The Stronghold series has become one of the most popular dynamic castle building sim games in the world, combining the finest aspects from the city builder and RTS genres. The Stronghold Collection includes the deep strategic gameplay of Stronghold, Stronghold 2, Stronghold Crusader, Stronghold Crusader Extreme and Stronghold Legends in a $29.99 value-priced package that is entirely DRM-free.

"The Stronghold series has seen worldwide success, and we are excited to now offer The Stronghold Collection in one epic bundle," said Christoph Hartmann, president of 2K. "Now fans and newcomers alike can experience the entire Stronghold heritage and embrace the series' strategic, well-balanced gameplay while building, defending and expanding through the Middle Ages."

The Stronghold Collection will combine historically accurate castle construction and management, and authentic medieval combat. Players will journey to lands of brave warriors, epic legends and fearsome weaponry, where they will build and fortify fortresses; lay siege to intrepid enemies; and conquer harsh terrains. The Stronghold Collection includes the following games:

? Stronghold: The original, award-winning castle sim that takes players through medieval Britain as they lead strategic military and economic expansion, defend against invaders, and conquer enemy castles. ? Stronghold 2: The King, having fled after the defeat of his own armies, is now attempting to rule his country from a secret location. Powerful barons are jostling for what is fast becoming a disintegrating kingdom, and it is up to you to stem the tides of their ambition and unite the land again under the King. ? Stronghold Crusader and Stronghold Crusader Extreme: Journey to distant Arabian lands and lead a determined group of Crusaders. Relive the historic Crusades in four campaigns as Richard the Lionheart and Saladin, the Sultan of Syria. Stronghold Crusader Extreme adds 20 new missions, new buildings and larger armies of 10,000 troops. ? Stronghold Legends: Play as epic leaders throughout history, including King Arthur and the forces of Camelot, Siegfried and Dietrich in the German Ice Campaign, and Vlad Dracul and his evil forces in Transylvania.

The Stronghold™ Collection is rated T for Teen by the ESRB.

2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Firefly Studios

FireFly studios is an independent game developer with offices in the United States and United Kingdom. The Stronghold franchise is solely owed by FireFly Studios and with over 5 million units sold is the company's most successful series to date. For more information about Firefly studios visit our website at www.fireflyworlds.com

©2009 Firefly Studios, Ltd. Stronghold, Stronghold 2, Stronghold Crusader, Stronghold Crusader Extreme, and Stronghold Legends ®, FireFly Studios and the FireFly Studios logo are trademarks of FireFly Studios.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, our ability to raise capital if needed, risks associated with international operations, and the matters relating to the investigation by a special committee of our board of directors of the Company's stock option grants and the claims and proceedings relating thereto (including stockholder and derivative litigation and negative tax or other implications for the Company resulting from any accounting adjustments or other factors). Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2008, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2009, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

— WebWireID106519 —

SAN FRANCISCO, Calif. (October 26, 2009) -- Greystripe, the leading mobile brand advertising network, released their quarterly Mobile Advertising Insights Report, detailing behavioral characteristics of moms in their iPhone ad network. Among the recent findings, Greystripe reveals new information about the the 'iPhone mom,' a term that Greystripe coined to describe this unique audience segment.

Greystripe's Advertising Insights Report showed that over 59% of iPhone moms surveyed report that they let their children use their iPhone with 41% downloading entertainment applications 20% downloading educational apps specifically for their kids.

iPhone Moms and Shopping
Close to 60% of iPhone moms depend on their phone to locate the nearest store around them; 41.94% use the iPhone to keep track of shopping lists and 39.43% use their iPhone to comparison shop. Other shopping activities include downloading coupons (19%) or keeping track of items on sale (22.94%). When it comes to actually shopping at the grocery store, a little over half of iPhone moms use their phones at the grocery store, with 40.14% using it as a shopping list tool and 22.58% using it as a recipe resource at the store.

On average, 89.25% of moms who own iPhones use their phone for entertainment purposes, whether this is listening to music, browsing the Internet or using various entertainment apps. Email comes in at a close second place; 79.57% of iPhone moms reported using their phone for checking messages. Over 64% of iPhone moms use their phones for managing their calendar and schedule, which is 9% higher than the rest of the iPhone community as a whole.

'Children and family focused iPhone applications are gaining in popularity and have become big business," said Jason Petralia, CEO of People Operating Technology, a New York-based iPhone application publisher. "We're happy that Greystripe is pioneering research into this market.'

"With our Q3 report, we hope to shed more light on the iPhone mom's lifestyle and what content and apps are most relevant and useful to her and her family,' said Michael Chang, CEO and founder of Greystripe.

This study can be found at the following URL: http://www.greystripe.com/wp-content/themes/gswordpress/reports/GreystripeAdvertisingInsightsQ309.pdf'

About Greystripe

Greystripe is the rich media mobile advertising network. Greystripe's product suite enables brand advertisers to communicate their brand message with a unique mobile audience, publishers to gain advertising revenue by serving ads through their games, and consumers to play high-quality games for free.

Greystripe's in-game advertising system is protected by a broad array of patents pending and currently serves ads into more than 1,000 game titles from over 400 publishers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 180 Catalog distribution partners, through its online portal GameJump.com, on the mobile Web at www.gamejump.com, and through the iPhone App Store. Greystripe was named an AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

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— WebWireID106455 —

WASHINGTON — Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, announced today that Electronic Arts Inc. (NASDAQ: ERTS), a leading global interactive entertainment software company, has selected and implemented Teradata Master Data Management (MDM) running on a Teradata platform as its enterprise master data management solution. Teradata Master Data Management gives companies powerful capabilities to ensure that all definitive data pertaining to products, customers and suppliers is accurate.

'In a head-to-head competition with a competing vendor's MDM product, we found that Teradata MDM's flexibility, scalability and ability to successfully implement an integrated MDM solution were key in our decision,' said Dennis Self, chief information officer, Electronic Arts. 'Teradata demonstrated a singular capability to deliver a true enterprise-class MDM solution, enabling us to manage all types of master data on a unified platform. Teradata's array of hardware, software and services reflect an expansive knowledge of MDM as well as our unique business requirements, and will support our drive to dramatically enhance data accuracy and corporate performance.'

Master data management is becoming a strategic priority for business and technology professionals who are under pressure to improve the quality and consistency of data. This is supported by analysts who have projected the MDM market to reach more than $6 billion by 2010, with significant year-over-year growth.'

Teradata MDM enables companies to create and manage a definitive single view of its most valuable data – a consistent master reference for the entire enterprise – which helps ensure timely availability of complete, accurate data in a common language for better planning and optimal decision-making. It brings economies to the business through reduced labor on data preparation, management, and interface development; and reduced time on data maintenance. MDM also supports rapid reconfiguration of business processes across the enterprise and provides data synchronization while leveraging existing platforms and legacy applications.

'Many companies still have numerous time consuming, error prone manual methods of creating and managing critical data that is used for business processes such as new product introduction, customer and supplier management as well as risk analysis,' said Mark Shainman, MDM program director for Teradata. 'Our new version of Teradata MDM with market leading workflow and hierarchy management capabilities is helping EA integrate, manage and share master data for both operational and analytical processes with much more efficiency and effectiveness. It is highly optimized for the Teradata platform with superb functionality.'

— WebWireID106362 —

SANTA CLARA, Calif. - PC gaming experienced a major inflection point today with the release of Microsoft Corp.'s new Windows 7 operating system, which creates the ultimate gaming platform when combined with NVIDIA® GeForce® graphics processing units (GPUs).

'New advances in parallel computing, physics, and, stereoscopic 3D have amplified the importance of the GPU,' said Mike Ybarra, general manager of Windows Product Management at Microsoft. 'These advances, combined with Windows 7, DirectX 11, and DirectCompute will transform PC gaming for years to come.'

A Windows 7 PC powered by NVIDIA GeForce GPUs will feature technologies that provide an unprecedented level of immersion that make gaming more rewarding than ever, including:

* NVIDIA 3D Vision™ technology turns a 2D world into a fully immersive stereoscopic 3D experience. Characters and objects appear to have real depth and literally jump out of the screen.
* NVIDIA PhysX™ engine turns a static world into a dynamic world that comes to life. Walls can be torn down, with realistic effect. Glass can be shattered. Trees bend in the wind. Water flows with body and force.
* NVIDIA SLI™ technology allows the highest quality and fastest frame rates by combining multiple GeForce GPUs in a PC. On average, SLI technology is up to 15% faster on Windows 7 than on previous Windows operating systems.
* Microsoft DirectCompute, a new application program interface (API) for GPU computing, will allow game developers to introduce new visual effects with fewer compromises to performance. Applications include image post-processing, shading & lighting effects, and artificial intelligence.
* Microsoft DirectX 11, the next-generation Direct3D API, will enable game developers to take advantage of NVIDIA's next generation GPU architecture, codenamed 'Fermi', and create advanced visual effects for upcoming 2010 gaming titles.

'Despite rumors to the contrary, research shows that PC gaming is growing at a rapid pace and NVIDIA is the torchbearer for PC gaming,' said Jon Peddie, principal analyst for Jon Peddie Research. 'Superior graphics, stereoscopic 3D, and advanced physics are features that differentiate the NVIDIA GeForce gaming experience from gaming consoles and other PC components.'

For more information on Windows 7 and NVIDIA GPUs visit http://www.nvidia.com/windows7.

Consumers already running a GeForce GPU with Windows 7 can download the new WHQL-certified drivers supporting DirectCompute directly from www.nvidia.com/drivers

About NVIDIA
NVIDIA (Nasdaq: NVDA) awakened the world to the power of computer graphics when it invented the graphics processing unit (GPU) in 1999. Since then, it has consistently set new standards in visual computing with breathtaking, interactive graphics available on devices ranging from portable media players to notebooks to workstations. NVIDIA's expertise in programmable GPUs has led to breakthroughs in parallel processing which make supercomputing inexpensive and widely accessible. Fortune magazine has ranked NVIDIA #1 in innovation in the semiconductor industry for two years in a row. For more information, see www.nvidia.com.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact, importance and capabilities of the NVIDIA GeForce GPU and its effect on the Windows 7 operating system; are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended July 26, 2009. Copies of reports filed with the SEC are posted on NVIDIA's website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

— WebWireID106282 —

The Play Label of EA got the party started today and announced the release of LITTLEST PET SHOP Friends for the Wii and Nintendo DS, the latest lineup of games for girls based on Hasbro's globally popular LITTLEST PET SHOP toy brand. Made for girls 6-10, LITTLEST PET SHOP Friends gameplay centers around party preparations as girls and their pets get ready to throw the biggest LITTLEST PET SHOP celebration of the year.

"EA has a dedicated team focused on creating quality games for girls and these new LITTLEST PET SHOP experiences are designed to appeal to that group by keeping their likes and playing habits top-of-mind," said Chip Lange, General Manager of EA's Hasbro Division. "LITTLEST PET SHOP Friends is about celebrating what's important to little girls, like their best friend and fun parties, and because of this, we think these games will be at the top of every girls' holiday wish list."

LITTLEST PET SHOP Friends for the Wii features co-op play so girls can share the fun alongside their real-life best friends. Girls begin their adventure by choosing from 16 new and adorable pets packed with personality such as a Great Dane, Peacock, Beaver, and the Messy Cat. Girls then put their distinctive mark on pets through extensive customization options, such as a multitude of combinations for customizable accessories, or by creating their own exclusive designs. With pets styled and ready to go, exciting adventures, activities around party preparations and gameplay unfold in a variety of environments including the Beach, Country, and City where players guide their pets through an array of LITTLEST PET SHOP-style fun. Framed by a rich storyline and high-quality in-game cinematics, girls embark on a journey filled with activities such as delivering party invitations and serving up cake and ice cream, to completing more than a dozen special tasks on their way to arriving at the big celebration.

For the Nintendo DS player, EA has released three new versions -- LITTLEST PET SHOP City Friends, LITTLEST PET SHOP Beach Friends, and LITTLEST PET SHOP Country Friends. Each game includes a unique storyline and six exclusive pets such as a Collie, Ladybug and Tiger, as well as a pet best friend who helps players complete a variety of activities and games on their way to the gala event where a special mystery guest awaits their arrival. The pets also have their own house where girls can send party items such as gifts, baked goods, and decorations. Additionally, customization options include a vast assortment of accessories, including the ability to design your own.. Plus, enhanced Wi-Fi multiplayer gameplay allows girls to expand the LITTLEST PET SHOP Friends experience to include their best friends.

"EA has delivered yet another strong slate of video games for girls based on Hasbro's powerhouse LITTLEST PET SHOP brand," said Mark Blecher, Senior Vice President and General Manager of Digital Media and Gaming at Hasbro. "LITTLEST PET SHOP Friends enables girls to further expand their growing pet collections into new environments filled with exciting adventure and gameplay."

LITTLEST PET SHOP Friends for the Wii is priced at a MSRP of $39.99. LITTLEST PET SHOP Friends for the Nintendo DS each carry a MSRP of $29.99. All games are rated "E" for Everyone and available at major retailers. For more information on the games, visit the Official Website: http://www.littlestpetshop.ea.com/

— WebWireID106214 —

New York, NY, October 20, 2009—Following its launch last month, New York-based Scratch DJ Academy's Cimio—the remarkable and simple software program that enables anyone to create mixes from their own music library in three easy steps—has begun to recruit playlists from noted Scratch DJ Academy DJ's around the country. The first playlist comes from NY-based Dirty Digits, whose playlist is guaranteed to inspire and entertain:

Hold On by Holy Ghost!
Keep On Searching by Kraak & Smaak
Dare(Junior Sanchez Remix) by Gorillaz
Terrapin by The Quantic Soul Orchestra
Remind Me by Royksopp
Cross The Dancefloor(Chromeo Remix) by Treasure Fingers
Love Generation by Bob Sinclar
Live It (Klaas Remix) by Fentura
Great DJ (Calvin Harris Remix) by The Ting Tings
Think I'm In Love by Beck

'Scratch DJ Academy's DJ's are showing music fans how it's done by creating playlists ideal for mixing with Cimio,' explains Scratch DJ Academy co-founder and CEO Rob Principe. 'Cimio is pretty easy to use. Inspiration for great music mixes comes harder. This is a fun way to help users with the musical selection, and seeing how well these songs go together will develop their skills. Think of it as a DJ-inspired mixtape.' More Scratch DJ Academy DJ's around the country will be contributing playlists in the coming weeks for fans and users.

Cimio's free 10-day trial version and the full application are both available for download at www.ArtistDirect.com and www.CimioSoftware.com.

With Cimio, users import songs from their personal music library into the application. During the import process, Cimio analyzes each track to determine its beats per minute (BPM) and unique song structure. Then, Cimio helps users create an ideal playlist order by using BPM's as well as professional DJ tips from Scratch DJ Academy's curriculum. Finally, users press the mix button and Cimio mixes the tracks in the playlist automatically.

Cimio is designed for music fans that want to mix their music like a DJ but do not have the time or money to invest in professional DJ software. Cimio helps users transform their playlists into seamless DJ mixes for their friends, house parties, workouts, commutes, road trips, and more. The application also features tips from Scratch DJ Academy's leading curriculum—written by real professional DJs. Scratch DJ Academy offers Cimio as an introduction to the DJ art form and encourages users to attend its Academies in New York, Miami, or Los Angeles for courses with real professional DJs.

Since coming on the scene last month, Cimio has launched partnerships with ArtistDirect for discounts and free music, and Here and There and Hype Machine for promotion. Invited guests and media in New York City this week for CMJ can also catch Cimio with Hype Machine on Wednesday October 21 from 3-6pm at the Santos Party House, 96 Lafayette Street in Tribeca/Chinatown.

# # #

ABOUT SCRATCH DJ ACADEMY:
Founded by Principe and the late Jam Master Jay of RUN DMC in 2002, Scratch DJ Academy (www.Scratch.com) has grown to become the world leader in DJ and music production education. Scratch's past and current faculty includes some of the most renowned and respected DJ's in the world including Grandwizzard Theodore (inventor of the Scratch), DJ Evil Dee (producer for Eminem, Talib Kwali, and Busta Rhymes), DJ Beverly Bond, DJ Craze, Jazzy Joyce, Cosmo Baker and many more. Today, Scratch teaches more than 100,000 people annually through its Academies in New York, Miami and LA and through its nationwide events.

— WebWireID106126 —

The Scenery Toolkit comes with over three hundred pre-drawn images of scenery objects -- buildings, trees, industries, roads, parks, background textures -- which can be dragged onto a plan and moved into position. It also offers a simple but complete set of drawing tools for creating arbitrary shapes filled with colors, patterns, text, or images. A dual-layer scheme allows independent editing of large background areas and small foreground objects. Like the track tools and the train controls, the scenery drawing tools are intuitive and easy to use.

"Our beta testers were quite excited about drawing their own scenery," says company founder Jim Dill. "They were able to produce some really nice large layouts with lots of interesting detail, even before we wrote the scenery chapter of the manual. Many of these layouts are now available for download from our web collections."

In conjunction with the 3.3 release, the company has overhauled its website and simplified its product line. There are now only two products: TrainPlayer / Operator, for running trains on pre-drawn layouts; and TrackLayer / Builder, the full system for designing, building and running layouts from scratch. Both come with extensive collections of sounds, car and locomotive images, scenery objects, and track plans, including all of Linn Westcott's "101 Track Plans for Model Railroaders," the best-selling track plan book of all time (copyright Kalmbach Publishing, 1956).

All products are for Windows only. With this release the company is discontinuing its Mac products, and offering Mac users a free swap for the equivalent Windows versions.

The early response to Version 3.3 has been very positive. Says beta tester Jim Schenk: "Over the years I've probably had every train design and operation program ever published. None of them compares to TrainPlayer for realistic operation plus design and scenario possibilities. It is possible to design and operate everything from a 2' X 3' tabletop layout to a series of connected modules depicting a segment of a real-life railroad. Now that I can draw scenery too, it brings computer railroading to a whole new level."

TrainPlayer has been in business since 2005. Its products appeal to people who like to design track plans and run model trains, but don't care to invest the effort required by high-end CAD and train simulation programs. The company prides itself on its customer support and on products easy enough for even the most computer-phobic old-timers.

Prices: TrainPlayer 3.3 / Operator, $59 (includes TrainPlayer Screen Saver, 101 Track Plans, 300 additional layouts); TrackLayer 3.3 / Builder, $99 (includes all of TrainPlayer / Operator plus TrackLayer tools, Scenery Toolkit, Premium Layouts and Cars collections). Upgrades for existing users are priced from $29 to $59, and are purchased from within the program. Products require Windows NT, 2000, XP, or Vista. All can be purchased on the website by credit card, and are available by download or on CD for a $10 shipping charge.

For more information, visit the website at www.trainplayer.com. A full-featured demo of the complete system is available by download for 30-day free trial. To request a review copy, inquire by e-mail.

Contact: Jim Dill, TrainPlayer Software, 4200 Arcadian Drive, Castro Valley, CA 94546, (707) 320-4246, jim@trainplayer.com.

Screen shots and links:

Scenery Toolkit: http://www.trainplayer.com/Site3/Scenery%20Toolkit.html
Version 3.3: http://www.trainplayer.com/Site3/Version%2033.html
TrainPlayer: http://www.trainplayer.com/Site3/TrainPlayer.html
TrackLayer: http://www.trainplayer.com/Site3/TrackLayer.html
Fall 2009 Newsletter: http://www.trainplayer.com/Site3/newsletters/oct_2009.html

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— WebWireID106081 —

New York, NY – 2K Games announced today that Borderlands™ is now available in North America for the PlayStation®3 computer entertainment system and the Xbox 360® video game and entertainment system from Microsoft, and will be available starting October 23 internationally. The Windows PC version will ship in North America and internationally on October 26 and October 30, respectively. Developed by Gearbox Software, Borderlands delivers this year's most explosive and entertaining role-playing shooter (RPS) by combining the most addictive gaming elements found in action-packed first-person shooters with the deep character development of role-playing games (RPG).

"We are excited by the overwhelmingly positive media response to Borderlands and can't wait for consumers to see for themselves how it takes the traditional first-person shooter experience and turns it completely upside down," said Christoph Hartmann, president of 2K. "Borderlands is unlike anything else on store shelves. It's got it all, from single-player to four-player co-op, two-player split-screen, character development that grants players a sense of ownership, and the biggest arsenal ever seen in a first-person shooter."

Featuring extensive co-op integration that seamlessly blends the single-player and multiplayer experiences, Borderlands allows players to freely join or leave each other's games at any time for collaborative mayhem or the freedom to choose to play in full single-player mode to experience the world on their own. Borderlands also includes a groundbreaking weapon generation system that offers a near infinite variety of weapons to the player. Borderlands combines these features with addictive non-stop action to form a breakthrough experience that challenges the conventions of modern shooters and RPGs.

More mayhem is set to come for players of Borderlands via The Zombie Island of Dr. Ned, the first in a series of downloadable expansion packs, which is scheduled to arrive for all platforms before the end of the year.

"The Borderlands team at Gearbox has brought together the things we know we love – co-op, skill-based action, character development and millions of guns – in a way we haven't seen before," said Randy Pitchford, president of Gearbox Software. "Borderlands is a great shooter that we can play alone or with friends. I think it's the best video game we've ever made and I have never been more excited about a launch."

As one of this holiday season's most unique and entertaining titles, Borderlands takes gun lust to a new level by featuring more than 17 million unique weapons. Each weapon has its own combination of manufacturer, specifications and advantages for gamers to wreak havoc on the evils of the wasteland planet of Pandora as they embark on a quest for the elusive Vault. Add Borderlands' eye-popping and visually compelling art style known as Concept Art Style that combines traditional rendering techniques with hand-drawn textures, and it is easy to see why 2K Games and Gearbox Software have created the must-have game of the year. Additionally, the Windows PC version will support NVIDIA® 3D Vision™, for high resolution, fully immersive 3D gaming.

Borderlands is rated M for Mature by the ESRB. For more information, please visit http://www.borderlandsthegame.com.

2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Gearbox Software

Gearbox Software is respected industry wide for the award winning, best-selling original and licensed video games they have developed for major video game platforms.

Founded in 1999 and located near Dallas, TX, Gearbox Software is well known for the creation and development of their original blockbuster franchise, Brothers in Arms, which has sold over 7 million units. Additionally, Gearbox Software has developed games and added value to many of the industry's top franchises including Halo, Half-Life, Tony Hawk, James Bond and others.

Gearbox Software's success has been enabled and supported through several key mutually beneficial business relationships with strong publishing partners including Activision, Electronic Arts, Ubisoft Entertainment, Microsoft Games Studios, Sega of America and Take-Two/2K Games.

Currently Gearbox Software is in development with Aliens: Colonial Marines, published by Sega, and other unannounced AAA games for multiple platforms including the Microsoft Xbox 360, PlayStation 3, Nintendo Wii, Windows PC, Mac, Nintendo DS, Sony PSP and more.

All trademarks and copyrights contained herein are the property of their respective holders.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, our ability to raise capital if needed, risks associated with international operations, and the matters relating to the investigation by a special committee of our board of directors of the Company's stock option grants and the claims and proceedings relating thereto (including stockholder and derivative litigation and negative tax or other implications for the Company resulting from any accounting adjustments or other factors). Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2008, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2009, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

— WebWireID106085 —

"Chinatown Wars represents our desire to continue innovating and delivering an unparalleled level of entertainment for portable games," said Sam Houser, Founder of Rockstar Games. "The team at Rockstar Leeds has taken one of their most acclaimed titles of all time and built upon that experience in a way that could only be done on the PSP system."

In Grand Theft Auto: Chinatown Wars, protagonist Huang Lee arrives in Liberty City to navigate through a gang and drug-infested criminal underworld in search of the man who murdered his father. Featuring additional missions, music, and graphical enhancements that support this bold and unique stylistic departure for the series on PSP system, players will experience a newly optimized control setup that never takes them out of the action.

Already receiving stellar reviews from critics, Play Magazine awarded the game a 10 out of 10 and said, "...here's your chance to play the definitive version of not just the year's best portable offering, but one of the year's most engaging titles offered on any platform. It's a living, breathing Liberty City in the palm of your hand."

VideoGamer.com also awarded the game a perfect score, saying: "...there's no doubt in my mind. GTA: Chinatown Wars is my favourite handheld game of all time. It's funny, it's full of great ideas, and above all else it's wickedly fun."

GamePro also called it "...an absolute blast from start to finish...".

Eurogamer said, "Between the clever mission design, comedy storyline and imaginative drug-dealing angle, it represents many hours of play, all of which live up to its legacy."

Grand Theft Auto: Chinatown Wars is rated M for Mature by the ESRB and will also be available on the iPhone™ and iPod® touch at a later date. For more information, log onto www.rockstargames.com/chinatownwars.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation®3 (PS3™) and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

"PlayStation", "PS" Family logo, "PSP", and "UMD" are registered trademarks of Sony Computer Entertainment Inc. "UMD" is a registered trademark of Sony Computer Entertainment Inc.

iPhone, iPod and iTunes are trademarks or registered trademarks of Apple Inc.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, our ability to raise capital if needed, risks associated with international operations, and the matters relating to the investigation by a special committee of our board of directors of the Company's stock option grants and the claims and proceedings relating thereto (including stockholder and derivative litigation and negative tax or other implications for the Company resulting from any accounting adjustments or other factors). Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2008, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2009, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

— WebWireID106080 —

SUNNYVALE, Calif. -- AMD (NYSE: AMD) recently unveiled the ATI Radeon™ HD 5770 and ATI Radeon™ HD 5750 graphics cards, adding two more models to the world's first and only suite of graphics cards to fully support Microsoft Direct X® 11 technology and ATI Eyefinity multi-monitor support. With the addition of the ATI Radeon HD 5700 series, AMD is providing PC gamers and multimedia enthusiasts with four great choices to fully enjoy the Microsoft Windows 7 experience.

'The ATI Radeon HD 5800 series reaffirmed AMD as the undisputed leader in visual computing technology,' said Rick Bergman, senior vice president and general manager, AMD Products Group. 'Now, the ATI Radeon HD 5700 series takes the same great features like ATI Eyefinity and ATI Stream technology as well as full hardware support for all DirectX 11 features, and bundles them into products priced well below $2002.'

* ATI Radeon HD 5700 graphics cards deliver more than 1 TeraFLOPS of compute power, ensuring superior performance in the latest DirectX® 11 games, as well as in DirectX® 9, DirectX® 10, DirectX® 10.1 and OpenGL titles. With a powerful graphics core built on 40nm process technology and up to 800 stream processors, gamers can enjoy DirectX 11 games now, such as EA Phenomic's Battleforge and many more titles on the way, including:
o S.T.A.L.K.E.R.:Call of Pripyat from GSC Game World,
o Dirt™ 2 from Codemasters,
o Aliens vs. Predator™ from Rebellion,
o Update to The Lord of the Rings Online™ from Turbine,
o Update to Dungeons and Dragons Online® Eberron Unlimited™ from Turbine.
With over 20 DirectX 11 titles currently in development, gamers can be ready with DirectX® 11 hardware this holiday season.
* Today's ATI Eyefinity technology enables up to three monitors to be used with a single ATI Radeon™ HD 5770 or ATI Radeon™ HD 5750 graphics card, delivering the most immersive gaming experience with a graphics card priced below $2003.
* New features and functionality of ATI Stream technology allow users to harness both AMD CPUs and the ATI Radeon™ HD 5700 series graphics cards to maximize their computing experience, helping to improve the performance of enabled media, entertainment and productivity applications. ATI Stream technology and the HD 5700 series support both DirectX 11 Direct Compute and OpenCL industry standards4.
* For those who want to enjoy a home theatre experience, the ATI Radeon™ HD 5700 series supports the latest HD audio technologies such as Dolby® TrueHD, DTS-HD Master Audio and HDMI 3.1. This high level audio support allows users to fully utilize the multiple audio channels embedded in today's Blu-rayTM discs for the ultimate in HD home entertainment.
* In addition to delivering tremendous DirectX 11 performance, the ATI Radeon™ HD 5700 series also leads in power efficiency consuming as little as 16 watts at idle, less than a third the amount of power required by the average household 60 watt light bulb.

Ecosystem support

The ATI Radeon™ HD 5700 series and ATI Radeon HD 5800 series of graphics cards are supported by a dozen add-in-board companies, including ASK, Asus, Diamond, Gigabyte, High Tech, MSI, Sapphire, Tul/Power Color, Visiontek and XFX.
Supporting Quotes

Industry Analysts

Jon Peddie Research
'I have to say that even the most enthusiastic reviews of ATI Eyefinity don't fully capture just how impressive this technology is, not to mention the potential opportunities and applications it unlocks. AMD has taken a bold step forward by enabling three, and soon six, monitors from one graphics card.' – Jon Peddie, founder, Jon Peddie Research

Mercury Research
"Over the last decade, graphics processors supporting each new version of DirectX have achieved high volume shipments earlier in their life cycles than their predecessors. Our forecast is that DirectX 11 capable GPUs will continue this trend with the fastest transition between technologies ever, resulting in shipments surpassing DirectX 10 GPUs in 2010." – Dean McCarron, founder, Mercury Research
Game Developers

Codemasters – Developers of DIRT 2
'DirectCompute 11 is a huge step forward from DirectCompute 10 (which was all that was available in hardware up to DirectX 10.1). The increased flexibility means that for most uses it's far more efficient and there are cases of 2x or better improvement by moving to DirectCompute 11. With DirectCompute 11and the awesome power of the ATI Radeon HD 5700 and ATI Radeon HD 5800 series of graphics products, the future is really here.' – Bryan Marshall, CTO, Codemasters

EA Phenomic – Developers of BattleForge
'I love the improvements I see when BattleForge is played on DirectX 11 hardware. AMD has been tremendously supportive of our move to DirectX 11, making their ATI Radeon HD 5700 series cards available to us ahead of launch to ensure an incredible experience when playing BattleForge, and it shows. This game looks great and performs better than ever.' – Dirk Ringe, vice president, EA Phenomic

GSC Game World – Developers of S.T.A.L.K.E.R.: Call of Prypiat
"The entire S.T.A.L.K.E.R. series was designed to capture the starkness of a post-apocalyptic world, and DirectX 11 has helped us to establish that environment. When coupled with support for ATI Eyefinity multi-monitor technology, the visual improvements introduced with DirectX 11 create a level of immersiveness that makes S.T.A.L.K.E.R.: Call of Prypiat a riveting game to play." − Ruslan Didenko, Project Lead, GSC Game World

Rebellion – Developers of Aliens vs. Predator
'DirectCompute 11 offers a number of advantages over Direct Compute 10; better performance, more features, and greater flexibility. The ATI Radeon HD 5750 and ATI Radeon HD 5770 graphics cards has DirectCompute 11 support today, so why would I even think about using an older version of Direct Compute' – Chris Kingsley, CTO, Rebellion

Turbine – Developers of The Lord of the Rings Online™ and Dungeons and Dragons Online®: Eberron Unlimited™
'Updating our titles to DirectX 11 is great for our players. Microsoft's latest API delivers performance enhancements and image quality improvements, a one-two punch that is sure to deliver an even better game experience!' – Christopher Dyl, CTO, Turbine

Trinigy – Developers of the Vision Game Engine
'For years, Trinigy has prided itself on developing innovative game engine technology that frees developers to create incredible game experiences. The Vision Engine's support for DirectX 11 and the ATI Radeon HD 5700 series of graphics cards keeps us on the leading edge of game development by helping studios deliver superior graphics and ultra-realistic game environments without compromising frame rates. We think that many developers using the Vision Engine will agree that making games with DirectX 11 will lift their games to a whole new level of realism.'
- Dag Frommhold, managing director, Trinigy

Unigine – Developers of the Unigine Game Engine
"At Unigine we've always prided ourselves on implementing and showcasing the latest in PC graphics technology. DirectX 11 introduces new elaborated design and raises gaming performance to amazing levels while providing great backward compatibility with DirectX 10 and DirectX 9 hardware. With DirectX 11 we are able to include support of DirectCompute 11 into Unigine that can be used for faster physics simulation, cinematic special effects of dramatic impact and breathtaking water simulation. HW tessellation empowers developers to create ultra-realistic scenes complete in every detail based on Unigine technologies. It's like DirectX 11 is a rocket that just hit escape velocity!" − Alexander Zaprjagaev, CTO of Unigine Corp
Supporting Resources

* Pictures:http://www.flickr.com/photos/amd_unprocessed/sets/72157622426004831/
* Video: http://www.youtube.com/watch?v=mlxILZuCb-g
* ATI Radeon HD 5700 Series Press kit: http://www.amd.com/us/products/desktop/graphics/ati-radeon-hd-5000/Pages/ati-radeon-hd-5000.aspx
* ATI Radeon HD 5770 Product page: http://www.amd.com/us/products/desktop/graphics/ati-radeon-hd-5000/hd-5770/Pages/ati-radeon-hd-5770-overview.aspx
* ATI Radeon HD 5750 Product page: http://www.amd.com/us/products/desktop/graphics/ati-radeon-hd-5000/hd-5750/Pages/ati-radeon-hd-5750-overview.aspx
* Twitter: Follow AMD graphics news on Twitter at @ATIGraphics
* Facebook: Become a fan of AMD technology on Facebook

About AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

©2009, Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, ATI, the ATI logo, Catalyst, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, DirectX and Windows are registered trademarks of Microsoft Corporation in the US and other jurisdictions, OpenCL and the OpenCL logo are trademarks of Apple Inc. used by permission by Khronos. Other names are for informational purposes only and may be trademarks of their respective owners.

1. As of October 19, 2009, the ATI Radeon HD 5800 series and ATI Radeon HD 5700 series are the only products available in the market that are fully compliant with Microsoft DirectX 11, a key API of the Windows 7 operating system. In addition, the ATI Radeon HD 5800 and ATI Radeon HD 5700 series deliver significantly higher levels of compute power, measured in TeraFLOPS, relative to competitive offerings in their respective market segments. Further, at this time the ATI Radeon HD 5800 series and ATI Radeon HD 5700 series are the only graphics cards in their respective market segments that natively support triple-monitor configurations.
2. As of October 19, 2009 the ATI Radeon HD 5700 series graphics cards are the only mainstream graphics cards to fully support DirectX 11 and ATI Eyefinity multi-monitor technology.
3. Driver version 8.66 (Catalyst 9.10) or above is required to support ATI Eyefinity technology. To enable a third display on an ATI Radeon HD 5770 or ATI Radeon HD 5750 graphics card you require one panel with a DisplayPort connector.
4. Requires application support for ATI Stream technology and a Windows 7-capable system.

— WebWireID105978 —

MAYFIELD VILLAGE, Ohio. — A quick trip around town becomes an important lesson in safe driving for online gamers when they play Progressive's new, online game Route-rageous! on Facebook or Yahoo! Games. Route-rageous! is the second online game developed by the car insurance company. The first, Special Investigations Unit: Case of the Crooked Crackup, is available on Yahoo! Games.

Route-rageous! challenges players to earn points "driving" around town by laying out a driving route using arrows, speed markers, and different types of vehicles. Along the way, drivers must avoid colliding with other vehicles, navigate jumps, and stay on the road. Running errands and collecting coins earns players points, while riskier driving behavior, like jumping ramps, costs points.
Key Facts

* Route-rageous! is the second online game developed by Progressive. The first, Special Investigations Unit: Case of the Crooked Crackup, is available on Yahoo! Games.
* Route-rageous!, which challenges players to drive safely, is available on Facebook and Yahoo! Games. It is the first game Progressive has made available on Facebook.
* The Facebook version allows users to challenge friends and share scores.
* Route-rageous! has been played more than 1 million times since it launched on Yahoo! Games in August 2009, making it the 11th most popular game on the site.
* Progressive's Crooked Crackup game has been played more than 2 million times since it launched on Yahoo! Games in 2007.

Quotes

Chris Scott, Progressive's emerging media manager
"Route-rageous! is the second online game that we've developed and our first for Facebook. Expanding the game to a social networking site like Facebook allows players to easily challenge their friends, see how others are scoring, and share the fun."

"Our goal was to create a fun, interactive, game. Sure, online games help us build our brand, but as a gamer myself, I feel it's important to create games people actually want to play, not just advertisements dressed up as games."

— WebWireID105573 —

October 13, 2009 – Racingworld Technology Ltd. (RWT) announced today that it is successfully launched its new 123racing pari-mutuel wager for the first time in the U.S. on Saturday October 10, 2009 on Philadelphia Park's races 4 – 9. The 123racing wager will be available daily on the Philadelphia Park card.

A $2 base bet entitles the bettor to one pick in each designated race, after which they are awarded points for selecting the first, second and third place finishers.

As bettors accumulate points they are ranked on a dynamic leaderboard, in essence competing against one another as they vie for the top leaderboard spot and a share of the pari-mutuel pool.

While providing the added interest of competing on the 123racing leaderboard, the points system also offers benefits to those new to pari-mutuel wagering or those intimidated by a traditional pick six because a bettor is not shut out if his or her picks don't win in early races. In fact, because points are awarded based on the win, place and show payouts, a player can easily come from behind to move up the leaderboard. Plus, there is always a winner in 123racing, with the top three points scorers taking a share of the pool at the conclusion of the event. It combines the key element and excitement of fantasy sports with live horse racing.

"We are thrilled to bring the123racing wager to the U.S." Said Robert Earle, CEO of Racingworld Technology. "The concept has been proven in free-play promotions and we are confident that 123racing offers an exciting new way to experience betting; one that will appeal to a broad group of bettors."

Prior to introducing the 123racing pari-mutuel bet type in the U.S., RWT has been providing a free-play version in the U.S. since 2006 for customers such as Monmouth Park (www.survivalattheshore.com), The Meadowlands Racetrack (www.survival-challenge.com) and in Canada for Woodbine Entertainment Group, where the 123racing.ca free-play website is promoted as an interactive skill contest on live horse racing twice per week on Canada's biggest TV Sports network - Thescore.ca.

123racing was developed by Racingworld Technology and licensed to Scientific Games Racing, a wholly-owned subsidiary of Scientific Games Corporation (NASDAQ: SGMS), under the terms of an exclusive licensing and distribution agreement. 123racing is available exclusively to tracks and OTBs serviced by Scientific Games Racing. A list of participating customers, upcoming host content providers, schedules, leaderboards and results can be found at www.123racing.info.

Contact:

Robert Earle

CEO, Racingworld Technology Ltd

rob.earle@racingworld.com

Ph: +447785223355

About Racingworld Technology Limited.

Racingworld Technology Limited is a niche gaming software development company based in Surrey, England which has developed and operates the horse racing gaming platform - www.123racing.com. Racingworld Technology provides its 123racing handicapping games to Woodbine Entertainment in Canada for Woodbine and Mohawk race tracks and The NJSEA offering FREE play handicapping games on Meadowlands and Monmouth Park racing. Racingworld Technology has signed an exclusive license agreement with Scientific Games Racing LLC to offer its 123racing concept as a Pari-mutuel wager to North American tracks and OTB's. 123racing was approved by the Pennsylvania Racing Commission as a pari-mutuel wager in July 2009.

About Scientific Games

Scientific Games Corporation is a leading integrated supplier of instant tickets, systems and services to lotteries worldwide, a leading supplier of server-based gaming machines and systems, Amusement and Skill with Prize betting terminals, interactive sports betting terminals and systems, and wagering systems and services to pari-mutuel operators. It is also a licensed pari-mutuel gaming operator in Connecticut, Maine and the Netherlands and is a leading supplier of prepaid phone cards to telephone companies. Scientific Games' customers are in the United States and more than 60 other countries. For more information about Scientific Games, please visit our web site at www.scientificgames.com

— WebWireID105519 —