first runner of the Vancouver 2010 Torch Relay, Vassilis Dimitriadis. The Greek skier passed by the tomb where Pierre de Coubertin's heart is buried, to launch the journey of the Relay.

After a short relay in Greece, the flame will be passed to the Vancouver 2010 Organising Committee (VANOC) on 29 October in Athens, before being flown to Victoria, Canada, where it will arrive on 30 October. It will then travel through all 13 provinces and territories of Canada, involving 189 community celebrations and covering some 45,000 kilometres, before entering BC Place Stadium on 12 February 2010. More than 12,000 torchbearers will bring together tens of thousands of people to witness the event, bringing with it a symbolic message of peace across the country.

In the presence of the President of the Hellenic Olympic Committee, Mr Spyros Capralos, and the CEO of VANOC, John Furlong, IOC President Jacques Rogge said in his speech: 'It is always a special moment to be in Olympia, the birthplace of our Movement. The Olympic torch and flame are symbols of the values and ideals which lie at the heart of the Olympic Games. The relay carries a message of friendship and respect to millions of people of different nationalities, races and creeds'.

'The longest national Olympic Torch Relay in history will create a spirit of global community and world citizenship. It will inspire new hopes, new dreams, particularly among the younger generation, to take part in the Games. It will invite Canadians and visitors from around the world to gather and celebrate the Games with glowing hearts,' Rogge added.

Three days ago, the UN General Assembly adopted the Olympic Truce Resolution for the Vancouver Games, inviting the UN member States to observe and promote peace during Games time in order to protect the interests of athletes and sport in general, and to contribute, through sport, to the quest for peaceful and diplomatic solutions to the world's conflicts. The Olympic Torch Relay that started today in Olympia will allow the people of the world to be inspired by this message of peace.

— WebWireID106344 —

This modern liquid-cooled V-4 engine and rectangular-section frame and race-bred chassis--startling innovations back in the day--literally advanced the state of the art in both horsepower and handling. Over the ensuing decades, these forward steps and more to follow gave the VFR spectacular credentials that led to accomplishments beyond count, including AMA and World Superbike championships, as well as best-in-class awards and top-10 honors gathered up year after year from all directions within the enthusiast press. It's no wonder that the VFR in its many iterations developed a firm standing as one of the most-beloved motorcycles ever to set a tire to pavement.

During the course of a lifespan that stretches more than a quarter-century, the VFR ushered new technology to the marketplace as it was developed. In fact, during the 1990s, VFR development sprinted so far forward Honda split its V-4 line in two as the racing-oriented RC30 and RC45 advanced in concept and execution to win ever-greater glory on tracks the world over, while the VFR/Interceptor evolved into the preeminent street-going sport bike for those who enjoy the challenge of the road and the thrill of giving their bike a thorough workout, whether over short distances or the long haul.

Now this heritage of innovation within Honda's V-4 lineup enters the next generation of new technology and uncompromising rider benefits--with the 2010 VFR1200F. Here in the VFR1200F, we fully recognize Honda's V-4 heritage and VFR tradition, but it has been re-created in astonishingly original form through the fusion of advanced concepts imported from the MotoGP world and other cutting-edge environments. Net result: a sport motorcycle created for the sheer joy of riding, a machine custom tailored for experienced hands who ride hard, ride long, ride far and ride often.

Advanced technology

* Honda MotoGP engine technology and architecture
* Light and compact 1237cc liquid-cooled 76-degree V-4
* Unique cylinder layout with rear two cylinders located innermost on the crankshaft; front cylinders located outboard
* Symmetrically Coupled Phase-shift Crankshaft uses 28-degree crankpin offset to eliminate primary engine vibration
* Asymmetrical exhaust lengths between front and rear cylinders
* Throttle By Wire
* Lightweight and compact Unicam® valvetrain
* Continuous oil pressure monitoring
* Optional dual-clutch automatic transmission featuring manual mode and automatic mode with D and S modes and paddle-style shifters
* Honda slipper clutch in manual-shift model
* GP technology layer-concept aero fairing
* Honda Pro Arm® single-sided swingarm with single shock
* Next-generation shaft drive system with offset pivot point and sliding constant-velocity joint
* New controls with smoother and more precise tactile feel
* New-technology seat construction

Engine
At the heart of the VFR1200F rests a light and compact 1237cc liquid-cooled 76-degree V-4 engine that draws directly from Honda's V-4 RC212V MotoGP technology. Mass centralization plays a key role throughout this design, and as a result the VFR1200F incorporates a unique cylinder layout placing the rear two cylinders inboard in the center of the crankshaft, while the front cylinders are located outboard. Such a configuration narrows the rear cylinder head substantially as well as the entire rear section of the engine, right at the key rider/motorcycle interface--the seating area. Because the engine boasts remarkably slim dimensions, especially at the rear cylinders--overall, it's more compact than the engine from the 781cc Interceptor--the entire chassis and seating area of this 1237cc machine features a distinctly narrowed profile. These pronounced, wasp-waisted ergonomics allow the rider to sit down in the bike rather than feeling perched atop the machine, and as another benefit the rider has a shorter reach down to the ground when bringing the bike to a stop.

The VFR1200F engine also incorporates a special high-strength Symmetrically Coupled Phase-shift Crankshaft that features a 28-degree crankpin offset that works in concert with the 76-degree Vee angle to essentially negate primary engine vibration for smooth running. And because the powerplant now has perfect primary balance, the need for a balance shaft is eliminated, which allows for a more compact engine and also yields a weight savings of nearly 3 pounds. To accentuate the V-4 feel of the VFR1200F, a unique ignition sequence of 104 degreesā€'256 degreesā€'104 degreesā€'256 degrees between cylinder firings highlights the distinctive VFR beat. Another design element that adds to the VFR1200F's distinctive feel can be found in the exhaust system: note that the head pipes for the two front cylinders carry a substantially longer length than the headers for the rear cylinders, a Honda first. This asymmetrical pipe length alters the tuning of the exhaust pulses to create a unique power delivery, an intriguing blend of V-4 torque and aggressive in-line rush. And make no mistake: the VFR1200F delivers Honda's famous V-4 power in spades, as more than 90 percent of peak engine torque kicks in at a mere 4000 rpm, giving this machine incredible roll-on acceleration in every gear.

A great deal of credit for the VFR1200F's compact engine size and prodigious power output must go to the Unicam valvetrain, a Honda-exclusive system that first debuted on the championship-winning CRF450R motocross machine. A single overhead camshaft directly actuates two intake valves per cylinder while integrating roller rocker arms with screw-type adjusters to actuate two exhaust valves per cylinder. This Unicam technology saves weight and space over a comparable dual-overhead-camshaft design while still maintaining a five-digit redline of 10,200 rpm. As another benefit, this Unicam setup allows for a very flat combustion chamber for a quicker, more efficient burn.

Another concept carried over from MotoGP design and first offered to the public with Honda's CRF® motocross line is the application of a sealed crankcase system that maintains a mild negative pressure to minimize mechanical pumping or "windage" losses. This system also provides the advantages of a dry sump design (decreased oil churning losses) without the separate oil tank. A scavenging pump pulls oil and gasses out of the crank chamber, and this reduction in atmospheric pressure reduces resistance as the reciprocating engine elements--crankshaft, pistons and connecting rods--move. Net result: extra power, enhanced throttle response and improved fuel efficiency. The VFR1200F also incorporates a new, more sophisticated constant oil-pressure monitoring system that has the ability to read a range of variations in oil pressure within a safe operating zone, not just report the presence of minimal oil pressure or no pressure.

The new VFR1200F sports another first for Honda among its numerous technical credentials; the use of a Throttle By Wire (TBW) system. With the throttle valve layout in the Programmed Fuel Injection (PGM-FI) system now freed from the restrictions imposed by a mechanically linked/actuated throttle-grip system, the VFR1200F's TBW setup can be made more compact and lighter than conventional cable-operated systems. In addition, this setup incorporates an Electronic Control Unit (ECU) to process information from rider throttle control input, engine speed via a crankshaft position sensor, manifold absolute pressure, gear position, vehicle speed, engine coolant and intake air temperatures, and throttle position help the TBW system to return an even more accurate throttle response in a manner that is more sensitive to rider inputs--large or small--compared to a mechanically linked system, yet with fuel delivery that is smoother and more precise than would be otherwise possible.

The end benefit for the rider is an unprecedented level of control and feel through the throttle, a true next-generation, more direct level of connectivity with the machine that heightens the riding experience. In addition, the VFR1200F's TBW system eliminates the need for the Idle Air Control Valve used in other Honda PGM-FI systems to deliver a consistent idle; TBW simply delivers more sensitive and accurate fuel metering response to rider input compared to mechanically linked PGM-F1 systems regardless of riding conditions. From where the rider sits, TBW works virtually invisibly to improve engine responsiveness and operation, provide a more linear and well-connected throttle feeling, and also improve fuel efficiency.

As befitting of a super-sophisticated sport machine, the VFR1200F can be had with a standard six-speed manual gearbox or with the option of an impressively new piece of technology for motorcycles, Honda's Dual Clutch Transmission, the world's first fully automatic motorcycle dual clutch transmission for large-displacement sport bikes. This new transmission offers riders the enjoyment of full sport riding capabilities along with easy and seamless operation, while also delivering fuel efficiency equal to or better than a conventional manual transmission. To respond to rider demands throughout a broad range of conditions and situations, the transmission offers three operating modes: two full-auto modes (D-mode for regular operation and S-mode for sporty riding), and a six-speed gear-select mode for full rider control via a paddle-shifter-type setup that delivers the same shifting response as a manual transmission. For more details, see the attached technical description of this innovative Honda Dual Clutch Transmission.

In keeping with its serious sporting abilities, the conventional manual-shift VFR1200F comes equipped with a slipper clutch mechanism. This system acts like other Honda slipper clutch systems to moderate the effect of deceleration torque (or "back torque") on the rear wheel during aggressive corner entries with heavy engine braking, thereby allowing engine braking to slow the bike without causing the rear tire to chatter. It's an elegantly simple way to lend the assistance of a slipper clutch to sport riders with a minimum of weight and complexity.

Along with the VFR1200F's substantial sporting prowess come additional high-tech features that create a riding experience laden with many sophisticated touches. Case in point: the VFR1200F incorporates four dampers within the engine and drivetrain to smooth power delivery: a clutch damper, final damper, cam damper and tornado damper all work in concert to create smooth power delivery without losing that connected feel between throttle and contact patch.

Chassis
The VFR1200F rolling chassis centers on a four-piece aluminum twin-spar diamond configuration frame that is both lightweight and rigid. The swingarm and driveshaft lengths are optimized without extending the overall length of the motorcycle through the use of another clever and sophisticated touch: the output shaft is placed below the transmission countershaft to create a more compact engine and allow for a longer swingarm without extending the total wheelbase--a move that enhances both handling and traction without resorting to dimensions beyond the moderate 60.8-inch wheelbase.

Honda's distinctive single-sided Pro-Arm swingarm is placed within a wide-span frame swingarm pivot area for increased chassis rigidity, and the swingarm pivot sits in an offset position above the driveshaft. This highly developed shaft drive system features a drive shaft that passes below the swingarm pivot. This allows a wider swingarm pivot/frame mounting structure resulting in greater strength and rigidity. A sliding constant velocity (CV) joint compensates for drive shaft length variations throughout the rear wheel's arc of travel. Thanks to this new configuration and the rigidity of the pivot structure, the new shaft drive system enhances cornering ability, high-speed handling and traction capability compared to prior-generation shaft drives.

The VFR1200F's single-sided Pro-Arm® swingarm system incorporates a single Pro-Link® gas-charged shock that includes a handy, easy-to-alter remote spring preload adjuster, and the shock is also adjustable for rebound damping. The shock delivers 5.1 inches of wheel travel, while up front the 43mm inverted cartridge fork delivers 4.7 inches of travel and also offers spring preload adjustability. All together, this combination of adjustability in the suspension at both ends give the VFR1200F a broad range of application, be it hard sport riding, more casual long-distance trips or two-up adventuring.

The VFR1200F also features sophisticated brake technology that complements its sporting abilities. Powerful new six-piston front calipers act on large 320mm floating discs and the two-piston rear caliper works against a 276mm disc. Honda's Combined Braking System (CBS) creates the optimal balance of front and rear braking forces. With this particular CBS setup, actuation of the front brake lever activates all pistons in the right-side caliper, and four pistons on the left side; the other two pistons are actuated when the rear brake is applied. However, to maintain equal braking force when the front brake is applied, those right-side pistons measure 25mm in diameter while in the left caliper the pistons measure 27mm and 30mm in diameter. In this case, asymmetrical brake pistons equal balanced braking loads--another bit of forward thinking that makes the VFR1200F so advanced. Also, the addition of a compact and lightweight ABS supports both the motorcycle's exceptional sports riding potential and its long-distance proficiency.

A balance of positive and negative bodywork surfaces gives the VFR1200F a light, open look while also creating a profile that slices through the wind with the least possible resistance. In addition to this modern, cutting-edge look comes a number of distinct benefits. Closer inspection reveals that Honda's designers and engineers worked together to utilize this uniquely attractive shape to also generate optimal airflow and maximize heat management. The fairing design incorporates two layers that harness flowing air to gain several dynamic advantages. Air entering between the layers and through two oval-shaped spaces in the front of the fairing is channeled to enhance the bike's handling at higher speeds and cool the engine, and air is also deflected around the rider's legs for a cooler, more comfortable ride.

Engine cooling is optimized by effectively increasing the speed of the airflow before it reaches the radiators by channeling it through tapered apertures. An additional vent in the side of the bodywork directs air downwards for engine cooling. And the hot, exhausted air is channeled away from the rider for greater comfort. Further ducting and heat shielding technology channel heat away from the rider's environment, thus improving comfort for both the rider and passenger.

For decades, Honda products have stood out among the crowd thanks to a distinctively high level of fit and finish, but the 2010 VFR1200F raises the stakes even higher than ever before in the arena of quality control. A high attention to detail and quality is evident everywhere, but take special notice of where the front cowl and body are fused together, creating one smooth, unified, aerodynamic surface. This incredibly tight and precise fit comes courtesy of a new generation of rectangular-shaped fasteners that locate body panels within two dimensions for a fit that is tighter than would otherwise be possible with conventional fasteners. And of course the very latest production technologies used at the new Kumamoto Plant in Japan where the VFR1200F is built contribute to the bike's exceptional fit and finish. It's classic Honda attention to detail, but at its newest and finest.

Note also that new Honda technology is at work in the seat. Here you'll see shaping and forming details like never before, thanks to a new process that literally bonds the seat cover (which has a special, tactile surface) to the seat foam. Net result: exquisite control to shape every part of the seat for improved ergonomics as well as the ability to execute intricate patterns.

More attention to detail has been showered upon key components of the VFR1200F that interact with the rider's fingertips through new premium control elements. Here Honda's engineers have developed next-generation switches and controls for the VFR1200F that return a smoother and more precise feel when actuated; the tactile response feels more direct than ever before.

From the finest details to the grandest application of racetrack technology, the 2010 VFR1200F comes laden with innovation upon innovation, a machine that once again changes the state of the motorcycling art. In each case, however, the target of these benefits remains the same: The rider. The VFR1200F brings to motorcycling enthusiasts a unique blend of elegant sophistication and hard-core sport performance never before offered to the riding public. Such a unique and lofty mission serves as the perfect target for the 2010 V-4 VFR1200F, a machine that traces its deep and rich V-4 heritage to a true revolution in sport bike design, and one that is bound to repeat the sport-altering history of its famed forebears.

— WebWireID106338 —

Dallas, TX, October 23, 2009—Telecommunications Properties Inc. has been contracted by the Louisville Arena Authority to oversee design, installation, and management of a state-of-the-art in-building wireless system for the new sports arena complex now in development.

The authority board contacted TPI when the technical issue of cellular transmission quality emerged as a problem requiring special expertise. Construction materials interfere with signals creating cut-outs and distortions of sound. For arena patrons, mobile phone interference is an annoyance, but in cases of emergency, 'first-responder' communications is a vital public safety matter.

A sub-set of emerging solutions—called 'distributed antenna systems' (DAS)—is in constant development by telecommunications providers. But the management of such a project requires more than conventional vendor contracting. Texas-based TPI has performed countless DAS installations over the years as value-added outsource, and demonstrated an on-staff capability that won the LAA contract.

'For the duration of the Louisville project, we'll be acting as a virtual extension of the Arena Authority,' said Jimmy Chiles, president of TPI. 'We are honored and excited to accept the in-building wireless responsibility from the folks in Kentucky,' Chiles added.

TPI will help sort out and select sub-contractors, and oversee quality assurances among all related technology providers. TPI has installed and manages infrastructural telecommunications for properties in Dallas, Chicago, Philadelphia, Atlanta, San Francisco, and Houston. The new Dallas Cowboy Stadium is a TPI client.

CONTACT:
Jeff Alexander, Wireless Systems Manager; 214-231-3346
www.tpicom.net

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'We're continuing to see strong interest from C-level executives in securing hospitality opportunities at signature U.S.-based events to support their international business goals,' Stromberg says. 'The Presidents Cup exemplified this trend with its line-up of the world's best golfers competing for the prestigious Cup.'

In particular, the Presidents Cup match-up of Y.E. Yang and Tiger Woods, their first competition since Yang bested Woods at this year's PGA Championships, captured the attention of THG clients and record-setting worldwide television audiences. Woods beat Yang to give the U.S. team the tournament victory. Japan's rising star, Ryo Ishikawa, also thrilled participants with a stellar short game and predictions that the 18-year-old may eventually claim Woods' title as the world's best golfer.

During the event, THG clients enjoyed the company's signature 'five-star hospitality' at the private Lake Merced Golf Club, with four-course meals service and first-class accommodations. THG clients also took advantage of golf clinics and Presidents Cup play analysis from celebrity Mark Lye, a Golf Channel commentator and former PGA player.

'Mark's clinics were extremely popular,' Stromberg says. 'They gave our clients and their guests a tangible way to turn the inspiration they gained watching the pros and improve their own games.'

THG is fielding strong interest from current and prospective clients for hospitality packages during upcoming premier West Coast events, including the 2010 U.S. Open in Pebble Beach, the 2010 MLB All-Star game in Anaheim, Calif., and the 2012 U.S. Open in San Francisco.

About THG: THG (http://www.thgsports.com) is a leading provider of corporate hospitality programs during the world's premier sporting events, including the World Soccer Championships, Masters, Singapore Grand Prix, and the Final Four. As a marcus evans company, all aspects of THG's services promise a level of client focus and attention second to none.

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An electronic record system offers many benefits both to physicians and to patients. Physicians no longer have to expend valuable time and energy finding paper charts, organizing their contents, and re-filing them when they are finished. All records will be available to them at a push of the button, allowing more time for the physician to concentrate on patient care. Electronic records will also offer increased access of medical information to patients. In time, it is the hope of Leola Family Health Center to offer a patient portal, where patients can log into a secure web page and access test results, post messages to their doctor and even schedule an appointment.

Electronic records helps to keep the office environment organized and clutter free. This new approach will decreasing the amount of time patients have to wait to receive test results, have referrals made and get responses to phone inquiries. Electronic records also decreases the amount of waste generated. Documents that use to be printed out on paper will now require no paper. Even faxes can be received electronically.

Leola Family Health Center began the process of researching electronic medical records several years ago. Much research and hard work went into electing the best course of action for implementing this system. Leola Family Health Center is excited about the benefits of electronic records and excited to provide quality and effective patient care now and for years to come.

— WebWireID106173 —

Bethesda, MD.- This fall, Courtyard by Marriott is the ideal hotel brand for football fans. Now through November 22, stay the weekend at any of 670 participating Courtyard hotels throughout the U.S. and Canada and receive a $25 NFLShop.com or TicketsNow.com gift certificate. Guests must book using promotional code NF2 and complete their stays by December 13, 2009. To receive the $25 gift card, the weekend stay must include a Friday or Saturday night.*

These gift certificates give fans extra spending money towards their favorite player's jersey and other team gear at NFLshop.com, or tickets to an upcoming football game or other event on TicketsNow.com.

In addition, all guests who stay at any participating Courtyard hotel in the U.S. and Canada any night of the week from now until November 22, 2009, will be automatically entered to win a grand prize trip to New York to meet pro-football commentator James Brown on the set of his show. Other prizes include a 50-inch flat screen TV and Courtyard gift cards.

Courtyard has been a leader in the upper-moderately priced lodging tier for more than 25 years by offering travelers the amenities they need on the road such as free Wi-Fi in the lobby and guest rooms, as well as a 24-hour market for sundries and snacks. There are currently more than 840 Courtyard hotels to choose from in nearly 30 countries around the world.

The popular brand is undergoing a system wide makeover, and is recognized as the perfect hotel choice for business and leisure travelers alike. Nearly 70 Courtyard hotels now feature the popular Refreshing Business lobby concept, which includes guest amenities such as healthier food options at The Bistro – Eat.Drink.Connect.™ and the new interactive GoBoard™ technology. To learn more about Courtyard's reinvention, go to www.gocourtyard.com.

— WebWireID106115 —

The IOC now has the possibility to attend all UN General Assembly meetings, where it can take the floor and thus promote sport at a new level. The list of UN observers is exclusive and features states, intergovernmental organisations and independent and non-governmental bodies, for instance, the International Committee of the Red Cross.

'This is a huge recognition of the role sport can play in contributing to a better and more peaceful world', said IOC President Jacques Rogge. 'The Olympic values clearly match the UN's philosophy. Today's decision further strengthens the partnership between the IOC and the UN system' he added. The IOC already works with a wide array of UN specialised agencies and organisations around the world to benefit young people and communities.

Rogge thanked Mario Pescante, IOC Vice-President and Chairman of the IOC International Relations Commission, who, through the Italian government, was instrumental in putting the proposal for an IOC observer seat on the table. On behalf of the IOC President, Mario Pescante was on the spot in New York today, where he was joined by IOC members Anita DeFrantz and HSH Prince Albert II, Sovereign Prince of Monaco, who, as Head of the Monegasque delegation at the UN General Assembly, took the floor and said: 'In inviting the International Olympic Committee to take part in its work, the General Assembly recognises the symbol of a Movement that defends an ideal of human progress and promotes a peaceful society and one which is concerned with preserving human dignity.'

The UN General Assembly today also adopted the Olympic Truce Resolution for the Vancouver 2010 Olympic and Paralympic Games, which will take place from 12 to 28 February and from 12 to 21 March 2010 respectively. Through this Resolution, the UN invites its member States to observe and promote peace before, during and after the Games in order to protect the interests of athletes and sport in general, and to contribute, through sport, to the search for peaceful and diplomatic solutions to the world's conflicts.

Entitled 'Building a peaceful and better world through sport and the Olympic ideal', the Resolution was introduced by Canada on behalf of the IOC. The document also refers to the Youth Olympic Games which will take place for the first time from 14 to 26 August 2010 in Singapore, and which aim to inspire young people around the world to participate in sport and adopt and live by the Olympic values.

IOC President Jacques Rogge said: 'The widespread support for this resolution speaks not only for its symbolic value, but also for its practical potential. Today the IOC and its member organisations undertake various initiatives at the local, national, regional and world levels to promote and strengthen a culture of peace based on the spirit of the Olympic Truce - often in collaboration with UN agencies and other partners'.

A great example for a local project is the grassroots programme recently created by the Vancouver organisers (VANOC), which aims to extend the Olympic values of friendship and respect through an open invitation to 'Make Your Peace'. Initiatives will encourage individuals to create everyday peace at home, schools, work, and in the community, based on the belief that lasting peace starts at the local level.

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ELTA has acquired the broadcast and exhibition rights across all broadcast platforms, including free-to-air television, subscription television, radio, the internet and mobile phone.

IOC President Jacques Rogge said 'We are delighted to be working with ELTA to bring extensive coverage of the Winter Games to Chinese Taipei for the first time, as well as coverage of the first ever Youth Olympic Games, which will be held in Singapore next summer'.

IOC Executive Board member Richard Carrión, who led the negotiations, said 'We look forward to continuing our successful partnership with ELTA in Chinese Taipei, which began with the Beijing 2008 Olympic Games. They have shown an unprecedented commitment to promote the Olympic Winter Games and the Youth Olympic Games.'

Sally Chen, CEO of ELTA said 'We are excited to bring both Olympic events to our audiences following the success of the Beijing 2008 Olympic Games. We shall enable coverage of the Games to all audiences via different media and services. For the first time in Chinese Taipei, the Winter Games will be experienced by viewers in full.'

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Starting Sunday, October 18, the fully bilingual website will launch with added features for Canadians and other Olympic fans to follow the path of the Vancouver 2010 Olympic Torch Relay as it treks 45,000 kilometres across Canada, starting October 30. The site will also bolster its current content with new features for sports fans and spectators looking for up-to-the-minute news in 2010 on sport results, transportation, schedule changes, Cultural Olympiad events, tickets and merchandise.

The most noticeable change in the site's 'new look' is a horizontal navigation bar at the top of the page featuring individual icons for all the Olympic and Paralympic sports. Clicking on a sport icon, such as ice hockey, will access sport specific information, such as the competition schedule, photos, videos, and more. In 2010, the website will include live results during competition, the latest news and biographies on the athletes involved, photos, and video clips, as well as links to 'best of the Web' content and other engaging sites, including www.olympic.org. The Vancouver 2010 website will also deliver spectator information, including ticket and merchandise sales, transportation and weather, and the latest news on the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC).

Up until Games time, the site will focus on the daily stream of stories and images from the torch relay. This brand-new content will contain an interactive map where users can keep track of the flame during its 106-day journey, as well as stories, video and torchbearer profiles from along the route. Cultural Olympiad news and listings will also be an active part of the site.

The Games-time website also recognizes the growth and popularity of social media tools and will integrate Facebook Connect, YouTube, Digg, and Twitter platforms in order to deliver an engaging, interactive and contemporary online experience for web users.

'In many ways, we're using technology to bring the world and Canadians together through sport as the online host of the 2010 Winter Games,' said Ward Chapin, VANOC's chief information officer. 'We've designed this website to be the best one-stop source for anyone anywhere in the world to find the most-up-to-date and accurate information on the torch relay and the Games.

'This launch wouldn't be possible without the support and technology provided by our partners: Bell, Atos, Omega, and Sun. It's anticipated that www.vancouver2010.com will be one of the busiest websites in the world in February 2010 and providing an exceptional experience for our Internet audience is one of our top priorities.'

About VANOC

VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.

— WebWireID105953 —

The $4.5-million USD mobile medical unit is funded through GE's sponsorship value-in-kind agreement with VANOC.

'We're delighted to provide this mobile medical unit to Vancouver 2010 for use at Olympic and Paralympic Village Whistler,' said Peter Robertson, general manager, GE Healthcare Canada. 'Medical providers, athletes and officials will now have improved, immediate access to outstanding diagnostic, patient monitoring and operating room equipment from GE — it's a great example of the kind of innovations we're proud to bring to Canada.'

During Games time, the GE mobile medical unit will work within the security parameter of the Olympic and Paralympic Village Whistler as an extension of the on-site polyclinic centre staffed around the clock with doctors, specialists and nurses. The unit will provide immediate access to high-quality, diagnostic and patient monitoring equipment in addition to a surgical area that can be used in dire emergencies.

'GE's mobile medical unit is a perfect fit for our needs in 2010,' explained Cathy Priestner-Allinger, VANOC's executive vice president of sport and Games operations. 'We need to be prepared for any event during the Games and this unit means we can ensure quick access to state-of-the-art surgical facilities and medical personnel in the event of an emergency or if the patient can't be transported elsewhere.'

The 15.9-metre tractor-trailer can expand to a 90 square metre unit with 12 beds, which includes a recovery/triage area and intensive care unit, as well as an operating room with two independent surgical beds. A support trailer will also be stocked with 72 hours worth of surgical supplies and other equipment.

The GE technologies to be featured on the mobile unit include:

* LOGIQ e Compact Ultrasound
* Centricity Picture Archiving and Communication System (PACS)
* IVent ventilator for Intensive Care Unit (ICU)
* Dash 5000 monitoring for the ICU
* CIC – Central Station Monitoring
* S/5 Aisys Anesthesia Carestation
* S/5 Anesthesia Monitor and accessories

The staffing of the mobile medical unit will follow the VANOC volunteer model for the Games, with enhanced support from the Public Health Agency of Canada's National Office of Health Emergency Response Teams (NOHERT) and the Vancouver Coastal Health Authority.

The GE mobile medical unit finalizes VANOC's medical services requirements from the International Olympic Committee (IOC) to provide enhanced capability in the Sea to Sky region during the Games.

Following the Games, the Province of British Columbia will purchase the unit from VANOC.

About VANOC

VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.

About GE and the Olympic Games
GE is the exclusive provider of a wide range of innovative products and services that are integral to staging a successful Olympic Games. GE works closely with Host Countries, cities and Organizing Committees to provide infrastructure solutions for Olympic Games venues including power, lighting, water treatment, transportation and security and to supply hospitals with diagnostic imaging equipment to help doctors treat athletes. In addition, NBC Universal, a division of GE, is the exclusive U.S. media partner of the Olympic Games, with its partnership also extending through 2012. For more information, please visit www.ge.com/olympicgames.

About GE Healthcare
GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems.

Our 'healthymagination' vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing costs, increasing access and improving quality and efficiency around the world. Headquartered in the United Kingdom, GE Healthcare is a $17 billion unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employs more than 46,000 people committed to serving healthcare professionals and their patients in more than 100 countries. For more information about GE Healthcare, visit our website at www.gehealthcare.com.

— WebWireID105948 —

DEARBORN, Mich. – Approximately 1,000 fans of both pro football and the 2010 Ford Taurus have been chosen to host Taurus game-day house parties across the country on Oct. 18. The hosts were chosen from more than 6,000 online applicants.

'We are thrilled about the level of enthusiasm,' said Connie Fontaine, manager, Ford Brand Content and Alliances. 'Fans across 45 states will not only be crowded around the television watching football this Sunday, but around the all-new Taurus, too.'

The 2010 Ford Taurus, starting at $25,995, the same price as the 2009 model, has been elevated considerably from even its iconic forerunners and can include Ford exclusives such as MyKey™, SYNC®, Multi-Contour Seats with Active Motion™ and Blind Spot Information System (BLIS®).

On the home field
Ford Taurus Game Day House Party™ is part of a multifaceted advertising campaign that has targeted the 2009 pro football season, and it debuted with the 2010 Taurus being spotlighted on the Ford Drive One FOX NFL Sunday Pregame Show. The blitz continued throughout September with TV ads and a distinctive online presence.

House parties are one of the newest ways to integrate time-tested, word-of-mouth advertising with the popularity of social media; in fact, Houseparty.com data show that Ford was the first automotive company to hold house party events.

Partnering Taurus with a Houseparty.com event was an essential component to the overall integration of Taurus and football, Fontaine said, particularly because one of the main goals of the campaign was to reach male customers and generate excitement through the online community. Hosts, guests and anyone interested can access party information at www.houseparty.com/fordtaurus to find an overall map of party locations in the U.S. and tap into party topics, photos and ongoing conversations.

The page has been popular, according to the number of page hits tracked by Houseparty.com; since August, more than 230,000 people have visited the Taurus Game Day page.

Integrating the Internet into the campaign just makes sense, Fontaine said. Going online is a part of many people's daily routine, not only for socializing, but for research, as well. Internal statistics show that 83 percent of the people who shop Ford go online before they visit a dealership, and 5 million people a month visit the fordvehicles.com Web site. With access to the Taurus house party Web site (www.houseparty.com/fordtaurus), the party platform is expanded to become a part of people's daily online life.

'It makes the party live longer and be more effective,' Fontaine said. 'Hosts can blog about ideas; they can share thoughts and photos, and when the party is over, they can share memories, too, with Taurus at the heart of it all.'

The viewing party brings the experience home, said Jeff Eggen, car experiential marketing manager for Ford. Party hosts will receive a Taurus-themed party pack with an informational DVD featuring Michael Strahan, a co-host of the FOX NFL Sunday Pregame Show. Hosts and guests may also have the opportunity to test drive a Ford Taurus the day of the party, and one lucky host will win a Taurus in a special sweepstakes that's part of the event.

Parties are being planned in 45 states, with guest lists showing more than 18,000 people planning to attend.

'At all the parties, we get the messaging and the information introduced in a comfortable way, and that's key,' Eggen said. 'There is no place where you are more comfortable than at your best friend's house, watching TV. You're at ease, you're having fun, and it's a great opportunity for us to bring into that environment a great product we know they'll enjoy.'

Gaining momentum
Ford Taurus Game Day House Party marks the fourth time Ford has used the viewing party platform to allow consumers to experience its brand firsthand. Each time, Eggen said, the results have been gratifying.

In 2008, Ford organized more than 1,100 viewing parties across the U.S. to gather during 'Oprah's Big Give,' a special philanthropic-based show on ABC organized by popular talk show host Oprah Winfrey. Viewers were invited to introduce their friends and family members to their new Ford vehicles during at-home test drives, and in addition 10 parties were selected to give a Ford vehicle to a deserving person or organization.

Also in 2008, Ford organized Warriors in Pink house parties in conjunction with the NBC comedy 'Kath & Kim.' Family and friends gathered to watch a special episode of the program, and recent Ford buyers affected by breast cancer were chosen to host parties designed to inspire others to support the cause.

'With those integrations, we were just putting our toe in the water,' Fontaine said. 'The first time we really used the platform to showcase our vehicle was with this year's 'American Idol' finale.'

The Ford Fusion American Idol House Party in 2009 capitalized on both the launch of the Fusion and the excitement of FOX's 'American Idol' program. With 1,000 parties hosted nationwide, Eggen said, statistics showed that more than 6,300 people were able to experience a Ford Fusion, and 66 percent of party goers encouraged friends and family to test drive a Fusion after a party. Also, purchase intent increased 33 percent among party goers, and nearly 11,000 consumers opted to receive future communications from Ford.

'These parties just take good, old-fashioned word-of-mouth advertising, and kick it up a notch,' Eggen said. 'House parties use new media tools to make the experience bigger, better and more effective.'

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

— WebWireID105912 —