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    <title>WebWire | News by Industry : Advertising / Marketing</title>
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     <title>Bullet Proof Business Blueprint Generates Buzz In Hype Filled Internet Marketing Industry</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107220</link>
     <pubDate>Sat, 7 Nov 2009 08:26:15 EST</pubDate>
     <description><![CDATA[With the rate of unemployment steadily increasing, more and more individuals are beginning to scour the internet in hopes of finding a solution to meet the challenges of a sputtering economy. -   -  Inter...]]></description>
     <content:encoded><![CDATA[<p>With the rate of unemployment steadily increasing, more and more individuals are beginning to scour the internet in hopes of finding a solution to meet the challenges of a sputtering economy.</p><p>Internet marketing is quietly emerging as an option to create supplemental and sustainable income for individuals who have had to endure the sting of layoffs and sudden financial withdrawals.</p><p>Despite the many benefits that internet marketing has to offer, the industry has had its share of negative publicity due to unsubstantiated claims and marketing hype utilized by less than scrupulous predators looking to take advantage of others hardships and difficult circumstances.</p><p>As a result of such unfortunate developments, individuals seeking a viable internet marketing solution are far more weary and guarded than ever before when choosing an appropriate marketing program to invest in.</p><p>In response to the difficulties facing many hopeful online entrepreneurs Todd Perkins of Bullet Proof Business Blueprint has developed a marketing program that is designed to provide from start to finish the necessary elements of a successful marketing plan that anyone from beginner to advanced can succeed with.</p><p>As a sufferer of Chronic Lyme disease for the last 6 years, Todd Perkins has managed to build an income from internet marketing while only being able to work 1 - 2 hrs. per day and sometimes not at all.</p><p>Confronted with the adversity of his own situation Perkins says: &#34;If I can do it, anyone can.&#34; Because of the well developed and carefully constructed marketing plan that Todd has designed, the Bullet Proof Business Blueprint is slowly starting to generate a massive buzz throughout the internet marketing industry.</p><p>The opportunities for pursuing an income online with internet marketing to supplement or replace an individuals full time salary are available so long as the right plan is in place from the start. Interested parties are encouraged to visit: <a href="http://www.thebulletproofbusinessblueprint.info" target="_blank">http://www.thebulletproofbusinessblueprint.info</a></p><p></p><p>&mdash; WebWireID107220 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/c3aCGYjtCe4" height="1" width="1"/>]]></content:encoded>
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     <title>Consultants Turned Authors Publish Third Book in Series</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=106426</link>
     <pubDate>Fri, 6 Nov 2009 17:09:21 EST</pubDate>
     <description><![CDATA[Consultants-turned-authors, Doug Davin and Diana Morris, have a combined five decades of experience helping individuals at all levels and career stages reach new heights of success. Their experience t...]]></description>
     <content:encoded><![CDATA[<p>Consultants-turned-authors, Doug Davin and Diana Morris, have a combined five decades of experience helping individuals at all levels and career stages reach new heights of success. Their experience tells them that what separates those who reach a certain point in their career and then struggle to move beyond it, from those who continue advancing, are good old-fashioned people skills; or what they call: the seven critical Breakthrough Skills. To put it bluntly, &#39;To reach the heights of your career, you must have the Breakthrough Skills,&#39; said Morris. </p><p>The first of these skills highlighted in their new series of books was &#34;High Possibility Thinking&#34;, in which readers set great expectations for themselves and essentially equip themselves with positive thinking to reach new heights of success. Their second book focused on dealing with conflict, that most ubiquitous of experiences we all routinely face. Now, in the third book in their series, &#34;Words That Work: Business Writing at Its Best&#34;, the authors Davin and Morris tackle what for many is the most intimidating aspect of their jobs &#8211; writing. </p><p>Comments Morris, &#39;After years of writing thousands of pages for our business clients, we know what it takes to wrestle the right words to the paper. Today, we&#39;re passionate about using the lessons we learned the hard way to save time and boost the business writing confidence of our readers.&#39; Specifically, &#34;Words That Work&#34; shows readers how to zero in on their audience, organize their key points, and write a first draft in a flash. The authors then show readers how to make their writing razor sharp with their Spruce It Up checklist. Perhaps best of all, in a special bonus section called Blockbusting, they show readers how to smash writer&#39;s block for good. The result is an essential volume that will make business writing straightforward and painless &#8211; indeed a breakthrough for nearly everyone faced with the task. </p><p>&#34;Words That Work: Business Writing at Its Best&#34; can be purchased at <a href="http://www.breakthroughskills.com" target="_blank">www.breakthroughskills.com</a>. </p><p>Authors: Doug Davin and Diana Morris have been consultants to some of the world&#39;s largest companies for twenty-five years, helping people at all levels and career stages reach new heights of success. Their indispensable Breakthrough Skills series includes three books, one workbook, and three journals. </p><p></p><p>&mdash; WebWireID106426 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=BKS">Books</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=WRK">Workforce Management / Human Resources</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/J0qZzqhuVjU" height="1" width="1"/>]]></content:encoded>
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     <title>Automotive Website Buyer's Guide Now Available </title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107193</link>
     <pubDate>Fri, 6 Nov 2009 11:26:36 EST</pubDate>
     <description><![CDATA[The Pasch Consulting Group is releasing its 2nd annual Automotive Search Marketing Architecture (ASMA) report for sale to the automotive community.  The report represents an excellent buying guide for...]]></description>
     <content:encoded><![CDATA[<p>The Pasch Consulting Group is releasing its 2nd annual Automotive Search Marketing Architecture (ASMA) report for sale to the automotive community.  The report represents an excellent buying guide for auto dealers considering a new or additional automotive website. </p><p>The 2nd annual 2009 ASMA study included a review of 34 automotive website providers.  The report reviews each company&#39;s ability to enhance a dealer&#39;s online presence and search marketing experience.  The results of this year&#39;s study were first announced at the Digital Dealer Conference in Nashville, where ASMA awards were handed out to a select group of industry leaders identified by the report. </p><p>The ASMA report identifies 9 outstanding companies that Pasch says, &#39;Should be on the short list of any car dealer looking for an Internet marketing platform.&#39;  These companies, according to Pasch, are providing car dealers with the best tools for search marketing and search engine optimization.</p><p>Members of the automotive community can use the data provided in the 2009 ASMA study as a guide for discussions with automotive platform providers and as a foundation for an educated evaluation of automotive marketing platforms.</p><p>Brian Pasch, CEO of the Pasch Consulting Group, is the underwriter of the study.  According to Pasch, &#39;With a growing number of automotive website platforms for dealers to choose from, it was decided that the industry needed an independent and unbiased review of website technology providers.&#39;</p><p>Dealers can obtain copies of the report for $75 by calling the Pasch Consulting Group at 732-450-8200 or sending an email to <a href="&#109;&#97;&#105;&#108;&#116;&#111;:carrie&#64;paschconsulting.com">carrie&#64;paschconsulting.com</a> .</p><p>About Pasch Consulting Group</p><p>The Pasch Consulting Group is an automotive Internet marketing company and works with all major dealer platforms when providing Internet marketing services to car dealers across the nation.  PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.</p><p>Brian Pasch is the CEO of the Pasch Consulting Group.  Brian is an 20-year veteran of the direct marketing industry. His career has spanned both management and technology roles.  </p><p>PCG works for and with an ever-growing number of businesses large and small from all over the country to maximize results of their digital marketing efforts.</p><p>Visit their automotive marketing website at:   <a href="http://www.dealer-seo.com" target="_blank">http://www.dealer-seo.com</a> <br /></p><p>&mdash; WebWireID107193 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=AUT">Automotive</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=ECM">Electronic / Internet Commerce</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=MLM">Multimedia / Online / Internet</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/jVnyr3dnXHY" height="1" width="1"/>]]></content:encoded>
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     <title>TNT Lands Exclusive Syndication Rights to Hit Drama Series The Mentalist in Multi-Year Pact with Warner Bros. Domestic Television Distribution</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107204</link>
     <pubDate>Fri, 6 Nov 2009 11:25:25 EST</pubDate>
     <description><![CDATA[TNT has acquired exclusive syndication rights to The Mentalist from Warner Bros. Domestic Television Distribution, commencing in 2012. Currently in its second season on CBS, The Mentalist has emerged ...]]></description>
     <content:encoded><![CDATA[<p>TNT has acquired exclusive syndication rights to The Mentalist from Warner Bros. Domestic Television Distribution, commencing in 2012. Currently in its second season on CBS, The Mentalist has emerged as one of the hottest shows on broadcast television. The top-rated series was the #1 new program of the 2008-2009 television season among total viewers and households and won the People&#39;s Choice Award for Favorite New Drama.</p><p>The Mentalist will join a TNT lineup that includes many hit acquired series, along with network originals such as The Closer, Saving Grace, HawthoRNe, Leverage and the upcoming Men of a Certain Age. TNT also recently picked up Warner Bros. Television&#39;s Southland.</p><p>&#34;THE MENTALIST is a terrific show that will be an ideal fit for TNT&#39;s already strong lineup,&#34; said Steve Koonin, president of Turner Entertainment Networks. &#34;The early success of the series also indicates The Mentalist has a great future.&#34;</p><p>&#34;Everyone recognized early on that The Mentalist was an A-tier drama, the kind of program that would have a profoundly positive effect on its cable licensee,&#34; said Ken Werner, president, Warner Bros. Domestic Television Distribution. &#34;As a result, the demand for the off-network rights began almost immediately following its debut on CBS last fall and has steadily increased as the show blossomed into a true broadcast hit.&#34;</p><p>In addition to being a commercial hit, The Mentalist is critically acclaimed, with the Television Critics Association nominating the series as Outstanding New Program of the Year. The Washington Post said star Simon Baker was &#34;such a sly and commanding presence that he holds your attention in every scene,&#34; while USA Today praised the show as &#34;well-cast, well-written,&#34; and Entertainment Weekly declared it &#34;a fun, fast-paced treat.&#34;</p><p>The Mentalist stars Golden Globe&#174; and Emmy&#174; nominee Baker as Patrick Jane, an independent consultant with the California Bureau of Investigation (CBI) who has a remarkable track record for solving serious crimes by using his razor-sharp skills of observation.</p><p>Within the Bureau, Jane is notorious for his blatant lack of protocol and his semi-celebrity past as a psychic medium, whose paranormal abilities he now admits were feigned. Jane&#39;s role in cracking a series of tough, high-profile cases is greatly valued by his fellow agents. No-nonsense Senior Agent Teresa Lisbon (Robin Tunney &#8211; Prison Break) openly resists having Jane in her unit and alternates between reluctantly acknowledging Jane&#39;s usefulness and blasting him for his theatrics, narcissism and dangerous lack of boundaries.</p><p>Lisbon&#39;s team includes agents Kimball Cho (Tim Kang &#8211; Third Watch), Wayne Rigsby (Owain Yeoman &#8211; Generation Kill) and rookie member Grace Van Pelt (Amanda Righetti &#8211; The O.C.), who all think Jane&#39;s a loose cannon but admire his charm and knack for clearing cases.</p><p>The Mentalist is from Warner Bros. Television and is executive-produced by Bruno Heller (Rome) and Chris Long (Gilmore Girls).</p><p>Warner Bros. Domestic Television Distribution (WBDTD) is one of the leading suppliers of entertainment programming to the domestic television marketplace, distributing first-run syndicated series, off-network television programs and theatrical motion pictures to local broadcast television stations, as well as to pay, cable, satellite and broadcast networks throughout the U.S. WBDTD handles the domestic distribution of television series produced by Warner Bros. Television, Telepictures Productions, Warner Bros. Animation and Warner Horizon Television; selected HBO Independent Productions and the Lorimar Television library; current feature films from Warner Bros. Pictures; and the Studio&#39;s unmatched motion picture library.</p><p>Warner Bros. Television (WBTV) is one of the entertainment industry&#39;s most respected providers of original content, producing award-winning drama and comedy series for both broadcast network television and cable. For the 2009-2010 television season, WBTV is producing more than 25 primetime series, with at least one show on each of the five broadcast networks. New programs include the one-hour drama The Vampire Diaries, the #1 show on The CW; one-hour shows Human Target and Past Life for Fox; the hourlong V, Eastwick and The Forgotten, as well as half-hour comedies The Middle and Hank for ABC; and an untitled medical drama from Jerry Bruckheimer Television for midseason on CBS, among others. Continuing programs include TV&#39;s #1 comedy among households and total viewers in Two and a Half Men, TV&#39;s #1 comedy among adults 18-49 in The Big Bang Theory, the #1 new program of 2008-2009 among households and total viewers in The Mentalist, the Julia Louis-Dreyfus-starring comedy The New Adventures of Old Christine and veteran drama Cold Case for CBS; the #1 new program of 2008-2009 among adults 18-49 in Fringe for Fox; Chuck for NBC; and Gossip Girl, One Tree Hill, Smallville and Supernatural for The CW. WBTV also produces The Closer and Southland for TNT and Nip/Tuck for FX.</p><p>TNT, one of cable&#39;s top-rated networks, is television&#39;s destination for drama and home to such original series as the acclaimed and highly popular detective drama The Closer, starring Kyra Sedgwick; Saving Grace, starring Holly Hunter; HawthoRNe, with Jada Pinkett Smith; Leverage, starring Timothy Hutton; Raising the Bar, with Mark-Paul Gosselaar, Gloria Reuben and Jane Kaczmarek; and Dark Blue, starring Dylan McDermott, as well as the newly acquired Southland, from ER creator John Wells. TNT also presents such powerful dramas as Bones, CSI: NY and Numb3rs; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards&#174;; and championship sports coverage, including NASCAR and the NBA. TNT is available in high-definition.</p><p>Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.</p><p>&mdash; WebWireID107204 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=BUA">Business Announcements</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=ENT">Entertainment</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=FLM">Film and Motion Picture</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=TVN">Television</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/CX0J3MLGcGw" height="1" width="1"/>]]></content:encoded>
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     <title>National Geographic Signs On As Sponsor Of 9th World Wilderness Congress And WiLD SPEAK</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107191</link>
     <pubDate>Fri, 6 Nov 2009 10:50:38 EST</pubDate>
     <description><![CDATA[WASHINGTON - National Geographic announced today its sponsorship of WILD9, the 9th World Wilderness Congress, and the accompanying four-day conservation communications symposium, WiLD SPEAK. WiLD SPEA...]]></description>
     <content:encoded><![CDATA[<p>WASHINGTON - National Geographic announced today its sponsorship of WILD9, the 9th World Wilderness Congress, and the accompanying four-day conservation communications symposium, WiLD SPEAK. WiLD SPEAK, organized by the International League of Conservation Photographers (iLCP), provides a forum for media professionals to discuss environmental issues and themes, share strategies and technologies, and explore how their work can raise awareness and realize conservation objectives. WiLD SPEAK will take place Nov. 9-12, 2009, during WILD9, which will run from Nov. 6-13 in Mérida, Mexico.</p><p>Throughout its 121-year history, National Geographic has encouraged conservation of natural resources and raised public awareness of the importance of natural places, the plants and wildlife that inhabit them and the environmental problems that threaten them. In the past four years, 54 articles in National Geographic magazine have been photographed by iLCP members. Photographers whose work has appeared in the magazine and who are scheduled to present at WiLD SPEAK include Michael Nichols, Brian Skerry, Paul Nicklen, Steve Winters, Tim Laman, Christian Ziegler, Frans Lanting, Jack Dykinga, Tom Peschak, Klaus Nigge and James Balog.</p><p>Tim Kelly, president of National Geographic Global Media and president/CEO of National Geographic Ventures, and Frank Biasi, director, conservation and special projects, National Geographic Maps, will speak at WILD9.</p><p>&#34;We are excited to be part of WILD9 -- a vital forum that is closely aligned to our own mission to inspire people to care about the planet,&#34; said Kelly. &#34;It speaks to our ongoing commitment to environmental storytelling across all of our media platforms. We constantly challenge ourselves to take these kinds of stories and find fresh ways to share them with our many audiences. It&#39;s an honor to have supported some of the conservation photography showcased at WILD9 and WiLD SPEAK, and we look forward to future collaborations with iLCP.&#34;</p><p>&#34;This year&#39;s congress greatly expands our focus on the visual and written media professions as catalysts and influencers to raise awareness of environmental issues and on their role in achieving conservation outcomes,&#34; said WILD Foundation President Vance Martin. &#34;National Geographic is an ideal sponsor of WILD9 by virtue of its commitment to conserving nature and traditional communities, and success in bringing issues, emotion and information to audiences regarding the beauty and fragility of our planet.&#34;</p><p>WILD9&#39;s principal theme is the key role that wilderness conservation plays in mitigating climate change and conserving biodiversity and other ecosystem services critical to human well-being.</p><p>Please send requests for images to media contacts below.</p><p>WILD9 is a partnership between The WILD Foundation and Unidos para la Conservación and relies on the support and participation of many partner organizations.</p><p>The National Geographic Society (<a href="http://www.nationalgeographic.com" target="_blank">www.nationalgeographic.com</a>) The National Geographic Society is one of the world&#39;s largest nonprofit scientific and educational organizations. Founded in 1888 to &#34;increase and diffuse geographic knowledge,&#34; the Society works to inspire people to care about the planet. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, school publishing programs, interactive media and merchandise. National Geographic magazine, the Society&#39;s official journal, published in English and 32 local-language editions, is read by more than 35 million people each month. The National Geographic Channel reaches 310 million households in 34 languages in 165 countries. National Geographic Digital Media receives more than 13 million visitors a month. National Geographic has funded more than 9,200 scientific research, conservation and exploration projects and supports an education program promoting geography literacy.</p><p>iLCP (<a href="http://www.ilcp.com" target="_blank">www.ilcp.com</a>) Its mission is to further environmental and cultural conservation through ethical photography. iLCP is a project-driven organization, with a vision to translate conservation science into compelling visual messages targeted to specific audiences. iLCP works with leading scientists, policy makers, government leaders and conservation groups to produce the highest-quality documentary images of both the beauty and wonder of the natural world and the challenges facing it. From poaching to global warming, from habitat loss to cultural erosion, from sustainability to biological corridors, the work of conservation photographers covers the range of threats to biodiversity and is a critical component in the conservation toolbox.</p><p>The WILD Foundation (<a href="http://www.wild.org" target="_blank">www.wild.org</a>) Founded in 1974, WILD is the only international organization dedicated entirely and explicitly to wilderness protection around the world. WILD works to protect the planet&#39;s last wild places and the wildlife and people who depend upon them, because wilderness areas provide essential social, spiritual, biological and economic benefits. We believe that intact wilderness areas are an essential core element of a healthy modern society.</p><p>Unidos para la Conservación (<a href="http://www.unidosparalaconservacion.org" target="_blank">www.unidosparalaconservacion.org</a>) Founded in 1992, Unidos is a nonprofit Mexican conservation organization that has actively promoted the concept of wilderness conservation in Mexico. Its working strategy combines the establishment of alliances with government, nonprofit and corporate partners with the promotion of a conservation culture through publications and films in a search of conservation solutions through specific action.</p><p>&mdash; WebWireID107191 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=ART">Art / Graphics / Photography</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=LSS">Lifestyle / Society</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=MAG">Magazines</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=PUB">Publishing / Information Services</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/gxkX7o3y1Sc" height="1" width="1"/>]]></content:encoded>
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     <title>Weber Shandwick Named International Consultancy Of The Year At Public Relations Consultants Association Awards</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107190</link>
     <pubDate>Fri, 6 Nov 2009 10:48:44 EST</pubDate>
     <description><![CDATA[LONDON &#8211; Weber Shandwick, one of the world&#39;s leading global public relations firms, has been named &#39;International Consultancy of the Year,&#39; at the Public Relations Consultants Association (PRCA) Award...]]></description>
     <content:encoded><![CDATA[<p>LONDON &#8211; Weber Shandwick, one of the world&#39;s leading global public relations firms, has been named &#39;International Consultancy of the Year,&#39; at the Public Relations Consultants Association (PRCA) Awards in London this week. The firm is now the only UK PR agency to have received the &#39;International Consultancy of the Year&#39; honour by both the PRCA and UK PRWeek within the same year.</p><p>Colin Byrne, Weber Shandwick&#39;s UK &#38; Europe CEO, commented: &#39;This has been nothing short of a spectacular year for all of us here at Weber Shandwick, particularly in this challenging economic environment. To be recognized as &#39;International Consultancy of the Year&#39; by two of the UK&#39;s most prestigious public relations organizations, within the same year, is a real testament to the dedication of our employees across our local, regional and global network.&#39;</p><p>He continued: &#39;We are extremely proud of our achievements this year and would like to thank all of our clients and people across our international network for their magnificent contribution to an extremely rewarding year.&#39;</p><p>These awards continue to build on Weber Shandwick&#39;s remarkable global award success in 2009, which includes a PRWeek UK Global Agency Report Card gold medal, a Cannes Lion award and an IPRA Golden World award.</p><p>About Weber Shandwick<br />Weber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm&#39;s success is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. Weber Shandwick was recognized as PRWeek&#39;s 2009 Global Agency Report Card Gold Medal Winner, named Global Agency of the Year by The Holmes Report and Large PR Firm of the Year by PR News in 2008. The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations for a lifestyles educational campaign in India. Weber Shandwick is part of the Interpublic Group (<a href="http://finance.google.com/finance?q=IPG" target="_blank">NYSE: IPG</a>). For more information, visit <a href="http://www.webershandwick.com" target="_blank">http://www.webershandwick.com</a>.</p><p>&mdash; WebWireID107190 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=BUA">Business Announcements</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=PUB">Publishing / Information Services</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/rmRkK8AYLhA" height="1" width="1"/>]]></content:encoded>
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     <title>WPP and Fox Audience Network (FAN) announce partnership</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107179</link>
     <pubDate>Fri, 6 Nov 2009 09:42:59 EST</pubDate>
     <description><![CDATA[Integrated data offerings set new standard for multichannel audience insights, segmentation and media planning -   -  LOS ANGELES and NEW YORK &#8212; Fox Audience Network (FAN), a division of News Corporation,...]]></description>
     <content:encoded><![CDATA[<p>Integrated data offerings set new standard for multichannel audience insights, segmentation and media planning</p><p>LOS ANGELES and NEW YORK &#8212; Fox Audience Network (FAN), a division of News Corporation, and WPP (WPPGY:NASDAQ) today announced a partnership to provide marketers with more accurate and in-depth information to increase the effectiveness of their digital marketing investments.</p><p>FAN will work with units of WPP&#39;s Kantar and WPP Digital under the terms of the new partnership. These collaborations will provide marketers with better insight across inventory aggregated by both FAN and the Media Innovation Group of WPP Digital.</p><p>WPP companies will gain access to FAN&#39;s Audience Segmentation service to enrich their insights, planning and measurement offerings. The enhanced audience segmentation services will enable WPP clients to understand and reach highly customized yet anonymous groups of consumers who share relevant interests, such as autos, games, movies or music. In addition, FAN will gain access to deep consumer insights from Kantar, the research arm of WPP, broadening the information available in its Audience Segmentation platform.</p><p>&#39;There is more data than most online marketers know what to do with but not enough insight or action,&#39; said Mark Read, CEO of WPP Digital. &#39;We are delighted to be working with FAN to integrate Audience Insights into the various WPP platforms, extending FAN&#39;s analytics across more publishers and more channels, online and offline, than ever before.&#39;</p><p>&#39;In working with WPP, we gain a valuable partner as we extend our Audience Insights platform, which already covers more than 80% of online consumers in the U.S., into the most comprehensive audience analytics service in the industry,&#39; said Adam Bain, President of Fox Audience Network. &#39;Together, we will create new insights for marketers about who is visiting their digital properties and how particular audience segments are responding to marketing messages.&#39;</p><p>Specifically the partnership includes the following:</p><p>&#8226; Compete, a division of Kantar Media, will integrate enhanced features from FAN&#39;s Audience Insights platform into its Compete PRO offering, the leading online measurement and digital intelligence service (found at <a href="http://www.compete.com" target="_blank">www.compete.com</a>).</p><p>&#8226; WPP Digital&#39;s Media Innovation Group will incorporate elements of the FAN media planning suite into ZAP, its proprietary digital advertising platform.</p><p>&#8226; FAN will aggregate additional retail and other information on an anonymous basis from Kantar Media into its Audience Insights platform to provide more robust audience segments to advertisers.</p><p>About WPP<br />WPP is the world&#39;s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 145,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit <a href="http://www.wpp.com" target="_blank">www.wpp.com</a>.</p><p>About FAN<br />The Fox Audience Network (FAN) is a unit of News Corporation that supports monetization efforts across the company&#39;s online content portfolio, as well as third-party publisher sites. FAN leverages proprietary advertising technology to create highly-targeted advertising campaigns for a wide range of marketers, while also delivering cutting-edge tools and services to third-party publisher partners, advertising agencies and research companies. FAN works directly with hundreds of advertisers to develop customized marketing programs that optimize both branded and performance-based strategies. The company also developed and manages a self-serve advertising platform, which is currently utilized by more than 30,000 advertisers. In all, FAN reaches more than 158 million consumers each month* and owns partnerships with more than 700 online publishers.</p><p>*Source: comScore Media Metrix, September 2009</p><p>&mdash; WebWireID107179 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=BUA">Business Announcements</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=ECM">Electronic / Internet Commerce</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=MLM">Multimedia / Online / Internet</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=PUB">Publishing / Information Services</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/KTeFKdjVadw" height="1" width="1"/>]]></content:encoded>
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     <title>Academy Moves 'From Here to Eternity' Back onto the Silver Screen</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107176</link>
     <pubDate>Fri, 6 Nov 2009 09:39:13 EST</pubDate>
     <description><![CDATA[Beverly Hills, CA - The Academy of Motion Picture Arts and Sciences will present a screening of 1953 Best Picture winner &#39;From Here to Eternity&#39; on Wednesday, November 18, at 7:30 p.m. at the Samuel G...]]></description>
     <content:encoded><![CDATA[<p>Beverly Hills, CA - The Academy of Motion Picture Arts and Sciences will present a screening of 1953 Best Picture winner &#39;From Here to Eternity&#39; on Wednesday, November 18, at 7:30 p.m. at the Samuel Goldwyn Theater in Beverly Hills. The evening will feature the premiere of a new digital restoration, as well as an onstage discussion with actor Ernest Borgnine.</p><p>Adapted from the novel by James Jones and directed by Fred Zinnemann, &#39;From Here to Eternity&#39; explores the troubled lives of several soldiers (and the women who love them) on an Army base in Hawaii in the months leading up to the bombing of Pearl Harbor. The film culminates in a large-scale re-creation of the attack, combined with actual documentary footage.</p><p>&#39;From Here to Eternity&#39; won Academy Awards&#174; for Actor in a Supporting Role (Frank Sinatra), Actress in a Supporting Role (Donna Reed), Black-and-White Cinematography (Burnett Guffey), Directing (Zinnemann), Film Editing (William Lyon), Best Motion Picture (Buddy Adler, producer), Sound Recording (Columbia Studio Sound Department, John P. Livandary, sound director), and Writing &#8211; Screenplay (Daniel Taradash). The film also earned Oscar&#174; nominations for Actor (Montgomery Clift), Actor (Burt Lancaster), Actress (Deborah Kerr), Black-and-White Costume Design (Jean Louis), and Music &#8211; Music Score of a Dramatic or Comedy Picture (Morris Stoloff, George Duning).</p><p>This new digital restoration by Sony Pictures was made from the only original elements still in existence, the fine-grain master positive, which was scanned at 4K to create a new 35mm negative, and features a digitally restored original soundtrack.</p><p>Tickets for &#39;From Here to Eternity&#39; are $5 for the general public and $3 for Academy members and students with a valid ID, and may be purchased online at <a href="http://www.oscars.org" target="_blank">www.oscars.org</a>, in person at the Academy box office or by mail. Doors open at 6:30 p.m. The Samuel Goldwyn Theater is located at 8949 Wilshire Boulevard in Beverly Hills. All seating is unreserved. For more information, call (310) 247-3600 or visit <a href="http://www.oscars.org" target="_blank">www.oscars.org</a>.</p><p>&mdash; WebWireID107176 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=ART">Art / Graphics / Photography</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=ENT">Entertainment</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=FLM">Film and Motion Picture</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=LSS">Lifestyle / Society</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/15wDd96wwX4" height="1" width="1"/>]]></content:encoded>
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     <title>The Weather Channel Teams Up with Aaron Neville and The Salvation Army for Debut of its New Holiday CD and Single</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107174</link>
     <pubDate>Fri, 6 Nov 2009 09:31:40 EST</pubDate>
     <description><![CDATA[Holiday Party CD and a TWC-exclusive Aaron Neville Single Benefit The Salvation Army -   -  The Weather Channel&#174; (TWC), in partnership with singing legend Aaron Neville and The Salvation Army, announces t...]]></description>
     <content:encoded><![CDATA[<p>Holiday Party CD and a TWC-exclusive Aaron Neville Single Benefit The Salvation Army</p><p>The Weather Channel&#174; (TWC), in partnership with singing legend Aaron Neville and The Salvation Army, announces the release of &#34;Holiday Party,&#34; a holiday music compilation album.  The CD features the single &#34;Please Don&#39;t Forget&#34; by Aaron Neville, and a portion of the proceeds from the single and the CD, both available by download from theweatherchannelmusic.com, will be donated to The Salvation Army&#39;s Annual Red Kettle Christmas Campaign. </p><p>&#34;We are very excited to expand The Weather Channel music collection with the release of our new holiday album, &#39;Holiday Party,&#39;&#34; said Robyn Coward, director of licensing and merchandising for The Weather Channel. &#34;The timing of this campaign aligns perfectly with the holiday season and the recent launch of theweatherchannelmusic.com.&#34;</p><p>&#34;Holiday Party&#34; features a mix of upbeat and festive music. Along with classic holiday songs, the CD offers the all-new single &#34;Please Don&#39;t Forget&#34; by Grammy Award-winner Aaron Neville.  A song about true joy and peace received from helping others, &#34;Please Don&#39;t Forget&#34; follows in the tradition of the &#34;original&#34; Salvation Army Christmas song &#34;Silver Bells,&#34; which also is performed by a Salvation Army brass band on the CD.  &#34;Silver Bells,&#34; inspired by the iconic Salvation Army bell ringer, was originally recorded by Bing Crosby in 1950.</p><p>Neville also lends his voice to the holiday classics &#34;White Christmas&#34; and &#34;Go Tell It On The Mountain&#34; from his album &#34;Christmas Prayer.&#34;  &#34;Holiday Party&#34; features other well known artists such as Ray Charles, The Beach Boys, Amy Grant, The Salvation Army Ensemble, One Approved, Matt Belsante and Blessing.  Classic holiday songs include &#34;All I Want For Christmas,&#34; &#34;Little Drummer Boy,&#34; the Charlie Brown Christmas Theme and others.</p><p>&#34;One of the sounds I love about the holiday season is the &#39;ring ring&#39; of Salvation Army bells at Red Kettles. It brings hope, happiness and awareness to so many around the U.S.  It&#39;s such an honor to partner with The Salvation Army and The Weather Channel on this holiday collection and new song. &#39;Please Don&#39;t Forget&#39; is just a reminder to reach out a hand to our brothers and sisters who may need a little extra help this holiday season and every season for generations to come,&#34; said Aaron Neville.</p><p>Aaron Neville will appear for the special premiere performance of &#34;Please Don&#39;t Forget&#34; Friday, Nov. 20 on Wake Up with Al, The Weather Channel morning show hosted by Al Roker and Stephanie Abrams.  The Weather Channel, Aaron Neville and The Salvation Army also have joined forces to promote the single and the CD.  TWC will support the effort from weather.com as well as on air. The single &#34;Please Don&#39;t Forget&#34; - available exclusively on the &#34;Holiday Party&#34; CD - and the full CD will both be available for purchase and download from theweatherchannelmusic.com.  &#34;Holiday Party&#34; will be distributed to the retail market via EMICMG Distribution, a subsidiary of EMI Music.  The CD will be available at major retailers such as Wal-Mart.<br />                                                                                                        </p><p>&#34;The Salvation Army has a strong musical tradition so this partnership is a natural fit,&#34; said Major George Hood, national community relations and development secretary for The Salvation Army.  &#34;This is an excellent way for people to help their neighbors in need by supporting the Red Kettle Campaign while enjoying some great music in the process.&#34;</p><p>The release of &#34;Holiday Party&#34; follows past CD release successes from The Weather Channel.  In December 2007, TWC&#39;s debut album &#34;The Weather Channel Presents...Smooth Jazz&#34; hit number one on Billboard&#39;s current contemporary jazz charts and became a top-20 seller on Amazon.com.  In spring 2008, a second &#34;Smooth Jazz II&#34; compilation was on Amazon.com&#39;s Top-40 list for several weeks. Both CDs are available at <a href="http://www.weather.com/store" target="_blank">www.weather.com/store</a>, Best Buy and Amazon.com.</p><p> </p><p>About The Weather Channel Companies<br />The Weather Channel Companies (TWCC) is made up of The Weather Channel Network (TWCN), The Weather Channel Interactive (TWCi), and Weather Services International (WSI).  The Weather Channel&#174; is based in Atlanta and is seen in more than 99 million U.S. households.  TWCN also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD.  TWCi, which includes the weather.com&#174; site, The Weather Channel Desktop and The Weather Channel Mobile, reaches more than 40 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings.  WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit <a href="http://www.weather.com/press" target="_blank">www.weather.com/press</a>.</p><p>About The Salvation Army<br />The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 129 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar spent is used to support those services in 5,000 communities nationwide. For more information, go to <a href="http://www.salvationarmyusa.org/" target="_blank">http://www.salvationarmyusa.org/</a>.                                                   </p><p>About Aaron Neville<br />Aaron was the first Neville to burn his way up the national charts when &#34;Tell It Like It Is&#34; hit number one in 1966. The Neville Brothers, with Aaron as one of the lead vocalists, went on to record a series of memorable albums, including Yellow Moon (for which Aaron wrote the title track). Aaron&#39;s solo career hit another high in the Nineties when Linda Rondstadt and George Massenburg  produced Warm Your Heart. He won two Grammies for his duets with Linda Ronstadt on &#34;Don&#39;t Know Much&#34; and &#34;All My Life,&#34; both Top Ten hits. In 1994, he won Best Country and Western Vocal Collaboration with Trisha Yearwood for &#34;I Fall to Pieces.&#34; In this same period, he also won Best Male Singer two years running in the Rolling Stone critics&#39; poll. After five decades of consistent hit-making, Aaron Neville has, in the words of one Rolling Stone writer, &#34;reached a highpoint in a career marked by artistic superlatives. Bring It On Home - The Soul Classics is an album for the ages and Neville&#39;s most remarkable work to date.&#34; Aaron continues to record new music and tour internationally with both The Neville Brothers and with his Quintet featuring Charles Neville.  For more information, go to <a href="http://www.aaronneville.com/" target="_blank">http://www.aaronneville.com/</a>.</p><p>&mdash; WebWireID107174 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=ENT">Entertainment</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=LSS">Lifestyle / Society</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=MUS">Music</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=TVN">Television</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/vmqXUoLgFYo" height="1" width="1"/>]]></content:encoded>
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     <title>Epsilon Partners with Alterian for Social Media Monitoring and Analysis</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107171</link>
     <pubDate>Fri, 6 Nov 2009 09:17:26 EST</pubDate>
     <description><![CDATA[CHICAGO, IL - Alterian (LSE: ALN) the leading international integrated marketing platform provider announced that full-service marketing firm Epsilon has expanded a long standing partnership with Alte...]]></description>
     <content:encoded><![CDATA[<p>CHICAGO, IL - Alterian (LSE: ALN) the leading international integrated marketing platform provider announced that full-service marketing firm Epsilon has expanded a long standing partnership with Alterian by selecting the SM2 software solution to help deliver social media monitoring and analysis to Epsilon clients. Under a new multiyear agreement, SM2 will enable Epsilon to monitor communications and attitudes across the social media spectrum quicker and in a more structured fashion with richer data.</p><p>Epsilon is a leading full-service marketing firm providing integrated, data-driven multichannel marketing strategies for clients across a number of industries. With forty years of rich experience, over two thousand employees and twenty offices around the globe, Epsilon works with the leading global brands enriching marketing strategies across a number of channels including email and digital, direct mail, social media, mobile and more.</p><p>&#39;Epsilon has a long history of working with clients to measure all aspects of marketing activity and determine the best marketing strategies,&#39; said Michael Penney, Executive Vice President of Strategy and Analytic Consulting at Epsilon. &#39;Social media has become increasingly important to marketers as consumers adopt new forums and technologies at a rapid pace. Epsilon helps clients understand what is being said in new channels and the implications of those comments and conversations. SM2 allows us to help improve not just clients&#39; social media marketing strategies, but enhance their overall multichannel marketing efforts, with the best and most timely information. We are delighted to be expanding on our already successful partnership with Alterian.&#39;</p><p>SM2 is a software-as-a-service solution designed specifically for Brands and Agencies to monitor, measure, analyze and respond to social media activity. SM2 offers comprehensive coverage of social media, automated in-depth measurement and analytics and the immediate delivery of results.</p><p>&#39;The volume and value of conversations on social media are exploding. Marketers need to move from considering social media as an experimental channel, and start considering its impact on the entire marketing mix,&#39; said Michael Fisher, Alterian&#39;s Senior Vice President Sales &#38; Marketing, The Americas. &#39;Epsilon has four decades of expertise and significant experience supporting their clients with multi-channel marketing strategies. We are delighted that they have selected SM2 to deliver insight and analysis of social media to help refine and further improve the communication strategies that they recommend and deliver for their clients. We have seen a great deal of interest amongst our partners and customers in our SM2 offering, and we look forward to building on the success of our partnership with Epsilon to-date with this new offering.&#39;</p><p>&mdash; WebWireID107171 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=BUA">Business Announcements</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=MLM">Multimedia / Online / Internet</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=PUB">Publishing / Information Services</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/z1_hVVJ570M" height="1" width="1"/>]]></content:encoded>
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     <title>Artificial Ice Events Busy with Ice Productions from Boston Mass to Hollywood Florida</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107085</link>
     <pubDate>Fri, 6 Nov 2009 08:00:00 EST</pubDate>
     <description><![CDATA[(Saugus, Ma)  Established synthetic ice rink and event planning company, Artificial Ice Events, has been working across the country this season, with happenings at major universities, corporate confer...]]></description>
     <content:encoded><![CDATA[<p>(Saugus, Ma)  Established synthetic ice rink and event planning company, Artificial Ice Events, has been working across the country this season, with happenings at major universities, corporate conferences, headline casinos, and city festivals.</p><p>On October 4th a synthetic ice rink was constructed in downtown Boston, MA on the Rose Kennedy Greenway, the city&#39;s newest park, as a focal attraction of their &#39;Try Something New&#39; Fall Festival.  </p><p>According to Mike Gallant, President of Artificial Ice Events, &#39;An Artificial Ice Events rink was an anchor activity at the Rose F. Kennedy Greenway Conservancy&#39;s fall festival&#8230;families enjoyed teaching young ones to skate in the comfort of short sleeves.&#39; </p><p>Gallant explained, &#39;The application speaks to the organization&#39;s mission of maintaining and programming the Greenway with sustainable (green) practices.&#39;  The synthetic rink also allowed the Conservancy to test the public attraction of a rink without the high costs involved with a traditional ice arena. </p><p>This autumn has been an active time for the company, with a wide variety of events produced and locations visited.  In September the company provided the ice arena for the Classic Chill Fest at the Seminole Casino in Hollywood, Florida featuring performances by Vanilla Ice.</p><p>A professional ice show with a cruise ship theme was recently produced for the W.B. Mason sales conference at the Mohegan Sun Casino in Connecticut.  Six Olympic level performers skated to a live band with a 30 minute choreographed performance.</p><p>This fall the company created a student skating party at Rutgers University in Camden, New Jersey.  Hundreds of skaters took to the ice with a live DJ on hand and a fireworks display to close the evening.   </p><p>Artificial Ice provided the synthetic ice rink for the Bauer National Sales Conference in Boca Raton, Florida last month.  The ice surface allowed the sales force to experience the new line of Bauer hockey skates in a realistic skating environment. </p><p>About the Company</p><p>Artificial Ice Events specializes in the construction of synthetic ice rinks and provides professional event planning for clients across the nation.  For more information about the green benefits and cost savings of synthetic ice, visit <a href="http://www.artificialiceevents.com" target="_blank">www.artificialiceevents.com</a>, call 1-800-275-0185, or email <a href="&#109;&#97;&#105;&#108;&#116;&#111;:info&#64;artificialiceevents.com">info&#64;artificialiceevents.com</a>.  <br /></p><p>&mdash; WebWireID107085 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=ENT">Entertainment</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=LSS">Lifestyle / Society</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=SPT">Sports</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=CHI">Youth / Children</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/5aUeRCuSc68" height="1" width="1"/>]]></content:encoded>
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     <title>Mobile Brand Advertising Network Greystripe Expands its Award-Winning Rich Media iPhone Advertising Solutions To a Large Base of Developers on Mobile Mediation Platform Tapjoy</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107089</link>
     <pubDate>Thu, 5 Nov 2009 21:00:00 EST</pubDate>
     <description><![CDATA[Tapjoy&#39;s Strategic Relationship with Greystripe Offers iPhone Developers Flexibility to Earn the Highest Revenue Payouts from Rich Media Ads -   -  SAN FRANCISCO, Calif. (November 5, 2009) -- Greystripe, ...]]></description>
     <content:encoded><![CDATA[<p>Tapjoy&#39;s Strategic Relationship with Greystripe Offers iPhone Developers Flexibility to Earn the Highest Revenue Payouts from Rich Media Ads</p><p>SAN FRANCISCO, Calif. (November 5, 2009) -- Greystripe, the leading mobile brand-advertising network, today announced a strategic relationship with Tapjoy, bringing full-screen ads to Tapjoy&#39;s mobile mediation platform and developer community. The affiliation with Greystripe offers iPhone developers simple SDK integration to incorporate Greystripe&#39;s full-screen, rich media ads along with the banner ads already available through Tapjoy&#39;s SDK.</p><p>The new partnership maximizes revenue potential for mobile content developers who can now take advantage of both on-screen real estate during game play, as well as natural, interstitial pauses and breaks. This partnerships allows Tapjoy to extend its role as the leading mediation platform for mobile developers, helping them deliver ads from multiple networks while choosing those that provide the highest CPM. Aligning Tapjoy with Greystripe&#39;s rich-media formats presents an opportunity for developers to take advantage of multiple, proven ad solutions within a single Tapjoy SDK.</p><p> <br />&#39;I&#39;m very excited to learn Greystripe and Tapjoy are working together to provide developers a single platform to help us drive the highest CPMs,&#39; explains Andy Reidel, creator of &#39;Beat the Tiki&#39;, a popular trivia app for iPhone.  &#39;&#39;Beat the Tiki&#39; uses both Greystripe and Tapjoy, and the combination of banner and full-screen interstitial ads has worked very well.  It&#39;s a natural extension to see both companies together in a single developer&#39;s kit.&#39;</p><p>Rich media offers higher revenues for iPhone App Developers</p><p>Greystripe&#39;s in-app advertisements feature full screen rich-media Flash formats, transcoded for iPhone delivery and proven to deliver a higher CPM than the basic small, static banner ads.</p><p>&#39;Tapjoy is excited to improve and broaden our service by offering a full-screen ad option to our users,&#39; said Lee Linden, co-founder of Tapjoy. &#39;It&#39;s even better that Greystripe provides a unique, rich-media format. We believe this will increase publisher revenue far beyond what is currently available.&#39;</p><p> <br />&#39;When done transparently, mediation companies offer developers a great way to maximize their revenue and control over the advertisements within their applications,&#39; adds Greystripe CEO Michael Chang. &#39;We&#39;re excited to be working with Tapjoy to widen our base of developers., and bring Tapjoy&#39;s unique services to our developers.&#39;</p><p> <br />About Greystripe</p><p>Greystripe is the rich media mobile advertising network. Greystripe&#39;s product suite enables brand advertisers to communicate their brand message with a unique mobile audience, developers to gain advertising revenue by serving ads through their games, and consumers to play high-quality games for free.</p><p>Greystripe&#39;s in-game advertising system is protected by a broad array of patents pending and currently serves ads into more than 1,000 game titles from over 500 devlopers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 180 Catalog distribution partners, through its online portal GameJump.com, on the mobile Web at <a href="http://www.gamejump.com" target="_blank">www.gamejump.com</a>, and through the iPhone App Store.</p><p>Greystripe was named the E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009,  AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.</p><p> </p><p> </p><p>About Tapjoy</p><p>Tapjoy is the leading platform for developers to make money from their mobile applications. </p><p>The Tapjoy SDK includes a rich Ad Optimization solution that allows developers to pick the highest eCPM ads across ten+ mobile ad networks.   This solution allows developers to increase the revenue from their apps significantly.</p><p>The Tapjoy SDK also includes its unique Virtual Currency/Virtual Goods Monetization system, which helps developers increase revenue. to help improve their mobile apps and make them more profitable. Features of this platform also include rewarded installs, helping developers get more installations from their apps.</p><p>&mdash; WebWireID107089 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=MEN">Mobile Communications</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=TLS">Telecommunications</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/QnvprjIHIS8" height="1" width="1"/>]]></content:encoded>
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     <title>Network Marketing Advertising Co-Op Celebrates Three Years of Success</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107105</link>
     <pubDate>Thu, 5 Nov 2009 10:02:35 EST</pubDate>
     <description><![CDATA[BizOppMarketing, the most successful and longest-running home business advertising co-op, will soon be celebrating three years of driving traffic to websites and increasing profits for its members. -   - ...]]></description>
     <content:encoded><![CDATA[<p>BizOppMarketing, the most successful and longest-running home business advertising co-op, will soon be celebrating three years of driving traffic to websites and increasing profits for its members.</p><p>The co-op was formed after Plug-In Profit Site (PIPS) founder Stone Evans recognized a need to help PIPS entrepreneurs drive targeted traffic to their websites. He recruited marketing expert, Dustin Cannon, to develop the co-op, which is now the best way for PIPS owners to increase the visibility of their sites.</p><p>Plug-In Profit Site takes several affiliate marketing programs and combines them into a powerful business, creating several streams of residual income for its owners. The co-op gives PIPS owners a needed boost to direct traffic automatically to websites in a variety of ways, including placing print ads in such trade magazines as Money &#39;N Profits and Small Business Opportunities. </p><p>&#39;The ads direct interested people to the rotator page, which offers a link to a Plug-In Profit Site page,&#39; Cannon explains. &#39;Those who join the co-op become part of a rotation that directs people to their PIPS page from the <a href="http://www.HomeBusiness.us" target="_blank">www.HomeBusiness.us</a> site. Driving traffic to a website is the only way to succeed with affiliate marketing, and the advertising co-op can give the entrepreneur the edge needed to increase sales and commissions.&#39;</p><p>Cannon created a co-op that not only provides traffic now from the paid advertising and marketing, but that also keeps benefiting PIPS members even after their membership runs out.</p><p>The highest paid multi-level marketing entrepreneurs participate in co-ops because they drive traffic to websites with a minimal cost for a maximum gain.</p><p>For more information about the co-op and its services, go to: <a href="http://www.BizOppMarketing.com" target="_blank">www.BizOppMarketing.com</a>.</p><p>&mdash; WebWireID107105 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=BUA">Business Announcements</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/qb0GM9EVqs4" height="1" width="1"/>]]></content:encoded>
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     <title>Central and Eastern European Outsourcing Association (CEEOA) has become a partner of the forthcoming event CIO CEE Conference</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107102</link>
     <pubDate>Thu, 5 Nov 2009 09:57:07 EST</pubDate>
     <description><![CDATA[KRAKOW, Nov. 5, 2009 &#8211;  Central and Eastern European Outsourcing Association has become a partner of the forthcoming event CIO CEE Conference. The conference is organized by Europe Congress and will b...]]></description>
     <content:encoded><![CDATA[<p>KRAKOW, Nov. 5, 2009 &#8211;  Central and Eastern European Outsourcing Association has become a partner of the forthcoming event CIO CEE Conference. The conference is organized by Europe Congress and will be held on January 25-26, 2010 at the Hilton in Prague, Czech Republic. </p><p>The CIO CEE conference (<a href="http://www.europecongress.com/index.php/events/ciocee" target="_blank">www.europecongress.com/index.php/events/ciocee</a>) will focus on competitive intelligence, key input for successful budgetary and strategic business planning.</p><p>The CIO CEE offers the perfect platform and the opportunity to join and network with the CIO&#39;s from various verticals in the industry, experts in thought-provoking sessions to help develop and implement the company strategy for the upturn. The participants will learn how to optimize their process costs, how to add value into their business by identifying potential in the latest industry innovations, better customer understanding and to learn how to exploit latest competitive IT intelligence. The CIO CEE Conference will allow the participants to have the opportunity to meet with the CIO&#39;s from various industries who are actively seeking new solutions and expertise, benchmark best practices, walk away with qualified leads, and to discuss the hottest trends in the market.</p><p>The conference will have a cutting edge conference agenda with key speakers addressing topics such as: IT outsourcing in the financial crisis period or how it could improve core in the Business activities, process re-engineering, and how to save on procurement, the future in software, Agile vs Waterfall, IT security, cloud computing, green IT, and other.</p><p>The CIO CEE Conference is an international event which will gather the key speakers and experts from the Central and Eastern European countries.</p><p>CEEOA brings together the Associated bodies of the CEE region in a powerful, active and developing association to exchange thought leadership and network to position the Central and Eastern European region as competitive alternative to other global IT and business process outsourcing destinations. As one of the main objectives of CEEOA is to increase regional and international competitiveness through improving business viabilities and services delivery capabilities of the CEE Service providers and sharing of best practices, expert information and research findings, benefits and innovative solutions of outsourcing industry.</p><p>CEEOA supported the event with the aim to popularize IT Outsourcing services of the CEE providers.  According to the research &#39;Central and Eastern Europe IT Outsourcing Review 2008&#39; the value of the IT outsourcing market in the CEE region reached 3 bln US dollars. The research provides an evidence of the rapid development of IT outsourcing services market in the Central and Eastern Europe. As there has been a shift from simple cost savings as a motivation to valuing the experience of outsourcing services providers and efficiency of cooperation between the client and provider teams. The advantages of the CEE countries such as cultural compatibility with Europe and North America, technical and business experience are of great value for the clients.</p><p>CEEOA consider the support of the CIO CEE Conference to be a great opportunity to present the potential of the CEE providers and to show how IT outsourcing services could be used in successful budgetary and strategic business planning, and how outsourcing could help to optimize the business process costs.</p><p><br />Europe Congress</p><p>Europe Congress (<a href="http://www.europecongress.com" target="_blank">www.europecongress.com</a>) provides high level strategic business and deal flow information platforms around Europe, mainly in the Central and Eastern European countries with tailored practical conferences, events, seminars, trainings and sports hospitality. Europe Congress produces events in major cities: Prague, Paris, Amsterdam, Budapest, Brussels, Berlin and Vienna, just to name few. The main objective of Europe Congress is to offer the C-Level Executives the opportunities to network and most importantly to walk away with qualified leads and high level of satisfaction. </p><p><br />About CEEOA</p><p>Central and Eastern European Outsourcing Association (CEEOA) (<a href="http://www.ceeoa.org" target="_blank">www.ceeoa.org</a>) was founded in 2008.  The members of the association are the leading national IT and Outsourcing associations from the Central and Eastern Europe, among them Baltic Outsourcing Association (BOA), Ukrainian HI-TECH Initiative, Hungarian Service Industry and Outsourcing Association (HOA), Employers&#39; Association of the Software and Services Industry (ANIS) from Romania, Bulgarian Web Association (BWA) and ASPIRE - Association of IT &#38; Business Process Services Companies (Poland). One of the main objectives of CEEOA is to promote the Central and Eastern European Region as competitive alternative to other Global offshoring destinations, and to increase services delivery quality and volume to the recognized standards.</p><p></p><p>&mdash; WebWireID107102 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=ECM">Electronic / Internet Commerce</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=HTS">High Tech Security</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=ITE">Internet Technology</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=TLS">Telecommunications</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/AnkcrtJeTfs" height="1" width="1"/>]]></content:encoded>
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     <title>On the first day of Christmas UK POS brought to me&#x2026;</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107104</link>
     <pubDate>Thu, 5 Nov 2009 09:52:32 EST</pubDate>
     <description><![CDATA[UK manufacturer of point-of-sale products highlights must-have display items for Christmas promotions  -   -  Stuck for inspiration this season on how to display any last minute seasonal point-of-sale? We...]]></description>
     <content:encoded><![CDATA[<p>UK manufacturer of point-of-sale products highlights must-have display items for Christmas promotions </p><p>Stuck for inspiration this season on how to display any last minute seasonal point-of-sale? Well there&#39;s still plenty of time to order items for the run-up to Christmas, and to make product selection easier, UK Point Of Sale Group Limited has come up with a quick-fix solution &#8211; a Christmas wish list. </p><p>The UK manufacturer of point-of-sale materials has created the must-have list as it has been reported that consumers can look forward to seeing significant promotions and early winter sales this year. So UK POS believed a quick call stating the Christmas wish-list would assist retailers with their orders during this extremely busy period.</p><p>With UK POS&#39; best possible prices and next day delivery available, the list features six point-of-sale options, including:<br />-	A1 Pavement Sign to get customers in store <br />-	A4 Snap Frames to promote Christmas special offers and deals with interchangeable posters<br />-	Shelf Talkers for stand out pricing displays<br />-	A4 pallet Stacking Card Holders for large displays of product promotions <br />-	Flag Sign Holders to catch the customers attention with special offers and deals<br />-	Extending Wire Hooks for ceiling posters to guide customers through the store</p><p>It was Rob Templeman, the chief executive of Debenhams, who predicted that consumers can look forward to significant promotions this Christmas with retailers looking to boost revenues after a somewhat turbulent year*. However UK POS fears that retail outlets could soon become over run with offers or overcrowded sales, when in fact retailers should be taking the less is more approach. </p><p>UK POS&#39; sales and marketing director, Debra Jamieson advises:<br />&#39;Overcrowding shelf space with various offers and promotions can be off putting for consumers and leave shoppers confused as to what product is truly the best value for money. Being clear and concise about your brand offerings is more important than ever this Christmas to ensure retailers secure those all important sales.&#39; </p><p> &#39;Retailers need to make consumers feel that an offer is too good to be missed. As such, we are advising our customers to rotate displays during the run up to Christmas, creating first come first serve offers that encourage that immediate impulse response.&#39; </p><p>UK POS&#39; next day delivery service means that retailer&#39;s can select their must-have display products and have them delivered in time for the Christmas rush. For further information call UK POS on 0161 431 4400 and quote: Christmas Wish List.  </p><p>ENDS</p><p>IMAGE:	ChristmasWishList.jpg</p><p>CAPTION:	UK Point Of Sale Group Limited makes last minute ordering easy with its Christmas Wish List of essential point-of-sale items</p><p>RESOURCES:<br /><a href="http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article6886546.ece" target="_blank">http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article6886546.ece</a></p><p>For more information on this story, please contact Fiona Shackleton at Manifest Communications on 01484 469601 or email: <a href="&#109;&#97;&#105;&#108;&#116;&#111;:fiona&#64;manifestcomms.co.uk">fiona&#64;manifestcomms.co.uk</a></p><p>Notes to editors:</p><p>Established in 1989 and with its head office in Stockport, UK Point of Sale Group Limited (UK POS) is a leading manufacturer of innovative point of sale display systems. Already a preferred partner to some of the biggest names in supermarket, department store and high-street retailing, it offers over 3,000 quality items - ranging from acrylic and PVC holders to pavement signs. The majority of these items are made in the UK at the company&#39;s own manufacturing facility and all are available for next day, nationwide delivery. The company also offers bespoke solutions and continues to invest into the latest plant and machinery to keep its capabilities abreast of the very latest PoS advances. </p><p>For further information visit: <a href="http://www.ukpos.com" target="_blank">www.ukpos.com</a></p><p>&mdash; WebWireID107104 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=SUP">Big Box Retail / Supermarkets</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=REA">Retail</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/s5Ke-fMcw1Q" height="1" width="1"/>]]></content:encoded>
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     <title>Exhibit Surveys VP to Present at Blue Goose Exhibitor Training Center </title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107083</link>
     <pubDate>Thu, 5 Nov 2009 09:00:00 EST</pubDate>
     <description><![CDATA[Proving the Value of Trade Shows in a Down Economy -   -  RED BANK, NJ and DENVER, CO &#8211; November 5, 2009 -   -  WHO:  Joe Federbush, vice president, sales and marketing, Exhibit Surveys, Inc.   -   -  WHAT:  Blue...]]></description>
     <content:encoded><![CDATA[<p>Proving the Value of Trade Shows in a Down Economy</p><p>RED BANK, NJ and DENVER, CO &#8211; November 5, 2009</p><p>WHO:  Joe Federbush, vice president, sales and marketing, Exhibit Surveys, Inc.  </p><p>WHAT:  Blue Goose Exhibitor Training Center, &#39;Proving the Value of Trade Shows in a Down Economy&#39; <br />One of the first things to be cut in a down economy is the trade show and marketing budget. Exhibitors are under pressure from all sides to justify their participation in trade shows. Fortunately, trade shows take on a renewed importance in a tough economy and can be a huge time and money saver when trying to reach qualified prospects. In this interactive session, you&#39;ll learn about historical trends and discuss the key obstacles facing the exhibition industry in today&#39;s economy. Discover how to prove ROI by:<br />&#8226; Bringing true accountability and justification to your trade show and events program<br />&#8226; Identifying strengths and weaknesses to maximize exhibit performance<br />&#8226; Reviewing case studies to see how others are proving value in this economy<br />WHEN:  November 12, 2009, 11 am &#8211; 1 pm<br />WHERE:  <br />The Exhibitor&#39;s Training Center<br />Turnpike Business Park<br />7100 N. Broadway, Bldg. 3-G<br />Denver, CO 80221 (map)</p><p>MORE INFORMATION: (303) 430-1986 or. <a href="http://www.bluegooseinc.net/exhibitors-training/upcoming-program.html" target="_blank">http://www.bluegooseinc.net/exhibitors-training/upcoming-program.html</a> <br /> <br />About Exhibit Surveys, Inc.<br />Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting market research and measurement for the exhibition and event marketing industry.  The company has conducted primary research on more than 3,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents.  Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private events organizers, suppliers, CVBs and convention facilities. For more information, visit <a href="http://www.exhibitsurveys.com" target="_blank">www.exhibitsurveys.com</a> or call 1.732.741.3170.</p><p>About Blue Goose Inc. <br />Blue Goose Inc. takes your business seriously &#8211; as well as your smile. With expertise in award-winning booth design, refurbishment, and logistics management, Blue Goose provides the right booth for your objectives and budget.  </p><p>The Exhibitor&#39;s Training Center is a not-for-profit organization sponsored by Blue Goose, Inc. with the purpose of further educating those in the exhibit and event industry in the &#39;tricks of the trade.&#39; Monthly training programs are held to help attendees make the most of their company&#39;s marketing efforts. Instructors who possess first-hand knowledge and experience with their respective topics are provided at no cost.</p><p>Sign up for the informative monthly e-newsletter and learn more about Blue Goose Inc. at <a href="http://www.bluegooseinc.com" target="_blank">www.bluegooseinc.com</a>.</p><p>###<br /></p><p>&mdash; WebWireID107083 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=ARO">Aerospace / Defense</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=CSE">Consumer Electronics</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=MTC">Medical / Pharmaceuticals</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=PUB">Publishing / Information Services</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/KhDb1gzale8" height="1" width="1"/>]]></content:encoded>
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     <title>PlaceYourName.com Helps Internet Users Manage Their Search Results</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107084</link>
     <pubDate>Thu, 5 Nov 2009 00:09:31 EST</pubDate>
     <description><![CDATA[BOCA RATON, FL -- With an increasing number of Internet users Googling themselves and others on a regular basis, having an established and positive online search profile is a necessity for both indivi...]]></description>
     <content:encoded><![CDATA[<p>BOCA RATON, FL -- With an increasing number of Internet users Googling themselves and others on a regular basis, having an established and positive online search profile is a necessity for both individuals and companies. Whether it&#39;s a job seeker concerned about what potential employers see about them online or a business owner with a new product launch, having a strong Internet presence under one&#39;s own name is an absolute necessity. </p><p>With this in mind, a Florida-based Internet marketing company has announced the launch of PlaceYourName. com, a new service that helps users manage and control what is seen about them when their names are searched online. </p><p>Using a combination of Internet public relations, Web site development and proprietary techniques, PlaceYourName.com offers its users the ability to place their name, news and biographical content online, creating a positive search engine profile in the process. </p><p>For less than $50, PlaceYourName. com helps empower users to take control of their online image, regardless of writing ability, computer knowledge or whether or not they have an existing Web site. </p><p>PlaceYourName. com offers registered users a personalized User Control Panel (UCP), where they input their information, news and content. After approving changes made by a PlaceYourName. com editor, the information is then placed online across a wide variety of content portals. </p><p>Once distribution takes place, users then have the ability to log back into their UCP and see the new information in the search engines in real-time. </p><p>The cost, ease-of-use and emphasis on personalized name promotion are what separate PlaceYourName.com from other traditional online visibility services. </p><p>PlaceYourName. com is a wholly owned subsidiary of Search Me Group, LLC, an Internet marketing company dedicated to establishing online visibility for individuals, companies and organizations. </p><p>For more information, visit <a href="http://www.PlaceYourName.com" target="_blank">http://www.PlaceYourName.com</a> or call 1-561-404-4790. </p><p># # #</p><p>&mdash; WebWireID107084 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=MLM">Multimedia / Online / Internet</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=PUB">Publishing / Information Services</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/wQu6IQ5_css" height="1" width="1"/>]]></content:encoded>
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     <title>Network Marketers Building Wealth with the New Rich Report</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107076</link>
     <pubDate>Thu, 5 Nov 2009 00:04:46 EST</pubDate>
     <description><![CDATA[Network marketers have a new resource that can put their businesses into overdrive: the New Rich Report, a generic marketing system that can work to build any network marketing business. -   -  One of the...]]></description>
     <content:encoded><![CDATA[<p>Network marketers have a new resource that can put their businesses into overdrive: the New Rich Report, a generic marketing system that can work to build any network marketing business.</p><p>One of the most difficult aspects of operating a successful network marketing business is sponsoring new members. The New Rich Report offers a proven way to keep any network marketing business thriving and growing.</p><p>&#39;If you want to succeed with any network marketing business you have to continue to find new and better ways to build your membership,&#39; stated Internet entrepreneur, John Griffith. &#39;The New Rich Report is a brand new program that has unprecedented training and an advertising co-op that guarantees new members.&#39;</p><p>The New Rich Report comes with a host of free educational and training resources to give the network marketer an edge on the competition including an audio course, e-commerce website, step-by-step Internet marketing guide and tutorial series, and network marketing training with top industry professionals. </p><p>The system can be fully customized to meet the needs of anyone who is striving to build their network marketing business. Entrepreneurs from such top businesses from Amway to YTB International are now using the New Rich Report marketing system.</p><p>For more information, visit <a href="http://www.GetWealthyReport.com" target="_blank">www.GetWealthyReport.com</a>. <br /></p><p>&mdash; WebWireID107076 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/S6Xr7n9UImQ" height="1" width="1"/>]]></content:encoded>
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     <title>AdClickMedia Now Offers Spanish Language Website Ad Placement</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=107077</link>
     <pubDate>Wed, 4 Nov 2009 17:12:35 EST</pubDate>
     <description><![CDATA[AdClickMedia, a leader in pay-per-click advertising programs, is now accepting Spanish language websites for placement of Spanish-language advertisements, tapping into a growing global market. -   -  AdCl...]]></description>
     <content:encoded><![CDATA[<p>AdClickMedia, a leader in pay-per-click advertising programs, is now accepting Spanish language websites for placement of Spanish-language advertisements, tapping into a growing global market.</p><p>AdClickMedia places relevant ads on client&#39;s web pages that visitors will find value in, increasing the website owner&#39;s revenue. Website owners get competitive rates on each click the websites provide its advertisers. And now Spanish-language sites can increase their impact by placing Spanish language advertisements specifically targeting their audience.</p><p>AdClickMedia allows users to customize the ads so that they match the color scheme of the website. And, AdClickMedia is the only program that allows users to get paid by referring new customers. Users receive a 10 percent recurring commission each month for those referrals.</p><p>Most ad networks allow only English language websites as a publisher network, but with this new program, AdClickMedia has opened an entirely new revenue source for Spanish-language website owners.</p><p>AdClick offers transparent reporting, high payouts, customized ad panels and host of other services that can turn any blog, website, or social networking page into an income source.</p><p>Clients can choose between three different types of ads, including photo text ads, interstitial ads (full page ads that show up between website pages), and banner ads. </p><p>For more information, go to: <br /><a href="http://www.adclickmedia.com/m/pub.cgi/adclickmedia" target="_blank">www.adclickmedia.com/m/pub.cgi/adclickmedia</a></p><p>&mdash; WebWireID107077 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=BUA">Business Announcements</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=MLM">Multimedia / Online / Internet</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/hebBkSMdsMw" height="1" width="1"/>]]></content:encoded>
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     <title>New FTC Disclosure Regulations: Attorney and Marketer Explain Why Bloggers, Businesses and Others Should Comply</title>
     <link>http://www.webwire.com/ViewPressRel.asp?aId=106998</link>
     <pubDate>Wed, 4 Nov 2009 13:00:06 EST</pubDate>
     <description><![CDATA[Goshen, MA &#8211; On December 1, 2009, new guidelines go into effect from the U.S. Federal Trade Commission that require new kinds of clear, conspicuous disclosures from bloggers, affiliates and others abo...]]></description>
     <content:encoded><![CDATA[<p>Goshen, MA &#8211; On December 1, 2009, new guidelines go into effect from the U.S. Federal Trade Commission that require new kinds of clear, conspicuous disclosures from bloggers, affiliates and others about any so-called material connections between their content or links and their financial interests.  Because rumors, misinformation and cavalier dismissal of the need to comply with the new rules are sweeping the Internet, renowned marketer Marcia Yudkin recently organized and recorded a Q&#38;A session with business attorney/author Jean Sifleet (<a href="http://www.yudkin.com/ftc.htm" target="_blank">http://www.yudkin.com/ftc.htm</a> ).</p><p>Along with describing what the new FTC rules require and may not require of businesses and bloggers, Sifleet and Yudkin discussed five reasons it makes sense to comply with the new regulations:</p><p>1.	Stay out of trouble.  Although it&#39;s most likely the FTC will pursue egregious violators who have deep pockets, small players are nevertheless vulnerable to legal hassles and fines if they do not comply with the new regulations.</p><p>2.	Reduce other risks.  Compliance with the new rules will help things go better for you if you get called before the FTC or a brother federal agency for another issue.</p><p>3.	Earn credibility.  As awareness of the new guidelines spreads, potential clients and customers see you in a positive light when you&#39;re clearly complying.</p><p>4.	Avoid second-hand problems.  By complying with the rules, you&#39;re perceived as less liable if a rogue affiliate or reviewer acts wildly on your behalf.</p><p>5.	Prevent business damage.  Although those based outside the US might think the FTC has no jurisdiction over them, if they have customers, affiliates, web hosting, shopping cart services, etc. based in the US, by complying they avoid those aspects of their operation being targeted by the FTC.</p><p>Massachusetts attorney Jean Sifleet of Smartfast.com, the featured expert on the FTC recording, has decades of experience advising both startup and established businesses on safeguarding intellectual property and preventing exposure to liability.  She also has a distinguished record of explaining legal issues and their business implications clearly to non-lawyers. Jean Sifleet is the author of three books, including Advantage &#34;IP&#34;: Profit From Your Great Ideas, as well as a three-time entrepreneur.</p><p>Marcia Yudkin of Yudkin.com, the interviewer on the FTC recording, is the author of 6 Steps to Free Publicity, now in its third edition, and 10 other books.  Known world-wide as an expert in creative marketing, Yudkin helps business owners and organizational marketers reach new and existing customers powerfully and cost-effectively.</p><p>The recorded program on the new FTC guidelines may be purchased in downloadable MP3 format for $39.97 or as a CD for $42.97, including shipping.  </p><p>To purchase the MP3 or CD recording on the new FTC rules and how bloggers, publishers, entrepreneurs and business owners can comply with them, go to <a href="http://www.yudkin.com/ftc.htm" target="_blank">http://www.yudkin.com/ftc.htm</a> .<br /></p><p>&mdash; WebWireID106998 &mdash;</p><div class="related" style="float:left; margin-right:10px; margin-bottom:10px;"><ul><li><a href="http://www.webwire.com/industry-news.asp?indu=ADV">Advertising / Marketing</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=ECM">Electronic / Internet Commerce</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=LAW">Legal Issues</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=MLM">Multimedia / Online / Internet</a></li><li><a href="http://www.webwire.com/industry-news.asp?indu=PUB">Publishing / Information Services</a></li></ul></div><div class="terms" style="clear:both; float:left; margin-right:10px; margin-bottom:10px;"><a href="http://www.webwire.com">WebWire&reg;</a> Copyright &#169; 2009 Warmtone Corp. | Use of this content is subject to our <a href="http://www.webwire.com/ServTerms.asp">Terms of Service</a> | <a href="http://www.webwire.com/webwire-industries-rss-feeds.asp">More Feeds</a></div><br /><img src="http://feeds.feedburner.com/~r/WebWire-News-Advertising-Marketing/~4/NMRVh3Ds7Qc" height="1" width="1"/>]]></content:encoded>
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