WebWire | News by Industry : Electronics Performance Measurement

Dentsu Launches Idea Builder: the Enterprise GenAI Platform for Creative Built in Collaboration with Google Cloud

Mon, 22 Jun 2026 10:45:32 EDT

Dentsu announced the launch of Idea Builder, an enterprise generative AI platform developed by Dentsu Creative and built natively on Google Cloud. The platform is a trusted environment in which creative teams can move from an initial idea through structured development and validation to high-quality concept images and video, with the full conversation history, audit trail and cost-log captured at every step. In the algorithmic era, where so much of the marketing value chain is automated, I...

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Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Japan

Mon, 22 Jun 2026 03:16:18 EDT

Nielsen, a global leader in audience measurement, data and media intelligence, has today announced the expansion of its cross-platform measurement of YouTube across computer, mobile and connected TV devices to include the deduplication of linear TV audiences in Japan. - - Nielsen Four-Screen Ad Deduplication campaign measurement enables media buyers to more clearly understand and better compare YouTube reach inclusive of connected TV (CTV) to linear TV ad buys. - - Following a previous annou...

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Photocert Wins Claims Technology of the Year at the Insurance Times Claims Excellence Awards 2026

Fri, 19 Jun 2026 10:32:46 EDT

Photocert is proud to announce that it has been named Claims Technology of the Year at the 2026 Insurance Times Claims Excellence Awards in London. - - The award recognises technologies that are helping insurers modernise claims operations while addressing emerging risks. This year, the judging panel highlighted Photocert's work in tackling one of the most significant challenges facing the industry: the rise of generative AI and deep fake-enabled fraud. - - In their assessment, the judges...

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Could AI tell you where you left your keys?

Wed, 17 Jun 2026 12:59:40 EDT

An auto factory worker can remember the storage bin where she left a partly assembled component the night before, and quickly return to that spot to pick it up. But robots that may work side-by-side with her would struggle to develop and access this same type of “spatiotemporal” memory. - - Now, MIT researchers have developed a long-term memory framework that allows robots to rapidly form and recall a detailed mental model of complicated, large-scale environments. - - In the future, this adv...

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Pega Launches Customer Engagement Studio to Transform Marketing Operations with Agentic AI

Wed, 10 Jun 2026 13:17:28 EDT

Pegasystems Inc. (NASDAQ: PEGA), the enterprise AI software company for mission-critical work, at PegaWorld® announced Pega Customer Engagement Studio™, a new agentic user experience for Pega Customer Decision Hub™ (CDH), the AI decisioning platform for scaling personalized experiences. Customer Engagement Studio brings together Pega and third-party agents in an intuitive workspace, helping marketers move from marketing brief to live personalized actions in minutes – all while mainta...

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Turning uncertainty into evidence: How contextual data transforms insurance claims validation

Mon, 8 Jun 2026 10:47:59 EDT

Insurance is a business built on risk, probability and trust. From underwriting policies to validating claims, auto and property insurers rely on accurate information to assess risk exposure and make fair decisions. Yet in an increasingly connected and fast-moving world, traditional data sources alone are no longer enough. As insurers face growing pressure to reduce fraud, improve operational efficiency and deliver more personalized pricing, the industry is turning to richer, real-time da...

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Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Italy

Mon, 8 Jun 2026 10:18:27 EDT

Nielsen, a global leader in audience measurement, data and media intelligence, has announced the expansion of its cross-platform measurement of YouTube across computer, mobile and connected TV devices to include the deduplication of linear TV audiences in Italy. - - Nielsen Four-Screen Ad Deduplication campaign measurement enables media buyers to more clearly understand and better compare YouTube reach inclusive of connected TV (CTV) to linear TV ad buys. - - Following a previous announceme...

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Navigara Launches 'The 500 OSS Performance Index': A Live Benchmark of Engineering Output Across OpenAI, MSFT, GOOG, and Meta

Mon, 1 Jun 2026 14:24:20 EDT

AI vendors are selling productivity, but most of the evidence comes from their own controlled trials, surveys, or opaque benchmarks. Engineering leaders are currently making massive budget decisions based on numbers they cannot independently verify, against baselines they do not have, using methodologies they have never seen. Today, Navigara launches The 500 OSS Performance Index: a live, public benchmark tracking the actual engineering output of Microsoft, Meta, OpenAI, Vercel, Google,

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Trainline advertising delivers double the attention of standard mobile display, new

Mon, 1 Jun 2026 09:13:27 EDT

Trainline has partnered with Lumen Research, the global attention technology company, to measure how advertising across the Trainline app performs against wider media benchmarks. The results show that Trainline offers brands a high-attention, high-impact environment that significantly outperforms standard mobile display. - - Lumen's analysis finds that ads on the Trainline app generate twice more attentive seconds per 1,000 impressions than the mobile display norm. This performance is dri...

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Beyond Performance vs Brand – How CMOs Unlock Real Scale

Wed, 27 May 2026 09:42:18 EDT

For high growth businesses, especially those navigating Series B and beyond, marketing decisions are no longer just about perceived channel efficiency. They are increasingly tied to investor confidence, operational resilience, and the ability sustain growth beyond the next quarter. Yet many organisations still frame marketing through an outdated lens of performance vs brand. - - The debate between performance vs. brand marketing has long been a contentious issue in the marketing world. Howe...

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