WebWire | News by Industry : Beer, Wine and Spirits

Budweiser is Covering the Tab for America's 250th Birthday

Mon, 29 Jun 2026 13:12:09 EDT

Key Facts: - - • Budweiser is raising a beer to Americans across the country by covering America's tab for the Fourth of July, offering 21+ Americans a digital reward to enjoy a Budweiser in celebration of America's 250th birthday, until the tab runs out. - - • 21+ Americans can visit us.budweiser.com/americatab, enter their information, and if verified, they'll receive a $6 digital gift card to purchase a draught beer on Budweiser to celebrate the Fourth of July, while supplies last. - ...

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Seth & Riley's Garage Just Got a Face-Lift

Mon, 29 Jun 2026 08:09:46 EDT

At the heart of Seth & Riley's Garage is a mission to inspire people to squeeze more out of life. The refreshed identity brings that spirit to life through a more distinctive, confident, and cohesive brand expression. - - Built for today's fast-evolving flavoured alcoholic beverage category, the new system introduces greater clarity, energy, and recognisability across every touchpoint, from packaging to in-store execution. - - Same brand, new next-level energy - - Seth & Riley's Garage is n...

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Heineken N.V. announces nomination of Rafael Oliveira as Chief Executive Officer

Wed, 24 Jun 2026 10:08:23 EDT

The Supervisory Board of Heineken N.V. announced the nomination of Rafael (Rafa) Oliveira as the company's new Chair of the Executive Board and Chief Executive Officer. The Supervisory Board will nominate Rafa to be appointed for a period of four years, effective 1 October 2026, at an Extraordinary General Meeting of Shareholders to be held on 5 August 2026. - - Rafa will join HEINEKEN from JDE Peet's N.V., the world's largest pure-play coffee and tea company, where he has served as CEO sin...

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Busch Light Brings Back Limited-Edition Farming Cans to Honor American Farmers & Ranchers

Tue, 23 Jun 2026 11:27:11 EDT

Key Facts: - - • Busch Light Farming Cans return for summer 2026, with proceeds up to $200,000 donated to Farm Rescue, supporting farm and ranch families. - - • The cans also feature the U.S. Farmed seal, indicating at least 95% of Busch Light's ingredients are U.S.-grown. - - • Anheuser-Busch also recently launched the ComBar — a first‑of‑its‑kind mobile bar built from a real combine harvester to honor American farmers. - - This summer, Busch Light is honoring the...

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Anheuser‑Busch Launches the “ComBar” to Celebrate American Farmers and U.S. Farmed Beer

Wed, 17 Jun 2026 20:08:18 EDT

Key Facts: - - - • - Anheuser‑Busch launches the ComBar — a first‑of‑its‑kind 10‑ton, 400+ sq. ft. mobile bar built from a real combine harvester to honor American farmers. - • - Coinciding with America's 250th birthday, Anheuser-Busch's ComBar will tour the U.S. in summer 2026 as part of the company's Choose Beer Grown Here initiative encouraging consumers to choose products made with U.S.‑grown ingredients. - • - Anheuser‑Busch spends $70...

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Somersby Calls Time Out on Modern Day Bullshit

Wed, 17 Jun 2026 06:55:40 EDT

Positioned as a playful relief from the absurd Insta-reality and increasingly strange trends and tech solutions, Somersby serves as a joyous antidote to everyday 'bullshit'. Rather than pushing typical ideals of peace and calm, the platform delivers carefree, humorous and relatable content. The fully integrated campaign, devised and executed by Fold7, will run across broadcast, social, digital and point-of-sale channels. Every touchpoint calls out moments of modern-day 'BS.' - - The...

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Anheuser-Busch Investing $20 Million+ in Hometown St. Louis & Missouri Facilities to Drive Local Economic Growth & Fuel Production of Michelob ULTRA

Mon, 15 Jun 2026 12:31:28 EDT

Key Facts: - - - • - Anheuser-Busch announces $20 million+ investment in flagship St. Louis brewery and Arnold can manufacturing plant - • - Investment fuels production of Michelob ULTRA, the nation's #1 top-selling and fastest-growing beer, and opens new technical skills training center for employees - • - Part of company's $600 million commitment to strengthen American manufacturing - - - Today, Anheuser-Busch [NYSE: BUD], a leading American manufacturer and maker of Michelob ULTR...

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Carlsberg Britvic named by PepsiCo as International Beverages Bottler of the Year for 2025

Thu, 11 Jun 2026 10:07:09 EDT

Carlsberg Britvic has been awarded International Beverages Bottler of the Year by PepsiCo, a recognition of its continued outstanding commercial success and the strength of the longstanding partnership between the two drinks giants. - - Following securing the title of Europe's Bottler of the Year, the international award further recognises the ambition and collaboration established by the evolving strategic partnership between Carlsberg Britvic and PepsiCo. The succession to international t...

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The match we've all been waiting for: HEINZ and Heineken® finally make it official

Thu, 11 Jun 2026 10:02:59 EDT

- - • After more than 150 years of appearing side by side, HEINZ and Heineken® launch their first official collaboration - • Introducing a limited-edition HEINZ x Heineken® six-pack, which includes five Heineken® beers and one bottle of HEINZ Tomato Ketchup - - - For more than a century, HEINZ and Heineken® have played a role in bringing people together… around tables, in front of screens, at events, and beyond. Now the two iconic brands have officially come together to celebrate a co...

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BeatBox Brings the Tropics Nationwide with Coconut Breeze Flavor Drop

Wed, 10 Jun 2026 09:33:59 EDT

BeatBox Beverages, one of the fastest-growing Ready-to-Drink (RTD) brands in the U.S., is bringing vacation mode (no PTO required) just in time for summer with the nationwide launch of Coconut Breeze, a new limited-time-only flavor that delivers a tropical-inspired escape with every sip. - - Designed to turn the party into paradise, Coconut Breeze blends smooth coconut cream, bursts of ripe pineapple, and a snap of fresh lime, creating a rich, ...

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2026 Heineken Young Scientists Awards laureates announced

Wed, 10 Jun 2026 09:24:35 EDT

What goes wrong inside a cell in the context of infertility? In what way have religions influenced one another over the centuries? And how does our brain make decisions that determine our behaviour? These are a few of the questions that occupied the four laureates of the Heineken Young Scientists Awards 2026. This year's recipients are Miguel Leung, Yusuf �elik, Ayushi Rastogi and Anne Urai. - - Every two years, the Heineken Young Scientists Awards recognise and encourage highly promising r...

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