WebWire | News by Industry : Electronics Performance Measurement

Pega Launches Customer Engagement Studio to Transform Marketing Operations with Agentic AI

Wed, 10 Jun 2026 13:17:28 EDT

Pegasystems Inc. (NASDAQ: PEGA), the enterprise AI software company for mission-critical work, at PegaWorld® announced Pega Customer Engagement Studio™, a new agentic user experience for Pega Customer Decision Hub™ (CDH), the AI decisioning platform for scaling personalized experiences. Customer Engagement Studio brings together Pega and third-party agents in an intuitive workspace, helping marketers move from marketing brief to live personalized actions in minutes – all while mainta...

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Turning uncertainty into evidence: How contextual data transforms insurance claims validation

Mon, 8 Jun 2026 10:47:59 EDT

Insurance is a business built on risk, probability and trust. From underwriting policies to validating claims, auto and property insurers rely on accurate information to assess risk exposure and make fair decisions. Yet in an increasingly connected and fast-moving world, traditional data sources alone are no longer enough. As insurers face growing pressure to reduce fraud, improve operational efficiency and deliver more personalized pricing, the industry is turning to richer, real-time da...

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Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Italy

Mon, 8 Jun 2026 10:18:27 EDT

Nielsen, a global leader in audience measurement, data and media intelligence, has announced the expansion of its cross-platform measurement of YouTube across computer, mobile and connected TV devices to include the deduplication of linear TV audiences in Italy. - - Nielsen Four-Screen Ad Deduplication campaign measurement enables media buyers to more clearly understand and better compare YouTube reach inclusive of connected TV (CTV) to linear TV ad buys. - - Following a previous announceme...

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Navigara Launches 'The 500 OSS Performance Index': A Live Benchmark of Engineering Output Across OpenAI, MSFT, GOOG, and Meta

Mon, 1 Jun 2026 14:24:20 EDT

AI vendors are selling productivity, but most of the evidence comes from their own controlled trials, surveys, or opaque benchmarks. Engineering leaders are currently making massive budget decisions based on numbers they cannot independently verify, against baselines they do not have, using methodologies they have never seen. Today, Navigara launches The 500 OSS Performance Index: a live, public benchmark tracking the actual engineering output of Microsoft, Meta, OpenAI, Vercel, Google,

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Trainline advertising delivers double the attention of standard mobile display, new

Mon, 1 Jun 2026 09:13:27 EDT

Trainline has partnered with Lumen Research, the global attention technology company, to measure how advertising across the Trainline app performs against wider media benchmarks. The results show that Trainline offers brands a high-attention, high-impact environment that significantly outperforms standard mobile display. - - Lumen's analysis finds that ads on the Trainline app generate twice more attentive seconds per 1,000 impressions than the mobile display norm. This performance is dri...

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Beyond Performance vs Brand – How CMOs Unlock Real Scale

Wed, 27 May 2026 09:42:18 EDT

For high growth businesses, especially those navigating Series B and beyond, marketing decisions are no longer just about perceived channel efficiency. They are increasingly tied to investor confidence, operational resilience, and the ability sustain growth beyond the next quarter. Yet many organisations still frame marketing through an outdated lens of performance vs brand. - - The debate between performance vs. brand marketing has long been a contentious issue in the marketing world. Howe...

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KuppingerCole Analysts Launches Product Value Navigator to Validate the Business Impact of Technology Investments

Mon, 18 May 2026 08:29:49 EDT

KuppingerCole Analysts announced the launch of Product Value Navigator, a new research offering designed to validate the economic value of enterprise technology solutions through independent analyst evaluation and financial modelling. - - As organizations face growing pressure to justify technology investments with measurable business outcomes, Product Value Navigator bridges the gap between technical product assessment and economic impact. The framework combines analyst expertise with cost...

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CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

Mon, 18 May 2026 03:20:01 EDT

Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, “TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content Intelligence in the CTV Era.” The findings reveal that 86% of U.S. media planners would move more linear budget to CTV if show-level targeting and reporting were available. - - The reallocation would not stop at traditional TV. Sixty-five percent say they would also consider shifting spend from programmatic video a...

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Mitsubishi Electric Technology Estimates Organic Carbon in Farmland Using Optical Measurements and Soil Organic Carbon Dynamics Models

Fri, 15 May 2026 07:46:59 EDT

Mitsubishi Electric Corporation (TOKYO: 6503) announced that it has developed a technology to accurately estimate the amount of soil organic carbon (SOC) in agricultural land by combining optical measurements with two SOC dynamic models: a root biomass model 1 and a microbially mediated organic matter decomposition model.2 The new technology will enable the efficient, low-cost, large-scale monitoring of SOC by eliminating the need for soil sampling and laboratory chemical analyses. By...

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LexisNexis Adds Prot�g�™ AI Assistant in LexisNexis® PatentSight+™ to Deliver Decision-Ready Patent Intelligence in Minutes

Fri, 15 May 2026 07:37:51 EDT

LexisNexis ® Legal & Professional, a leading global provider of AI-powered analytics and decision tools, announced the launch of Prot�g� in LexisNexis PatentSight+, a powerful AI assistant that helps professionals quickly analyze data across tens of millions of harmonized and verified patent records to uncover relevant, and actionable business insights within minutes. - - LexisNexis Prot�g�™ is purpose-built for patent intelligence. It allows professionals to ask plain language questions,...

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Nielsen data shows NZ vehicle advertisers are shifting gears as fuel pressures make EVs and hybrids an increasingly attractive option

Thu, 14 May 2026 04:42:07 EDT

New Nielsen data shows New Zealand's passenger vehicle advertising market increased in March, as the country's fuel crisis put renewed focus on electric, hybrid and plug-in hybrid vehicles. - - According to Nielsen Ad Intel, passenger vehicle ad spend increased by 37% in March, compared to February, and was up 53% compared to March 2025, as auto brands capitalised on the market to gain visibility during a period of heightened consumer attention around fuel costs, transport choices and vehi...

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