WebWire | News by Industry : Beer, Wine and Spirits

Family hospitality brings generations together: Praise the Bar visits Czechia

Fri, 9 Oct 2026 08:55:16 EDT

In Fren�t�t pod Radhostem, a restaurant can be much more than somewhere to eat. It can be the place where old friends meet again, families spend time together, and different generations feel equally at home. That is the story at the heart of Episode 7 of Praise the Bar, The HEINEKEN Company's series celebrating the people and venues that help communities connect. - - This episode visits Restaurace Fren, a family-run restaurant serving honest food and warm hospitality in a building with a...

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Sky Media and Guinness launch Sky Sports' biggest expansion of live sports accessibility to date

Fri, 9 Oct 2026 08:52:56 EDT

Sky Media and Guinness have announced Sky Sports' largest live sports accessibility rollout to date, introducing Live Subtitles and Live Descriptive Audio Commentary across Premier League coverage from 10 October 2026. - - Co-funded by Sky Media and Guinness as an extension of Guinness' sponsorship of the Premier League on Sky Sports, the initiative will bring Live Subtitles to all front-channel Premier League matches – approximately 210 games each season – alongside Live Descriptive Audio...

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Agoda Reveals Growing Asian Appetite for Germany's Oktoberfest

Thu, 8 Oct 2026 12:06:02 EDT

As the 191st Oktoberfest draws to a close, Asia's appetite for Germany's world-famous beer festival appears to be stronger than ever. Digital travel platform Agoda reveals that accommodation searches from Asian travelers for Germany during the Oktoberfest period have increased from several markets, with interest extending well beyond Munich's Theresienwiese fairgrounds. Munich Tops the Taps, but Berlin Brews a Surprise - - Munich remains the undisputed Oktoberfest capital for Asian travel...

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Anheuser-Busch Awards $65,000 Grant to Advance Hop Research

Tue, 6 Oct 2026 13:10:10 EDT

Key Facts: - - - • =18px $65,000 awarded to support hop research and farmers in Pacific Northwest - • =18px Hops are a key ingredient in Anheuser-Busch's beers, helping deliver flavor and aroma profiles - • =18px Anheuser-Busch spends $700 million annually sourcing nearly all its agricultural ingredients from U.S. farmers - • =18px Anheuser-Busch's ComBar is traveling across the country this year to showcase the important role American farmers play in brewing - - - Today, Anheuser-Busch...

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Carlsberg Group Expands Strategic Partnership with PepsiCo to Georgia and Armenia

Tue, 6 Oct 2026 09:35:06 EDT

The Carlsberg Group is to expand its strategic partnership with PepsiCo through new agreements to become PepsiCo's bottling partner in Georgia and Armenia. This follows the recently announced expansion of the partnership in Azerbaijan. - - With these agreements, the Carlsberg Group will be responsible for the production, sale and distribution of PepsiCo's soft drinks portfolio across Georgia and Armenia, strengthening the availability of PepsiCo brands for consumers and customers in the reg...

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New Research highlights the cultural and tourism value of Europe's hospitality venues

Tue, 6 Oct 2026 09:24:59 EDT

New HEINEKEN research shows Europe's pubs, bars, caf�s and tavernas are becoming destinations in their own right, influencing where people travel and how long they stay - while playing an important role in Europe's tourism economy and cultural life. - - - • More than a third of tourists have visited a neighbourhood specifically to try a local venue, while one in five have then stayed longer because of one 1 - • Tourists spend almost €2.5 billion a year on HEINEKEN beers alone - equating t...

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Diageo Annual General Meeting 2026

Fri, 2 Oct 2026 10:16:56 EDT

The 2026 Annual General Meeting of Diageo plc will be held on Thursday, 5 November 2026 at 2.30pm at Convene 133 Houndsditch, London, EC3A 7DB. This year's AGM will again be held as a hybrid, combined physical and electronic, meeting using the online Lumi platform. - - We encourage shareholders to participate in the AGM through the Lumi platform, which can be accessed by following the instructions in the Notice of Meeting. Shareholders will also be able to submit such questions in advance o...

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Carlsberg Kazakhstan opens $344 million beverage plant, positioning Kazakhstan as a regional manufacturing and supply hub for Central Asia

Fri, 2 Oct 2026 10:13:45 EDT

- - • Carlsberg Kazakhstan has opened a new $344 million beverages production plant in Boraldai, Almaty Region. - - • The facility will produce under license PepsiCo beverages for Kazakhstan and Kyrgyzstan. - - • The plant is designed to produce up to 1 billion liters of beverages annually at full scale. - - • Phase 1 includes five production lines serving multiple beverage categories and packaging formats - • The project is expected to create more than 230 direct jobs and support additiona...

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Building Community in Linz, One Experience at a Time

Wed, 30 Sep 2026 05:12:01 EDT

Some of the best hospitality stories begin with an idea that seems impossible. - - For the founders of Good Karma Gastrofamilie in Linz, Austria, that idea was creating a beach club in a city without a beach. - - Many people doubted the concept of Sandburg. Early feedback was overwhelmingly sceptical. Yet the team refused to give up. They continued refining their vision, submitting new proposals and believing that Linz could embrace a new kind of social destination. - - More than a decade l...

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20 Years of the Hunt: Busch Light Celebrates with Limited-Edition Hunting Cans

Tue, 29 Sep 2026 12:16:00 EDT

Key Facts: - - • Busch Light is celebrating the 20th anniversary of its Hunting Cans with limited-edition retro-inspired packaging, available nationwide beginning September 29, 2026, while supplies last. - - • Fans 21+ can enter, via @ buschbeer, the Busch Taxidermy Canimal Sweepstakes from September 29 through October 23 for a chance to win custom “Canimal Taxidermy Trophies.” - - • To commemorate the release, Busch Light will donate $50,000 to Ducks Unlimited, marking the brand's sixth c...

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Carlsberg Britvic and The Rivers Trust Launch 10-Year Water Replenishment Partnership

Tue, 29 Sep 2026 07:52:25 EDT

Carlsberg Britvic is announcing a 10-year landmark partnership with The Rivers Trust to help restore rivers, wetlands and floodplains near its Rugby manufacturing site. The partnership comes as extreme weather places growing pressure on water resources across the UK, and forms part of Carlsberg Group's wider global commitment to replenish 100% of water consumed at production sites in high-risk areas by 2032. - - Water resilience is becoming increasingly important across the UK, with communi...

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Michelob ULTRA and National Hockey League Announce Multiyear Partnership

Fri, 25 Sep 2026 13:13:33 EDT

Key Facts: - - - • -Michelob ULTRA and the National Hockey League (NHL) have announced a multiyear partnership that showcases America's #1 top-selling and fastest-growing beer as an Official Beer Sponsor of the NHL. - • -Through the sponsorship, Michelob ULTRA will activate around tentpole NHL events, including the Stanley Cup Playoffs and Stanley Cup Final, the NHL Winter Classic, NHL All-Star and NHL Stadium Series. - • -The NHL joins Anheuser-Busch's iconic roster of premier par...

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Diageo announces Joanne Wilson as new Chief Financial Officer

Thu, 24 Sep 2026 10:07:14 EDT

Diageo plc (“Diageo”) announces that Joanne Wilson will join the company as Chief Financial Officer, joining Diageo's Board and Executive Committee some time in 2027, replacing Nik Jhangiani. - - Joanne is currently CFO of WPP plc, having previously held senior financial and commercial roles at drinks company Britvic, dunnhumby, the global leader in customer data science, Tesco and KPMG, where she qualified as a chartered accountant. - - Nik joined Diageo from Coca-Cola Europacific Partners...

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Natural Light Wants to Be the Official Sponsor of Your Garage

Wed, 23 Sep 2026 14:01:21 EDT

Key Facts - - - • -Natural Light is sponsoring one lucky fan's garage, purchasing its naming rights and transforming it with stadium-inspired upgrades. - • -Celebrating the garage as America's most valuable venue, the grand prize includes five years' worth of Natural Light beer money* plus a giant marquee sign, garage-sized “NattyTron” jumbotron, custom Natty floor logo, branded furniture, and more. - • -Fans 21+ can enter for a chance to win by following Natural Light on Instagram,...

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Fuel the Adventure: Phorm Energy and Sitka Gear Join Forces for Exclusive Camo Can and Backcountry Experience

Tue, 22 Sep 2026 10:57:08 EDT

Key Facts: - - • Phorm Energy and SITKA Gear are uniting to combine high-performance fueling with technical outdoor gear for a limited-edition camo wrapped Orange flavor. - - • The co-branded packaging features OPTIFADE Marsh, a science-backed concealment designed for waterfowl hunting. - - • Phorm Energy and SITKA Gear are bringing the outdoors to life for fans with a chance to score the ultimate hunting experience. - - • The Orange flavor will be available for a limited-time starting Octo...

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AER at Four Seasons Hotel Mumbai Named Among Tatler's Top 20 Bars in India

Fri, 18 Sep 2026 04:44:16 EDT

Four Seasons Hotel Mumbai is delighted to announce that AER, the city's iconic rooftop destination, has been recognized in Tatler 's Top 20 Bars in India, a prestigious accolade that celebrates the country's most exceptional drinking and social experiences. - - Perched high above Mumbai's dynamic skyline, AER has long been synonymous with elevated hospitality, offering guests a destination where masterfully crafted cocktails, sweeping panoramic views, and an unmistakable sense of occas...

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Lufthansa takes off for Oktoberfest 2026 in new traditional Bavarian costume

Fri, 18 Sep 2026 04:36:45 EDT

- - • Exclusive new outfits for the Lufthansa traditional costume crew by Bavarian heritage label Spieth & Wensky - • Traditional costume flights in September from Munich to Beijing, Bangalore and Singapore - • Oktoberfest highlights on board and in Lufthansa Lounges - - - For Oktoberfest 2026, the crews of the traditional flights will be dressed in a new look for the Octoberfest season. The collection was designed by Lower Bavarian traditional fashion manufacturer Spieth & Wensky an...

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Anheuser-Busch Invests $21 Million in Los Angeles, CA Facilities, Expands Local Manufacturing Skills Training

Thu, 17 Sep 2026 12:20:54 EDT

Key Facts: - - � Anheuser-Busch announces $21 Million investment in Los Angeles and Mira Loma, CA facilities - - � Investment fuels production of Michelob ULTRA, the nation's #1 top-selling and fastest-growing beer, and boosts production capabilities for Cutwater, the #1 spirits-based cocktail brand in the U.S. - - � Investment also funds new technical skills training center for employees, one of 15 Anheuser-Busch is opening across the country - - � Part of Anheuser-Busch's $600 million comm...

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"Cheers from the Origin" Kicks Off as Carlsberg Asia Expands Ties with RedNote

Wed, 16 Sep 2026 01:37:07 EDT

Carlsberg Asia is deepening its partnership with RedNote, China's leading social commerce platform, through the digital campaign “Cheers from the Origin” （丹麥碰杯時刻）. The collaboration expands reach and strengthens engagement with modern consumers across key Asia markets, including Hong Kong, China; Singapore; Malaysia; and Vietnam. - - Building on the strategic partnership framework established with RedNote last year, Carlsberg Asia is c...

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“Cheers from the Origin“ Kicks Off as Carlsberg Asia Expands Ties with RedNote

Tue, 15 Sep 2026 11:31:07 EDT

Carlsberg Asia is deepening its partnership with RedNote, China's leading social commerce platform, through the digital campaign “Cheers from the Origin”. The collaboration expands reach and strengthens engagement with modern consumers across key Asia markets, including Hong Kong, China; Singapore; Malaysia; and Vietnam. - - Building on the strategic partnership framework established with RedNote last year, Carlsberg Asia is charting a long-term digital acceleration journey by combining Car...

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Dickies® x Budweiser Launch Exclusive Collaboration: Explore the Limited-Edition Genuinely Earned Jacket and Full Collection

Tue, 15 Sep 2026 11:03:43 EDT

Key Facts: - - • Dickies and Budweiser have launched an exclusive collaboration celebrating hard work, American heritage, and Budweiser's 150th anniversary with a limited-edition jacket and co-branded apparel collection. - - • The collaboration's centerpiece is the Dickies x Budweiser Genuinely Earned Jacket, a limited-edition item that cannot be purchased and will be awarded to 100 individuals through the Genuinely Earned Social Media Contest. - - • In addition to the contest, the Dickies...

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Anheuser-Busch Grants $200,000+ to Support Rice Research and Farmers

Mon, 14 Sep 2026 10:44:52 EDT

Key Facts: - - - • $200,000+ awarded to support rice research and farmers in celebration of National Rice Month - • Anheuser-Busch is the nation's largest end user of rice, which helps give beers like Budweiser, Bud Light and Michelob ULTRA their crisp, clean finish - • Anheuser-Busch spends $700 million annually sourcing nearly all its agricultural ingredients from U.S. farmers - • The ComBar will travel to Arkansas in November to celebrate the farmers behind the company's iconic beers - ...

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E.A.S.T. Festival Brings Surf Culture and the Leaders Shaping Its Future to NYC This Fall

Fri, 11 Sep 2026 16:07:24 EDT

STAB and Kona Big Wave are taking on New York City by teaming up for the second annual E.A.S.T. Fest on October 2 and 3—a two-day celebration of boardsports culture and the people pushing it forward. - - The festival is designed to celebrate surfboard craftsmanship, self-expression and to engage longtime fans, showcasing STAB's award-winning EAST film series, with the finale premiering on Friday, October 2. The series follows pro surfer Harry Bryant around the world as he connects with lo...

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Bookings from India and Japan during Oktoberfest climb 60% and 31%, according to Amadeus Travel Intelligence

Fri, 11 Sep 2026 13:37:50 EDT

For three weeks in September and October (19th September to 4th October), Munich turns into the largest folk festival in the world – Oktoberfest. At its peak in 2023, Theresienwiese hosted 7.5 million attendees, this year authorities expect around 6 million attendees. Visitors from around the world make the trip to play games, sample traditional Bavarian dishes and drink beer from the 'Big Six' Munich breweries. - - Amadeus Travel Intelligence reveals where these visitors are coming...

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MyQuickRecipe.com Launches a website to Help Busy Home Cooks Find Delicious Recipes in 30 Minutes or Less

Fri, 11 Sep 2026 09:17:19 EDT

MyQuickRecipe, a new online recipe platform designed for busy home cooks, is making it easier to answer one of the most common daily questions: “What's for dinner?” - - With a focus on fast, approachable, and flavorful meals, MyQuickRecipe helps visitors discover recipes that fit their schedules without requiring them to spend hours browsing through traditional recipe collections. - - The platform organizes recipes around the amount of time people have available, with dedicated collections...

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