NEW YORK — Young adults are more likely to purchase a product or service based on the recommendation of a celebrity endorser than older shoppers, according to a new study by leading media agency Mediaedge:cia (MEC).

The report revealed that 30 percent of respondents aged 18-34 said they would try a product promoted by an admired celebrity compared to 14 percent of consumers in the 35-54 age group and 11 percent of respondents aged 55-plus. Additionally, the survey showed that the younger group was also almost 50 percent more likely than their older counterparts to recommend a celebrity-endorsed product to others.

Those were only some of the findings of the wide-ranging report, dubbed MEC's Celebrity Endorsement SENSOR™, which was conducted in early 2009 among a nationally representative sample of U.S. consumers aged 18 years and older.

Other survey findings included the following:

• The majority of Americans pursue celebrities via news outlets (58 percent), and information on the Internet (31 percent)

• Adults ages 18-34 and men are most likely to engage with celebrities via digitally related activities such as posting comments on blogs that cover celebrities, becoming a 'friend' of a celebrity on a social networking site, and forwarding a celebrity link, picture or video to others online

• Interest in celebrities declines significantly as consumers get older

The report also revealed that 35 percent of respondents believe celebrity endorsements improve a brand's awareness, help define its personality, and generate interest.

But the survey also revealed an important caveat about using celebrity endorsers that advertisers should keep in mind: More than half of those surveyed (53 percent) said they have trouble remembering which celebrities are endorsing which brands and only notice a brand if it's in a category they are interested in.

'Although 25 percent of all adults have had their purchase influenced, either positively or negatively, by celebrity endorsers, advertisers have to be selective in their choice of celebrities,' said Fran Kennish, Strategic Planning Director for Mediaedge:cia, who reported the study's findings along with MEC MediaLab Supervisor Ed Kavilanz. 'A careful match of the celebrity personality, the category and the brand they represent, and the consumer can magnify the value and the effectiveness of celebrities as a communication vehicle.'

The survey also showed that not all product and service categories are created equal as far as celebrity endorsements are concerned: fashion, beauty/fragrance, luxury goods and sporting equipment get the most benefit from celebrity endorsement

For most categories, celebrity endorsers ranked low against 23 other purchase influencers, losing out to other factors and touch points like pricing, TV ads and product reviews. But when viewed against fashion, beauty/fragrance, luxury goods and sporting equipment celebrity endorsements have a stronger influence, ranking in the top 10 purchase influencing factors.

'There's no doubt that celebrity endorsement can play a valuable and important role in today's complex marketing environment,' said Kennish. 'Celebrity endorsement drives brand saliency, can evoke closer consumer engagement with the brand and, under optimal conditions, drives purchase. But marketers need to remember that it resonates more with specifically defined audiences where an underlying connection between the consumer and the celebrity already exists.'

The survey was part of a larger, global study of celebrity endorsements by MEC MediaLab of more than 24,000 consumers across 25 countries. That study showed that while celebrity endorsement is still an effective marketing tool, consumer appetite for it is waning.

Almost a third of consumers (29 percent) across the globe said that celebrity endorsements influence their purchasing decisions and one in four (25 percent) have bought a product because a celebrity was promoting it. But the majority (65 percent) of respondents said they believe that too many products are promoted by celebrities in their country.

'While the impact of celebrity endorsement may be waning, it remains an important and effective marketing tool for many brands,' said Damian Thompson, global head of consumer insight at MEC . 'However, it appears that interest in celebrity culture has peaked in some countries and marketers need to be more strategic in their use of celebrity endorsements. They must analyze and understand the fit between celebrity, brand, and consumer—along with a celebrity's relationship with the media—to implement a well thought-through activation plan and measurable return.'

ABOUT MEDIAEDGE:CIA
Mediaedge:cia (MEC) gets consumers actively engaged with clients' brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP's media investment management group.
To find out more go to: www.mecglobal.com

— WebWireID107996 —

As a specialist in promoting wellbeing through outdoor activities, Fitness Footwear is meeting the demand for classic Christmas gifts with its stocks of sports socks, snow boots and after-sport slippers. And as a result, their biggest selling stocking filler is the fitflop gogh, a classically styled slipper which offers all the health benefits of barefoot walking.

'Socks and slippers will always be popular stocking fillers for Christmas,' said Luke Barlow, Fitness Footwear Managing Director, 'so by stocking fitflop Goghs, sports socks and many other products that combine casual use with exercise, we're meeting the needs of all of our customers.'

Combining both health and fitness with traditional comfort and warmth, the fitflop Gogh is just one of the many new winter products from the best selling fitflop brand, who exploded on to the fitness scene in 2007 with their unique micro-wobble board technology which is designed to work the legs, bum, back and abs even harder whilst walking.

'Staying fit and healthy is more important than ever,' continued Barlow, 'especially when people have less time for sports, the gym or simply going for a stroll. So any casual footwear, which can help them to stay in shape as they go about their days, has to be good.'

With Christmas rapidly approaching and people forever looking for new Christmas gift ideas, fitlfop gogh slippers, sports socks and winter boots are providing the perfect presents for people leading active lifestyle, or for those looking to get a little fitter in the new year.

To browse the best socks, slippers, snow boots and winter fitflops for Christmas with a focus on leading a healthy and active lifestyle, visit www.fitnessfootwear.com – the web's widest choice of sports and outdoor shoes.

— WebWireID107809 —

To join the 'Win a FREE Dress' promo, log in to Facebook then visit this link http://apps.facebook.com/dresstailor/. Next is to select a dress style and fabric, then click the "Click to Win" button. Lucky winners get a custom made dress absolutely FREE. One winner is announced each Sunday.

The idea of having an online lucky draw contest was actually suggested by a customer which caught the interest of management, who wanted to be able to tell more people about their high quality service and level of craftsmanship that goes into all their dresses.

Marketing Director Clara Young, elaborates, 'We don't want our customers to compromise by buying ready-to-wear evening dresses not matching their style. They can make their own dress. We can tailor a custom-made dress starting from US$99 and these are guaranteed to be a perfect fit according to your measurements, and deliver worldwide."

"Moreover if a customer needs any alterations we do it readily as your satisfaction is our motto. We are known for made to measure dresses with unlimited free alterations, until the dress fits you just right."

The company understands every woman wants to look stunning on special occasions especially on her wedding. The day is so special; the bride would want nothing but the best so the job should be done by an expert wedding dress consultant. For a bride, the wedding dress and her bridesmaid dresses are most important clothing to buy, so it's worth spending spend some time to find the right expert for your wedding gown. The company has a separate division for weddings, www.bridesmaidtailor.com.

DressTailor delivers dresses within 4 weeks of receipt of order. Just pick the right style, fabric and color. Payments are accepted online, and the dress will be shipped to you wherever you are located in the world including the USA, UK, Canada, Australia, New Zealand, Japan and most European countries. DressTailor has experienced tailors who make a well fit dress. Customers just need to ensure that the measurements provided are correct.

About DressTailor.com

DressTailor is a custom dress manufacturer that offers high quality, made-to-measure dresses at unbeatable low prices.

DressTailor stands by by their level of service, and guarantees free alternations until a dress fits perfectly. They will also ship orders in 28 days after order is placed or give a 100% refund.

— WebWireID107675 —

SAN FRANCISCO – Building on the momentum of the 1969 denim launch, Gap launched a new holiday marketing and advertising campaign last night designed to be uplifting and inspiring, ultimately drawing more customers into its stores. The campaign offers a fresh voice featuring choreographed dancers and models belting catchy holiday cheers about defying convention, and captures the essence of Gap's roots but also looks forward with an optimistic eye on America.

Called 'Holiday Cheer,' the multi-faceted campaign sets an optimistic tone and encourages customers to break from convention by wearing Gap clothes however they want and celebrate the season in their own individual way. The Gap campaign highlights dancers wearing Gap's holiday product line inspired by 'classic cozy cabin' – an urban unconventional modern take on the coziness and comfort of the American log cabin.

'When Gap is at its best, we connect with culture and this campaign taps into the pulse of how Americans are living their lives today,' said Gap North America president Marka Hansen. 'We are sending a strong message that we're proud to offer cool, American design with products that will stand the test of time -- something we believe will resonate with shoppers this holiday season.'

The TV spots include lyrics such as 'go classic tree, go plastic tree, go plant a tree, go without a tree' and first aired on November 12, along with print, outdoor, in store, online advertising, and digital elements including a microsite.

Created in partnership with Crispin, Porter, and Bogesky, the television spots directed by Michael Gracey are irreverent and culturally relevant. Gap collaborated with recording artist and producer Pharrell Williams to develop the musical backdrop for the TV spots.

The compelling campaign aims to create a unified voice to connect Gap brand with customers whenever and wherever. The fun and catchy cheers invite customers to not only break from tradition but also talk about specific product offerings. To further engage with customers, customers can visit cheerfactory.com where they can create 10 customizable holiday cheers that they can socialize and share on Facebook, Twitter, and YouTube. A live Gap 'cheer' squad and drumline will criss cross the country as cheerleaders leap, tumble, and inspire holiday cheer.

About Gap Holiday Product
The Gap holiday season collection is about sweaters and plaids in abundance with color and details, rooted in 1969 denim. Gap's plaid shirts for women have ruffles, pockets and special buttons and come in an array of colors including purple, blue and white on different fits and fabrics such as gingham and gauze. Men's plaids are western in style with many fabrics, colors, and layering options all playing back to the cozy cabin theme. There's a wide selection of colorful sweaters that are luxurious and soft, and some are inspired by Navajo patterns with cozy cowl necks, extra long cardigans all designed to layer up or down with tees and shirts over denim. The stores will very clearly reflect the new marketing campaign, showcasing products and creating gift runways down the center of the store for both adult and kids sections, all highlighting these new additions to the collection this season.

About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit gapinc.com.

— WebWireID107741 —

Jim Torbenson, the show's new owner and promoter stated, 'This is going to be a great show. The response has been tremendous. We're taking a show that has been a successful event and adding new entertainment experiences including craft demonstrations, wine tasting from PRP Wine Company, live music from local recording artists, and we have some really entertaining gourmet food demonstrations.'

Exhibitors at this years show include a wide range of artists, crafters and gifters. Visitors will be able to find original art, handmade crafts and gifts for any budget. According to Torbenson, 'this is an ideal opportunity to shop for one-of-a-kind gifts for family and friends and to find great items for a home or office.'

Wine tastings will be presented by PRP Wine Company. Their wine consultants will provide information about the wines and offer ideas on how best to pair them with delicious cuisine.

Recording artist Carmen Nickerson will perform along with pianist Kosita (of the Daryl Stuermer Band) and friends throughout the weekend. The music will include soft jazz, country and some holiday favorites.

The show will take place at Wisconsin's newest and largest exposition hall, Wisconsin Exposition Center at State Fair Park. It is centrally located in the greater Milwaukee area in West Allis, WI. It is easy to find, with its convenient location off Interstate 94 and Highway 45, just minutes from downtown Milwaukee.

Show Dates and Times
Friday, November 27 - 9:00 a.m.- 9:00 p.m.
Saturday, November 28 - 9:00 a.m.- 5:00 p.m.
Sunday, November 29 - 10:00 a.m.- 4:00 p.m.

For the latest information on the show follow us on Twitter -- http://twitter.com/craftfairwi or visit www.craftfairwisconsin.com

Show dates and times are Friday, November 27th 9am-9pm, Saturday, November 28th 9am-5pm and Sunday, November 29th 10am-4pm. Adults are $5.00, children 6-12 $2.00, under 6 free.

— WebWireID107661 —

SALT LAKE CITY, Utah, November 12, 2009 -- Naartjie Kids, the original name in fun clothing sizes 0 - 10, announced today, it's storewide clearance sale featuring up to 60% off selected fall fashions for boys, girls and infants. The clearance sale begins today, and is good on items purchased in-store and online. Choose from a variety of styles from Naartjie Kids' Fall collections. In addition, shoppers will receive an additional 30% off girls' velour fashions including dresses, pants and coats, from November 19-25.

'Little ones are constantly growing and outgrowing their clothes, so kids clothing is always a natural for holiday shopping lists and gift giving,' said Joe Norwood, director of marketing, Naartjie USA. 'This year, Naartjie Kids helps holiday shoppers with find great fashions at unbeatable prices, during our storewide clearance sale. Our promotion on girls' velour fashions make great holiday ensembles that are stylish without the spendy price tag.'

The Naartjie Kids fall styles are on clearance during the pre-Thanksgiving shopping season and feature easy-to-wear and maintain styles of kids, baby girl and baby boy clothes. The girls' velour collection features girls' dresses and optional matching Mommy Tunics that make wonderful ensembles for holiday parties and photo shoots. (Mommy Tunics are not discounted during the Velour promotion.)

Naartjie Kids' designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie Kids uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, Naartjie Kids introduces new colors, prints and styles within a grouping to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie Kids seasonal collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always 'Kid-Friendly' design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

About Naartjie Kids
Naartjie Kids was founded in 1989 in Cape Town, South Africa when designer Anne Eales sought an alternative to the limited selection of children's clothes available as she shopped for her three young boys. From its very conception, Naartjie was about KIDS… playful, vibrant, active, colorful, natural, always changing. We offer great kid's clothes and baby clothes, basics and accessories for girls, boys, and newborns to 10 years of age -- all at surprisingly affordable prices. Naartjie Kids' corporate headquarters are located in Salt Lake City, Utah. Naartjie Kids owns and operates stores in both the United States and South Africa, with new stores opening regularly. For more information, please visit us at http://naartjie.com.

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— WebWireID107678 —

In five decades Hotter Shoes has grown from being a producer of moulded slippers to become one of the biggest comfort shoe manufacturers in the UK, making some of the most technically advanced Womens Shoes in the world. The brand, which turned over £37.5m and made profits of £5m in the last financial year, announced 20 per cent growth in the first six months of this financial year.

The company owes its longevity to an innovative strategy which has seen it diversify from its manufacturing roots to incorporate direct selling, online selling, branded stores and independent retailers into its marketing strategy. Indeed the company has a 100 seater call centre sited next to its factory and warehouse in Lancashire.

Managing Director, Stewart Houlgrave, whose parents set up the company in 1959 said: "It's our 50th birthday in 2009 and we are aiming for 20 per cent growth. In the past six months we have invested in a state-of-the-art website which revolutionises our customer shopping journey, tested our first TV advertising campaign and we are actively looking to boost our overseas presence.

"Over the past six years we've invested £6m in our shoe making company and now have one of the most successful production facilities anywhere in the world. We have a ground-breaking marketing model which helped secure £21m of private investment in 2007 - and we have been placed in the top 100 of the Times Profit Track 100 for the past two years.

"We have sold our shoes via iconic photos of the Calendar Girls wearing nothing but Hotter women's shoes and our monthly factory tour is fully booked until 2016 purely by word of mouth."

- ends -

Notes to editors:

About Hotter Comfort Concept:
As one of the last bastions of shoe manufacturing in the UK, the 380 staff of Hotter Comfort Concept are flying the flag for home-grown footwear talent with an innovative strategy which includes selling its wide fitting womens shoes, ladies boots and comfy men's and women's shoes direct to its customers via its on-site 100-seater-call centre, through five branded stores and selling through 200 independent UK retailers including garden centres.

The company targets the active over fifties market where thousands of shoe shoppers are indulging their feet in the hidden comfort of Hotter shoes - designed, manufactured, packed and shipped from the Lancashire factory which just ten years ago employed 57 people.

For more information contact:
Melanie Killilea
Hotter Comfort Concept
2 Peel Road
Skelmersdale
Lancashire
WN8 9PT
01695 712720
www.hottershoes.com

— WebWireID107660 —

H.Samuel is following a growing trend in retail for engaging directly with customers. Any retailer looking to maintain its brand presence in the future and to stay competitive will be using social networking sites such as Twitter and Facebook to engage with customers and manage brands and reputations.

The H.Samuel Twitter page is designed to inform customers about offers, promotions, new products and brands as well as keeping consumers up to date with news about competitions and charity affiliations. The messages will be a mixture of information and fun and will be aimed at consumers, journalists and anyone interested in H.Samuel and its products, promotions, offers and brands.

According to Jason Edworthy, Signet Digital Comms Manager, "We want to engage with our customers, promote our offers and build our brand and online presence with witty, fun and informative Tweets aimed directly at our customer base."

The benefit for consumers is access to up-to-the minute information about new brands, new offers, competitions and an insight into products that they might otherwise not consider or realise that H.Samuel stock, such as gifts and collectibles. Other benefits include news on exclusive products and competitions and the possibility for customers to engage in conversations directly with the brand if they have queries.

Regardless of the topic, the company intends for each Tweet to link to a promotion, information page or product. The Tweets themselves will not all be directly sales orientated and are intended to entertain and please the customer as well as inform them.

As well as promoting products and offers, H.Samuel is hoping to increase brand awareness at a crucial time in trading for all high street retailers. It is hoped that the Twitter page will drive footfall to stores and visits to the website.

About H. Samuel:
H.Samuel is the nation's favourite High Street Jeweller with over 350 stores and a retail website. Featuring an incredible range of branded watches, H.Samuel also has a stunning range of jewellery, collectibles and gifts for all occasions, offering something for every taste and style. H.Samuel is part of the Signet Group, the world's largest speciality retail jeweller.

Contact Details:
Tim Lundberg
Copywriter E-Commerce Marketing
H.Samuel
Imperial Place
3 Maxwell Road
Borehamwood
Herts
WD6 1JN
0208 207 8312
twitter.com/hsamueljeweller

— WebWireID107650 —

The Body Shop is re-introducing classic products, now featuring new retro packaging. Old favourites such as Fuzzy Peach, the Banana collection and Ice Blue are all present, as well as a range of cleansers and moisturisers for face and body, and hair care products.

Other original products included in the range are Dewberry Bath and Shower Gel, with a fragrance still fondly remembered by almost half of British women* (44%) and now containing Community Trade aloe vera, specially selected for its ability to soothe and hydrate skin. Cucumber Cleansing Milk is also making a return, to help cleanse without drying the skin. In addition to gentle cucumber extract, the Cucumber Cleansing Milk features Community Trade organically grown soya oil.

The Body Shop customers can also have their say about which products from the 80s they'd like to see make a comeback by visiting the company's website and voting on the items they'd like back on shelves.

With its strong and unique heritage, The Body Shop was founded by Dame Anita Roddick in 1976 and has taken a place in the hearts of British women. A survey* showed that two-thirds of women fondly recall its 1980s campaigning against animal testing (63%) which today remains uncompromised, and its innovative use of natural ingredients (60%). A brand known for taking pioneering steps forward, in the 1980s its introduction of fair trade ingredients is still remembered by one-third of British women (31%).

The Body Shop has consistently developed new innovative ways of helping protect the planet through its use of packaging, with products in the originals collection now packaged in 100% PCR PET (made from post-consumer recyclate).

Notes to Editors:
*Survey conducted by YouGov, July 2009

About The Body Shop
The Body Shop International plc is the original ethical cosmetics company, now operating across more than 2,500 stores in over 60 markets worldwide.

The Body Shop strives to use the planet's resources wisely, searching for outstanding natural materials and ingredients from across the globe to include in its range of products. The company continues to lead the way, sourcing sustainable palm oil, introducing 100% recycled packaging, and raising funds and awareness to help prevent the spread of HIV/ AIDS, and continuing to support marginalized communities around the world through its Community Trade fair trade programme.

For further information please contact:
Leanne Rinning
51 Timberbush
Edinburgh
EH6 6QH
08451300022
www.thebodyshop.com

— WebWireID107616 —

To take advantage of the one day discount days, all consumers have to do is visit the website on the right day throughout November and December. If they visit the website on a discount day they will find banners and promotional material advertising the tempting offer available. They then just have to note down the promotion code and start selecting the shoes and boots they want and proceed to the checkout. Once they get to the checkout they can then redeem the promotion code and the discount will automatically be applied to their purchase. It couldn't be simpler.

Whether they are looking for UGG Boots like the UGG Bailey Button or the Classic Short for their wife, daughter or sister, Dr Martens Boots for their husband, son or brother, or something funky like the latest Converse Boots for nieces and nephews, purchasers just need to keep an eye on the website and use the offer when it appears.

Nick Thomas, Cloggs.co.uk Director stated: "At Cloggs we are all too aware of the financial pressures that face consumers this Christmas. Millions of people have had to deal with unfortunate events like losing their job, wage cuts or redeployment. Many of those are probably panicking that they won't be able to afford the presents that their friends, family and loved ones really want. Recognising this, we have taken the decision to introduce one day discount days in the run up to Christmas so that buyers can grab the presents they want at hugely discounted prices."

Despite the recession, online shopping in the UK is predicted to grow by 13.3% in 2009; accounting for 10% of the UK's total spending. Consumers are turning to the internet more and more as they realise that branded products like footwear and electricals tend to be cheaper online. It is also far easier to spot bargains from the comfort of their home, rather than trudging from shop to shop on the high street.

About Cloggs:
With over 35 years of trading experience, Cloggs has long been at the forefront of cutting edge British shoe retail. With a focus on in season fashion footwear, quality customer service, competitive prices and an extensive selection, Cloggs.co.uk stocks over 20,000 items including its popular range of UGGs, Fitflop Boots, Timberland Boots and Caterpillar Boots.

Cloggs PR contact:
Tricia Williams
Online Marketing Manager
110 - 114 Corporation Street
Birmingham
West Midlands
B4 6SX
0121 237 5528
www.cloggs.co.uk

— WebWireID107614 —

eMerchandising is a real-time, context-aware incentive solution that works independently from the e-commerce website and makes it easy to set up incentives, promotions, cross selling, product recommendations, bundles, offers, companion deals and shipping discounts.

The incentives are pushed to the customer with contextual messages appearing at key moments during the online shopping process and in the shopping basket. eMerchandising can increase an e-commerce retailer's average order value (AOV) by up to 40%, and reduce shopping cart abandonment rates.

How does it work?

eMerchandising is a hosted software solution which pulls information from an e-commerce website's database. It's a form based tool which is easy to use and does not require any technical expertise. It keeps costs down and allows e-commerce websites to create buying incentives in real-time.

Most eCommerce platforms offer limited functionality for creating and deploying complex comparisons, product bundling and incentives. eMerchandising manages complex rules across 1000's of SKU's and applies up selling and cross selling techniques. It delivers higher conversion rates and strengthens online customer relationships.

eMerchandising gives online retailers the ability to create, deploy and manage complex rules and relationships directly from a single management tool. Product Managers can control e-commerce website promotions directly, or create an individual price based on the customer's real-time behaviour and product choice.

eMerchandising works with most eCommerce platforms including BV, IBM, ATG and Microsoft.

Vodat International provides secure managed private networks, unified communications and e-commerce solutions to top UK retailers including Jaeger, Beaverbrooks, Karen Millen, White Stuff, TJ Hughes, Fat Face, Lush, B&M Bargains and 99pStores.

BroadVision Inc, is a global e-commerce platform and solutions provider with clients such as Sony, Fiat, Hilti, Honeywell, Iberia, Lockheed Martin and Vodafone.

For complete details about eMerchandising shopping cart incentive solutions, please visit http://www.vodat-int.com/emerchandising-shopping-cart-incentives.asp or call Vodat International today on 0161 406 1820

— WebWireID107494 —

Studio Edge has achieved great things in the relatively short amount of time it has been an online retailer. After a series of promotions, including a generous donation to the Harrogate NSPCC fundraising committee, Studio Edge became a brand with a difference. With many varied ranges created by different jewellery designers, each piece is individual and offers a modern, contemporary twist to jewellery design.

One of the main reasons Studio Edge has been so successful is due to the affordability of the jewellery on sale. In a struggling economic climate, the company is weathering the storm and proving that beautiful jewellery can be surprisingly affordable too. With cubic zirconia pendants starting at only £40, there is a price range to suit those looking to bag a bargain, whatever time of the year. Plus, with 10% discount off the first order, people are more inclined to buy a couple of items at a time.

With other jewellery retailers struggling to make the grade with their products during the current climate, Studio Edge is seeing an increase in the number of visitors to their website. The most popular landing pages indicate a demand for cubic zirconia pendants and pearl earrings, with a rising interest in men's cufflinks. With these unique designs only available at Studio Edge, consumers like the fact they don't need to comparison shop and spend hours on the Internet looking for the best price on an item. Studio Edge is a one-stop shop for the discerning jewellery fans that like to be individual with their accessory choices.

A Studio Edge representative commented on the continued success of the brand and the popularity of its jewellery:

'We are pleased to be the online destination of choice for consumers looking for unique and affordable jewellery. With new collections regularly added to the site, we are confident that we will see a steady increase in visitor numbers and purchases.'

About Studio Edge
www.studioedge.co.uk is a rising online designer jewellery boutique that stocks a wide range of handmade, individual designer pieces and also a number of select branded items. Based in Leeds, United Kingdom, Studio Edge continues to push the boundaries of supplying unique jewellery designs at an affordable price.

— WebWireID107382 —

A few examples: A Rare Boy Scout Medal, was sold for $8,899; an Unusual old Radio fetched $8,631; and an actual Russian Spacesuit collected a winning bid of $8,900.

When asked WhatSellsBest.com publisher, James Massey, if there was a collectibles auction that surprised him most. He replied: 'Probably the Beer Stein that collected $7,100. It really big (over 2 feet tall) and was definitely surprising. "

To see the complete October Collectibles list (with photos) and the Top 20 Best Selling eBay items overall, visit: WhatSellsBest.com

— WebWireID107358 —

The device is easy to use. One puts it to the mouth and inhales through it as deeply as possible, then holds this breath for a few seconds. As air passes through the device, a slight magnetic charge is imparted that travels throughout the body and aids in more efficient use of oxygen to transform blood glucose into energy that is readily available at need.

In addition, the muscles used for breathing are strengthened by the slight resistance of breathing through the device, which serves to increase breath capacity during physical exertion and athletic performance.

The website, acceleratefitnessequipment.com contains information about the workings of the device and the clinical trials that prove its effectiveness. Directions for use and information on ordering the device are also available.

For more information about what may prove to be the only completely legal performance enhancing device in all sports, individuals may visit http://www.acceleratefitnessequipment.com. For more information about the company and the content of this press release, contact:

Natasha Rietveld
Justin Harrison Marketing
+1 (973) 552-4571
Mendham, New Jersey, USA

— WebWireID107356 —

The spontaneous acts of romance have tripled in branches of High Street giant H.Samuel in the past year, often by men acting spontaneously when they see sight of trays of engagement rings. Store staff have now been provided with a 'proposal pack' including a soft cushion and a bottle of bubbly to make it more comfortable and romantic for the men caught up in the moment.

The pack also includes a pack of tissues to dry any tears from emotional women as they, hopefully, say yes. The pack will be given to any love-struck couple who get engaged in the store, as long as they buy a ring from the new Christmas Kisses range. The novel innovation came after H.Samuel, which has more than 300 branches, noticed a rise in the number of proposals actually taking place in its shops.

Modern women want to choose their own diamond ring, so traditional proposals where a man suddenly produces a diamond and gets down on one knee are not as commonplace as they once were. Instead, couples go to stores to look at the available range, the guy buys the ring his girlfriend has chosen, and pops the question later. So many men get caught up in the moment when they go into the store that a growing number are getting down on one knee and proposing there and then, even when there are other customers about.

Kevin Ryan, stores director at H.Samuel said: "In-store proposals are proving increasingly popular with our customers. It seems that if a couple come in to look at a ring together, the moment just seems right to propose. Our staff are getting quite used to dealing with emotional women whose partners spring a marriage proposal surprise on them there and then."

The high street jeweller said it used to get around 10 proposals in store a year, but this has nearly trebled in the past 12 months. H.Samuel reckons this is because more men are now choosing an engagement ring with their partners by their side, rather than risk buying one that is not liked.

The proposal pack of soft cushion, mini bottle of Moet & Chandon champagne and tissues is being launched to mark a new romantic collection of diamond jewellery out before Christmas, traditionally the most popular time for engagement proposals.

Mr Ryan said: "Engagement proposals in store certainly cheer up our staff and one of our sales staff was invited to be a flower girl at the wedding of a couple who got engaged in our Kings Heath branch in Birmingham.

"Men have told us it is easier to choose a ring with their girlfriend so they don't risk having to exchange it.

'We hope that our proposal packs – including our soft cushion to kneel on – will help to remind men to get down on one knee when they want to propose marriage to their partner.'

About H. Samuel:
H. Samuel is the nation's favourite High Street Jeweller with over 350 stores and a retail website at www.hsamuel.co.uk. Featuring an incredible range of branded watches, H. Samuel also has a stunning range of jewellery, collectibles and gifts for all occasions, offering something for every taste and style. H. Samuel is part of the Signet Group, the world's largest speciality retail jeweller.

Contact Details:
Tim Lundberg
Copywriter E-Commerce Marketing
H.Samuel
Imperial Place 3 Maxwell Road
Borehamwood
Herts
WD6 1JN
0208 207 8312
www.hsamuel.co.uk

— WebWireID107379 —

NEW YORK CITY, November 3, 2009 -- Lauren Klein, a leading online retailer of designer jewelry, rates the winter holiday season its busiest, along with Valentine's Day and Mother's Day. Hot items this year in both men's and women's jewelry and accessories include yellow gold and yellow gold and diamond combinations. From personalized and monogrammed jewelry, Lauren Klein offers early holiday shoppers a hassle-free shopping experience, from the comfort of their own homes. In addition, customers using the code 'NOV09' will receive a 15% discount off their entire order.

'At Lauren Klein, all that glitters is gold this season, as jewelry still ranks one of the most popular and classy gifts around,' said Sarah Leight, manager, Lauren Klein. 'Holiday party goers who want to dress up their ensembles can choose from the most exciting new styles this season as we are continually adding new and inspired selections to our inventory throughout the year.'

Lauren Klein's selection of gold and diamond heart-shaped jewelry will set hearts aflutter this holiday season, with the magical allure of jewelry boxes transporting the likes of Monogram Hammered Yellow Gold Heart necklace to a Citrine Heart and Diamond Bezel Dangle Necklace, with matching earrings, to a variety of fashionable yellow gold necklaces.

Featuring treasured keepsake gifts such as monogrammed jewelry for men and women and diamond necklaces to take her breath away, Lauren Klein has a gift for everyone's wish list. Some of the popular gift items this year include an unexpected pairing of leather and diamonds in the collection of leather bracelets. Whether engagement, promise or costume, a ring makes a great gift, and just about any style can be personalized with the gemstone of choice.

Lauren Klein specializes in all types of jewelry — whatever the style, Lauren Klein has it all. From traditional diamond jewelry to trendy fashion jewelry, Lauren Klein carries only the best selection of women's jewelry -- rings, earrings, necklaces, bracelets, anklets and baby jewelry -- at the most competitive prices. The company's new Monogram Collection offers personalized jewelry for that extra special touch.

The finest collection of jewelry available to the public is also backed by Lauren Klein's incomparable experience rooted in the fine jewelry industry. As a customer-focused company, Lauren Klein strives to bring the highest quality products directly to consumers to ensure their satisfaction is exceeded. With more than half a century of heritage in the diamond industry, this family operation began its ecommerce business on eBay and Amazon. After great success, Lauren Klein showcases its entire jewelry collection on Laurenklein.com.

To receive a 15% discount of purchases, enter code NOV09 at checkout.

About Lauren Klein
Lauren Klein provides designer jewelry at affordable prices, bringing 55 years in the diamond business to online shoppers. At Lauren Klein, we control the entire process from source to final product while maintaining the highest quality so we can pass the savings on to customers. Lauren Klein has served thousands of satisfied customers and our experienced customer service representatives are ready to assist you with our vast collection, which ranges from basic solitaire necklaces, gold necklaces and morganite earrings to diamond rose gold rings and trendy and chic color stone jewelry. Call us toll-free at 1-877-215-6779 or email us at Laurenkjewelry@aol.com. For more information, please visit www.laurenklein.com.

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— WebWireID107373 —

HUNTINGTON BEACH, Calif., November, 2009 -- Simone and Son, Orange County's premier fine jeweler, announced today its 2009 Gala Event, on Sunday, November 22, from 1:00 p.m. to 6:00 p.m., at Simone & Son atelier in Huntington Beach. The event featuring the newest models of luxury cars from Bentley, Audi and Porsche, along with silent auction and prize drawings for luxury items, including a vintage-style platinum and diamond ring donated by Simone & Son.

'Homelessness affects 37,000 people in Orange County, many of whom are women and children,' said Shant Dakessian, co-owner, Simone & Son. 'This year, we are fortunate to mobilize our community, with the help of fellow sponsors, to help women and children in need. Our goal is to provide much needed support for those in transient stages, so they can help themselves overcome dire situations.'

The mission of Colette's Children's Home is to provide homeless single women and homeless mothers a safe home and nurturing environment where they obtain compassionate support and services needed to achieve self-sufficiency. Through its key services — removing issues causing displacement into homelessness, building character to support sound decision-making, life skills training and transition to permanent housing — Colette's Children's Home assists those in need, with dignity and respect.

The Simone & Son Gala is reflective of the philanthropic nature of the Orange County community. The evening's festivities will include a showcasing of the latest luxury automotive designs from Bentley, Audi and Porsche. Gentlemen will be treated to cigars and special offers by Newport Auto Center, while ladies will be pampered by Dr. Naira skin care specialists and Emani mineral make up specialists.

Guests will have the opportunity to shop at the silent auction, and to enter prize drawings for gifts from featured sponsors: Emani Minerals, Felt Bicycles, Kaenon Polarized, Jan Garcia Photography, Rod Allen, Sagrada by Shant Dakessian and others.

EVENT DETAILS
Simone & Son 2009 Gala
Sunday, November 22, 2009
1:00 p.m. to 6:00 p.m. (Cocktails and hors d'oeuvres)
10124 Adams Ave
Huntington Beach, Calif. 92646
RSVP to: info@simoneandson.com

About Simone & Son
Recognized as one of the premier Orange County jewelry design houses, Simone & Son's family tradition of making fine jewelry dates back to 1945, in the South of France. Today, the award-winning design team produces exquisite fine jewelry, specializing in custom engagement rings. Simone & Son works with clients one-on-one to produce the most distinctive engagement rings and wedding rings Orange County clients will find. Any concept or design can be brought to life in the company's full service showroom, which stocks G.I.A. certified diamonds that also are certified conflict free. Simone & Son's staff can locate diamonds and gems from anywhere around the world, assuring the final piece will be a cherished heirloom for years to come. For more information, please visit www.simoneandson.com or call 714-964-4012 for a free design consultation.

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— WebWireID107363 —

(Modesto, Calif.) November 9, 2009 – Titanium-Jewelry.com, a trusted online resource and retailer of men's wedding bands, tungsten rings, titanium rings and unique men's jewelry, is pleased to announce the arrival of the EM TIMOKU collection of men's, ladies' and unisex rings by Edward Mirell.

'We're excited to bring the exotic EM TIMOKU collection to our offering this season,' said Ron Yates, founder, Titanium-Jewelry.com. 'The collection of TIMOKU rings is very special. There's really no other designer with a mokume gane ring using titanium as its material. The manufacturing process combines ancient Japanese metalsmithing techniques with contemporary metals and modern technology. The resulting design of each ring is a truly distinctive unique pattern.'

TIMOKU derives its name from mokume gane, a Japanese metalworking technique invented in the 17th century and originally employed in the crafting of Samurai swords. Mokume gane translates to "wood-eye metal," referring to the finished product's resemblance to the patterns of burl wood grain. In this process, multiple layers of metals are permanently fused together by means of intense heat and pressure into a single laminated piece which is then cut, twisted and forged to expose the layers, resulting in highly unique, wood grain-like patterns.

With its TIMOKU collection, Edward Mirell has united the art and science of mokume gane with modern technology and space-age metals. Titanium is completely hypoallergenic and corrosion-resistant, and boasts the highest strength-to-weight ratio of all metals, making it an increasingly sought-after material by jewelry makers and consumers.

Owing to the special process, no two TIMOKU pieces look quite alike. As with woodwork, each ring bears a singular eye-catching grain pattern (which in mokume gane tradition signifies strength and harmony of individual elements). TIMOKU rings are available in a variety of widths and styles. The bands have a textured, organic feel and are comfort fit - easier to remove and offering better all-day comfort than conventional fit rings.

Due to the laborious process of making each ring, the TIMOKU Collection is only available at select retailers. Currently, it is available online only at Titanium-Jewelry.com. Several hundred customers have waited nearly one year for the arrival of the TIMOKU collection. Each ring is individually manufactured per the customer's finger size, after it is ordered. For more information about EM TIMOKU, view the video at http://www.youtube.com/watch?v=3nxCixJR_0Q.

In addition to carrying the Edward Mirell collection, Titanium-Jewelry.com offers sophisticated designs from ArtCarved, Benchmark, COGE, Diana Classic, Formotion Watches, J.R. Yates, Orange County Choppers and Triton. Enticing grooms and couples worldwide, the online retailer provides a multitude of styles and metals representing the best selection of palladium rings, titanium rings, tungsten rings, and men's wedding bands for the fashion forward male and female demographic.

About Titanium-Jewelry.com
Titanium-Jewelry.com provides a wide selection of titanium rings, tungsten rings and black titanium jewelry uniquely styled for men and women. Experts in modern men's wedding rings and modern metals jewelry, Titanium-Jewelry.com leads the industry in contemporary jewelry fashions. For more information, please visit www.Titanium-Jewelry.com.

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— WebWireID107347 —

According to the social club, the shirt line is geared towards those who love the excitement and social vibe of Las Vegas. With versatile purpose, these t-shirts can be seen from the Las Vegas strip, to cities nationwide.

Available exclusively at www.VegasSocialClub.com, the apparel leans to the casual side, but displays a classy logo. For more information on this line of clothing, visit the company's website.

— WebWireID107256 —

EXPANSION plans for men's gift and accessories company Menkind Stores certainly created the right impression with the Royal Bank of Scotland, when it agreed to help fund the company's plans to open five new stores.

The high street bank decided that Menkind could benefit from a little 'grooming' if its plans to expand beyond its original single store and launch a cutting-edge new website were to take it to the next level.

So Menkind Stores' founder, Paul Kraftman, went to his bank manager, Robert Laurie, with his plans, and was put in touch with the administrators of the government's Enterprise Finance Guarantee (EFG) scheme.

And the bank helped Menkind secure £987,000 of EFG cash which has gone a long way to funding the buying and fitting out of the five new stores.
The funding boost has certainly had the desired effect on the business's fortunes.

'Our new store openings were fitted out in a new concept, which has proven to be a great success in driving sales,' said Mr Kraftman.

'We are grateful to Robert and the team at RBS for arranging the finance package we needed.'

One thing Mr Kraftman is only too well aware of is the seasonal nature of the men's gift market, but he believes Menkind's growth has been achieved because of, rather than in spite of, this.

'Our flexible operating model allows us to manage and align costs so effectively with the seasonality of our market,' he added.

Menkind opened its first store in 2001 in the Lakeside Shopping Centre, Essex. The five new stores are in Aberdeen, Cardiff, Nottingham, Liverpool and Manchester.

Its new-look website, www.menkind.co.uk, is now live in good time for Christmas, and is crammed with thousands gift and novelty ideas for men (and big boys) of all ages to suit every pocket.

ENDS

— WebWireID106994 —