WebWire | News by Industry : Beer, Wine and Spirits

Anheuser-Busch Invests $5 Million in Columbus Brewery, Expands Local Manufacturing Skills Training

Wed, 13 May 2026 12:03:01 EDT

Today, Anheuser-Busch (NYSE: BUD), a leading American manufacturer and maker of Michelob ULTRA, Busch Light, Budweiser, and Bud Light, announced a new $5 million investment in its Columbus, Ohio Brewery. The investment will fuel production of Michelob ULTRA, the nation's #1 top-selling and fastest-growing beer, and Michelob ULTRA Zero, the #1 top-selling and fastest-growing non-alcohol brew. Additionally, Anheuser-Busch is opening a new technical skills training center in Columbus...

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HEINEKEN appoints new global marketing agencies to drive next phase of brand growth

Wed, 13 May 2026 02:46:36 EDT

HEINEKEN announces the outcome of its global marketing agency ecosystem review, appointing a new roster of Creative, Production, and Media partners to accelerate the next phase of growth for its Global and Power Brands portfolio. - - “This marks a significant step in HEINEKEN's EverGreen 2030 Growth Strategy and the ambition to build a more streamlined, effective, and future-fit agency model, designed to deliver greater creative impact, operational efficiency, and consistency at scale. Movi...

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Lionel Messi and Christian Pulisic Face Off in Epic Match for Billy Bob Thornton's Round of Michelob ULTRAs in New FIFA World Cup 2026™ Commercial

Wed, 13 May 2026 02:20:20 EDT

In anticipation of the upcoming FIFA World Cup 2026™, Michelob ULTRA, America's #1 top-selling and fastest-growing beer is showing fans Superior is Worth Playing For with an action-packed new commercial and full-scale national campaign in celebration of the world's most anticipated soccer tournament. - - “The Superior Match” stars global Michelob ULTRA brand ambassador, soccer icon and FIFA World Cup™ champion Lionel Messi alongside superstars and Team ULTRA athletes, including U.S....

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Nintendo Switch 2: Choose Your Game Bundle launches this summer

Tue, 12 May 2026 11:53:58 EDT

Starting in early June, participating retailers will offer the Nintendo Switch 2: Choose Your Game Bundle for the suggested retail price of $499.99, which includes a Nintendo Switch 2 system and a download code that can be redeemed for a digital version of one select game. - - The bundle will be available for a limited time at participating retailers and offers a value of up to $29.99* compared to purchasing the system and game separately, with a choice of Mario Kart™ World or Don...

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Diageo Opens Littleconnell Brewery, Reinforcing near €1 Billion Commitment to Ireland

Tue, 12 May 2026 09:09:27 EDT

- - • Taoiseach Miche�l Martin TD and Diageo CEO, Sir Dave Lewis, officially open Littleconnell Brewery in Co. Kildare - • Further estimated €400m investment planned at Littleconnell over the next three years, including Brewery 2 to expand Guinness and Guinness 0.0 production - • Developments form part of Diageo's almost €1bn capital investment in Ireland (2020–2029), strengthening capacity and sustainability - - - Diageo officially opened its new Littleconnell Brewery in Newbridge, C...

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Anheuser-Busch to Sponsor Idaho Honor Flight's Inaugural Mission to Washington, D.C. This September

Mon, 11 May 2026 15:42:33 EDT

Today, leading American manufacturer Anheuser-Busch announced its sponsorship of Idaho Honor Flight's mission on September 1 to fly 45 Idaho-based Veterans to Washington, D.C. to experience the once-in-a-lifetime opportunity to visit the memorials built in their honor. - - This is the next step in Anheuser-Busch's partnership with Honor Flight Network, a national nonprofit organization committed to transporting America's Veterans to our nation's capital to share in a day of honor at our...

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NOW HIRING: Michelob ULTRA and Kevin Hart Team Up – Paying One Fan $90,000 for 90 Minutes to Bring the Superior Player of the Match Trophy to the FIFA World Cup 2026™ Final

Thu, 7 May 2026 10:54:23 EDT

As the countdown to the FIFA World Cup 2026™ continues, Michelob ULTRA, America's #1 top-selling and fastest-growing beer, is once again redefining fan access and bringing them closer to the action with the introduction of a role unlike any other: the Superior Player of the Match Chief Trophy Officer. The Michelob ULTRA Superior Player of the Match is a prestigious trophy that will be awarded to a standout player after every match in the FIFA World Cup 2026™ via fan vote. - - Now Accep...

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AB InBev wins Cannes Lions Creative Marketer of the Year for an unprecedented third time

Thu, 7 May 2026 09:22:09 EDT

The Cannes Lions International Festival of Creativity has announced AB InBev as the 2026 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time. AB InBev's continued commitment to using creativity as a growth lever across its portfolio resulted in it winning an impressive 37 Lions at last year's Festival. - - AB InBev is the first company in Cannes Lions' history to be honoured with...

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Season Ticket Members Invited! Inter Miami CF to Host Exclusive Modelo Watch Party for May 9 Match

Tue, 5 May 2026 19:02:16 EDT

Inter Miami CF Season Ticket Members are invited to American Social in Brickell and Fort Lauderdale for an Exclusive Modelo Watch Party on Saturday, May 9, as the Club takes on Toronto FC on the road at BMO Field! Catch all the excitement live while enjoying $6 draft beers and $5 bottled beers during the match, special raffles, and more. Event Details Date: Saturday, May 9 (1 p.m. ET Kickoff) - - Locations : - - - • American Social in Brickell: 690 SW 1st Ct, Miami, FL 33130 - •...

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Flavor with a Mission: Phorm Energy's Cherry Slush Flavor Returns to Support First Responders Nationwide

Mon, 4 May 2026 10:09:14 EDT

Phorm Energy and Folds of Honor are continuing to deliver on their commitment to honor and support those who serve our country and communities. Today, Phorm Energy, the game-changing energy drink brand produced by Anheuser-Busch with the backing of 1st Phorm and Dana White, announced the return of Honor. Educate. Unite. – a limited-edition Cherry Slush flavor that represents fueling for a greater purpose. This zero-sugar offering, featuring a red, white and blue can design, supports enhanc...

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Atlantic Cigar Company Announces New Premium Cigar Releases Following PCA Trade Show

Thu, 30 Apr 2026 07:06:20 EDT

Atlantic Cigar Company has added a fresh wave of premium cigar releases to its online cigar shop following the recent PCA Trade Show in New Orleans, where many of the cigar industry's most anticipated products were unveiled. Customers searching for new cigars, limited releases, and top brands can now shop several new arrivals, with more coming soon. - - Now in stock at Atlantic Cigar Company are H. Upmann Sunrise, La Aurora 1903 Cameroon, La Aurora 1987 Connecticut, La Aurora 1962 Corojo,...

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HEINEKEN strengthens global capability footprint with official opening of business services centre in india

Wed, 29 Apr 2026 14:30:04 EDT

HEINEKEN officially opened its HEINEKEN Business Services India (HBS India) Centre in Hyderabad, marking a significant milestone in the company's global transformation and productivity agenda under its EverGreen 2030 strategy. By building global capability centres anchored in new technologies, HEINEKEN enables local operating companies to focus on execution and winning with customers and consumers in their markets. - - The Centre forms part of HEINEKEN's growing global network of multifunct...

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Bud Light Takes Over Summer UFC Schedule With NEW “Bud Light UFC Summer Series”

Wed, 29 Apr 2026 13:36:20 EDT

Summer is right around the corner and Bud Light, the Official Beer Sponsor of UFC, is here to make sure UFC fans are ready for all the action. Today, Bud Light and UFC debuted the “Bud Light UFC Summer Series,” a new platform featuring five events and additional programming that will give fight fans plans all summer long. - - The Bud Light UFC Summer Series includes five events between May and August, including three numbered fights beginning with UFC 328 in Newark (NJ) on May 9. Summer Ser...

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Q1 2026 Trading Statement

Wed, 29 Apr 2026 10:32:36 EDT

SOLID ORGANIC VOLUME GROWTH - - Organic volume growth +2.8% - - - • Organic volume growth in Western Europe +1.2%, Asia +3.4% and Central & Eastern Europe and India (CEEI) +4.6%. - - • Reported volume growth +5.3% to 35.1m hl. - - • Growth categories: premium beer +3%, soft drinks +10%, alcohol-free brews +7% and Beyond Beer -2%. - - • International brands: Carlsberg +10%, Tuborg +4% and 1664 Blanc +2%. - - - - POSITIVE REVENUE/HL DEVELOPMENT - - Organic revenue growth +3.6% - - ...

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Diageo opens new state‑of‑the‑art manufacturing facility in Alabama, strengthening supply network in Southern U.S.

Fri, 24 Apr 2026 10:50:10 EDT

- - • The $415million investment into Diageo Montgomery creates 100 full-time jobs - • Diageo Montgomery embeds advanced technology and sustainability throughout the site, including electric boilers and automated guided vehicles - - - Diageo North America today officially opened its new 360,000-square-foot manufacturing and warehousing facility in Montgomery, Alabama, bringing the company's iconic beverage alcohol brands closer to customers across the Southern United States. - - Strateg...

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Carlsberg Britvic named by PepsiCo as Europe's Bottler of the Year 2025

Fri, 24 Apr 2026 10:47:19 EDT

The recognition highlights the momentum delivered by Carlsberg Britvic, which has seen sustained performance across the soft drinks portfolio. Over recent years, the UK has delivered consistent share gains, increased penetration and strong growth in both volume and value, with performance accelerating further in 2025. - - A key contributor to this success has been Pepsi MAX, which has continued its rapid growth trajectory and is now firmly established as the leading brand in the UK carbonat...

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Bandista at Four Seasons Hotel Houston Named Among North America's 50 Best Bars

Thu, 23 Apr 2026 11:21:10 EDT

Bandista, the acclaimed speakeasy hidden behind a bookcase inside Four Seasons Hotel Houston, has been named among North America's 50 Best Bars. At #47, Bandista is again the top bar in Texas, following its inaugural placement last year at #59 on the 51-100 extended list. - - North America's 50 Best Bars describes Bandista as “a serious program with lighter fun touches” and as “an experience grounded in deep knowledge, but ultimately offering an expression of joy.” - - “We are absolutely...

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Anheuser‑Busch Increases Investment in U.S. Manufacturing to $600 Million

Wed, 22 Apr 2026 11:24:06 EDT

Today, Anheuser-Busch [NYSE: BUD], a leading American manufacturer and maker of Michelob ULTRA, Busch Light, Budweiser and Bud Light, announced it is expanding its commitment to creating and sustaining American manufacturing jobs by increasing its investment in its U.S. operations to $600 million across 2025 and 2026. - - Part of Anheuser-Busch's ongoing Brewing Futures initiative, today's announcement builds on the company's more than 165-year legacy of investing in its people, breweri...

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Serena Williams returns to the court as new Heineken® 0.0 global ambassador, celebrating the social spirit of padel

Wed, 22 Apr 2026 03:12:44 EDT

- - • Heineken® 0.0 has announced Serena Williams as its new global ambassador in a multi-year partnership. - - • To launch the partnership, Serena stepped back on court to surprise unexpecting padel players with a game followed by a post-match Heineken® 0.0. - - • This is the first of more surprises that Heineken® 0.0 plans to bring padel players across the world this year. - - - - Heineken® 0.0 has announced tennis legend Serena Williams as its new global brand ambassador, launching a...

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Carlsberg Expands Strategic Partnership with PepsiCo to the Nordics and Baltics

Tue, 21 Apr 2026 18:13:29 EDT

Carlsberg has for more than 25 years been the PepsiCo bottler in Sweden and Norway. With the new agreement, the partnership is extended to include all Nordic markets as well as the Baltic states. - - Consequently, Carlsberg will take over production, sale and distribution of the PepsiCo portfolio in Denmark, Finland, Latvia, Estonia and Lithuania from 1 January 2029. - - Following the new agreements, Carlsberg will have bottling appointments with PepsiCo in 14 markets across Europe, Central...

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Bud Light and Post Malone Unveil “Bud Light x Posty Co. Minis” to Celebrate 10 Years of Partnership

Thu, 16 Apr 2026 12:48:31 EDT

Following a decade of collaboration, commercials and concerts, Bud Light and Post Malone are going small with their biggest announcement to date. - - Introducing: Bud Light x Posty Co. Minis – a new, limited-edition product designed for enjoying the little things, like spending quality time with your buddies. The Bud Light x Posty Co. Mini 7-oz. bottles and 7.5-oz. Cans will be available to fans 21+ in and around the Stagecoach Festival and available at all participating retailers on May...

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