Will Be Central Themes of Campaign

TOKYO, JAPAN, Panasonic Corporation, the Official Worldwide Olympic Partner in the Audio and Visual Equipment category for the Vancouver 2010 Olympic Winter Games, announced plans for a multi-faceted marketing campaign that will focus on the launch of its new FULL HD 3D Home Theater technology as well as an online social networking contest and sponsorship of a variety of environmental initiatives with VANOC.

Full HD 3D Home Theater Pavilion

Panasonic plans to bring to market its ground-breaking Full HD 3D Home Theater products in 2010. In Vancouver, Panasonic will feature the Panasonic FULL HD 3D Theater Pavilion at David Lam Park. The 700 m2 corporate pavilion will be open throughout the Olympic Games (February 12 to 28) in cooperation with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the City of Vancouver and Canada's Olympic Broadcast Media Consortium -- the official Canadian broadcaster of the 2010 Winter Games.

The highlight of the pavilion will be Panasonic's world-first FULL HD 3D Plasma Home Theater System which will allow visitors to experience the immersive world of 3D entertainment through a variety of sports and entertainment videos shown in FULL HD 3D movie-theater quality.

Panasonic has been contributing to the Olympic Games with its state-of-the-art digital AV technologies since the Calgary 1988 Olympic Winter Games. The company, who recently extended its commitment to global sponsorship through 2016, will demonstrate in Vancouver the future of at-home Olympic Games viewing by displaying its Full HD 3D technology to the the public in Vancouver.

Following the initial announcement in January 2009 of plans to create a FULL HD 3D Plasma Home Theater System* using a 103-inch Plasma and 3D Blu-ray Disc player, Panasonic recently announced a 50-inch FULL HD 3D Plasma Home Theater System in September 2009. It also has been developing professional 3D production systems to improve the production environment and make it easier for content creators to create more 3D programming for consumers.

"One Winter, Five Dreams" Online Contest

On November 2, Panasonic launched a blog entitled "One Winter, Five Dreams" within its global Olympic Games web site featuring five athletes who are striving to win a place at the Vancouver 2010 Olympic Games. Using videos and photos, the five athletes will blog about their highly unique experiences including their daily training, pre-Olympic events and their passion as they pursue their dreams of becoming an Olympian. Readers can post messages on the blog to help encourage and support each of the athletes with one fan blogger winning a trip to the Vancouver Olympic Games as the 'Gold Blogger' to cheer on them at the venues.

The five athletes include Robel Teklemariam (men's cross-country skiing, Ethiopia), Clyde Getty (men's freestyle skiing, Argentina), Tugba Karademir (ladies figure skating, Turkey), Katharine Eustace (women's skeleton, New Zealand) and Kazuhiro Koshi (men's skeleton, Japan). Their blogs appear at http://5dreams.panasonic.net

VANOC Sustainability Video Contest

VANOC has made sustainability one of the main themes of the 2010 Winter Games, taking measures to reduce the environmental impacts of the Games. Panasonic supports the goals of VANOC's sustainability-focused operations and will implement various environmental programs during the Olympic Games.

A centerpiece of Panasonic's support for VANOC's environmental initiatives is a co-sponsorship of the Do Your Part – VANOC Sustainability Video Contest aimed at Canadian youth aged 13-24. The contest, promoted jointly by VANOC, the United Nations Environment Program (UNEP) and the Government of Canada, will make use of Panasonic's long-term Kid Witness News (KWN) program – a hands-on video educational program started in 1989 -- in order to encourage interaction and environmental activities by children in Canada and around the world through the making of videos.

Panasonic will also cooperate with VANOC and the Official Carbon Offset Supplier, Offsetters, to contribute to VANOC's goal of having a "Carbon-Neutral Olympic Games" by offsetting 416 tons of CO2 emissions, the estimated total amount of CO2 released from various activities Panasonic will carry out during the period of the Games.

* World's first system to create true-to-life 3D Full HD images by providing full HD images to left-eye and right-eye, as of November 2, 2009.

— WebWireID108233 —

Rippol Helps Users Discover, Watch and Share Online Video Using Real-Time Social Network Interaction, Social Impact and Intelligent Learning Technology

San Francisco, Calif., Nov. 20, 2009 — Rippol™ today announced its company launch with an Intelligent Video Discovery Engine,™ leveraging the power of social impact and intelligent machine learning to enhance video discovery. Rippol was designed to help people discover, watch and share online video content in real-time, so that it's always easy to quickly find something good to watch.

Rippol enables users to stream video from sources all over the web including Revision3, Hulu, CNN, Fox, Amazon, MSNBC, Netflix, Joost, YouTube, Justin.TV, Last.Fm, MTV and other content providers. Users can filter, search or have tailored content suggestions selected for them by Rippol's Intelligent Discovery Engine.

Integration with other social networks including Facebook and Twitter enable users to chat, share links and suggest content to their extended social networks in real-time. A detachable HD video player enables users to pop the video window out of Rippol's site and position anywhere on their computer screen, with the ability to create video playlists, push content recommendations out to social networks and educate the system based on likes and dislikes.

The Problem – An Ocean of Content, What Should I watch?
Between the explosion of user-generated clips on YouTube, the major studios and networks making their content available online and the huge amount of professional content being developed specifically for the web, there is an endless amount of video to be consumed online. The problem is sifting through it all to find videos that you actually want to watch.
Currently, most online video content lies behind the walled gardens of each specific media company or content provider's site, requiring the web video viewer to visit several different web properties to find a certain show or genre of programming.
Google and Bing Video serve as good key word search tools if you know what you're looking for, but you won't find clever links to all content you personally want to watch. There are content providers out there like Netflix and Hulu that aggregate a massive amount of content. However it can be a major time sink for a person to find videos to watch if they don't know exactly what they'd like to see.
The current techniques used for sorting video based on parameters like 'most viewed' or 'recently added' provides a lack of consideration for individual tastes and preferences.

The Butterfly Effect Network™ – Social Discovery through Intelligent Learning
To address this problem, we've engineered Rippol as a tool that provides the crucial missing piece in the current online video landscape: an intelligent engine capable of providing a unique discovery experience for each individual viewer, rather than a homogeneous experience for all visitors to the site.
We observed that when people do watch a new TV show, movie or video clip, it's usually because a friend, family member or colleague either spoke about it, emailed it, tweeted about or posted a link or update on Facebook. We recognized that this power of social influence was one of the primary factors in driving people to step outside of the comfort zone of what they're familiar with and discover new content to watch.
'Rippol shifts the discovery experience so that instead of people seeking out content, now content finds the right people,' said Aaron Crayford, founder and CEO of Rippol. 'The Internet has enabled a new medium of interactive viewing, The Intervision, where it's all about the individual and what they personally want to watch. Rippol's Intelligent Discovery Engine analyzes the end user's social depth, the 3rd dimension that is found in The Intervision, to push content out to people based on what they like or would most likely want to be aware of.'
Rippol is unique in the content discovery space in that it uses advanced machine learning technology to process a huge amount of information about each specific end user in real-time. This system of proprietary real-time ranking algorithms is called The Butterfly Effect Network™.
Every video a user watches, rates and reviews affects The Butterfly Effect Network, which changes the order they and others connected to them see content in real-time. The Butterfly Effect Network cross references videos similar to what the user likes and has watched with the habits and opinions of their friends and demographics. Given that information, the network thinks about what the user might like best in that exact moment and then presents them with content ranked relative to their anticipated interests.
The Butterfly Effect Network helps users discover new content they might not otherwise know about and become more aware of the content that is being watched or discussed within their social circles. As users interact and educate the algorithm based on likes and dislikes, the system is able to continually improve the quality and relevance of suggested content.
About Rippol
Rippol is an intelligent video discovery engine to help people discovery video they'd like to watch among the ocean of video online. Rippol is a private company, founded in April, 2009 which can be found online at www.rippol.com

— WebWireID108217 —

* Mass Animation's innovative animated short film, "Live Music," is now showing in select theaters nationwide.
* Animators from around the world collaborated on the Facebook Platform and used Autodesk Maya software to help create this first short film of its kind.
* "Live Music," sponsored by Intel, consists of the work of 51 animators from 17 countries, including both established 3-D artists and budding animators.

SANTA CLARA, Calif., - "Live Music," an innovative new animated short film from Mass Animation and sponsored by Intel Corporation, opens in select theaters nationwide today, marking a giant leap in the growing area of collaborative content creation.

Brought to life by Intel, this pioneering wiki project empowered animators from around the world to collaborate using a unique application built on the Facebook Platform. "Live Music" is playing in 400 U.S. theaters with TriStar Pictures' animated feature "Planet 51."

In the first-ever "day and date" theatrical and download distribution, "Live Music" is available today for download from iTunes and www.myxer.com for the mobile platform. Fans can also visit www.myxer.com to download free "Live Music" ringtones and wallpapers.

The final film reflects the creative work of 51 animators from 17 countries. The unique production of "Live Music" through the Facebook Platform attracted a diverse group of global animators who brought their talents to the project. Said Jim Donovan of Colorado, "'Live Music' is the most rewarding project I have worked on as a 3-D artist." Another animator whose work made the cut, Sarah Knight of England, said, "I was grateful and excited to be included in such an awesome experiment." Adding his comments, Florida resident Zach Hansen said, "I am going to be the first out of my class to have their name in credits in movie theaters, and that is very exciting for me."

"In the making of 'Live Music,' we saw clearly that there are lots of talented artists around the world who don't have access to traditional animation opportunities and who were excited about working on this innovative indie project with us and our visual effects partners at Reel FX," said Yair Landau, founder of Mass Animation and former vice chairman of Sony Pictures Entertainment. "We are incredibly grateful to all of the talented animators and artists around the world who joined us on this journey and look forward to collaborating on Mass Animation 2.0."

An international jury of animation experts selected the best shots to be considered for the film. As director, Landau had the final say as to which submissions made the final cut. Animators whose work made it into the finished product received on-screen credit and cash compensation. In addition, animators whose creation was rated best by the community on a weekly basis received cash prizes from Dell and Intel with which they could purchase Intel® Core™ i7 processor-based Dell Studio XPS systems.

"Empowering people with the technology that enables them to achieve their full creative potential has always been a driving force at Intel," said Deborah Conrad, Intel vice president and general manager, Corporate Marketing Group. "Our support for Mass Animation, as the first collaborative, worldwide effort of its kind, is part of our long heritage of cultivating innovation and collaboration in its many forms around the globe."

Produced by Landau and Jacquie Barnbrook, "Live Music" is a 5 1/2-minute computer-generated animated short inspired by Shakespeare's "Romeo and Juliet" and early CGI films. Set in a musical instrument store, the story follows Riff, a rock 'n' roll guitar, who, as Landau describes it, "falls in love to the wrong song but ends up with Vanessa, the classical violin of his dreams." The story is conveyed through the universal language of music, allowing the expressions and actions of the characters to be instantly relatable globally. The instruments are brought to life through original compositions and familiar rock tunes played principally by legendary guitarist Steve Vai as Riff and acclaimed violinist Ann Marie Calhoun as Vanessa.

Along with Intel and thousands of participants in the project, Mass Animation's partners in making "Live Music" included Dell, Autodesk and Reel FX.

About Intel
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

Autodesk and Maya are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries.

* Other names and brands may be claimed as the property of others.

— WebWireID108227 —

According to the Associated Press, a September storm dumped historic amounts of rain that shut down Kellogg's Atlanta plant, and several production lines at the company's largest bakery in Rossville, Tennessee, are closed indefinitely for repairs. Company Spokeswoman Kris Charles said that it will take until the middle of 2010 before shelves around the country are stocked with Eggo waffles at pre-shutdown levels.

Already customers are noticing near-empty Eggo shelves on the freezer aisle at many grocery stores. On his website Wilbur writes, 'Fortunately, I was able to snag some of the last few boxes of several varieties of Eggos at a local Albertson's supermarket here in Las Vegas, and after a few hours in the lab I pounded out a brand-new clone recipe for all of you who will miss your Eggos.'

Todd Wilbur is the best-selling author of a series of cookbooks featuring copycat recipes of popular brand-name foods. He has appeared on several talk shows including The Oprah Winfrey Show, Today, and Good Morning America. His next book, 'Top Secret Recipes Unlocked', includes dozens of taste-alike recipes for brand-name products Krispy Kreme Doughnuts, Stouffer's Macaroni and Cheese, and Starbucks Frappuccino. It will be in stores on November 24th.

— WebWireID108168 —

Hoping to help the economy and to sustain the holiday gift giving season, he is encouraging everyone to visit www.shopthegiftbasketstore.com and for good reason. Customers can purchase holiday gourmet gifts, holiday gift baskets, and Christmas cookie and candy bouquets. Santa thinks everyone should try the Belgian chocolate dipped pretzels, but please don't delay!

'As much as I would like to land on everyone's rooftop Christmas Eve, this tough economy has made me cut my list once or twice, and I can only deliver toys to children who have been nice,' reported Santa Claus. 'I know that Shop The Gift Basket Store can deliver wonderful holiday hams and Christmas gift baskets to the office, friend or family's homes. They even have holiday gifts for cats and dogs, I make no bones.'

'I am sure it will be disappointing to Dasher and Dancer and Prancer and Vixen, but we have Christmas gift baskets with all the fixins,' exclaimed Suzanne Salzmann, Sales Director for Shop The Gift Basket Store. 'We have dozens of holiday gifts that can be sent cross country or right next door... why go anywhere else when we have more.'

'With many people not being able to travel and visit relatives this holiday season, sending a gourmet gift basket makes shipping gifts all within reason. If you can't be sitting at the dinner table with your nephew or niece, your holiday offering will be a lovely centerpiece. It will be just like you are there, but no fighting traffic and hardly a care!' said Salzmann.

Sending a festive gift is easy at www.shopthegiftbasketstore.com The hardest part will be making a selection from their large array of gifts. Then all one has to do is pick, click and ship.

Shop The Gift Basket Store, a division of TBSS Enterprises located in Somerville, New Jersey, carries over 1500 gifts and gift baskets for all special occasions and holidays, specializing in new baby gifts and get well gift baskets. Visit them at www.shopthegiftbasketstore.com

— WebWireID108167 —

The creators of Christmas Music Tree decided to adapt the application for the general web public, so that people without facebook accounts can enjoy listening to the vast collection of Christmas songs.

The homepage of christmasmusictree.com offers 30 second previews of all the Christmas songs available through the site. Users can then add their favorite songs to their playlist.

Other features of the free Christmas Music Tree web application includes:

- Select a Christmas tree background
- Invite friends to the tree and share the playlist
- Dedicate songs to friends and family

Christmas Music Tree is the place to enjoy Christmas Music for hours and share it with friends.

http://christmasmusictree.com

— WebWireID108148 —

SAN FRANCISCO, Calif. – November 20, 2009 – Leading enhanced video solutions provider, PLYmedia (www.plymedia.com), is launching today its live video captioning product as a new offering within PLYmedia's suite of SubPLY services, utilizing Ustream's platform to provide live captions for TechCrunch's RealTime CrunchUp event in San Francisco.

To view the live webcast of the event, go to: http://www.ustream.tv/channel/crunchup.

PLYmedia also announced that they have partnered with leading Internet broadcast and online video platforms, including Ustream, Livestream (who are also launching the service today), Ooyala, Brightcove, Kaltura, KIT digital and Kyte to offer live captioning services for their customers' videos.

In addition to live captioning the event, PLYmedia will also be demoing several services that complement their new product, including:

• Automatic translation into multiple languages
• Transcript generation – to increase natural search rankings for when the video content is archived
• Social media integration with Twitter or any other social network for fast content distribution and real time search
• Automatic real time keyword tag generation to facilitate video browsing

Live streaming has seen a huge uptake over the past year with verticals such as news, sports, education, enterprises and government adding captions and subtitles to:

• Increase the number of users who watch video at work, but are unable to utilize audio;
• Reach the 36 million Americans that suffer from some form of hearing loss;
• Help the 30+ million Americans for whom English is a second language.

'We're thrilled to now be offering live video captioning service in multiple languages to our customers. Not only will it make their live stream events more accessible and searchable – but the real innovation is to allow Twitter and Facebook users to follow the conversation through the text updates and dip in and out of the stream based on their interests in the current conversation,' said Max Haot, CEO of Livestream.

'We're very excited to be partnering with each of these companies, especially insofar as we are able to help them reach new audiences and increase the video viewing times of those audiences,' said Yoni Silberberg, Co-founder and Head of Business Development at PLYmedia. 'Our goal is always to benefit both viewers and our partners by increasing accessibility and engagement in online video and I believe we are continuing to accomplish these ends in all of our recent partnerships.'

To learn more about TechCrunch's RealTime CrunchUp, please visit: http://www.techcrunch.com/2009/11/05/the-realtime-agenda-for-the-realtime-crunchup/.

For more information about these services, visit www.subply.com.

About PLYmedia

Through its suite of SubPLY services, PLYmedia is the leading provider of subtitling and captioning solutions for online video.
Its Web services cater to live and archived online video, providing turnkey solutions that include subtitle creation, delivery and reporting. Subtitles and captions increase accessibility, viewer interest and the overall size of a viewing audience, while also ensuring a longer time of engagement.

PLYmedia provides solutions and services to anyone with online video content including major Fortune 500 companies.

The company, founded in 2006, is funded by Greylock partners, with offices in Palo Alto, CA and a R&D facility in Israel.

— WebWireID108152 —

1. Don't focus on body image. Comments about weight should be avoided. Instead consider compliments such as, "You look healthy and happy!"
2. Don't watch what others eat. If someone wants to eat more or less than you during the holidays, do not make that the focus of your concern. If you focus on what you are eating, you can set a healthy example. If you tell others to eat more or less, you are adding pressure to those who are already struggling with eating issues.
3. Thanksgiving is a day of eating. If you have eating issues, then understand that Thanksgiving is the most difficult day of the year for you. See this day as a good challenge for you and all the people around the world who struggle with eating disorders. You are not alone.
4. Create your own bubble of comfort. Set your own eating boundaries and do not allow the comments or expectations of others to change what is comfortable for you. If you give yourself the freedom to say "no" to others who are trying to get you to eat more, then you can feel good about not letting others push you out of your comfort zone.
5. Allow yourself to be human. Allow yourself the freedom to have some stress and not react perfectly especially during the most difficult holiday for people with eating issues.

If you need more help, find an eating disorder treatment professional in your area by using the easiest and most comprehensive treatment search site on the Internet, www.edreferral.com. This is the site that has been helping others find ED treatment since 1999 and is used by most eating disorder professionals.

Christine Hartline, MA Director, EDReferral.com

EDReferral.com is a free service that helps people with eating disorders. Referrals are available 24 hours a day for those seeking help with Anorexia, Bulimia, Obesity, Binge Eating Disorder and many other eating disorders. EDReferral.com was founded by Christine Hartline, MA, who herself had an eating disorder and found it difficult to find assistance. She now runs the world's largest and most respected referral service for eating disorder treatment. "EDReferral.com helps thousands of individuals every single day," said Ms. Hartline, "Not only in the U.S. but all across the world...we are providing hope for recovery." The respect placed on EDReferral.com is not only due to the amazing efforts of Ms. Hartline, but also because many in the eating disorder field applaud the fact that EDReferral.com is not affiliated with any one treatment center. "There are a few organizations that say they are a referral service, but they only point you to their own treatment center in the end," said Dr. Kevin Grold who is the Chief Administrator of the ever-expanding service. Dr. Grold: 'We try to make EDReferral.com as easy to use and friendly as we can because we know that those seeking treatment are already a bit stressed." "We hear over and over how the holidays -- with the family meals --are an especially trying time for those who are trying to recover from an eating disorder. It is simple to find help when every therapist, treatment center, and support group are all listed in one place. EDReferral.com makes it easy to start on the path toward recovery.'

www.edreferral.com

— WebWireID108015 —

The winning medal design will be awarded at the first edition of YOG, to be held in Singapore from 14 to 26 August 2010.

We want all designers across the world to tap into their creativity to design the first Youth Olympic Games medal.

The winning designer will win a trip to the Singapore 2010 Youth Olympic Games and will see the medals he/she has designed be awarded to the athletes. The winner will also receive a Gold medal replica.

Entries will be put up on the website www.medaldesigncompetition.com and the 10 best designs, as voted for by the public, will be put before an IOC jury to decide the overall winner.

For more information on the Youth Olympic Games visit www.olympic.org/yog
Key dates

- Design submissions accepted until 4th December 2009
- Public voting from 7th December 2009 to 22nd January 2010
- The winner will be announced by the 31st January 2010

— WebWireID108086 —

The samples were collected and tested at Games-time and were subject to further analysis earlier this year when a fully validated test to detect CERA became available. Originally, six athletes showed adverse analytical findings in their A samples. However, one athlete was not sanctioned due to the presence of CERA not being detected in her B sample.

All six athletes had the opportunity to be heard by an IOC Disciplinary Commission.

Two of the athletes sanctioned are medallists:
- Rashid Ramzi from Bahrain, gold medallist in the 1500m (athletics) and
- Davide Rebellin from Italy, silver medallist in the individual road race (cycling).

In these two cases, the IOC Disciplinary Commission forwarded its recommendations to the IOC Executive Board, which took the following decisions:

The athlete, Rashid Ramzi, Bahrain, Athletics -

* shall be disqualified from the Athletics Men's 1500m event of the Beijing 2008 Olympic Games, where he had placed 1st.
* shall have his medal and diploma in the above-mentioned event withdrawn.
* The International Association of Athletics Federations is requested to modify the results of the above-mentioned event accordingly and to consider any further action within its own competence.
* The National Olympic Committee (NOC) of Bahrain is ordered to return to the IOC, as soon as possible, the medal and diploma awarded to the Athlete in relation to the above-mentioned event.
* The NOC of Bahrain shall ensure full implementation of this decision.
* This decision shall enter into force immediately.

The athlete, Davide Rebellin, Italy, Cycling -

* shall be disqualified from the Men's Cycling Road event of the Beijing 2008 Olympic Games, where he had placed 2nd.
* shall have his medal and diploma in the above-mentioned event withdrawn.
* The Union Cycliste Internationale is requested to modify the results of the above-mentioned event accordingly and to consider any further action within its own competence.
* The NOC of Italy is ordered to return to the IOC, as soon as possible, the medal and diploma awarded to the Athlete in relation to the above-mentioned event.
* The NOC of Italy shall ensure full implementation of this decision.
* This decision shall enter into force immediately.

In the other four cases, which did not involve medallists, the IOC Disciplinary Commission was the decision-making body. The decisions are as follows:

* The athlete Stefan Schumacher, Germany, Cycling, is disqualified from the Men's individual Time Trial event of the Beijing 2008 Olympic Games where he placed 13th;
* The Union Cycliste Internationale is requested to modify the results of the above-mentioned event accordingly and to consider any further action within its own competence.
* This decision shall enter into force immediately

* The athlete, Athanasia Tsoumeleka, Greece, Athletics, is disqualified from the Women's 20km Walk event of the 2008 Olympic Games where she placed 9th;
* The International Association of Athletics Federations is requested to modify the results of the above-mentioned event accordingly and to consider any further action within its own competence.
* The decision shall enter into force immediately.

* The athlete, Vanja Perisic, Croatia, Athletics, is disqualified from the Athletics Women's 800m event (Round 1, Heat 3) of the 2008 Olympic Games, where she had placed 6th;
* The International Association of Athletics Federations is requested to modify the results of the above-mentioned event accordingly and to consider any further action within its own competence.
* This decision shall enter into force immediately.

In the case of Yudelquis Maridalin Contreras from the Dominican Republic, who placed fifth in the Women's 53kg weightlifting event, the IOC Disciplinary Commission decided that:
on the basis of the proof currently available in the present case, no sanction shall be imposed upon the athlete Yudelquis Maridalin Contreras.

* The IOC's right to re-open a disciplinary procedure is reserved in the event that new evidence comes to light.
* The International Weightlifting Federation and the NOC of the Dominican Republic shall be informed of this decision.
* This decision shall enter into force immediately.

Background information:
As part of its zero-tolerance policy against doping, the IOC is storing samples collected during the Olympic Games for eight years. This allows the IOC to analyse samples retroactively should new fully validated tests to detect new prohibited substances/methods become available. The latest round of further analyses, which began in January, took advantage of improved technology to seek evidence of the prohibited use of CERA and insulin. Most of the work was conducted at the WADA-accredited laboratory in Lausanne, in close collaboration with the accredited laboratories in Paris and Cologne.

Strong anti-doping programme in Vancouver:
During the Vancouver 2010 Olympic Winter Games, approximately 2000 doping tests - 1600 urine and 400 blood - will be conducted under the authority of the IOC. This represents a 67% increase from the last Olympic Winter Games in Turin in 2006.

— WebWireID108078 —

Since winning the Best Affiliate Programme in 2005, 32Red Affiliates has maintained its reputation for pioneering in the gaming industry. According to 32Red spokesman and Head of Marketing, Mark Quayle, "The change to 32Red Affiliates shows our commitment to our partners. In providing them with the best, most advanced platform in the industry we give them every opportunity to optimise their campaigns and to generate more commission."

Powering the update is the industry leading NetRefer - the affiliate software solution behind some of gaming's biggest names. Features include reports that track banner impressions and clicks, recommending banners based on those figures from across the network to boost player conversion and helping generate more revenue for affiliates - plus an array of other statistical information and useful administrative tools.

In addition to the award-winning 32Red Online Casino, 32Red Affiliates also allows webmasters to promote Dash casino, 32Red Poker and 32Red Mobile, with 32Red Bingo to follow shortly. All affiliates can earn up to 35% commission across 32Red's gaming products, prompting Quayle to add, "Our affiliate partners have always enjoyed competitive rates of commission in an online platform conducive to generating big commissions. NetRefer is the next step in retaining that record and is robust and flexible enough to allow the programme to grow further and adapt to an ever-changing gaming world."

About 32Red and 32Red Affiliates
32Red is the six times winner of the Best Casino title awarded by watchdog and player advocate, Casinomeister. The online casino is renowned for providing industry-leading levels of support to players. More than 80% of 32Red's players are from the UK and 32Red is licensed and regulated by the Government of Gibraltar. 32Red Plc is listed on the London Stock Exchange's AIM. The company operates 32Red Casino, 32Red Poker, 32Red Mobile, 32Red Affiliates, 32Red Bingo and DashCasino.com. 32Red Casino is committed to responsible gambling and ensures the company adheres to UK law.

For further 32Red media enquiries please contact:
Aaron O'Sullivan
Public Relations Department
32Red Plc
Suites 9-11
Eurotowers 2
Gibraltar
+350 200 49357
www.32red.com

— WebWireID108050 —

'Dogs are being welcomed into our homes and our hearts more than ever before so it's a natural step to give our dogs nicknames just as we would for other members of the family,' says Paris Permenter, co-publisher of DogTipper.com. 'Some of these names are used within the family while other nicknames make their way out of the house as the dog explores the world on walks and visits to the dog park—so many nicknames almost become second names.'

DogTipper.com recently hosted a contest in which over 1,600 dog lovers shared their dog's nicknames. The most popular dog nicknames were:

1. Beanie Weanie
2. Boo Boo
3. Bubba
4. Doodlebug
5. Fluffy
6. Nuggy
7. Shortie
8. Smoochie
9. Stinky
10. Sugar Pie
11. Sweetie

Some nicknames fetched far fewer entries; here are the 10 most unusual dog nicknames received by DogTipper.com:

1. Baba Ganoosh
2. Bamboozle
3. Cuddle Bunny
4. Demon Dog
5. Dishwasher Pre-Rinse
6. Sausage McMuffin
7. Spiky McSchnoodle
8. Toesywoesy
9. Willywoowoo
10. Yellow Couch Rat

To view an extended list of popular dog nicknames, visit http://www.dogtipper.com/choosing/dog-nicknames.html .

About DogTipper.com

DogTipper.com features daily tips for dog lovers as well as dog news, celebrity canines, dog festivals and special events, product reviews, dog of the day, dog movies and more. The site is published by the husband-wife team of John Bigley and Paris Permenter, longtime professional writers with over two dozen published books on a variety of subjects. For more information, visit www.DogTipper.com.

SOURCE DogTipper.com

— WebWireID108018 —

Baeble editor David Pitz said this about the concert: 'Bathed in cool puddles of spectacular light, Super Furry Animals douse their kingdom of fans in beaming rays of day-glo melodies, hazy streams of psychedelic leanings, and the kind of full bodied sing along choruses that get their audience bouncing in impressive waves of over exuberated reveling. Yes, it does seem SFA dial their sometimes beastly behavioral tendencies down a bit for this performance. But it's all in the name of performing the hell out of this "Best Of" kind of set. Clocking in damn near an hour and half, this is an absolute monster of show. Don't worry though. If you get lost, leading man Gruff Rhys has got you covered with his big and bold instructional cue cards.'

About Baeble Music

Baeble Music is an online destination for free live music. Founded in 2006, Baeble lays claim to an ever growing library of full-length concerts from today's hottest artists, enabling those from outside the largest markets to share in a unique live music experience of their favorite emerging bands. We bring to our loyal audience artists that we think are hot and emerging and then stream their full-length concerts for free. We offer free single song downloads from each concert on our Baeble Podcast on every concert page. As well, we offer users the option to purchase full concert DVDs and high quality downloads directly from our site, or through our retail partners, Amazon and The Orchard.

Want to go to the front row of your favorite shows? Watch as many free live concerts as you want and then view pictures from the show in our professionally shot photo albums. Deepen your experience through our expert insight into the Indie music scene including blog posts, feature articles, interviews and album and concert reviews.

— WebWireID108017 —

BENTONVILLE, Ark. - Focused on bringing families tremendous savings this holiday season on entertainment for all ages, Walmart (NYSE: WMT) today announced that starting Saturday, Nov. 21, Walmart stores will introduce savings resembling the day-after-Thanksgiving prices on select toys and entertainment, one week early.* Special items include popular dolls and activity toys, a 26-inch Vizio HDTV, and gaming packages from Guitar Hero, Band Hero and DJ Hero with a $40 Walmart Gift Card.

'We promised amazing savings each week in November and December and will deliver on that promise for our customers,' said Gary Severson, senior vice president of Entertainment, Walmart U.S. 'Shoppers who want to get a jump start this weekend can find values in Entertainment they would expect to see after Thanksgiving Day. We will continue to deliver amazing savings on popular items, and to do so often.'

Even though half of Walmart moms intend to shop on Thanksgiving weekend, more than half say they aspire to complete all their holiday shopping by the end of next week.** Anticipating customer needs this year, Walmart has announced savings each week providing families early assistance on great gifts. This weekend customers will see savings on select items up to 50 percent – in advance of Thanksgiving weekend.

Below are a few examples of these early savings, starting Saturday, Nov. 21, through Nov. 27:
Toys:

* Li'l Luvables Studio – was $20, now $8 (60% savings)
* EZ Bake Oven – was $28, now $16 (40% savings)
* Little Dreams 22' Doll – was $15, now $8 (47% savings)
* Baby Alive Newborn Doll – was $15, now $8 (47% savings)
* Nerf Capture the Flag – was $39, now $19 (51% savings)
* Air Hogs Laser Zero Gravity Remote-controlled Vehicle – was $34, now $19 (44% savings)
* Barbie Generation of Dreams Collectors Doll – was $49, now $25 (49% savings)
* Disney Princess Scooter – was $129, now $99 (23% savings)
* Nerf N-Strike Vulcan – was $42.97, now $25 (42% savings)
* HDTV Savings
* 26" Vizio LCD HDTV (720p model,) -- was $347, now $248, (28% savings, limit two per person)

$40 Gift Card with 'Hero' Game Packages
Walmart customers who purchase these gaming packages will receive a $40 Walmart Gift Card while supplies last***:

* Band Hero - Includes drum and guitar controllers, microphone and game (ESRB: E10+)
o PS3, Xbox 360, and Wii - $199.00 plus $40 Walmart Gift Card
o PS2 - $179.00 plus $40 Walmart Gift Card
* DJ Hero - Includes turntable controller and game (ESRB: T)
o PS3, Xbox 360 and Wii - $119.00 plus $40 Walmart Gift Card
o PS2 - $99.00 plus $40 Walmart Gift Card
* Guitar Hero 5 - Includes guitar controller and game (ESRB: T)
o PS3, Xbox 360, and Wii - $99.00 plus $40 Walmart Gift Card
o PS2 - $89.00 plus $40 Walmart Gift Card

Shoppers can find more information about Walmart's weekly holiday price events and savings this season by going to www.walmart.com/holidaysavings.

* Prices good from Nov. 21 to Nov. 27. Quantities of all items are limited. No rainchecks. Offer not valid in Puerto Rico or on Walmart.com. Prices and availability may vary in Hawaii, Oklahoma and Wisconsin.
** Walmart Customer Insights, October 2009
*** Gift Card offering not available in Hawaii, Oklahoma, and Wisconsin due to state restrictions. We may limit the number of items purchased per customer. Void where prohibited.

About Walmart
Every week, millions of customers visit Walmart stores, Neighborhood Markets, and Sam's Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Walmart is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States. More information about Walmart can be found by visiting www.walmartstores.com.

— WebWireID107999 —

Over 50 of Warner Home Video's Most Sought-After Titles Available to Upgrade Including 10,000 B.C. Wedding Crashers and A Christmas Story

Warner Bros. Home Entertainment Group today launched DVD2Blu.com, a site that allows consumers to upgrade the movies they already own on DVD to Blu-Ray Disc, the absolute best way to watch movies at home. Consumers can select from over 50 of Warner Home Video's most sought-after titles to upgrade including Body of Lies, A Christmas Story and Michael Clayton.

"DVD2Blu is a great way for consumers to start or expand their Blu-ray Disc collection," said Dorinda Marticorena, senior vice president, Worldwide Marketing and High Definition, Warner Home Video. "We're launching the program with a wide range of titles that will appeal to a broad audience. In the coming months, we're looking to expand the program and make additional titles available."

The DVD2Blu program debuts at a time when consumers are rapidly adopting Blu-ray Disc. According to figures compiled by the Digital Entertainment Group through the first three quarters of 2009, Blu-ray Disc set-top player sales grew 112 percent over the same period last year. This holiday season, consumers can expect to see Blu-ray player prices starting around $100, making it much easier for home audiences to see films the way they were meant to be seen on their HDTV.

Through DVD2Blu, consumers can now experience their favorite movies again for the very first time in stunning 1080p picture quality and crisp, superior sound that only comes from a Blu-ray Disc. Titles such as Training Day, Deliverance and National Lampoon's Christmas Vacation can be upgraded for as little as $7.95 plus shipping. Consumers who place orders over $25 will receive free shipping.

The process to upgrade is simple. Consumers select the titles they want to upgrade on DVD2Blu.com, mail in their standard DVDs with pre-paid postage and a short time later receive copies of the same film on Blu-ray Disc. For a complete list of titles visit DVD2Blu.com.

Warner Bros. Home Entertainment Group is proud to be a leader in environmental stewardship and is committed to recycling the DVDs that consumers send in as part of the DVD2Blu program. The intellectual property is fully destroyed and all of the physical components are reused or recycled. For more information on Warner Bros. environmental initiatives, please visit http://wbenvironmental.warnerbros.com/.

About Warner Bros. Home Entertainment Group
Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and transactional VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.

— WebWireID107997 —

@North will reach out to new and established digital producers and agencies across the whole of the north in a link up with BBC Children's – one of the departments moving to Salford in 2011.

@North will encourage and support the development and delivery of interactive content for children, with up to four projects with a total budget of £500,000 available for commissions by CBBC and CBeebies.

The project, which represents a new model of engagement with independent companies and digital agencies across the North, will rely on close collaboration with the regional screen agencies – North West Vision and Media, Northern Film and Media and Screen Yorkshire.

This pilot project will be led by BBC Children's and will involve multi-disciplinary teams from many other areas of the BBC such as Future, Media and Technology (FM&T) in new collaborative ways of working.

The key objectives for the project are:

For CBBC andCBeebies to tap into new opportunities for innovation and creativity.

To stimulate and inspire the digital sector across the North of England, initially focusing on creating new children's content.

To understand and help develop the supply chain across the North for the BBC and build on existing creativity and skills.

To make the BBC North process for commissioning multiplatform content open and collaborative.

To share knowledge about the BBC's infrastructure, processes and audiences.

It is intended that @North will provide a blueprint of how BBC North can work more openly in MediaCityUK and will involve more BBC division partners as it develops.

Commenting on @North, Peter Salmon said: "This is an exciting new concept and there is real business up for grabs, with CBBC and CBeebies commissions to be won by creative organisations working on interactive media across the North of England. There is some great creative work going on in the digital sector across the North and we want to work in partnership to develop new and exciting multiplatform content for our young audiences."

Independent companies and digital agencies in the North are invited to send expressions of interest in the @North project to Mario Dubois, Project Lead – mario.dubois@bbc.co.uk.

— WebWireID107994 —

LOS ANGELES - TOMY Corporation today announced that the latest installment in the critically acclaimed fighting game series NARUTO™ Shippuden: Clash of Ninja® Revolution 3 is now available at retail outlets nationwide, exclusively for Wii™. Clash of Ninja Revolution 3 delivers an overhauled fighting engine with 40 playable characters that follows the storyline of the much-loved animated series from Viz Media currently airing on Disney XD.

"In Clash of Ninja Revolution 3 we're raising the bar again, delivering a highly competitive 3D fighting game, 40 balanced and varied characters, Wi-Fi multiplayer functionality, new modes and gameplay mechanics," said Laura Yoshioka, director of consumer software at TOMY Corporation. "We've taken great care to make sure this next installment of the critically acclaimed Clash of Ninja series delivers NARUTO fans and fighting game fans alike with a gaming experience worthy of their hard-earned dollars."

In Clash of Ninja Revolution 3 gamers will get to experience the new and improved gameplay mechanics added to the hit series along with a slew of gameplay modes and options. For the very first time, the game will also feature Wi-Fi multiplayer modes, enabling players to take the fight online and battle head-to-head or in two-man squad battles. The game also features cooperative tag team battles for up to four players, allowing friends to compete on two-man teams and tag in and out with each other. As an added bonus, new latent ninja powers allow players to access not only special jutsu, but also experience more subtle effects that, if used strategically, can make the difference between winning and losing. Naruto Shippūden: Clash of Ninja Revolution 3 also boasts 40 3D environments with nine completely new stages for the fighters to choose from.

The standard edition of Naruto Shippūden: Clash of Ninja Revolution 3 for Wii is $39.99 MSRP and is rated "T" for Teen by the ESRB for Cartoon Violence and Mild Suggestive Themes. A limited edition of the game is also available for $49.99 MSRP exclusively at GameStop locations nationwide either in stores or online at http://www.gamestop.com. For more information, please visit www.TOMY-USA.com/videogames.

For additional assets and information, please visit the press site: http://bhimpact.gamespress.com/product_page.asp?i=948.

For more information on Naruto Shippūden, and to view subtitled Naruto Shippūden episodes please visit the official NARUTO Web site at http://www.naruto.com. The TV version of Naruto Shippūden can be watched on Disney XD every Wednesday. In addition, dubbed downloadable episodes are also available on iTunes. Classic NARUTO episodes can be viewed on hulu.com, and iTunes.

About TOMY Corporation
With U.S. headquarters in Santa Ana, California, TOMY Corporation is one of the world's oldest and most endearing entertainment companies. For more than eight decades, TOMY has developed and manufactured a broad portfolio of exciting and educational toys, games and video games for children of all ages. Known for its innovation, quality and safety, TOMY's mission is to produce videogames for North America that entertain and inspire children and adults. The Consumer Software Division currently publishes for Nintendo DS™ and Wii™, PSP® (PlayStation®Portable) system, and the Xbox 360® video game and entertainment system from Microsoft. TOMY Corporation is a subsidiary of Japan-based TOMYCompany, Ltd. (aka TAKARATOMY in Japan). More information is available at www.TOMY-USA.com.

About Viz Media, LLC
Headquartered in San Francisco, CA, Viz Media, LLC (Viz Media), is one of the most comprehensive and innovative companies in the field of manga (graphic novel) publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan's largest creators and licensors of manga and animation, Shueisha, Inc., Shogakukan, Inc., and Shogakukan-Shueisha Productions, Co., Ltd., Viz Media is a leader in the publishing and distribution of Japanese manga for English speaking audiences in North America, the United Kingdom, Ireland, and South Africa and is a global ex-Asia licensor of Japanese manga and animation. The company offers an integrated product line including the popular monthly manga anthology SHONEN JUMP magazine, graphic novels, and DVDs, and develops, markets, licenses, and distributes animated entertainment for audiences and consumers of all ages. Contact Viz Media at 295 Bay Street, San Francisco, CA 94133; Phone (415) 546-7073; Fax (415) 546-7086; and Web site at http://www.VIZ.com.

— WebWireID107992 —

"The 8- and 16-bit classics many gamers cut their teeth on are magical, down to their blocky sprites and elegantly simple gameplay," mused Aram Jabbari, Manager of PR and Sales for Atlus, while twirling his rattail and wearing a poorly coordinated denim-on-denim outfit. "3D Dot Game Heroes captures all of that legendary charm and more, bringing classic visuals, familar sounds, and a grand sense of exploration and discovery into stunning next-gen realization, all the while giving countless winks and nudges to the fans those iconic games mean the most to. This is pure action-adventure gaming at its finest, a true love-letter to a time-honored genre," he added while putting baseball cards in the spokes of his 10-speed.

Dripping with old school charm, classic gaming pizzazz, and pure retro sexy, 3D Dot Game Heroes is the ultimate homage to the industry's golden era.

3D Dot Game Heroes is scheduled to release on May 11, 2010 with an MSRP of $39.99.

For more information, visit the game's official website: http://www.3DDotGameHeroes.com

About 3D Dot Game Heroes
A long, long time ago, the Dark King Onyx brought an age of darkness upon Dotnia Kingdom. Only by the bravery of a hero with a legendary sword was Onyx sealed in an orb, restoring peace to the world. But Fuelle, a powerful Dark Bishop, has stolen the orb, and with it, peace. Dotnia requires a hero once more! Can you live up to the legend?

Key Features

* Ultimate retro love letter -- Seamlessly fusing new and old, the golden era of gaming is felt in every detail of this lovingly-crafted adventure. Eye-popping visuals capture the nostalgic charm of pixel graphics in cutting edge 3D. Simple, but deep action-adventure gameplay is a throwback to the 8-bit era. Veterans will find references and jokes that pay homage to the great games of yore.
* Awe and adventure live again -- Embark on the next generation of classic exploration and discovery in a grand story-based quest. A hero sets out to gain the power of the six sages and the six orbs that protected the kingdom of Dotnia, which now stands on the verge of destruction.
* Customize your hero -- When pixels are your building blocks, the possibilities are unlimited. Freely edit the look of your character, or design one completely from scratch, and then trade designs with friends via a compatible USB storage device. Your hero's blade is also upgradeable, letting you add length and width to create a sword that fills the whole screen!

3D Dot Game Heroes has not yet been rated by the ESRB.

About Atlus U.S.A., Inc.
Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is renowned for its proud tradition of publishing exceptional role-playing games with strong niche appeal. The Atlus library of critically acclaimed video games includes Demon's Souls, Odin Sphere, the Trauma Center series, and the award-winning Shin Megami Tensei series. For more information, visit http://www.atlus.com.

For breaking news, special promotions, insider info, and more, visit http://www.atlus.com/faithful to join the ranks of the Atlus Faithful!

— WebWireID107979 —

'I have been working on the Thunderdome project for quite a while," said David Foix, founder of Onix1 Island. "When I discovered Second Life I immediately realized the potential entertainment values of a virtual reality where users can make and grow their own avatar. After fulfilling a lifelong dream of becoming a successful sports marketing specialist, I developed my website, VirtualWorldsInfo.com. Since then I have been working to build Onix1 Island into what it is today: a veritable paradise for entertainment seekers who are looking to find other adventurous members of the Second Life community.'

The Xtreme Sports Tower is the centerpiece of Onix1; however, the island includes many other activities that Second Life avatars can partake in. In addition to the Adult Playground and a three- story mall complete with vendors and shops, the Beach Club is a popular hangout for Second Life members who are looking to relax and socialize. The Beach Club features a dance floor and bar, positioned at the base of a scenic mountain and waterfall.

'It was an extremely enriching experience practically growing my own resort," continued Foix. "I learned an enormous amount about virtual online worlds, avatars, and building a business in a virtual reality. Developing Onix1 and the Xtreme Sports Tower were great, and chronicling everything I have learned on my website has been just as satisfying.'

VirtualWorldsInfo.com is a resource for people interested in Second Life and other virtual worlds online, offering free information on designing avatars, virtual environments, and tips on creating an online business. The website also links to developing events on Onix1 Island, which include concerts, giveaways, and other creative activities for members of Second Life.

— WebWireID107877 —

"The additions of Amber, Dan, Brooke and Lorrie to our team solidify the foundation of this new children's network," said Loesch. "Each of them is a leader in the industry and among the best and brightest in their fields. Their expertise and hard work will help build a world-class, family-friendly destination for children featuring compelling storytelling, strong characters and engaging brands."

Amber Fredman-Tarshis joins the Discovery Communications-Hasbro Joint Venture after serving as vice president of marketing for Victoria's Secret since 2006. As CMO, Fredman-Tarshis will work directly with Loesch and the Senior Joint Venture Team in developing all aspects of the network's brand identity including its name, logos and overall brand essence. Fredman-Tarshis also possesses a wealth of experience in the children's entertainment space from her time as vice president of global brand management for Warner Bros. Entertainment, Inc. While at Warner Bros., Fredman-Tarshis managed the "Harry Potter" brand worldwide, as well as Tim Burton's "Charlie and the Chocolate Factory" and "The Polar Express" starring Tom Hanks.

Dan Pimentel, CFO for the joint venture, will oversee management of its financial planning and analysis functions. Pimentel has extensive experience in both the children's entertainment and cable television arenas from his time at Walt Disney Company and most recently Discovery Communications. While at Walt Disney Company, Pimentel served as controller of the Disney Stores. Most recently, he was vice president of finance for Discovery's Commerce Division, where he led the initiative to reengineer Discovery's financial systems and reporting processes in preparation for Discovery Communications' transition to a fully public company.

As SVP of ad sales, Brooke Goldstein will lead the sales team for the joint venture. Goldstein will report to Loesch and receive functional support from Joe Abruzzese, Discovery Communications' president of ad sales, and Discovery's Senior Ad Sales Leadership Team. Prior to joining the joint venture, Goldstein was a managing partner at Mediacom Communications, where she also served as the director of client services. During her tenure at Mediacom, she worked extensively with a number of premier national clients, including Hasbro.

Lorrie Copeland comes to the Discovery Communications-Hasbro Joint Venture from Hasbro, where she served as senior vice president and head of consumer insights. In her new role, Copeland will provide the qualitative and quantitative context to support multiplatform, multimedia business efforts across the joint venture. As SVP of consumer insights and research, she will spearhead the network's customized studies, appearance at industry events and other initiatives designed to break new ground in the field of consumer understanding.

About Discovery Communications-Hasbro Joint Venture
Announced in April 2009, the Hasbro, Inc., and Discovery Communications multiplatform joint venture will both entertain and educate, featuring content drawn from Hasbro's rich portfolio of entertainment and educational properties built over the past 90 years, including original programming for animation, game shows and live-action series and specials. New programming will be based on brands such as ROMPER ROOM, TRIVIAL PURSUIT, SCRABBLE, CRANIUM, MY LITTLE PONY, G.I. JOE, GAME OF LIFE, TONKA and TRANSFORMERS, among many others. The TV network and online presence also will include content from Discovery's extensive library of award-winning children's educational programming, such as BINDI THE JUNGLE GIRL, ENDURANCE, TUTENSTEIN, HI-5, FLIGHT 29 DOWN and PEEP AND THE BIG WIDE WORLD, as well as programming from third-party producers. The yet-to-be-named network is expected to launch in fall 2010, reaching approximately 60 million U.S. households on what is currently Discovery Kids channel.

About Hasbro
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services, with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company, reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

— WebWireID107948 —