The free online games portal offers gamers hundreds of games across a range of genres – from Sports and Puzzles to Arcade and Driving – and is home to classic hit games including Blast Billiards, Parking Perfection and Death Penalty, to name but a few.

Up until now MouseBreaker – part of the IPC Ignite portfolio of brands which also includes Nuts, Loaded, NME and Uncut – has been a phenomenal web-based success, with ABCe audited figures showing a monthly average of over 4.5 million unique users.*

The new partnership with Cobra Mobile will begin with the development of Blast Billiards for iPhone/Touch, due for launch before Christmas.

IPC Media head of mobile development Miles Ross adds: "Games are at the heart of the revolution that has been the AppStore on the iPhone, therefore Mousebreaker games are at the heart of IPC's mobile applications strategy. The iPhone is a phenomenal games platform and Mousebreaker has some phenomenally popular games, the two will be fantastic combination. We are lucky to be working with a company as experienced and creative as Cobra Mobile."

Cobra Mobile's Mark Ettle adds: "It's been a joy to bring the fun and crazy game-play of Blast Billiards to the iPhone and iPod Touch. The game perfectly suits the device and is going to offer all the wide appeal of the web-based version with all new features and levels coming to the iPhone version to make this a must have iPhone casual game. This includes five all-new arcade levels, five all-new trick shot levels and two game mechanics: Classic and Real Cue."

* ABCe audited average monthly unique users, January to June 2009

— WebWireID108252 —

FOSTER CITY, Calif. - Sony Computer Entertainment America Inc. ('SCEA') today announced an integration with Facebook to deliver the first phase of a variety of new features to further connect and enhance the online social experiences of PlayStation®3 (PS3™) computer entertainment system owners. Starting on November 18, as part of the system software update, version 3.10, users can easily showcase their game accomplishments to friends and family, and post information about the PS3 games they purchase from PlayStation®Network to Facebook. With the new Facebook integration, PS3 system owners now have access to a truly social and seamless user experience.

With Firmware 3.10, PS3 system owners can now not only brag to friends about their domination as a gamer, but also back it up by sharing unlocked trophies with their friends on Facebook every time they sync their Trophies. Additionally, the system update enables PS3 system owners to share information on games they just purchased with a click of a button. The new system update also enables game developers to set up trigger points in their games that provide PS3 system users the option to quickly and easily publish game related information from their favorite titles to Facebook.

'Launching Facebook for the PlayStation community is a natural fit for our goal of delivering unparalleled connected experiences - from connecting our community to each other to connecting our customers to great entertainment downloaded from the PlayStation Store," said Susan Panico, senior director, PlayStation Network, SCEA. "As we pass the third anniversary of PlayStation 3 and PlayStation Network, we're excited to deepen the social experiences of PlayStation Network and kick-off the first phase of our integration with Facebook."

'We're excited to connect Facebook's 300 million active users with the PS3 system, enabling players to connect and share their game experiences with friends,' said Ethan Beard, director, Facebook Developer Network.

Key Facebook Features:
Showcase Trophies: Instantly share trophies you earn in PS3 games in your Facebook stream. Simply sync your PS3 system and easily show off your accomplishments to friends and family.

PlayStation Store Purchase Log Publishing: Let friends and family on Facebook instantly know which PlayStation 3 games you've purchased. The PlayStation Store, available to PS3 and PSP® (PlayStation®Portable) system owners through PlayStation Network, features over 200 downloadable games, many of which are exclusive to PS3 or PSP system owners, in addition to over 4,000 pieces of add-on game content.

Game Event: With a few quick clicks of the controller sharing select game events, progress and statistics is now easier than ever with the Facebook integration.

* Additional New Firmware 3.10 Features (not related to Facebook):
• Photos: Photos will now be displayed in a grid format for simplified access and viewing.
* • Friends List: The PlayStation Network Friends List has an enhanced design that enables users to customize the background color of their PlayStation Network Profile.

About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PlayStation®3 (PS3™) computer entertainment system and its online and network services the PlayStation®Network and PlayStation®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one, PlayStation 2, PSP and PS3 systems for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

'PlayStation,' 'PSP,' and 'PS one' are registered trademarks and 'PS3' and 'XMB' are trademarks of Sony Computer Entertainment Inc.
Visit us on the Web at www.us.playstation.com
Facebook® is a registered trademark of Facebook Inc.

— WebWireID108110 —

Countless gamers in search of a free ride have downloaded free gaming software, GameVance, and yet many of them are discovering the truth in the old adage, 'You get what you pay for.' Although the user does not part with any cold, hard currency in order to access GameVance, advertisers do. What that means is that agencies desperate to get their ads in front of as many eyeballs as possible pay GameVance for certain services. These include bombarding the gamer with an endless number of advertisements, which appear in the left corner of the screen.

So, how did this happen? When users authorize a free GameVance download, they are also unknowingly agreeing to a series of downloaded advertisements as well. This leaves the system vulnerable to infection by any number of viruses, spyware, and other security threats.

Although computer user can manually remove GameVance, experts caution against doing so as this may result in lasting damage to the operating system. Instead, industry experts recommend using a high quality, reliable antispyware programs like SpyZooka to remove GameVance from infected systems.

When choosing an antispyware program, keep in mind that legitimate antispyware software will scan the infected system, identify any existing spyware and remove it. Look for an effective antispyware program like SpyZooka, which backs its promises with a 100% satisfaction guarantee and is recognized by industry leaders as a legitimate and reliable security application.

SpyZooka has been removing adware like GameVance since 2004. During that time, SpyZooka has established itself as an industry leader and has won a number of awards including the prestigious Tucows 5 Cows and Wugnet's Shareware Hall of Fame.

To learn more about how SpyZooka can protect a system from GameVance and other security threats, or to receive a complementary scan go to http://bluepenguinsoftware.com/spyzooka/ today.

— WebWireID108039 —

LOS ANGELES - TOMY Corporation today announced that the latest installment in the critically acclaimed fighting game series NARUTO™ Shippuden: Clash of Ninja® Revolution 3 is now available at retail outlets nationwide, exclusively for Wii™. Clash of Ninja Revolution 3 delivers an overhauled fighting engine with 40 playable characters that follows the storyline of the much-loved animated series from Viz Media currently airing on Disney XD.

"In Clash of Ninja Revolution 3 we're raising the bar again, delivering a highly competitive 3D fighting game, 40 balanced and varied characters, Wi-Fi multiplayer functionality, new modes and gameplay mechanics," said Laura Yoshioka, director of consumer software at TOMY Corporation. "We've taken great care to make sure this next installment of the critically acclaimed Clash of Ninja series delivers NARUTO fans and fighting game fans alike with a gaming experience worthy of their hard-earned dollars."

In Clash of Ninja Revolution 3 gamers will get to experience the new and improved gameplay mechanics added to the hit series along with a slew of gameplay modes and options. For the very first time, the game will also feature Wi-Fi multiplayer modes, enabling players to take the fight online and battle head-to-head or in two-man squad battles. The game also features cooperative tag team battles for up to four players, allowing friends to compete on two-man teams and tag in and out with each other. As an added bonus, new latent ninja powers allow players to access not only special jutsu, but also experience more subtle effects that, if used strategically, can make the difference between winning and losing. Naruto Shippūden: Clash of Ninja Revolution 3 also boasts 40 3D environments with nine completely new stages for the fighters to choose from.

The standard edition of Naruto Shippūden: Clash of Ninja Revolution 3 for Wii is $39.99 MSRP and is rated "T" for Teen by the ESRB for Cartoon Violence and Mild Suggestive Themes. A limited edition of the game is also available for $49.99 MSRP exclusively at GameStop locations nationwide either in stores or online at http://www.gamestop.com. For more information, please visit www.TOMY-USA.com/videogames.

For additional assets and information, please visit the press site: http://bhimpact.gamespress.com/product_page.asp?i=948.

For more information on Naruto Shippūden, and to view subtitled Naruto Shippūden episodes please visit the official NARUTO Web site at http://www.naruto.com. The TV version of Naruto Shippūden can be watched on Disney XD every Wednesday. In addition, dubbed downloadable episodes are also available on iTunes. Classic NARUTO episodes can be viewed on hulu.com, and iTunes.

About TOMY Corporation
With U.S. headquarters in Santa Ana, California, TOMY Corporation is one of the world's oldest and most endearing entertainment companies. For more than eight decades, TOMY has developed and manufactured a broad portfolio of exciting and educational toys, games and video games for children of all ages. Known for its innovation, quality and safety, TOMY's mission is to produce videogames for North America that entertain and inspire children and adults. The Consumer Software Division currently publishes for Nintendo DS™ and Wii™, PSP® (PlayStation®Portable) system, and the Xbox 360® video game and entertainment system from Microsoft. TOMY Corporation is a subsidiary of Japan-based TOMYCompany, Ltd. (aka TAKARATOMY in Japan). More information is available at www.TOMY-USA.com.

About Viz Media, LLC
Headquartered in San Francisco, CA, Viz Media, LLC (Viz Media), is one of the most comprehensive and innovative companies in the field of manga (graphic novel) publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan's largest creators and licensors of manga and animation, Shueisha, Inc., Shogakukan, Inc., and Shogakukan-Shueisha Productions, Co., Ltd., Viz Media is a leader in the publishing and distribution of Japanese manga for English speaking audiences in North America, the United Kingdom, Ireland, and South Africa and is a global ex-Asia licensor of Japanese manga and animation. The company offers an integrated product line including the popular monthly manga anthology SHONEN JUMP magazine, graphic novels, and DVDs, and develops, markets, licenses, and distributes animated entertainment for audiences and consumers of all ages. Contact Viz Media at 295 Bay Street, San Francisco, CA 94133; Phone (415) 546-7073; Fax (415) 546-7086; and Web site at http://www.VIZ.com.

— WebWireID107992 —

"The 8- and 16-bit classics many gamers cut their teeth on are magical, down to their blocky sprites and elegantly simple gameplay," mused Aram Jabbari, Manager of PR and Sales for Atlus, while twirling his rattail and wearing a poorly coordinated denim-on-denim outfit. "3D Dot Game Heroes captures all of that legendary charm and more, bringing classic visuals, familar sounds, and a grand sense of exploration and discovery into stunning next-gen realization, all the while giving countless winks and nudges to the fans those iconic games mean the most to. This is pure action-adventure gaming at its finest, a true love-letter to a time-honored genre," he added while putting baseball cards in the spokes of his 10-speed.

Dripping with old school charm, classic gaming pizzazz, and pure retro sexy, 3D Dot Game Heroes is the ultimate homage to the industry's golden era.

3D Dot Game Heroes is scheduled to release on May 11, 2010 with an MSRP of $39.99.

For more information, visit the game's official website: http://www.3DDotGameHeroes.com

About 3D Dot Game Heroes
A long, long time ago, the Dark King Onyx brought an age of darkness upon Dotnia Kingdom. Only by the bravery of a hero with a legendary sword was Onyx sealed in an orb, restoring peace to the world. But Fuelle, a powerful Dark Bishop, has stolen the orb, and with it, peace. Dotnia requires a hero once more! Can you live up to the legend?

Key Features

* Ultimate retro love letter -- Seamlessly fusing new and old, the golden era of gaming is felt in every detail of this lovingly-crafted adventure. Eye-popping visuals capture the nostalgic charm of pixel graphics in cutting edge 3D. Simple, but deep action-adventure gameplay is a throwback to the 8-bit era. Veterans will find references and jokes that pay homage to the great games of yore.
* Awe and adventure live again -- Embark on the next generation of classic exploration and discovery in a grand story-based quest. A hero sets out to gain the power of the six sages and the six orbs that protected the kingdom of Dotnia, which now stands on the verge of destruction.
* Customize your hero -- When pixels are your building blocks, the possibilities are unlimited. Freely edit the look of your character, or design one completely from scratch, and then trade designs with friends via a compatible USB storage device. Your hero's blade is also upgradeable, letting you add length and width to create a sword that fills the whole screen!

3D Dot Game Heroes has not yet been rated by the ESRB.

About Atlus U.S.A., Inc.
Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is renowned for its proud tradition of publishing exceptional role-playing games with strong niche appeal. The Atlus library of critically acclaimed video games includes Demon's Souls, Odin Sphere, the Trauma Center series, and the award-winning Shin Megami Tensei series. For more information, visit http://www.atlus.com.

For breaking news, special promotions, insider info, and more, visit http://www.atlus.com/faithful to join the ranks of the Atlus Faithful!

— WebWireID107979 —

'I have been working on the Thunderdome project for quite a while," said David Foix, founder of Onix1 Island. "When I discovered Second Life I immediately realized the potential entertainment values of a virtual reality where users can make and grow their own avatar. After fulfilling a lifelong dream of becoming a successful sports marketing specialist, I developed my website, VirtualWorldsInfo.com. Since then I have been working to build Onix1 Island into what it is today: a veritable paradise for entertainment seekers who are looking to find other adventurous members of the Second Life community.'

The Xtreme Sports Tower is the centerpiece of Onix1; however, the island includes many other activities that Second Life avatars can partake in. In addition to the Adult Playground and a three- story mall complete with vendors and shops, the Beach Club is a popular hangout for Second Life members who are looking to relax and socialize. The Beach Club features a dance floor and bar, positioned at the base of a scenic mountain and waterfall.

'It was an extremely enriching experience practically growing my own resort," continued Foix. "I learned an enormous amount about virtual online worlds, avatars, and building a business in a virtual reality. Developing Onix1 and the Xtreme Sports Tower were great, and chronicling everything I have learned on my website has been just as satisfying.'

VirtualWorldsInfo.com is a resource for people interested in Second Life and other virtual worlds online, offering free information on designing avatars, virtual environments, and tips on creating an online business. The website also links to developing events on Onix1 Island, which include concerts, giveaways, and other creative activities for members of Second Life.

— WebWireID107877 —

SAN FRANCISCO and SANTA CLARA, Calif. - November 16, 2009 - Frogster America, Inc. and PlaySpan, the global leader in monetization solutions for online games, virtual worlds, and social networks, today announced that Runes of Magic pre-paid branded game cards are now available at 7-Eleven stores nationwide. PlaySpan's Ultimate Game Card, enables players to purchase Diamonds, the virtual currency for Runes of Magic. In addition, the millions of Runes of Magic fans can purchase Diamonds online in the PlaySpan Marketplace at: www.playspan.com.

With more than 7,800 7-Eleven stores in the United States, players of Runes of Magic will have even more options to pay for items to enhance their experience. The Runes of Magic game cards available in 7-Eleven and Target combined with Ultimate Game Card's extensive distribution increases the number of retail locations to over 46,000.

'With the number of locations to purchase pre-paid cards for our in-game currency, Diamonds, growing rapidly, we're achieving our goal of making it easy to participate and take advantage of the paid enhancements Runes of Magic offers,' said Lars Koschin, CEO of Frogster America, Inc. '7-Eleven is core to our player demographic, and it's now easy to pick up your Ultimate Game Card while grabbing your Big Gulp or Slurpee.'

'Frogster has a fast growing game, and we're the best partner for popular free-to-play titles like Runes of Magic that require national distribution and availability for their in-game currencies,' said Eric Hartness, Chief Marketing Officer of PlaySpan. 'The PlaySpan Marketplace and Ultimate Game Card will enable many more gamers to easily pay and experience the premium content Runes of Magic provides.'

Runes of Magic Game Cards come in $10 and $25 increments and can be used in the game's Diamond shop to purchase mounts or in-game enhancements. Frogster continues to look for additional ways to support the community with alternative payment methods, survey credits, and other opportunities that open up the game's paid enhancements to the free user base.

About Runes of Magic
Runes of Magic is an award-winning fantasy based MMORPG setting a new standard for feature rich free-to-play titles. With more than two million registrations, and thousands of new players joining every day, Runes of Magic has already established itself as a popular and compelling "must play" MMORPG since its launch in March of this year. Runes of Magic players create versatile duel class characters and upgrade them with rich, dynamic and truly unique customization features in an ever evolving world.

About PlaySpan
PlaySpan™ is the global leader in monetization solutions for over 1,000 online games, virtual worlds, and social networks. PlaySpan's patent-pending in-game digital goods commerce and micropayment platform enables game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users.
PlaySpan also offers global payment solutions through its subsidiary PayByCash® with 85 payment methods in 180 countries. The ULTIMATE GAME CARD® is used by consumers to pay for 300 multiplayer games and around 700 games on popular social networking sites. It is available in about 45,000 retail locations across North America and growing rapidly worldwide.

For more information about PlaySpan, visit: http://corp.playspan.com

About Frogster America, Inc.
Frogster America, Inc., was founded in 2008 to bring high-quality online games to the North American market. As a wholly owned subsidiary of the Frogster Interactive Pictures AG, a Berlin based listed publisher of online computer games, Frogster America is located in San Francisco, and focused on the operation and marketing of MMO games that appeal to a global audience. With Runes of Magic, released on March 19, 2009, the company is well positioned for success with a rapidly growing community and strong initial title on which to establish its market presence.

For more information, please visit: www.frogster-america.com

# # #

Contact
Sean Kauppinen
Frogster America, Inc.
press@frogster-america.com

— WebWireID107851 —

WASHINGTON, DC – Forty-two percent of American adults plan to give or hope to receive a computer or video game this holiday season, according to a new report released today by the Entertainment Software Association (ESA). The poll, conducted by KRC Research, also found that 52 percent of respondents believe that with the current economy, video games are a good option for family entertainment this holiday season.

"Computer and video games are topping holiday lists because they provide a superior entertainment value for the whole family," said Michael D. Gallagher, president and CEO of the ESA, the trade association representing U.S. computer and video game publishers. "With 68 percent of American households playing computer and video games, U.S. consumers value the creative and innovative products the entertainment software industry produces and are seeking them out for themselves and to give as gifts.'

The number of adults who plan to give or hope to receive at least one computer or video game this holiday season increased nine percentage points from 2007, representing the highest number since 2004. Additionally, the research showed yet again that both men and women enjoy computer and video games. Forty-seven percent of respondents identified women as an intended gift recipient, a 31 percent increase from 2007.

Holiday shoppers continue to choose computer and video games because they provide the gift of family entertainment at a great value. The survey showed that 54 percent of those who play computer and video games plan to play with a friend or family member during the holiday season. For about the cost for a family of four to go to a movie, a gift giver can find the perfect game that will amuse children and adults during the holidays and beyond. By using the tools provided by the Entertainment Software Rating Board (ESRB) shoppers can choose games that are appropriate for their families.

The national telephone poll, conducted for the ESA by KRC Research, surveyed 1,001 U.S. adults, between November 4 and 8, 2009.

The ESA is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the E3 Expo, business and consumer research, federal and state government relations, First Amendment and intellectual property protection efforts. For more information, please visit www.theESA.com.

— WebWireID107841 —

INDIANAPOLIS, USA, November 16, 2009 - Cine-tal Systems, a developer of image monitoring and color management solutions, announces the expansion of its cineSpace film profiling services. Cine-tal's cineSpace customers can now receive overnight film profiling services in North America as well as in the company's operations in Australia.

'cineSpace is the most pervasive color management system in use today for VFX, DI and Animation,' said Rob Carroll, CEO of Cine-tal. 'cineSpace users have used our Australian offices for film profiling services for the past four years now they can get the same services overnight in our Indianapolis facility.'

Cine-tal's cineSpace film profiling services provides cineSpace color profiles of a film-out for use in the cineSpace product suite. Users use the film-out color profile to emulate the film colorspace while working on video monitors in VFX, DI and Animation. The use of the film-out color profiles in cineSpace helps the artist assure the color quality of the image data when it is run through the film-out process and maintains consistency across multiple film –out service providers.

Video to Film Workflow
cineSpace customers can use cineSpace's Inverse Transform feature and cineSpace film profiling services to take their video (Rec709) or DCI (P3) graded image data to a film-out with confidence.

About cineSpace
cineSpace is the most widely used color management technology for film and television production. It is employed by production and post production facilities in over 42 countries to ensure that all of their displays match and conform to a specified output medium, such as a particular film stock or video format. It ensures that the images artists see on their screens are identical to how they will look when projected in a movie theater or shown on television. cineSpace supports all major VFX and DI software packages including those from daVinci, Autodesk, Digital Vision, Assimilate, Iridas, Apple, Avid, The Foundry and eyon Software. cineSpace is also integrated into the Cine-tal Cinemage and DAVIO product lines.

About Cine-tal
Cine-tal Systems develops display, collaboration and image processing solutions for digital cinema and video production and post production. Cine-tal is a privately held company based in Indianapolis, Indiana. For more information, call (317) 576-0091 or visit www.cine-tal.com.

-END-

— WebWireID107814 —

TORONTO, Ontario – The Entertainment Software Association (ESA) and the Entertainment Software Association Canada (ESAC) today commended the Royal Canadian Mounted Police (RCMP) and York Police Service for the October 29 raids on retailers selling pirated and counterfeit entertainment software at the Pacific Mall in Markham, Ontario.

"We are pleased with the outcome of this legal action and thank the RCMP and York Police Service for their efforts in protecting the video game business in Canada," said Danielle Parr, executive director of the ESAC, the industry association that represents computer and video game publishers and distributors in Canada. "Game piracy is a serious problem that costs the entertainment software industry millions of dollars each year. Law enforcement raids against notorious pirate retailers like those in Pacific Mall send a clear message that trafficking in pirated game products is illegal and will not be tolerated."

The raids mark the end of a two-month investigation, led by the Toronto North Federal Enforcement Section (RCMP) "O" Division, into pirate activities at one of the largest indoor shopping malls in North America. RCMP agents, with the assistance of York Police officers, executed warrants against two retail outlets in Pacific Mall, two automobiles (each linked with one of the retail targets), and the residence of the owner/operator of one of the raided outlets. During the raids on these targets, RCMP seized counterfeit manufacturing equipment, in addition to counterfeit video games, including computer hard drives and a multi DVD burner, as well as nine firearms and arrested a total of three individuals.

"Piracy hurts the creative artists and innovation that generates real jobs in this tough economy," said Michael D. Gallagher, president and CEO of the ESA, the trade association representing U.S. computer and video game publishers. "The ESA applauds the efforts of the RCMP and York Police Service to combat game piracy in Canada. The ESA will continue to provide full support to authorities around the world who conduct necessary enforcement actions."

Since 2004, ESAC has supported ESA's industry enforcement program targeting game software piracy in Canada. Working with local counsel and investigators, the ESA identifies instances of pirate activity involving game software and supports the efforts of Canadian law enforcement to address such illegal activity.

The ESA is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the E3 Expo, business and consumer research, federal and state government relations, First Amendment and intellectual property protection efforts. For more information, please visit www.theESA.com.

The ESAC is dedicated exclusively to serving the business and public affairs needs of companies in Canada that publish and distribute computer and video games for video game consoles, handheld devices, personal computers and the Internet. ESAC provides its members with business and consumer research, government relations and a global anti-piracy program. ESAC members include Canada's leading interactive entertainment software publishers and distributors, which collectively accounted for more than 90 percent of the $2.2 billion in entertainment software and hardware sales in the nation in 2008. The entertainment software industry currently includes 247 firms and 14,000 direct jobs and thousands more in related fields across Canada. For more information, please visit www.theESA.ca.

— WebWireID107547 —

REDWOOD CITY, Calif. - Electronic Arts Inc. (NASDAQ: ERTS) today announced it has acquired Playfish™, a leading creator of social network games. The acquisition accelerates EA's position in social entertainment and strengthens its focus on the transition to digital and social gaming. Playfish will operate within EA Interactive, a division of EA focused on the web and on wireless.

EA has acquired Playfish for approximately US$275 million in cash and approximately US$25 million in equity retention arrangements. In addition, the sellers are entitled to additional variable cash consideration, up to a maximum of US$100 million, contingent upon the achievement of certain performance milestones through December 31, 2011.

'Social gaming, with its emphasis on friends and community, is seeing tremendous growth and this is the right time to invest to strengthen our participation in this space,' said Barry Cottle, Senior Vice President and General Manager of EA Interactive. 'EAi has been successfully leading the charge for EA, and with the addition of proven expertise from Playfish, their broad consumer base and strong game brands, we're moving ahead aggressively in our plans to lead in the category of cross-platform social entertainment.'

"The industry is undergoing dramatic transformation and joining EA is the ideal opportunity for us to push forward our goals to lead in the social entertainment evolution on a faster and much larger scale," said Kristian Segerstrale, CEO and Co-founder of Playfish. 'EAi's vision and entrepreneurial culture are consistent with our own, and together, we are in position to be the company that defines new and innovative connected experiences that will change the way people play games.'

Playfish is one of the world's largest and most respected social gaming companies with more than 150 million games installed and played worldwide on platforms such as Facebook®, MySpace™, Google™, Bebo, iPhone™ and Android. Playfish currently has over 60 million monthly active players across its ten titles – including Facebook hits Pet Society, Restaurant City, and Country Story – driving more than 1 billion game play sessions every month.

EAi is a division of EA focused on digital business, including EA Mobile™, Pogo™ and social gaming. Pogo is the #1 casual gaming destination in audience engagement across North America and Europe. And EA Mobile is the world's #1 mobile games publisher with 34% market share in the U.S., and the leading games publisher on Apple's App Store with such Top Paid Apps as Rock Band®, Madden NFL10, The Sims™, and Tetris®.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, Pogo and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Rock Band is a trademark or registered trademark of Harmonix Music Systems, Inc., an MTV Networks company. Tetris is a registered trademark of Tetris Holding LLC. All other trademarks are the property of their respective owners.

About Playfish

Playfish leads the social gaming industry in innovation and creativity with award-winning, category-defining games designed for friends to play together. The company has changed the way people play games by creating more social and connected experiences. To date, more than 150 million Playfish games have been installed and played by millions of people worldwide on platforms such as Facebook, MySpace, Google, Bebo, iPhone and Android. The company's games are amongst the most acclaimed and popular online, including Pet Society, Restaurant City, Country Story and Who Has The Biggest Brain? Playfish has development studios in London, San Francisco, Beijing and Tromso, Norway. Playfish is backed by Accel Partners, Index Ventures and Stanhope Capital.

Safe Harbor for Forward-Looking Statements

Some statements set forth in this press release regarding EA's acquisition of Playfish Limited and the expected impact of the acquisition on EA's strategic and operational plans, contain forward-looking statements that are subject to change. These forward-looking statements are subject to risks and uncertainties that could cause actual events or actual future results to differ materially from the expectations set forth in the forward-looking statements. Some of the factors which could cause results to differ materially from the expectations expressed in these forward-looking statements include the following: the effect of the announcement of the acquisition on EA's and Playfish's strategic relationships, operating results and business generally, including the ability to retain key employees; EA's ability to successfully integrate Playfish's operations and employees; general economic conditions; and other factors described in EA's SEC filings (including EA's Annual Report on Form 10-K for the year ended March 31, 2009 and Quarterly Report on Form 10-Q for the quarter ended June 30, 2009). If any of these risks or uncertainties materializes, the potential benefits of the acquisition may not be realized, EA's and/or Playfish's operating results and financial performance could suffer, and actual results could differ materially from the expectations described in these forward-looking statements. These forward-looking statements speak only as of the date of this press release. EA assumes no obligation to update these forward-looking statements.

— WebWireID107341 —

Kevin Comolli, board member from Accel Partners stated, "As the original institutional seed investor in Playfish it has been a pleasure to work with the founders and management team and to see them achieve such extraordinary growth. Playfish has been recognized in the industry for its innovation and creativity and continues to change the way people play games by creating more social and connected experiences. We are sure they will continue to thrive under the ownership of Electronic Arts."

Ben Holmes, board member from Index Ventures said, "We want to congratulate Kristian Segerstråle, the other founders and the entire Playfish team for what they have achieved in such a short time. We are delighted to have been one of the investors in such a forward-thinking company and we wish them every success in the future."

Kristian Segerstråle, Playfish CEO, commented, "I want to thank Accel Partners and Index Ventures who bought into our vision for a new type of games company and have supported us from the start and through our sale to Electronic Arts."

— WebWireID107334 —

The Stronghold series has become one of the most popular dynamic castle building sim games in the world, combining the finest aspects from the city builder and RTS genres. The Stronghold Collection includes the deep strategic gameplay of Stronghold, Stronghold 2, Stronghold Crusader, Stronghold Crusader Extreme and Stronghold Legends in a $29.99 value-priced package that is entirely DRM-free.

"The Stronghold series has seen worldwide success, and we are excited to now offer The Stronghold Collection in one epic bundle," said Christoph Hartmann, president of 2K. "Now fans and newcomers alike can experience the entire Stronghold heritage and embrace the series' strategic, well-balanced gameplay while building, defending and expanding through the Middle Ages."

The Stronghold Collection will combine historically accurate castle construction and management, and authentic medieval combat. Players will journey to lands of brave warriors, epic legends and fearsome weaponry, where they will build and fortify fortresses; lay siege to intrepid enemies; and conquer harsh terrains. The Stronghold Collection includes the following games:

? Stronghold: The original, award-winning castle sim that takes players through medieval Britain as they lead strategic military and economic expansion, defend against invaders, and conquer enemy castles. ? Stronghold 2: The King, having fled after the defeat of his own armies, is now attempting to rule his country from a secret location. Powerful barons are jostling for what is fast becoming a disintegrating kingdom, and it is up to you to stem the tides of their ambition and unite the land again under the King. ? Stronghold Crusader and Stronghold Crusader Extreme: Journey to distant Arabian lands and lead a determined group of Crusaders. Relive the historic Crusades in four campaigns as Richard the Lionheart and Saladin, the Sultan of Syria. Stronghold Crusader Extreme adds 20 new missions, new buildings and larger armies of 10,000 troops. ? Stronghold Legends: Play as epic leaders throughout history, including King Arthur and the forces of Camelot, Siegfried and Dietrich in the German Ice Campaign, and Vlad Dracul and his evil forces in Transylvania.

The Stronghold™ Collection is rated T for Teen by the ESRB.

2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Firefly Studios

FireFly studios is an independent game developer with offices in the United States and United Kingdom. The Stronghold franchise is solely owed by FireFly Studios and with over 5 million units sold is the company's most successful series to date. For more information about Firefly studios visit our website at www.fireflyworlds.com

©2009 Firefly Studios, Ltd. Stronghold, Stronghold 2, Stronghold Crusader, Stronghold Crusader Extreme, and Stronghold Legends ®, FireFly Studios and the FireFly Studios logo are trademarks of FireFly Studios.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, our ability to raise capital if needed, risks associated with international operations, and the matters relating to the investigation by a special committee of our board of directors of the Company's stock option grants and the claims and proceedings relating thereto (including stockholder and derivative litigation and negative tax or other implications for the Company resulting from any accounting adjustments or other factors). Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2008, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2009, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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SAN FRANCISCO, Calif. (October 26, 2009) -- Greystripe, the leading mobile brand advertising network, released their quarterly Mobile Advertising Insights Report, detailing behavioral characteristics of moms in their iPhone ad network. Among the recent findings, Greystripe reveals new information about the the 'iPhone mom,' a term that Greystripe coined to describe this unique audience segment.

Greystripe's Advertising Insights Report showed that over 59% of iPhone moms surveyed report that they let their children use their iPhone with 41% downloading entertainment applications 20% downloading educational apps specifically for their kids.

iPhone Moms and Shopping
Close to 60% of iPhone moms depend on their phone to locate the nearest store around them; 41.94% use the iPhone to keep track of shopping lists and 39.43% use their iPhone to comparison shop. Other shopping activities include downloading coupons (19%) or keeping track of items on sale (22.94%). When it comes to actually shopping at the grocery store, a little over half of iPhone moms use their phones at the grocery store, with 40.14% using it as a shopping list tool and 22.58% using it as a recipe resource at the store.

On average, 89.25% of moms who own iPhones use their phone for entertainment purposes, whether this is listening to music, browsing the Internet or using various entertainment apps. Email comes in at a close second place; 79.57% of iPhone moms reported using their phone for checking messages. Over 64% of iPhone moms use their phones for managing their calendar and schedule, which is 9% higher than the rest of the iPhone community as a whole.

'Children and family focused iPhone applications are gaining in popularity and have become big business," said Jason Petralia, CEO of People Operating Technology, a New York-based iPhone application publisher. "We're happy that Greystripe is pioneering research into this market.'

"With our Q3 report, we hope to shed more light on the iPhone mom's lifestyle and what content and apps are most relevant and useful to her and her family,' said Michael Chang, CEO and founder of Greystripe.

This study can be found at the following URL: http://www.greystripe.com/wp-content/themes/gswordpress/reports/GreystripeAdvertisingInsightsQ309.pdf'

About Greystripe

Greystripe is the rich media mobile advertising network. Greystripe's product suite enables brand advertisers to communicate their brand message with a unique mobile audience, publishers to gain advertising revenue by serving ads through their games, and consumers to play high-quality games for free.

Greystripe's in-game advertising system is protected by a broad array of patents pending and currently serves ads into more than 1,000 game titles from over 400 publishers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 180 Catalog distribution partners, through its online portal GameJump.com, on the mobile Web at www.gamejump.com, and through the iPhone App Store. Greystripe was named an AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

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WASHINGTON — Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, announced today that Electronic Arts Inc. (NASDAQ: ERTS), a leading global interactive entertainment software company, has selected and implemented Teradata Master Data Management (MDM) running on a Teradata platform as its enterprise master data management solution. Teradata Master Data Management gives companies powerful capabilities to ensure that all definitive data pertaining to products, customers and suppliers is accurate.

'In a head-to-head competition with a competing vendor's MDM product, we found that Teradata MDM's flexibility, scalability and ability to successfully implement an integrated MDM solution were key in our decision,' said Dennis Self, chief information officer, Electronic Arts. 'Teradata demonstrated a singular capability to deliver a true enterprise-class MDM solution, enabling us to manage all types of master data on a unified platform. Teradata's array of hardware, software and services reflect an expansive knowledge of MDM as well as our unique business requirements, and will support our drive to dramatically enhance data accuracy and corporate performance.'

Master data management is becoming a strategic priority for business and technology professionals who are under pressure to improve the quality and consistency of data. This is supported by analysts who have projected the MDM market to reach more than $6 billion by 2010, with significant year-over-year growth.'

Teradata MDM enables companies to create and manage a definitive single view of its most valuable data – a consistent master reference for the entire enterprise – which helps ensure timely availability of complete, accurate data in a common language for better planning and optimal decision-making. It brings economies to the business through reduced labor on data preparation, management, and interface development; and reduced time on data maintenance. MDM also supports rapid reconfiguration of business processes across the enterprise and provides data synchronization while leveraging existing platforms and legacy applications.

'Many companies still have numerous time consuming, error prone manual methods of creating and managing critical data that is used for business processes such as new product introduction, customer and supplier management as well as risk analysis,' said Mark Shainman, MDM program director for Teradata. 'Our new version of Teradata MDM with market leading workflow and hierarchy management capabilities is helping EA integrate, manage and share master data for both operational and analytical processes with much more efficiency and effectiveness. It is highly optimized for the Teradata platform with superb functionality.'

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SANTA CLARA, Calif. - PC gaming experienced a major inflection point today with the release of Microsoft Corp.'s new Windows 7 operating system, which creates the ultimate gaming platform when combined with NVIDIA® GeForce® graphics processing units (GPUs).

'New advances in parallel computing, physics, and, stereoscopic 3D have amplified the importance of the GPU,' said Mike Ybarra, general manager of Windows Product Management at Microsoft. 'These advances, combined with Windows 7, DirectX 11, and DirectCompute will transform PC gaming for years to come.'

A Windows 7 PC powered by NVIDIA GeForce GPUs will feature technologies that provide an unprecedented level of immersion that make gaming more rewarding than ever, including:

* NVIDIA 3D Vision™ technology turns a 2D world into a fully immersive stereoscopic 3D experience. Characters and objects appear to have real depth and literally jump out of the screen.
* NVIDIA PhysX™ engine turns a static world into a dynamic world that comes to life. Walls can be torn down, with realistic effect. Glass can be shattered. Trees bend in the wind. Water flows with body and force.
* NVIDIA SLI™ technology allows the highest quality and fastest frame rates by combining multiple GeForce GPUs in a PC. On average, SLI technology is up to 15% faster on Windows 7 than on previous Windows operating systems.
* Microsoft DirectCompute, a new application program interface (API) for GPU computing, will allow game developers to introduce new visual effects with fewer compromises to performance. Applications include image post-processing, shading & lighting effects, and artificial intelligence.
* Microsoft DirectX 11, the next-generation Direct3D API, will enable game developers to take advantage of NVIDIA's next generation GPU architecture, codenamed 'Fermi', and create advanced visual effects for upcoming 2010 gaming titles.

'Despite rumors to the contrary, research shows that PC gaming is growing at a rapid pace and NVIDIA is the torchbearer for PC gaming,' said Jon Peddie, principal analyst for Jon Peddie Research. 'Superior graphics, stereoscopic 3D, and advanced physics are features that differentiate the NVIDIA GeForce gaming experience from gaming consoles and other PC components.'

For more information on Windows 7 and NVIDIA GPUs visit http://www.nvidia.com/windows7.

Consumers already running a GeForce GPU with Windows 7 can download the new WHQL-certified drivers supporting DirectCompute directly from www.nvidia.com/drivers

About NVIDIA
NVIDIA (Nasdaq: NVDA) awakened the world to the power of computer graphics when it invented the graphics processing unit (GPU) in 1999. Since then, it has consistently set new standards in visual computing with breathtaking, interactive graphics available on devices ranging from portable media players to notebooks to workstations. NVIDIA's expertise in programmable GPUs has led to breakthroughs in parallel processing which make supercomputing inexpensive and widely accessible. Fortune magazine has ranked NVIDIA #1 in innovation in the semiconductor industry for two years in a row. For more information, see www.nvidia.com.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact, importance and capabilities of the NVIDIA GeForce GPU and its effect on the Windows 7 operating system; are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended July 26, 2009. Copies of reports filed with the SEC are posted on NVIDIA's website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

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